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#VyralMarketingShow – Episode 23
What you’ll learn on the show this week:
A business mastermind is a great co-marketing strategy. It's one thing to build your own database, but it's another thing entirely if you can get access to other people's databases at the same time.
We had an idea a few years ago for our own mastermind with some of the top real estate agents in the country. Since our first event in Napa over two years ago, we've traveled to places like the Bahamas, Park City, and Seattle for these events. They have been successful retreats for all parties involved.
A client of ours, Mike LaFido, is a luxury real estate expert in Chicago who specializes in marketing very high-end properties. We have a video to share (which you can watch above) so you can see what one of these properties looks like.
Mike got all the professionals in the area who sell to the kind of client he is trying to attract—car audio experts, artists, and plenty of other vendors that cater to the wealthy.
He started a group where all these business owners get together at one of his vacant listings and exchange leads, discuss their businesses, and find out ways they can help each other out.
If you're watching this show, you're a savvy marketer yourself. That's what people are hiring you for, especially if you're in real estate. Here’s how you can capitalize on that fact.
Angie's List puts together a list of every single professional service, complete with reviews. We thought about the professionals that I would think about connecting with if you are looking to start a mastermind as a real estate agent. We compiled a list of 20 to share in the video above.
These kinds of relationships can lead to many different benefits for you, no matter what kind of business you are in. Think about other businesses and vendors that sell to your ideal customers. Call those people up and see if they are interested in getting together so you can help each other’s business grow.