We recommend on our Official Video Marketing Plan you send a direct offer to your email list four times a year to spike lead generation.

I want to show you an example that worked well for Vyral Client Jeremy Larkin in St. George, Utah.

A hot offer right now to homeowners is to skip the showings and wholesale your home to a company.

You, as the real estate, can “shop” all the iBuyer companies who will buy your client’s home.

You can also find investors in local meetup groups and local Google searches, too. The ones on local search results are spending a lot of money and would likely love to partner with you (and pay for the privilege). Just ask them to pay your commission for finding the deal and guiding it to close.

Keller Williams even got into the "we'll buy your home" business recently.

Vyral Client Jeff Cohn tells all his agents they can make an immediate offer to the seller for 30% below market value at the listing presentation. 

We put together this landing page for Jeremy.

You'll learn how to put your videos on Facebook so people actually watch, comment, and share.

Have a marketing question? Email frank@getvyral.com. I will answer it. If we pick your question to publish you'll get a free marketing book shipped right to you.

Q: Greg, a real estate agent in Phoenix asks, "How do I get a better response and engagement on Facebook?"

A: Thank you for your question, Greg! First of all - this may come as a surprise - but I do not like Facebook. If your business comes mostly from Facebook you're in trouble. Keep in mind they are in "toll-position". You are on their platform. It can be regulated and taken away from you anytime. From a business standpoint, any engagement on Facebook is generally low quality. Case in point, we had 356 comments on this post a client of ours write for their group. We followed up with a FB message or researched their email with a Google search. Only a handful got back to us. Most said they are not interested! And, this is trying to give our service away! Engagement does not mean a quality response. These individuals, in this case, spent no time with us online, likely don't know or trust us, and have no idea who we are (more on that later....) 

Reach (the number of people who actually see your post) is also at an all-time low. It's very likely only a few people will see your video on your business page if you don't put money into it.

Clients and Friends,

Would you be interested in having us call the people who watch your videos?

This is the #1 way to get more business with us in the future. You can achieve an 8x ROI.

We just started calling this week for a few people in our test group.

"My agent Andrew called and converted to an appt next month when the buyer comes into town.  This is great, lets keep it going!" - Kelly Cook, Phoenix

"Today I pulled in 17 dials, 7 contacts, and 2 leads! One is a nurture the other is hot. I will have them both transcribed for Denise tomorrow." - Brayden Schwab, Calling Assistant

We’ll use the same database-specific calling system that works for Vyral Client Jeff Cohn who sold 600+ homes last year. He has a calling assistant talk to everyone who watches his videos. 

He has done it for the past five years with consistent results.

We just completed a webinar last week on "How to Hire a Calling Assistant to Call Your Database".

Real estate clients and friends,

I wanted to pass along two important slides I captured from Gary Keller’s presentation at their annual Keller Williams Family Reunion conference.

The message of the event was simple – build your database and take communicating with it seriously or else you risk being commoditized by discounters and disruptors.

First, you’ll see one of his many reasons why real estate agents are not profitable.

The size of your true database is measured by people you talk to (met) who have given you permission to continue communication with them.

This is in contrast to your email list that can be in the tens of thousands.

Take a look at the slide below closely. These are real ROI numbers from real estate agents.

Download His Video Marketing Plan

Download Video Marketing Plan

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Key Takeaways

• Ken prospects every day and he speaks with 30 people a day, or 150 people a week. Moving forward, he wants to build his database by offering a free subscription to his real estate video newsletter at the end of the call, in return for their email to send it to them.
• Ken was pleasantly surprised this year when he started calling people and they were actually expecting his call. He attributes this to consistently staying in front of his database with helpful, educational videos.
• He finds the Vyral open/click report very useful because it gives him the chance to connect with people that engaged with his videos. These are warm leads that are open to having a conversation with him.
• Ken considers direct mail campaigns the perfect complement to his video marketing plan to convert more home buyers and sellers.

You are now able to ask your lender, with minimal risk, to participate in your videos with you. We have all the documentation, compliance guidance, and more to get it done.

All this work is included in your fee.

There’s not much you have to do.

In short, you’ll record a 5 minute Zoom interview with your lender on “What You Must Know Before You Get a Mortgage” and include the interview in your videos.

We will facilitate the Zoom interview with you and your lender.

The interview is then included with all the promotion we already do for you.

You’ll also ask your lender to join you on one strategy call a month with us.

Your lender will pay us about 1/2 of your fee, and we’ll cut your fee by about 1/2.

There are many details of this arrangement you must know to prevent yourself from getting tangled up in a CFPB investigation.

Watch the video above and I’ll share with you what our attorney advised us on so you can accept lender sponsor money with confidence.

Download His Video Marketing Plan

Download Video Marketing Plan

Watch all Real Estate Client Interviews

Key Takeaways

• Paul built his database by talking to 20-25 people a day
• His main lead sources are FSBO, expired, past clients and networking events
• The best video content is what's happening in the community
• Paul sells 81 houses a year because he has mastered the art of communication, talks to people all the time and shares with them what he does