There are two types of philosophies in terms of creating content, and you have to pick which one to follow.
At this point, you have a general idea of the structure of your training event. Now let’s take a step back and talk about how this event should be put on as a performance art to get what you need out of it.
Once people register for the event, have your assistant call them, tell them that you're excited to see them, and tell them to invite anyone they think might benefit.
From a recruiting standpoint, no one will join your team or take a one-on-one strategy call with you unless you can demonstrate credibility. You have to give them a reason to believe that you know what you’re talking about.
This is where the seminar, workshop, or lunch and learn comes in—some type of public speaking event, be it through Zoom or in person. Channel your inner Tony Robbins. Have you noticed, though, that Tony Robbins doesn’t refer to his events as ‘events’? He calls his heavily scripted events ‘experiences.’ For example, he’s been doing his “Date With Destiny” event worldwide for 20 years now, and a lot of the examples haven’t even changed. That’s because it works; it’s refined, repeatable, and so scripted that other instructors could be hired to teach it.
Let’s imagine that you’ve been publishing videos and success stories on Facebook, and people now generally understand that you have some sort of training thing going on. At this point, you’ve already held a business planning workshop on Zoom attended by 12 or so agents, with some of them even having paid $20 or $30 for it. You spent three hours helping them write a business plan on what to do for lead generation, how to convert leads, how to go on appointments, etc.—essentially, you covered the fundamentals of selling real estate.
I want to teach you how to get some quick responses from agents. What should you send these people? What messages should you send out that will get them to respond? There are three types of messages to send: top of the funnel, middle of the funnel, and bottom of the funnel:
SUMMARY: Many people are looking for more flexible careers during this uncertain time, careers where they can work from home. Real estate is one of the few industries that hasn’t been hammered by the chaos happening in the world right now. That means you have an incredible opportunity to find existing licensees on the job boards, or even people who haven’t been licensed but who have the character traits that would allow them to crush it in the business. So how do we do it?
Today I’ll tell you why, when crafting your “We’re hiring” email, you should keep an open mind about hiring licensed and non-licensed agents. Your message should be sent out to literally everyone in your database, and if you can appeal to those who are looking for a job instead of just fellow agents looking to further their career, you’ll open up a whole new world of talent.