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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Nov 28, 2020

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For the week ending November 27, 2020

Featured Video of the Week

"The Difference Between Maintenance and Improvements" 

By Vyral Client Rachael Richards 

Vyral Client Rachael Richards in Phoenix, AZ does a great job of explaining the difference between home maintenance and home improvements. This is a topic that is often overlooked, but can be very confusing for homeowners. Rachael breaks down the meaning of each in this quick video. At the end, after she's given valuable information, she also presents a clear call to action by citing her phone number and asking viewers to call her- don't forget to ask for business! Great video, Rachael!

 

Watch Rachael's Video


Real Estate News Story

A story to share with local commentary/insight for your database

How a Vaccine Could Upend Real Estate Markets - Again

With potential vaccines on the horizon, real estate in big cities could see a turnaround.  

Read the Story from CNN


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Nov 20, 2020

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For the week ending November 20, 2020

Featured Video of the Week

"Our Thanksgiving Message for You"

By Vyral Client Vincent Mancini

While we highly encourage you to base your videos around educational content, sometimes it's important to simply let your database know that you care. Vincent Mancini in Philadelphia, PA sends a warm, personal message out to his list just in time for Thanksgiving. Vincent is using his lapel mic so that he sounds loud and clear and he is close to the camera, filling up about a third of the frame. Also, bonus points for the cute dog, Vincent!

 

Watch Vincent's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

Covid Pushes Real Estate Into the Future

People are beginning to expect more from their space now that they're spending more time at home.

Read The New York Times Story


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Nov 13, 2020

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For the week ending November 13, 2020

Featured Video of the Week

"How Can I Live in My 'For Sale' Home?"
By Vyral Client Josh Lioce

This week, we're taking it back to the basics. Vyral Client Josh Lioce in Milford, MA does a great job with this evergreen topic. We love the newest market updates and commentary on current events, but don't forget about the tried-and-true, most frequently asked questions your clients ask you. Josh brings life into this topic by carrying a conversational tone throughout, making it feel as though you were sitting in his office just across the table from him.

 

Watch Josh's Video

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Real Estate News Story
A story to share with local commentary/insight for your database

 

Pandemic Boosts Upper End of Housing Market Coast to Coast 

Nearly one in four buyers who purchased homes between April and June paid $500,000 or more.
Read The Wall Street Journal Story

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Nov 6, 2020

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For the week ending November 6, 2020

Featured Video of the Week

"Is Your Business Running You?"
By Vyral Client Dave Hooke

Recruiters, here's an example for you! Dave opens by explaining the purpose of his video and exactly what question he'll be answering. Dave shares a personal story about when he dealt with this exact problem. Starting any video with a story provides context for your answer and also allows your audience to feel closer to you, building trust. This video gives specific examples and steps that agents can take to manage work/life balance. What a great topic, Dave! 

 

Watch Dave's Video

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Real Estate News Story
A story to share with local commentary/insight for your database

 

Zillow’s Zestimate Is the Algorithm We Love to Hate. Why Can’t We Quit It?

It isn’t just a measure of our home’s value—it’s a marker of our self-worth.


Read The Wall Street Story HereOG-FE243_202010_M_20201026153558


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Nov 4, 2020

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For the week ending October 30, 2020

Featured Video of the Week

"What is A Zombie Foreclosure?"

By Vyral Client Jan Leasure

 

Jan Leasure in Libertyville, IL put out a festive video this week. We love this because it's fun and creative, but also answers a question her clients have been asking. Themed graphics and music are included to enhance her message and intrigue viewers. Not only does she explain what a "zombie foreclosure" is, but she also explains what it means for her clients and how they can fix the problem. Thanks for putting out this informative and spooky video, Jan!  

 

Watch Jan's Video

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Real Estate News Story
A story to share with local commentary/insight for your database

 

In Tight Housing Market, Sales Come With Surprising Conditions, Including Skeletons

Home sellers with the upper hand are asking for odd-ball contingencies; fallout over a pink flamingo 


Read The Story HereIM


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Oct 23, 2020

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For the week ending October 23, 2020

Featured Video of the Week

"What Are 3 Ways to Make Your Offer Better?"

Vyral Client Bobby Moats in Austin, TX does a phenomenal job of tackling one of today's most commonly asked questions in real estate. With inventory being historically low in most markets around the country, it's no surprise that buyers are desperate for tips on beating out the competition to secure their dream home. Throughout this video, Bobby gives thorough advice and speaks directly into the camera, maintaining eye contact and building trust. Bobby's points are emphasized with well placed B-roll and his audio comes through strong and clear. Bobby not only nailed the topic, but also his video quality. Hats off to you, Bobby!

Watch Bobby's Video

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Best Video Topics

Top 3 topics that performed well this week

1. What will an agent do to market my home?

2. Will inventory dip even lower with winter approaching?

3. What are the benefits of becoming a homeowner?

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Oct 10, 2020

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For the week ending October 16, 2020

Featured Video of the Week

"Is Now the Time to Buy?"

By Vyral Client, Shelly Holz

 

Shelly Holz in Minneapolis, MN starts off this video with a real question that her team is being asked by clients. This topic isn't only relevant, because real people are asking this, but also because she ties in the current interest rates, making this a timely video that can really help prospective buyers. When answering the question, Shelly also fully explains what buyers need to take into consideration when thinking of taking advantage of the record low interest rates. Overall, this short video is timely, relevant and extremely helpful to her audience. Well done!

 

Watch Shelly's Video


Recommended "Best" Video Topics

Top 3 topics that performed well this week

 

1.Do I really need to put 10% down on my first home?

2. Will COVID permanently change the housing market?

3. What are the benefits of accepting a cash offer?

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Oct 3, 2020

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For the week ending October 2, 2020

Featured Video of the Week

"How to Handle A Client's Overpriced Listing"

By Vyral Client Steven Pilkington


Recruiters, this one's for you. In this video, Steven Pilkington in Denver, Colorado, answers a common question that agents need an answer to. He starts off the video by setting up the situation and putting this question into context. Steven's detailed and step-by-step answer makes this an extremely valuable piece of content for agents and demonstrates him as a real estate expert. Wonderful delivery, Steven!

 

Watch Steven's Video

path home

 


Marketing Classroom Snippet

How to Write an Effective Q&A Script for Your Videos

with Frank Klesitz, CEO Vyral Marketing 


The best video topics are answers to questions that clients are asking now. Talking to clients and prospects every day is how you learn the “message of the moment.” The news, issues, and time of year all play a factor.

Clients, log in and watch the full replay


Here is the Classroom Syllabus for this month:

Module #3 - Creating Better Videos

September 14: Picking the best topics people want
September 21: Writing an effective Q&A video script
September 28: Shooting video that looks and sounds great
On-Demand: Optimize your videos (SEO) to get found


Watch Frank's Summary Video

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Sep 26, 2020

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For the week ending September 25, 2020

Featured Video of the Week

"What 4 Myths About Our Market Still Persist?"

By Vyral Client Justin Vierra


Justin Vierra in Sacramento, California, delivers a truly educational video about today's real estate market. Justin demonstrates his expertise in the field by laying out four common misconceptions about real estate and makes it timely by referencing what is going on NOW. Graphics are used to highlight his main points and his overall organization makes the information easy to follow and process. Keep it up, Justin!

Watch Justin's Video

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Marketing Classroom Snippet

How to Choose the Best Video Topics

with Frank Klesitz, CEO Vyral Marketing


The best video topics are answers to questions that clients are asking now. Talking to clients and prospects every day is how you learn the “message of the moment.” The news, issues, and time of year all play a factor.

Clients, log in and watch the full replay


Here is the Classroom Syllabus for this month:

Module #3 - Creating Better Videos

September 14: Picking the best topics people want
September 21: Writing an effective Q&A video script
September 28: Shooting video that looks and sounds great
On-Demand: Optimize your videos (SEO) to get found


Watch Frank's Summary Video

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Sep 24, 2020

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For the week ending September 11, 2020

 

Featured Video of the Week 

"What Are the Perks of 3D Virtual Tours?"
by Vyral Clients Team Lally

Team Lally in Hawaii always brings the energy in their videos. The way these two play off of each other adds a unique twist to this short, relevant message. Instead of simply answering questions, Adrienne actually has someone there to ask her and makes this a natural Q&A-style video. The team's personality shines through in this video. We love your team! 


Watch Team Lally's Video

lally video


Marketing Classroom Snippet
Sending Cold, Outbound Email to Homeowners

with Frank Klesitz, CEO Vyral Marketing 

Clients, log in and watch the full replay

Here is the Classroom Syllabus for this month:


Module #3 - Creating Better Videos

September 14: Picking the best topics people want

September 21: Writing an effective Q&A video script

September 28: Shooting video that looks and sounds great

On-Demand: Optimize your videos (SEO) to get found

Watch Frank's Summary Video

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Sep 11, 2020

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For the week ending September 11, 2020


Featured Video of the Week

"What Are the Top 3 Tips for Staging Your Home?"

by Vyral Client Mikki Ramey

This is a vendor participation video done right. Mikki Ramey in Charleston, South Carolina invited Tess Bartmann into her video to talk about home staging. Tess is the co-owner of Holy City Home Staging. Bringing an expert in as a guest to one of your videos can boost your credibility as an agent and help you zero-cost your marketing. In this video, Mikki introduces her guest and then lets her take over and give three quick tips about home staging. This is so helpful for your clients, Mikki!

Watch Mikki's Marketing Video

Mikki Ramey


Marketing Classroom Snippet

with Frank Klesitz, CEO Vyral Marketing

Clients, log in and watch the full replay

Here is the Classroom Syllabus for this month:

Module #3 - Creating Better Videos

  • September 7: Picking the best topics people want
  • September 14: Writing an effective Q&A video script
  • September 21: Shooting video that looks & sounds great
  • September 28: Optimize your videos (SEO) to get found

Watch Frank's Summary Video

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Aug 31, 2020

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For the week ending September 4th, 2020

Featured Client Video of the Week

"How Can I Get My Offer Accepted?"

by Vyral Client Ryan Ahearn

Ryan Ahearn of San Diego, California, answers one of the biggest questions buyers are asking in markets all over the country. This topic is relevant and timely. Ryan keeps it short and sweet yet provides valuable tips that his database of buyers can actually use. B-roll is incorporated at the right parts to emphasize his points and keep things interesting. Ryan's energy throughout the video shows off his personality and makes it clear that helping clients buy and sell real estate is his passion. Nice work, Ryan!

Watch Ryan's Marketing Video

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan

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