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Meeting #11 - 80 people registered for his event tomorrow! Will they show up?

By Frank Klesitz on Jul 30, 2018

Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
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Frank's Notes: Ulises has 50 people (maybe even entire families?) registered on EventBrite for his first upcoming event – an Ice Cream Social at a park in his farm! It’s 2 hours of free ice cream from a truck. The local Boy Scout troop he partnered with covered the cost of the event, and they also told everyone in their database about it, too. He hasn’t even sent an email out it to his database to promote it yet. He is leaving a flyer promoting the event behind when he door knocks and – get this - people are going to his website to register! He also completed all his Vyral Marketing Daily Report cards this week (we introduced those cards last week). He added 10 new people to his database this week just by getting permission to add them with their email to his video e-newsletter. And it gets better, he added many more people to his database who registered to attend his event! I am so proud about this part of the progress so far - this is a very amazing statistic. Since Ulises has been focusing on calling his database, he contacted (i.e. had a conversation with) 40 people after only 50 attempts! That ratio is incredible. When you cold call or door knock you’ll be lucky if 5% of the people you get in front of will talk to you happily. Ulises had 40 conversations about real estate last week, generated from only from 50 attempts. This is because he is talking to people in his database and following up with people who watch his videos. Things are going great, perfectly according to plan. He is beginning to experience how much better it is to talk to people you know for business, rather than people you do not know. And the benefits of marketing complementing your prospecting.

Ulises Vera, who is the star of our Beginner Client Journey series, has his first event tomorrow with 80 people registered in EventBrite! These are all likely homeowners in his target market he will meet in a one-to-many setting. Join us to see how we're preparing for an effective event. It's meeting #11 on his client journey to build and talk to his database so, over time, more people call him to list their home. You can follow his journey from cold knocking on doors for 10 years, to getting people in his database to call him, here: http://www.getvyral.com/blog/topic/client-journey-beginner
His assignment this week is to:
  • Call or email everyone who registered in EventBrite to confirm their attendance to his event tomorrow
  • Book the jumper for the event tomorrow!
  • Make sure he has the table and chairs he needs for his event tomorrow
  • When people come to his event tomorrow, ask for their contact information when offering them a free home valuation or a subscription to his newsletter
  • Get an email out on Monday to all the people who registered to invite them to ask him about real estate, while thanking them for coming with maybe a few photos of the event

ABOUT ULISES: Ulises Vera is a real estate agent just south of San Diego, CA. He's been door knocking for 10 years selling 1-2 homes a month and is burnt out. He hired us to attract more business and to get his time back so he can spend more time with his family. Watch his journey as we guide him weekly to build a database, communicate with it, and work it for business so more homeowners in his past client, sphere, and neighborhood farm call him to list their home.

Client Journeys is a series where we meet weekly with a client to help them fully implement the Vyral Marketing Plan we teach in our 3 hour workshop. We broadcast each meeting live on Facebook. You’ll hear their desires, struggles, challenges, successes, and of course marketing tactics as they build and improve communication with their database for more business. We organize Client Journeys into three categories, so you can follow clients in your business stage. ADVANCED JOURNEY – Highly leveraged professionals focused on strategy, recruiting, team building, and marketing. (2) INTERMEDIATE JOURNEY – Successful rainmakers who work with many clients and have minimal time for marketing. (3) BEGINNER JOURNEY – Those just starting their marketing journey beyond cold calling and referrals. Join us as we personally guide a client on their journey to results. Watch all past shows on Facebook or on our website.
Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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