Real estate clients and friends,
I wanted to pass along two important slides I captured from Gary Keller’s presentation at their annual Keller Williams Family Reunion conference.
The message of the event was simple – build your database and take communicating with it seriously or else you risk being commoditized by discounters and disruptors.
First, you’ll see one of his many reasons why real estate agents are not profitable.
The size of your true database is measured by people you talk to (met) who have given you permission to continue communication with them.
This is in contrast to your email list that can be in the tens of thousands.
Take a look at the slide below closely. These are real ROI numbers from real estate agents.