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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Mar 5, 2021

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For the week ending March 5, 2021

Featured Video of the Week

"2 Ways To Boost Your Home's Value in 2021"

By Vyral Client Adam Menconi

This week, Vyral client Adam Menconi from Santa Rosa, California has quite an interesting video discussing two creative ideas that can help to boost a home's value. The ideas that he presents have the potential to be achievable for many homeowners all across the country. This adds great versatility and relevance to his video. This type of out-of-the-box content is the kind audiences are excited to hear about and will click on time after time. Not to mention, he is well-lit, has an exciting background, is well-dressed, and has fantastic audio. This is the kind of video you want to strive for. Great job, Adam! 

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Homebuyer love letters could create legal liability, real estate group warns

"In a housing market with a high demand for a limited supply of homes, buyers must often compete in a variety of ways to have their offer accepted by sellers."

 

Read the Washington Post Story

 

 

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Feb 26, 2021

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For the week ending February 26, 2021

Featured Video of the Week

"Preparing Your Home for the Market"

By Vyral Client Ellen Gordenier

Vyral client Ellen Gordenier has an aptly timed video this week! With the housing boom, many homeowners out there are considering whether now is the time to sell. Her great advice can help her database do just that by preparing their homes to be successful on the market. In her video, she makes a great comparison: "When your home goes on the market, you're essentially entering a beauty contest, and of course, you want to be the winner." Isn't that the truth? Ellen's database found quite a bit of value in her video, too. Her email received great open and click rates. Keep up the good work, Ellen!

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Bidding wars for homes are off the charts, as home listings fall to a record low

"The primary reason longtime home searchers haven’t bought a home yet is because they keep getting outbid, according to the National Association of Home Builders."

 

Read the CNBC Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Feb 19, 2021

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For the week ending February 19, 2020

Featured Video of the Week

"Can I Sell a Leased Property?"

By Vyral Client Justin Woodall

With many people’s situations and finances changing daily due to the pandemic, this question is more common than ever. Vyral client Justin Woodall set out to answer it this week with an informative and concise video. His lighting and audio quality are fantastic, along with simple lower third graphics that help you follow along. There’s nothing distracting in the frame, and the addition of natural light in the background really balances everything out. This is a great example of what you want your video setup to look like. Great job, Justin! 

 

Watch Justin's Video

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Real Estate News Story

A story to share with local commentary/insight for your database

These are the top 5 real estate podcasts

"As the popularity of this medium continues to grow, more and more housing industry professionals are becoming hosts and launching their own podcasts on topics ranging from real estate, fintech, and mortgage news."

 

Read the HousingWire Article

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Feb 12, 2021

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For the week ending February 12, 2020

Featured Video of the Week

"Answering Essential Homeowners Insurance Questions"

By Vyral Client Erin McKeon

Vyral client Erin McKeon from Walnut Creek, California has a very informative video this week, answering all sorts of questions new homeowners may have about homeowners insurance. For this video, she brought in an expert, Darlene Baxter, who is well-versed on the topic. Providing her database with these thorough answers showcases all the value Erin hopes to provide her clients in this business. The video also has wonderful sound, lighting, and a great background, which ties everything together nicely. Great job, Erin! 

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Amid COVID-19, the unemployed pivot to careers in real estate

"Real estate’s flourishing market could provide a solution to being out of work during the COVID-19 pandemic."

 

Read the Chicago Tribune Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Feb 5, 2021

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For the week ending February 5, 2020

Featured Video of the Week

"How We Help Buyers"

By Vyral Client Tom Nickley

Vyral client Tom Nickley from Orlando, Florida has a wonderfully produced video this week offering his team's support and services to home buyers. Multiple team members and past clients were involved in the making of this video, each offering reasons why the Nickley Group is great to work with. The content, music, and overall production value drove the point home, leaving you invested in their company and wanting to reach out to them. Great work, Tom and team! 

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Millennials Are Changing the Luxury Real Estate Market

"Tech-savvy and environmentally conscious, millennials’ preferences are poised to dramatically reshape the high-end housing market."

 

Read the Bloomberg Story


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jan 29, 2021

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For the week ending January 29, 2020

Featured Video of the Week

"What Happened in 2020 East Cobb Real Estate?"

By Vyral Client Kelly Allen

Vyral client Kelly Allen in Marietta, GA released a hyper-local video this week—a market recap for East Cobb. Her points are concise and elevated by engaging on-brand graphics. Also, she's filming in the perfect location, with great lighting and a homey background. This content is critical information for her database to know, and that makes it an all-around great video. Great job, Kelly!

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Why Real Estate Professionals Are Turning to Virtual Property Tours

"The pandemic, as well as a surge in Millennial and Gen Z home buying, is fueling demand for virtual property tours."

 

Read the Forbes' Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jan 22, 2021

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For the week ending January 22, 2020

Featured Video of the Week

"If Unemployment Is High, Who Is Buying?"

By Vyral Client Scott Himelstein

Vyral Client Scott Himelstein in Granada Hills, California has an extremely informative video this week on unemployment and home buying. Graphics and headings on the screen all help illustrate his point and gives the video some added visual interest. He makes a potentially confusing topic quite clear with the way he structures his points, transitioning smoothly from one to the next. Great job, Scott!  

 

Watch Scott's Video

 

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Real Estate News Story

A story to share with local commentary/insight for your database

What Democratic Control in Washington Means for Homeowners and Buyers

"Full Democratic control in Washington is likely to result in significant policy changes in a number of areas, especially for homeowners."

 

Read Bankrate's Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jan 15, 2021

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For the week ending January 15, 2020

Featured Video of the Week

"Should I Wait Until Spring to Sell My Home?"

By Vyral Client Nicole Smith Woodard

Vyral client Nicole Smith Woodard in Flower Mound, Texas has a very timely video this week, centered around the big question homeowners across the country are asking themselves. Her transitions are smooth, both content-wise and on the screen, which keeps you engaged in the video. Not to mention her lighting is fantastic! This is definitely the kind of setup that you want to replicate—natural light flowing in through the windows (but not too much) and a light directed on your face to really illuminate the frame. Overall, it’s a wonderfully produced video. Keep up the good work, Nicole!

 

Watch Nicole's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

Experts Predict What The 2021 Housing Market Will Bring

“Many economists anticipate 2021 will be another strong year with low mortgage rates and rising prices."

 

Read The Washington Post Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jan 9, 2021

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For the week ending January 8, 2020

Featured Video of the Week

"Why You Should Sell First, Then Buy"

By Vyral Client Jack Lehr

Collin Boyer with the TruAdvantage Team explains the benefits of selling your current home before buying a new one in this week's video. This is a great example of having team members featured in your videos. He references his experiences with current clients and speaks from that perspective, which helps reinforce his point. Sometimes the shortest videos are best! He ends with a heartfelt call to action, which wraps the video up nicely. Keep up the good work!

 

Watch Jack Lehr's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

How to Fix the Housing Bias That Warps Investment Decisions

Overinvestment in property is incentivized by subsidies and favorable treatments in the tax system that governments could withdraw."

 

Read the Wall Street Journal Story


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jan 2, 2021

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For the week ending January 1, 2020

Featured Video of the Week

"Things That Make Buyers Nervous"

By Vyral Client Kelly Fischer

Vyral Client Kelly Fischer in Vero Beach, FL does a wonderful job on this video. Kelly shot this at her desk on her webcam with an audio recorder. Her voice is loud and clear and she's looking into the camera directly. Although this video is simple, she effectively gives key information that is emphasized with B-roll and her tone is very welcoming. This is a great example video, Kelly!

 

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Real Estate News Story

A story to share with local commentary/insight for your database

The Most Interesting Real Estate Stories of 2020

“Like many industries in the U.S., the coronavirus pandemic shook real estate down to its foundation, flipping markets upside-down and changing the way developers, designers, and especially real estate agents conduct business." 

 

Read The Wall Street Journal Story


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Dec 26, 2020

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For the week ending December 25, 2020

Featured Video of the Week

"What Makes the End of 2020 a Good Time to Buy?"

By Vyral Client Sean Zanganeh

Vyral Client Sean Zanganeh does an excellent job following simple tips to make his video look professional. First, he's positioned in the frame by the "rule of thirds" ratio; you never want to be directly in the middle of the frame. He's facing a light source so that he is illuminated. Lastly, he's making eye contact directly into the camera to make the viewer feel as though he's speaking directly to them. Nice video, Sean! 

 

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Real Estate News Story

A story to share with local commentary/insight for your database

What to Expect From the Housing Market in 2021

“Low housing inventory, buyers moving to the suburbs, construction and renter affordability issues are likely to shape the course of 2021.”

Read the US News Story


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Dec 18, 2020

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For the week ending December 18, 2020

Featured Video of the Week

"What Can We Expect for the Future of Our Market?"

By Vyral Client AJ Hazzi

As we wrap up the year, Vyral Client AJ Hazzi in British Columbia delivers a full recap of the real estate market this year along with his predictions for 2021. This video is a bit longer, but it's completely comprehensive. Multiple graphics are used to bring understanding to complicated numbers. Not only does he cover the basic market update components, but he gives meaning to the trends he's seen over the past year. This video is well produced. He's using a high-quality camera, a microphone, and balanced background music. A great way to end the year, AJ!

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Explaining the Frenzy in the Housing Market

One long-lasting result of the pandemic may be innovations that make buying a home go faster.

Read The New York Times Story


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