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Meeting #1 - Ulises first marketing strategy meeting!

By Frank Klesitz on Apr 3, 2018

Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
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Ulises Vera is a real estate agent client of ours in San Diego who sells about 25 homes a year. I've been teaching our updated database marketing plan around the country in workshops (which he attended), (www.getvyral.com/events) and now it's time to make sure those who attend get the guidance necessary from us to implement.
Ulises has agreed to meet me in my office every Friday for a discussion on how to reconnect with, grow, communicate with, and get business from his database. It will be live streamed here on our page. He's going to target a farm of 3,000 homes in Chula Vista that has a 5% turn over rate, and raise money from local businesses to cover his expenses. 
That's 150 homes right there for the taking, not to mention referrals from his past client list. He's been doing cold door knocking for 10+ years and is exhausted of that approach. Redfin is also running billboards all over San Diego for 1% taking business away.
You'll see how he's going to out-position competitors and get more people to call him to list their home with the core Vyral plan (build and communicate with a database). I'm going to make this a series so you can follow along with Ulises's journey.
This way you can get context on what you need to do from scratch as a client, and I can train our staff at Vyral Marketing by example on how to better guide you to implement.

Here are Ulises Vera actions steps for week one: 

1. Find out what your GCI needs to be a month to pay your business expenses and taxes to net $7,000 of personal spending money.

2. Get a list of all your past clients

3. Find out where to get a list of the 3,000 homes in your farm

4. Go through your Facebook, LinkedIn, and address book and make a list of everyone you're going to invite to your newsletter. If you're not going to call them, leave them out.

Join us for the next client meeting LIVE on Facebook

ABOUT ULISES: Ulises Vera is a real estate agent just south of San Diego, CA. He's been door knocking for 10 years selling 1-2 homes a month and is burnt out. He hired us to attract more business and to get his time back so he can spend more time with his family. Watch his journey as we guide him weekly to build a database, communicate with it, and work it for business so more homeowners in his past client, sphere, and neighborhood farm call him to list their home.

Client Journeys is a series where we meet weekly with a client to help them fully implement the Vyral Marketing Plan we teach in our 3 hour workshop. We broadcast each meeting live on Facebook. You’ll hear their desires, struggles, challenges, successes, and of course marketing tactics as they build and improve communication with their database for more business. We organize Client Journeys into three categories, so you can follow clients in your business stage. ADVANCED JOURNEY – Highly leveraged professionals focused on strategy, recruiting, team building, and marketing. (2) INTERMEDIATE JOURNEY – Successful rainmakers who work with many clients and have minimal time for marketing. (3) BEGINNER JOURNEY – Those just starting their marketing journey beyond cold calling and referrals. Join us as we personally guide a client on their journey to results. Watch all past shows on Facebook or on our website.
Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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