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Spring Bengtzen's Look Over My Shoulder Program

By Frank Klesitz in Real Estate Agent on Jan 28, 2023

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HubSpot Video

www.LookOverSpringsShoulder.com

Spring sold 600+ homes last year in Utah. You're invited to sit in on all her 2023 marketing meetings for only $100 flat.

I’ve always wanted to bring in successful clients to coach you on our 36-touch database marketing plan.

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Vyral Marketing for Teams

By Frank Klesitz in Real Estate Agent on Dec 27, 2022

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I started Vyral Marketing in 2009 out of my own need for a 36 touch with my database. 

We’ve focused on helping rainmakers generate business from their own list. 

However, with the rise of agent teams and the need for brokerages to remain competitive by helping their agents get business, I’ve been asked “How can you implement a 36 touch for my agents, too?”

For perspective, this is in addition to - or in replacement of - spending money on various media at the team or brokerage level to generate leads or set appointments for your agents from the general public (cold calling, Facebook, Google Ads, radio, TV, direct mail, 3rd party referrals, etc).

It didn’t make sense to hire us at retail for each agent on your brokerage or team. Rather, it’s best you build your own in-house marketing department specific for 36-touch implementation.

You also need a way to break even on that marketing department, and if all goes to plan, use it as a profit center to make money. 

But let's be honest - it's ultimately about recruiting more agents. Specifically, the profitable 12-25 sales a year demographic. To reach and retain them, you need the following email lists ready to go:

  • All the agents in your office
  • All the agents who worked in your office previously whom left
  • All the agents in your recruiting pipeline
  • All the agents in your MLS who sell 12-24 homes a year

To book more appointments for your recruiter, you'll start teaching webinars on how agents in your office work their database and what messages they send out to get the best response.

The key is sharing the videos, emails and social media posts your office is helping your agents get out that's specific to your market and the message of the moment.

Just send all the people who register to your recruiter to talk about how to grow their business.

When it comes to helping your agents implement getting messages to their database, I recommend hiring a dedicated marketing manager and a marketing assistant.

The marketing manager’s job is to write the content, communicate with the agents, project manage the work, oversee the strategy, and hold results accountable. (i.e. Director of Lead Generation)

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Free Home Buying or Selling Phone Consultation Email

By Frank Klesitz in Real Estate Agent on Dec 17, 2022

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Frank at breakfast

I wanted to give you an early Christmas present this year. I wrote this over breakfast this morning while in the holiday mood.

What better present than to get people to book calls with you who want to buy or sell a home right on your calendar?

Send this email to your entire database to invite people to do just that.

Simply hyperlink the call to action links in the email to your Calendly or other appointment booking software.

I'll also have another message like this to you shortly to send out to real estate agents offering them a free coaching call for recruiting purposes.

If you want help getting this specific message out to your list, or putting a 36-touch marketing plan in place for 2023, let's talk.

I guarantee your marketing messages will work to put new business in your pipeline or we give you all your money back.

Clients - just ask your Marketing Coach to get this ready for you to send out.

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Christina Griffin: How To Find Motivated Seller Leads Now

By Frank Klesitz in Real Estate Agent on Dec 15, 2022

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Here is the email she sent out to promote this webinar

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You're invited to a live webinar on how to find off-market motivated seller leads given the dramatic shift in our real estate market.

Here are the motivated seller prospecting lists you want to have ready to go with their phone number, email and mailing address.

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Haro Setian: Haro's 2023 Real Estate Team Marketing Plan

By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email he sent out to promote this webinar

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I want to invite you to a webinar on what I'm doing to adjust my real estate business given the shift in the market.


If you're in the same boat as me, money is tight. I sat down a few weeks back and re-wrote our marketing plan for 2023. I wanted to share it with you. I needed to get back to some fundamentals for sure.

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Monica Reynolds: When and How to Hire Your Second Real Estate Assistant

By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email she sent out to promote this webinar

 

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We covered last week how to hire your first real estate assistant.

You're invited to my next training on when and how to hire your SECOND real estate assistant (once your first assistant is maxed out). This is the order you should make your hires.

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Scott Sillari: Top 3 Most Popular Real Estate Agent Automations

By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email he sent out to promote this webinar

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You'll learn how to implement the top 3 most popular RealSynch automations to help you set more listing and buyer appointments.

1. Phone and Google contacts sync to your CRM in real-time
2. CRM contacts sync to your email marketing program
3. Email engagements (opens/click) to your CRM program

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Brian Gubernick: How to Get Listings from Your Database

By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email he sent out to promote this webinar

 

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You're invited to a live training about what we're doing at Home Helper Consultants to better work our database of past clients, sphere and lead nurtures to get listings.

I've been running real estate teams for 17 years in Phoenix, Portland, Las Vegas, and Michigan. Cold calling, prospecting, and getting new business is our game. We go out and get business. We don't wait for it.

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Brian Ernst: How to Earn $500k Working 20 Hours a Week

By Frank Klesitz in Real Estate Agent on Dec 13, 2022

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Here is the email he sent out to promote this webinar

 Brian Banner
 
Yes, you're invited to a webinar on how this is still possible...

I wrote The Half Million Dollar Real Estate Agent: The 52 Secrets to Making a Half Million Dollars a Year While Working a 20-Hour Work Week in 2019 right before the pandemic hit.
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Monica Reynolds: How to Hire Your First Real Estate Assistant

By Frank Klesitz in Real Estate Agent on Dec 13, 2022

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Here is the email she sent out to promote this webinar

 Monica Banner
 
You’re invited to a live webinar on how to hire your first real estate assistant.

This is a stressful hire. It may be the first time you’ll ever write a check to someone with your hard-earned money to help you make even more money (or work less hours).
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Craig Reger: My 2023 36-Touch Video, Email, and Social Media Database Marketing Plan

By Frank Klesitz in Real Estate Agent on Dec 13, 2022

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Here is the email he sent out to promote this webinar

 Banner
 
You're invited to a live webinar on how to generate listings and buyers from your past clients, sphere, and lead nurtures. I call this a 36-touch database marketing plan.

I'll show you the latest messages that work to get your existing database of contacts to raise their hand and call you to buy or sell a home.
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Josh Painter: My MAGIC Formula to Build a Rich and Happy Life

By Frank Klesitz in Real Estate Agent on Dec 13, 2022

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Here is the email he sent out to promote this webinar

 

josh banner

I used to work as a prison guard. That’s right. Well, the official term is “corrections officer.”

I’d wake up at 4 am. Work all day. Return. Get home late. Then, do it all again.

I lived paycheck to paycheck. I was completely terrified my life would be groundhog's day and I would end up in the same spot for the rest of my life. I was completely miserable inside.

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