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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 30, 2021

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For the week ending July 30, 2021

Featured Video of the Week

"10 Mistakes Buyers & Sellers Must Avoid"

By Vyral Client Mathieu Prégent-Pelletier

In this week's featured video, Vyral client Mathieu Prégent-Pelletier from Montreal, Canada discusses the 10 mistakes that you especially want to avoid in this market when buying or selling a home. With detailed reasons and examples of why each is a mistake, he makes a convincing case. In addition, listing each mistake on screen allows the viewer to better understand what he is saying. In a market such as this one, this is an incredibly important video for prospective buyers and sellers to watch. Great job, Mathieu! 

 

Watch Mathieu's Video

 

featured video mathieu


Real Estate News Story

A story to share with local commentary/insight for your database

Foreign Purchases of U.S. Homes Fall to New Low

"Foreigners bought $54.4 billion in U.S. residential real estate in the year ended in March, down 27%, according to a NAR report."

 

Read the Wall Street Journal's Story

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 23, 2021

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For the week ending July 23, 2021

Featured Video of the Week

"I'm Here to Be Your Resource"

By Vyral Client Carol Hughes

Our featured video for this week comes from Carol Hughes in Spring, Texas. In this video, Carol discusses how she specializes in helping clients ages 55+ who want to move in order to downsize. She tells her audience that she is their resource for any questions they may have, before or after moving. Her email had a fantastic open and click rate, and we can see why! Her video is short and to the point, with a funny intro that gets your attention. Nice job, Carol! 

 

Watch Carol's Video

 

Featured Video July 23


Real Estate News Story

A story to share with local commentary/insight for your database

The new real estate normal

"The new 'For Sale' sign had been posted in the yard for less than 10 minutes when the first visitors started driving by the house, slowing down and stopping to take pictures."

 

Read The Seattle Times' Story

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 16, 2021

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For the week ending July 16, 2021

Featured Video of the Week

"Is Moving a Smart Choice in This Market?"

By Vyral Client Alex Yu

In this week's featured video, Alex Yu from Newport Beach, California, analyzes whether moving is a good idea in this extremely competitive market. He uses clear examples to illustrate his points and to explain why the market is the way it is right now. In addition, he goes through the "yes" and "no" scenarios to help you make the best choice for you and your family. With a lapel mic to ensure clear audio, good video quality, and a great background, it compliments his content nicely and overall makes for a high-quality video. Keep up the good work, Alex!

 

Watch Alex's Video

 

Alex Yu Featured Video July 16


Real Estate News Story

A story to share with local commentary/insight for your database

Rent prices are soaring as Americans 

flock back to cities

"33% rent increases and bidding wars on rentals are the new norm in some parts of America as reopening comes with big price hikes."

 

Read the Washington Post's Story

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 9, 2021

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For the week ending July 9, 2021

Featured Video of the Week

"What You Can Expect Your First Year In A New Home"

By Vyral Client Dave Friedman

In this week's video, Dave Friedman from Mount Pleasant, SC discusses a topic that we don't hear about too often: what happens after you buy that house? He talks about what to expect in the year following your home purchase and how you can prepare yourself to deal with the ups and downs. His tips are crucial for first-time homebuyers, which include having a handyman in mind, getting a home warranty, having a rainy day fund, and much more. Besides the content of the video, we really like his intro graphic, the audio quality, and the environment in which he shoots his video. Keep up the great work, Dave! 

 

Watch Dave's Video

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Lumber prices dive more than 40% in June, biggest monthly drop on record

“This drop suggests that the cause of that inflation—the mismatch of supply and demand—will not last forever.”

 

Read CNBC's Story

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 2, 2021

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For the week ending July 2, 2021

Featured Video of the Week

"Buying vs. Renting: The Difference in Affordability"

By Vyral Client Kandis Palmer

This week's featured video is by Vyral client Kandis Palmer from Tempe, Arizona, who discusses which is more affordable: buying or renting. Many renters right now are put off by the fact that the market is so competitive. However, it's clear that if you are able to land a home, that buying is the more affordable choice. Kandis discusses this and more in her video. Not only is her information spot on, but her audio and video quality is wonderful, too. This is very valuable information that really may change some renters' minds about how to proceed in this housing market. Nice job, Kandis!

 

Watch Kandis' Video

 

Kandis Palmer Featured Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

Financial Planners Say Real Estate Is Top Passive Income Source

"Not all own investment properties — some invest through a real estate investment trust."

 

Read Business Insider's Story

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jun 25, 2021

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For the week ending June 25, 2021

Featured Video of the Week

"My Top 6 Dad Jokes for Father's Day"

By Vyral Client Leigh Marcus

This week, we're highlighting Vyral client Leigh Marcus' hilarious video featuring his favorite dad jokes in honor of Father's Day last weekend. Not only is it entertaining, but we love that he shoots each joke in a different location around his office. It almost doubles as an office tour, and by the end of the video, you feel like you know him a little bit better. You can't help but laugh with him! This is a great example of how you can add a little levity to your videos, especially around the holidays. We can't wait to see more of your videos, Leigh! 

 

Watch Leigh's Video

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Real-Estate Agents Look to AI for Sales Boost

"Technology leaders at Realogy, Compass, and Zillow hope to augment human savvy with algorithms."

 

Read the Wall Street Journal's Story 

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jun 18, 2021

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For the week ending June 18, 2021

Featured Video of the Week

"How an Escalation Clause Helps You Win"

By Vyral Client Steven Pilkington

Vyral client Steven Pilkington from Denver, Colorado sent out a very informative video to his database last week regarding the topic of escalation clauses. In this market, an escalation clause can often make the difference between winning or losing an offer on a house, and Steven discusses in detail why that is. With concrete examples, he walks his audience through exactly how and why they should consider implementing this kind of clause. His video is absolutely one that his database will come back to time and time again for a refresher. Great work, Steven!  

 

Watch Steven's Video

 

featured-video-steven-pilkington

 


Real Estate News Story

A story to share with local commentary/insight for your database

Homeowners are losing their enthusiasm for refinancing

"After pullback in rates, decline in refis 'seems to have more to do with borrower psychology.'"

 

Read Inman's Article

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jun 11, 2021

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For the week ending June 11, 2021

Featured Video of the Week

"Why Homeowners Insurance Rates Are Up"

By Vyral Client Maria Hoffman

This week, Vyral client Maria Hoffman from Tampa, Florida had a very informative video regarding homeowners insurance rates in her state. For this video, she brought on a special guest, Torie McCorkle from Iron Rock Insurance, to help elaborate on this subject. Discussing a hyper-local topic with a guest is a great way to add variety to your videos and reach a broader scope of people in your community. Her video is relevant to not only homeowners, but also to would-be homeowners as well, making it one that her entire database should find immense value from. It's an important topic to discuss with an expert, and it was executed very well. Great job, Maria! 

 

Watch Maria's Video

 

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Real Estate News Story

A story to share with local commentary/insight for your database

Real estate developers are building more new single-family rental homes after years of investors buying up houses to rent

"The demand for rental homes is now spurring developers to build entire communities from scratch."

 

Read Business Insider's Story

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jun 4, 2021

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For the week ending June 4, 2021

Featured Video of the Week

"3 Strategies on How to Buy and Sell Real Estate at the Same Time"

By Vyral Client Kim Barber

Vyral client Kim Barber from Ashburn, Virginia has a great video this week focused on one of the biggest concerns homeowners are having: how to buy and sell at the same time. She elaborates on the best strategies, helping her viewers understand which route is best for them. We also love her video's thumbnail, the lower thirds in her video, and the fact that she even added timestamps. These all add to the clarity of the video and make it easy for someone to skip ahead or backward if needed. Fantastic job, Kim!

 

Watch Kim's Video

 

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Real Estate News Story

A story to share with local commentary/insight for your database

In Tight Housing Market, Thousands of Homes Are Reserved for Certain Buyers

"‘Whisper listings,’ made directly to select customers, are growing at a time when housing inventory is near record lows."

 

Read the Wall Street Journal's Story

 

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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on May 28, 2021

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For the week ending May 28, 2021

Featured Video of the Week

"Tips to Consider to Hire the Best Realtor"

By Vyral Client Justin Vierra

Vyral client Justin Vierra from Sacramento, California has a great video this week on how to choose the best real estate agent. Justin states that waiting until you have to make a decision is not the way to go. To make the best choice, you'll need to do your research ahead of time. This, among other tips, are very useful for Justin's audience. In addition, Justin has a fantastic video setup. His audio is crisp, his lighting is fantastic, his camera provides a very clear image, and he even has captions. Overall, it's a wonderful video. Nice work, Justin!  

 

Watch Justin's Video

 

 


Real Estate News Story

A story to share with local commentary/insight for your database

Investors Bet on Commercial Real Estate, Undeterred by Empty Offices and Hotel Rooms

"Government support and help from banks keep landlords from suffering steep losses."

 

Read the Wall Street Journal's Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on May 21, 2021

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For the week ending May 21, 2021

Featured Video of the Week

"4 Market Misconceptions That People Often Believe"

By Vyral Client Amy Kite

Vyral client Amy Kite from Naperville, IL has a very interesting video this week on market misconceptions that people often hold as true. In an incredibly competitive seller's market such as this one, it's easy to think that when you're selling your home, there are suddenly things that you no longer need to do. In reality, this is not the case, and Amy debunks these myths and misconceptions. With a well-lit background, great audio, and top-notch information, this is sure to be a video that Amy's audience gets a lot of value from. It's a video that other real estate agents can learn from as to how to shoot a high-quality video. Great job, Amy! 

 

Watch Amy's Video

 

 

 


Real Estate News Story

A story to share with local commentary/insight for your database

This AI tool writes real estate descriptions without ever stepping inside a home

"A Canadian startup called Listing AI is using cutting-edge AI to quickly churn out computer-generated descriptions that can be surprisingly compelling."

 

Read CNN's Story

 


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Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on May 14, 2021

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For the week ending May 14, 2021

Featured Video of the Week

"Don't Make These 3 Real Estate Mistakes"

By Vyral Client Brandon Browning

Vyral client Brandon Browning from Denham Springs, LA has an insightful video this week discussing real estate mistakes that you should avoid. These are some that definitely make you think, and they aren't the typical mistakes that you hear about. "The first mistake is going to drive you nuts, the second mistake is going to potentially hinder your negotiation strength, and the third is potentially going to cost you a lot of money." This preview grabs your attention and ensures that you definitely keep watching. Great job, Brandon! 

 

Watch Brandon's Video

 

 


Real Estate News Story

A story to share with local commentary/insight for your database

U.S. Home Prices Surge Higher, Pricing Out Many Buyers

"Rapid rise in prices is outweighing the benefit of low mortgage interest rates"

 

Read the Wall Street Journal's Story

 


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