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The True ROI of Your Database

By Frank Klesitz in Client Message, Real Estate Agent on Mar 14, 2019

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Real estate clients and friends,

I wanted to pass along two important slides I captured from Gary Keller’s presentation at their annual Keller Williams Family Reunion conference.

The message of the event was simple – build your database and take communicating with it seriously or else you risk being commoditized by discounters and disruptors.

First, you’ll see one of his many reasons why real estate agents are not profitable.

The size of your true database is measured by people you talk to (met) who have given you permission to continue communication with them.

This is in contrast to your email list that can be in the tens of thousands.

Take a look at the slide below closely. These are real ROI numbers from real estate agents.

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How Ken Ravago Gets 75% of His Business from His Database with Video Marketing

By Frank Klesitz in Client Interviews, Real Estate Agent on Mar 13, 2019

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Ken Ravago

Key Takeaways

  • Ken prospects every day and he speaks with 30 people a day, or 150 people a week. Moving forward, he wants to build his database by offering a free subscription to his real estate video newsletter at the end of the call, in return for their email to send it to them.
  • Ken was pleasantly surprised this year when he started calling people and they were actually expecting his call. He attributes this to consistently staying in front of his database with helpful, educational videos.
  • He finds the Vyral open/click report very useful because it gives him the chance to connect with people that engaged with his videos. These are warm leads that are open to having a conversation with him.
  • Ken considers direct mail campaigns the perfect complement to his video marketing plan to convert more home buyers and sellers.
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Vyral Marketing Lender Co-Advertising Plan

By Frank Klesitz in Client Message, Real Estate Agent on Feb 23, 2019

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We need to disclose to you we are not attorneys. This is not legal advice. We are not qualified in any way to advise you on this, or anything legal. Rather, we are passing along advice we received from our RESPA attorney to you. Of course, it’s best you always contact an attorney before you do anything in business since all business decisions have legal risk.
 
Good news! We finally did it.We completed the very expensive 3rd party valuation process to officially include your lender in your marketing.

You are now able to ask your lender, with minimal risk, to participate in your videos with you. We have all the documentation, compliance guidance, and more to get it done.

All this work is included in your fee.

There’s not much you have to do.

In short, you’ll record a 5 minute Zoom interview with your lender on “What You Must Know Before You Get a Mortgage” and include the interview in your videos.

We will facilitate the Zoom interview with you and your lender.

The interview is then included with all the promotion we already do for you.

You’ll also ask your lender to join you on one strategy call a month with us.

Your lender will pay us about 1/2 of your fee, and we’ll cut your fee by about 1/2.

There are many details of this arrangement you must know to prevent yourself from getting tangled up in a CFPB investigation.

Watch the video above and I’ll share with you what our attorney advised us on so you can accept lender sponsor money with confidence.

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Mastermind Club™ announcement

By Frank Klesitz in Client Message, Real Estate Agent on Feb 12, 2019

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Real estate clients and friends,
 
Thanks for all your feedback on what you want in a great mastermind.
 
Here it is - we're live! 

https://www.mastermindclub.us

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How Paul Brouillette Sells 81 Homes a Year with Help of Video to His Database

By Frank Klesitz in Client Interviews, Real Estate Agent on Jan 30, 2019

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Key Takeaways

  • Paul built his database by talking to 20-25 people a day
  • His main lead sources are FSBO, expired, past clients and networking events
  • The best video content is what's happening in the community
  • Paul sells 81 houses a year because he has mastered the art of communication, talks to people all the time and shares with them what he does
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Webinar Replay - How to Communicate with Your Database with Tony DiCello and Frank Klesitz

By Frank Klesitz in Client Message, Real Estate Agent on Jan 23, 2019

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Real estate clients & friends,
 
You’re invited to a live discussion with my friend Tony DiCello with MAPS Coaching. 

You can watch the full replay of our FREE webinar here: 

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Announcing NEW Vyral Marketing Sisu Integration

By Frank Klesitz in Client Message, Real Estate Agent on Jan 23, 2019

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Clients and friends,

I have some exciting news for you.

We now have our first “official” integration partner Sisu.

It’s a software that pulls in all your key business metrics onto one screen. This way you can coach your team better to numbers so people are more effective.

The #1 key performance indicator you can track to get results on the Vyral Marketing Plan is measuring how many new subscribers you’re adding to your database (and the subscribers your team members are adding to the database, too).

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Real Estate Agent Mastermind Feedback

By Frank Klesitz in Client Message, Real Estate Agent on Jan 20, 2019

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Clients and friends,

Could you comment on this blog post with feedback?

We’re looking for your feedback to create the mastermind group you want to join.

For the past 3 years we’ve been running a small mastermind of top agents that gather 2-3 times a year to share ideas, insight, and strategy in an ego-free and comfortable environment.

Everything is great, and we're super proud of it, but it's always good from time to time to step back and ask "What do you want in a mastermind group that you would really want to be a part of?"

Check it out: 

We’re looking for ideas - any ideas - both BAD and GOOD ideas - so we can brainstorm and craft a mastermind group that stands the test of time and, most importantly, is one you want to join.

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How Jeff Cook Gets Four Deals a Day from his Database with Video

By Frank Klesitz in Client Interviews, Real Estate Agent on Jan 10, 2019

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Jeff Cook

Key Takeaways from the Interview

  • According to Jeff, the best place to begin your marketing is your database - the most important asset in your business by sending simple, educational videos to your database
  • He stays in touch with his database with  simple, educational videos, direct mail and client events 
  • He does open houses to generate buyer leads and adds them to his database
  • Jeff's team does three or four client events every year. This year they are giving away 1000 pies for Thanksgiving, which in turn helps them sell 20 or 30 homes from the relationships built through this single event
  • Jeff created a two to three post strategy using Facebook to generate additional listing leads
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Email list cleaning update

By Frank Klesitz in Client Message, Real Estate Agent on Jan 9, 2019

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PEter Email

Clients and friends,

I have an important update for you as we start the new year. It’s about (be excited now!) getting your emails delivered. If you’re a marketing guy like me, this is in fact - super important.

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Live webinar on January 9th

By Frank Klesitz in Client Message, Real Estate Agent on Jan 5, 2019

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Real Estate clients and friends,

You’re invited to a live discussion with my friend Todd Tramonte who just completed his book “5 Lies That Will Ruin Your Real Estate Career.” 

You can watch the full replay of the webinar here:

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Client Video Blog Examples

By Frank Klesitz in Client Message, Real Estate Agent on Dec 27, 2018

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Clients and friends, 

I just got off the phone with Michael Wolters, the CEO for Vyral Client Joshua Stern in Salk Lake City.  

There’s an interesting story here I wanted to share about hiring someone else to take over the reins of your business. The Stern Team sold 275 homes in 2018, which puts them at about $2.5 million GCI. 

Josh is incredible at working his database for business, so good in fact, he includes the database of each of his agents on his team to receive his Vyral Marketing videos (a great tip, by the way). 

Josh includes Michael in all of his videos. You can watch their community video blog here. 

stern team

Here is the video marketing plan they implement to stay in touch with their past clients and sphere. 

Now get this – Josh is taking off most of 2019 (after opening a brewery in the city, as a matter of fact) to go travel around the Americas. That’s pretty impressive. 

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan
 
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