This is the replay of a full webinar I completed this week with Kyle Whissel, one of the top-selling real estate agents in San Diego.
This is what people registered to attend.
I just posted the full replay with the transcript on our blog here.
You'll see the top 3 performing real estate agent video topics or scripts working for him right now, in this market, based on what buyers and sellers want to know in August 2022.
You want to call the people who watch the videos, which you can track in your email marketing program.
"I just wanted to call because I see you subscribe to my videos and I wanted to ask if you have any questions about buying or selling a home I could answer?"
These are great conversation starters.
You'll see two example video scripts in the Zoom share that Kyle recommends along with two emails to generate an immediate response from your database.
Here are the questions you asked on the registration page; we got to a few of them, but if you want an answer directly from me, just ask.
Nicoleta H. - Actions and Contents in a shifting market
Lou R. - Best video topics & scripts for agent attraction in a shifting market
Ashley D. - Email marketing and social media verbiage
Akshay P. - From an affiliate standpoint, what kind of content do you see that is most beneficial and entertaining to the realtor/clientele
Benjamin G. - How do you make videos consistently?
Randell J. - How often do you send out emails to your database?
Ash A. - How to ask for a price reduction
David S. - how to create raffles/competitions to win prizes that are coupons to local businesses, and getting engagement from both sides
Steve R. - How to get More Leads when I generate them.
Eileen K. - How to get Sellers off the fence to sell now
Vadie R. - How to identify topics?
Ruth S. - How to set seller expectations
Michael R. - I am a Photographer looking for new ways to support Agents
Dylan P. - I am our Sales Manager, so I am trying to get some simple ideas for videos that our agents can post from their phones to stories
Richard M. - Providing unique and valuable content
Keionna W. - Should we still focus on buyers or sellers
Kim M. - Things to discuss when talking with our sellers and updating them on the market
Stan E. - Upcoming Hot Topics if you want to give them up - Future Projections
Sandra R. - Updated scripts for shifting times
Dena L. - Video Presentation - How to best present Value and what to say.
Jazmin V. - What do you think is the biggest upside in this market for clients?
Tina P. - What is the best database option besides kV core?
Zoraya D. - What is the best listing presentation
Karen C. - What should my focus be on right now as a brand new agent for only one year?
Omar D. - Where do you begin with video marketing?
Cathy D. - You will be by the topic of this video series
Clients - you can access these scripts and emails on our client website. Please ask us to invite you into it with your email address linked to your Google account if you have not been already.
Enjoy the interview!
BEAUTIFULLY EDITED TRANSCRIPT
Frank Klesitz:
I'm Frank Klesitz, Vyral Marketing. We have the Kyle Whissel here that you guys all know. And we're going to give you some of the topics that you can publish on social media or in your videos or your newsletters that are getting the most engagement. So before I give them to you, which I'll post the links here in the chat here in a minute, I want to do a little exercise to show you how we come up with these topics. I think this might be a little instructive. So no matter what industry you're in or what business you're in, you probably have customers, and those customers have needs, those customers have questions. The best way to come up with a topic is to be talking to your prospects and customers all the time, and to be listening to questions they're asking. Then you just come up with a list of all those questions, and then you answer them. What you'll find is the questions seem naive and maybe simple. But the reality is those are the questions people are asking.
Frank Klesitz:
And if you just title the video that question, or you title the blog post that question, you're supplying demand, and it guarantees that the material's always relevant versus you coming up with a topic in your own head. So little thing I like to do first is, and we do this with Kyle to come up with his topics, but if it's possible for you guys to pull up the chat, all right? So pull up the chat here on the Zoom webinar and make sure it says "to everyone," and please participate if you can because this is cool. We're going to crowdsource some topics. Could you please type in the number one question you're getting from consumers right now? What is the number one question you're hearing over and over, the most commonly asked question? Type it into the chat. What is the number one question you're hearing from consumers? Come play along. When I get larger webinars, we'll come up with all these things up in the chat. Hopefully it's available for everyone. Is it working? I don't see anything yet.
Kyle Whissel:
I don't see anything either.
Frank Klesitz:
Maybe everyone's on their phones. But go into the chat and type in what's the number one question consumers are asking? Or maybe everyone's here and they don't know what people are asking and they're trying to get it from us.
Kyle Whissel:
Oh, some people are saying that chat is disabled.
Frank Klesitz:
Chat's disabled. Let's change that. Now why is that?
Kyle Whissel:
Yeah, they're throwing it in the Q&A.
Frank Klesitz:
Oh, Q&A. All right. Sound good. How do I undisable chat?
Kyle Whissel:
No idea.
Frank Klesitz:
Security? I don't know.
Kyle Whissel:
All right, throw your questions in Q&A. It's fine. Put them in the Q&A.
Frank Klesitz:
Yeah. Put your questions in the Q&A. So in the Q&A, put the question that consumers are asking, number one. Open up the Q&A option on your webinar or on your Zoom webinar. What's the number one question you're getting from consumers right now? And what you think is the most common might be different from someone else. Go ahead and write it in the Q&A, and we'll see if we can get that to work. Is the housing market going to crash? Are prices going to keep going down? Should I wait for the market to crash? Is the market going to crash? Yeah. Look at that. Keep going. What else? What's the number one question you're getting from consumers? Put it in the Q&A. Wish I could make it a little more active than that. Sometimes we get 100 different questions here if I actually got the chat working.
Frank Klesitz:
So here's the deal. We come up with all these different questions. Then we just Google the question. This is literally how we write the scripts. You Google the question, and there's plenty of answers. Then you piece together your answer with three key talking points. So you can answer however you want, but you come up with three key talking points to answer the question, and then you have the basis for your script. So here's something that's sent over to Kyle that he can choose from to make his life easy. Because he is running around doing all this different work, and he has to come up with something to say on video for your video shoots, Bren. I'm going to post the first option here in the chat for you. So hopefully you guys can see the chat. If I put something in the chat, can you guys see it? That show up for you, Kyle?
Kyle Whissel:
I can see it.
Frank Klesitz:
Cool. So let's take a look here. What exactly do you need to pull off a really good video script? Let's take a look. All right? So here's a good example. So how do I buy before I sell my home? That's a hot one right now. How can I get a power buyer cash offer so I can find a home to buy before I sell my current one, so I'm not timing two mortgage payments? So here you have it. If you're sitting down, here's the question. How do I buy before I sell? You essentially probably want to come up with what would you title the YouTube video or what would you title the blog post? What's the description for the YouTube video, or maybe what do you put in the email that goes out to get someone to click to watch the video, to come back and watch it?
Frank Klesitz:
What are some call to actions that you want to put in the email or the YouTube description and some hashtags and maybe an idea for a thumbnail? These are a wider scope of a script. These are all the things you need to think about before you publish content. Then what are the tags? What are you going to put in there maybe for YouTube? Then depending upon the service date you use to send an email out to your database that you created this new video, what are some of the subject lines you can use? In some of these email service providers, you can put in three different subject lines. They'll send 100 emails out, see which one got the highest open rate and then mail the rest with the best open rate, which is kind of nice.
Frank Klesitz:
So then you come down to the video. Here's how I'd structure a video, question, story and answer. So hey, this is Kyle. And maybe asking a question, how do I buy a house before selling my old home? Little logo comes in. You can say buying before you sell comes with its risk. With some planning, you can make it work. Maybe you can tell a story about how you helped somebody. Then you have three talking points about how you can do a buy before you sell offer. Make an offer with the home sale contingency, finance with a bridge loan, or use one of these third party services that you can mention like Knock or Homeward, or what are some other buy before you sell providers that agents could partner with, Kyle?
Kyle Whissel:
HomeLight's the one that we use a lot. That's our go to.
Frank Klesitz:
That's your go to? Is Homeward in California?
Kyle Whissel:
No.
Frank Klesitz:
Not yet? They might be there. And that's it. So that right there is probably maybe a two to three minute video of saying here's a question I get all the time and I want to answer it for you. And here's three key points to take away with your answer. All right? You can change it however you want. There's a couple other things on here I won't go into, but that's one of the first scripts you can use. What we found is sending out options where people can buy before they sell is a pretty hot topic right now. There's a script you can put together and send it out. Sound good? There you go. That'd be a good one. I put this in the chat.
Frank Klesitz:
There's number two. This is a pretty popular one. What happens if interest rates go up or down while under contract? You see this with people backing out of their offers. But rates have been low, but they're raising rates. What happens if you're under contract and your rate lock is up, and your rate goes up? Do you lose the house? Do you have any other options? Well, watch this video. I'm going to give you three key things you need to know when it comes to that. So I sent you guys the YouTube calls to action, the thumbnail idea, the subject line, the question, the story and the answer. Again, the video is very simple. Here's a question I get asked all the time. Here's a little story to set up why I'm answering this question. Then you provide three key points with your answer, that's it.
Frank Klesitz:
You'll notice that we keep these incredibly simple. You're super welcome to add more to it, elaborate on it. But what we find is the shorter the script and the shorter the information, the more likely it gets done to get started. Then you're more welcome to add something else to your talking points to get you started. So that's another really hot one of a video that you put together and send out. What's really nice with the three key talking points, if you keep that in mind with your answers for all your videos, once you record the full video, I don't know, might be two, three, four minutes long. How long do you keep your videos these days, Kyle, for a YouTube video? You're muted.
Kyle Whissel:
I feel like I keep going longer and longer. I got more to talk about lately. So we traditionally try to stay three to five minutes has been the target. But I think we've been doing so much topical stuff lately with inflation and interest rates, I'm going five to seven lately.
Frank Klesitz:
Cool. Yeah. So a little bit longer, so as you build more confidence, and you can add onto your script with your topics in that type of structure, you can go a little bit longer. What's nice, when Kyle makes a five to seven-minute video and if he's really on point with his key points, those key points he wants to make in the video, talking points, you can grab those as clips and turn those into shorter reels or stories or whatever the platform calls them, shorts on YouTube.
Kyle Whissel:
I'll say Gary V talked at event in Vegas a few weeks ago, and his number two platform to be focused on right now is YouTube shorts above TikTok, which Gary V's been the biggest TikTok guy in the world for five years. He's more a fan of YouTube shorts than TikTok right now. The reason being is that YouTube, you can search for. The behavior on TikTok is just to load, swipe, swipe, swipe, swipe, swipe. People rarely search on TikTok. But the behavior pattern on YouTube is to search. So to take those short videos and put them into YouTube as YouTube shorts, those will not just be hot for a minute, like a TikTok video, but those can be hot for years because they'll be searchable for eternity. So Gary's very, very big on YouTube shorts right now.
Frank Klesitz:
What's nice about that, if you record a longer video, maybe five minutes longer, so three to five minutes, and again, if you follow this format for your video is the question, story, answer. Here's a question I get all the time. Let me tell you this story behind it. Let me tell you my answers. I'll give you three points for my answer. Just follow that formula all the time. You can go in the editor, can pull each one of those little talking points, convert the video from horizontal to vertical, and now you have your short, easy peasy, and you can post it wherever you want. As long as you follow that format. It's really hard that if you don't follow a format in your long form video, going in there and trying to get the shorts out of it's kind of a disaster. But if you stick with the three key points, makes it easier. All right?
Frank Klesitz:
So here's maybe one of the assignments you guys can take from today. I've given you two scripts. But more from a wider standpoint of here's everything that you need to come up with up front for subject lines, headlines, teaser copy, the format for maybe how I do a video from a Q&A standpoint to make sure your content's always relevant. Now, what we can do is, Chrissa, "Do you think prices will go down?" Or Jasmine, "Can I just see the house not preapproval?" Or Kimika, "Will interest rates come down again to 3%?" All we have to do is just literally Google that question, and the answer is right there on page one. Just pick any three key points that you like that you think are relevant. All right? And you put that together with that type of script.
Frank Klesitz:
One of the things that we use at Vyral is Copy.AI. There's actually a whole bunch of them now that will come up with some good subject lines and good headlines using artificial intelligence to figure out, okay, what's going to get the best click through rate? And now you have a really cool script. So that's a cool process I thought I would share with everyone where it's like, oh my gosh, it's so overwhelming to figure out what I have to say.
Frank Klesitz:
Let's just go back a little bit. What did we do? We sat down. We figured out what are the most pressing questions we're getting all the time from our customers? Then we Google the question to come up with maybe what the answer should be, almost as a mental shortcut. Now we have to take that information and put it into a script. And I gave you the formula right there, based upon the first two. Maybe you don't like the first two topics that are there, you want to try something else, based upon what came up in the Q&A. Now you're ready to shoot, ready to create some content. How's that, Kyle? You know the process, right?
Kyle Whissel:
I love it. Yeah. Yeah. A couple other tips too on that. One, anytime you're on, like you and I [inaudible 00:12:36].
Frank Klesitz:
You're breaking up, Kyle.
Kyle Whissel:
Let me put my phone back up. Anytime you're going to be on a webinar where you're going to be adding some value, you're going to be talking, whether you're on a webinar, podcast, anything like that, you should have your phone set up next to your webcam and you should be recording the entire thing. Then as you're saying stuff, you know when you say something that was really good, something that was, we call them a banger, something that really hit hard. What you do then is just take your hand and put it over your phone. So literally do this and then move it away.
Kyle Whissel:
What you can do then at the end of that webinar or mastermind, whatever it is that you're on, you can then send that footage over to a VA. Then the VA knows to look anytime they see this with the hand, that means that's a sign of that was a really good clip. Grab that clip. Now they can grab clips and they can start making short form videos out of it for you. So we're obsessed over trying to find as many ways to get content out of the things that we're already doing. So whether you're podcasting, masterminding, webinaring, you're just coaching your agents or anything where you're talking, record it. You don't need to go out of your way to create videos. Just document the things you're already doing and then create videos from what you're documenting.
Frank Klesitz:
Great. One of the things we started doing Kyle is literally just had, I don't think it's this one, but all of our new customers get a table top tripod, something like this. I don't know if this is the exact one, but here's the idea, something like that. All right? So you just set that up with your phone when you're doing a webinar or something like that and record everything and get the clips. Now there's this really cool service called Riverside to record. This is something to look into that makes it really easy to record videos right to the hard drive so they're lossless, to create content. I have more things I want to cover than that, but it is really simple to gather ... the actual work of gathering high quality video by having your phone sitting here or using a webcam. The technology is only getting better. The challenge is just, gosh, we're so overwhelmed with what to say, which is why you guys are all here. And we gave you the framework for that.
Frank Klesitz:
Now I want to give you guys another script, and this is something we're sending out for you, Kyle, because it's super nice to send these videos out, right? So okay, we post these YouTube shorts. Great. We send these videos out to your database. Great. We post these things on social media. Great. Where's the business, right? So yeah, it's good for your brand. People get to know where you are. People get to see you and trust you, and sure, we all know that at some point that fuels business. But it's like here's all this work to did it really do anything? You don't quite feel it. Is there some way to bridge the gap? Well, the first way is taking the names of all the people that watch the video.
Frank Klesitz:
So let's say you send out a video on, "Should I sell my home this fall? Should I sell my home this summer?" Right? Something super simple. You can actually track all the people that actually clicked that link in that email, that took time out of their day to watch it. When you start getting into fancy CRMs, you're buying what's called an activity feed, where you can see who's visiting the website and who's clicked the links in emails. And usually the sales team prioritizes the follow-up with those people. It's the same thing with video is Kyle sends these videos out, and depending upon what system you use, you should probably prioritize some phone call follow-up when people took time out of their day to click through and watch a video on selling their home, right, Kyle?
Kyle Whissel:
Yeah. But follow through is the most important part. It's cool to get views and clicks. But the fact that we know who's viewed, who's clicked, who's taken action, that just creates opportunities for us to reengage with people. And I think far too often, people get so enamored by the vanity metrics of how many views did they get? I don't care how many people view the video. I want to have conversations with the people who viewed it. I don't care if it's five people or 500, I want to get into conversations. But the videos are used to create conversations, which conversations lead to appointments, appointments lead to conversions and conversions lead to money. That's why we all do this. So the key for us is not just sending the videos because I think that's maybe a third of the equation at best, maybe a quarter of the equation. That's not the most important part. That's just a part.
Kyle Whissel:
The most important part is using the video, getting the metrics on who's doing something with the video and then the follow-up. Anytime you have a reason to call somebody, that call becomes exponentially easier. One of the hardest calls to make in real estate is the lead that you've had for six months, 12 months, six years. Trying to call a six-year-old lead, what the hell do you say to a six-year-old lead? "Hey it's Kyle. You registered on my website back in 1999. Remember me?" Nobody's making that phone call, right? That's call avoidance, call reluctance happens because you don't have anything to say. That's the number one reason you don't make phone calls. You don't have anything to say or you don't know what to say. But it becomes a lot easier to make that phone call when you have a reason to call and you have something to say and you know what to say.
Frank Klesitz:
Yeah. So think about that. What are some good topics? Should I sell my home? Should I buy a home? Is now a good time to invest in real estate? How could I see all homes for sale? Whatever. These are the questions people ask. Make a video with that question, send it out. Got it? Then make sure you track who clicks through to watch it. That's huge. 20, 30, 40, 50, 100 people actually watched this on my list? Let's reach out to them. Text, phone call, email. "Hey man, this is Frank. I just see you subscribe to some of my videos I sent out. I recently sent one out about this topic. I just want to see if you have any questions about buy or selling a home?" Notice how I said I see you subscribe versus I see you watched the video. A little creepy. I like the "I see you subscribe" script. So there you guys go.
Frank Klesitz:
So yeah, making videos on relevant topics with the formula I shared with you guys today and get them out. And then calling the people that engage. But I'll give you one more too. These are called offers for immediate response. So you have your helpful educational videos, what Gary Vaynerchuk would call your jab, jab, jab, jab, loosen them up, getting to know ya, jab, jab, jab. And you can definitely get some business out of the jabs by calling the people who clicked the links. But every now and then, maybe once a month, you want to spike your whole database, your whole email list, your leads, your past clients, your sphere, everybody in your Gmail, everybody in your outlook, everybody in your cell phone. By the way, all those people are getting your videos. They're getting Kyle's videos. But you want to spike them for immediate response. Who actually is going to give up their phone number and their email probably with someone to call them? So I'm going to give you one that will work really well for you guys. I'll put in the chat.
Frank Klesitz:
There you go. Let's take a look. So from whoever, your 2022 updated San Diego home price. I want to update you about your latest home price. So get the latest market sales price for your San Diego home for free. See how much your home sales price increased this year. Enter your home address here to find out what buyers will pay for it. And that will go to a landing page. Talk about that in a second. But there's no need for any video here because all I'm trying to do is getting them to click through, to find out what their home is worth.
Frank Klesitz:
So dear clients and friends, I'm just trying to let you know that I can tell you what your home is worth right now, if you're thinking of selling it. Home prices in San Diego are up X% since the start of the pandemic. No secret there. You're likely to get a higher price for your home before the Fed starts raising rates even further. When this happens, prices are likely to stall or fall. Maybe, maybe not. Whatever. But we're already starting to see this now that more buyers are priced out, given that 30-year rates are around 6%. Has that gone down, Kyle?
Kyle Whissel:
Yeah. We're down 5, 5 1/2 on conventional. Yeah.
Frank Klesitz:
So you change that, right? So anyways, just enter your address and a few more details about your home in the tool below, and it will tell you, or I will tell you what a buyer may pay for your house today. I paid money for these estimates. They're free to you. And you can click here, yada, yada, yada. But keep in mind that it's just an estimate. And if you send me a few photos of your home, I can factor in what the algorithms can't and give you a more accurate suggested listing price based upon your home's neat features. That's your real value as an agent versus trying to be an algorithm that didn't work too well for Zillow offers. The bottom line is if you were thinking about selling this year, I'm here. Ask me anything, yada yada. So this email goes out to your whole list, and people click this link, and then you send them to a home value page. This can be Homebot. I mean, what are some of the home value services out there, Kyle, that you know of that work well?
Kyle Whissel:
Homebot's the one. I don't think, there's no competitor at this point in my eyes. Homebot's the best there is.
Frank Klesitz:
Homebot at AI. Is that right?
Kyle Whissel:
Yep. And it's so cheap. I think it maybe costs 50 bucks, and then you can get a lender to pay half of it. So Homebot's great.
Frank Klesitz:
Yeah. So go get Homebot and you can send them back to Homebot. But even if you don't have that, you can send them to a simple landing page that you can make here. This is something we've made for customers that don't have something like Homebot. But you have your logo here at the top and the free area home price estimate. Find out what your home is really worth based on our detail analysis. You'll receive an accurate value based on current market trends with seven simple questions. So here's how this works. Someone puts in their address, how soon they're thinking of selling, the condition of the home, what type of property it is, when the home was built, if they're working with an agent, anything else they want to say about the home, and their first name, last name, email, phone number, and submit. And you get a lead.
Frank Klesitz:
And Kyle, we have something like this we're putting together to go out to your list, which is huge, that will probably drive back to Homebot for you because you have it, right? This is a way to spike response. But just to give you an idea, I mean, dude, we get these, I mean, we generate thousands of seller leads by sending these out to people's lists. I had a little bit of time a couple weeks ago to do a little success story on that. I'll put this in the chat for you guys. But here's the full campaign for a client of ours out in Charleston. He sent it out and had 400 people opt in. I did a whole interview with him on it. You can actually see the actual yeah, here's the actual email, right? Then when you click it, here's the actual landing page, something like that.
Frank Klesitz:
So those types of messages, you have the video scripts that are answering commonly asked questions that you follow that format and send out regularly, post on social media. And I walked you through how to put together a script that's not so cerebrally difficult. But in addition to just the videos and following up with people clicking links that Kyle's team does is from now and then, every now and then send out an offer for immediate response back to a landing page. Let me give you one more. You guys are welcome to use all these in your business. It's my gift to you. Oh, here's a good one, Kyle. Do you have a rent-to-own program option for all your buyer leads that can't afford a home in San Diego?
Kyle Whissel:
It costs more to rent than to buy right now. That's stupid. You used to live there. You know how it is.
Frank Klesitz:
You might be a little different in San Diego. But let me give you one that's hot right now. So I think it's called home-
Kyle Whissel:
It's five grand to rent a starter house here. It's crazy.
Frank Klesitz:
Yeah. There's Home Partners of America. I believe it's called Home Partners of America. They'll pay you 3% if you place a rent-to-own tenant. So here's another one, from Kyle Whissel, updated rent-to-own listings. I want to help you buy a home if you're struggling to get a mortgage. So you take all of your buyer leads that can't afford a house, and there's more and more of those, right? You tell them it's time to break up with their landlord. So go ahead and move into your dream home without a mortgage or down payment. Get pre-approved for rent-to-own program. Are you struggling to afford a home or get a mortgage? Well, I want to let you know that you can live in your dream home now while growing your built-in savings for a down payment. This can be done with a rent-to-own program.
Frank Klesitz:
You can move now and buy later. These programs are making a big comeback, with soaring home prices, tight inventory, student debt, wage stagnation, lagging credit scores, all the reasons why people can't buy. It's a simple process, et cetera, et cetera. I know how to navigate these rent-to-own programs. If you're a long-time renter and you want to get pre-approved, click here. And where does that go? Well, it goes to a landing page, right? So get rent-to-own approved. When are you planning to move? Where are you looking to live? Are you working with an agent, or if yes, what's their name? Isn't that cool? Are you applying with another person? If so, what's their name? What's your gross monthly income? What's your monthly rent right now? What's your primary income source? And finally, tell us about yourself. And that's where you get the lead.
Frank Klesitz:
A little tip, by the way for any of you guys that are marketers. You get a lot better response on your conversion pages if you ask some easy prequalification questions for people to start, to get them to interact, and then ask for their contact information at the bottom. If you're driving people to a page where it's just straight up "give me your contact information," it doesn't really work as well. Maybe drive them to a page that just gets them to tap or to interact and get them a little invested in the form. Then you pop the contact information at the bottom, we tend to get higher conversion rates of people opting in, which is nice.
Frank Klesitz:
So that's something else you guys can send out. And when you have a rent-to-own buyer, you usually partner with the back end with somebody who can fulfill that. But Kyle, what we're finding is the real estate agent's turning into an affiliate, where the real estate agent generates all the buyer and seller conversations. And they have all these companies that pay them a piece of the deal on the back end to offer a wide array of solutions. Are you seeing more and more of that happening?
Kyle Whissel:
Yeah, absolutely. I mean, I think some companies are screwing up there. They're trying to offer too much. They're trying to be a one stop shop for everything. I think the generalists are going to struggle in this market. The specialists are the ones that are going to thrive. But I've seen companies, "Oh, we got this new product, we got this new product, we got this new product, we got this new product." Who are you? I don't even know what company you are anymore. So I think the companies that are really like, "This is what we do, and if it's in our box, great, and if it's not, that's okay"-
Frank Klesitz:
Don't do it.
Kyle Whissel:
... those are the companies who do best. Same thing in real estate. As agents, sometimes we're like, "Oh, I got to do this and this and this and that and that. It's like, I don't do expireds. I don't do FSBOs. I don't do cancels. I don't do door knocking. That's not my jam. I'm great with internet leads, that's my jam, and systems and processes. So we stay focused on that. We try to not go in a million different directions.
Frank Klesitz:
Cool. Dog's barking. So there we go. Do you guys have any questions? We wanted to go about 30 minutes. You guys came here because you wanted to know what topics are the most relevant to send to your database right now. Other topics on the top of your mind, if you had to pick two questions, Kyle, let me ask you. If there were two questions everyone could Google right now, I mean a question a consumer's asking, but they can Google and come up with their own script, what would you say are the two most pressing questions agents need to be answering for their list right now? Give me two.
Kyle Whissel:
I would say, how does inflation affect home prices?
Frank Klesitz:
Beautiful.
Kyle Whissel:
Because inflation is super topical right now and everybody is curious. And how does the Fed changing rates affect home values? Those are the two things that are in the news so much right now, and that's the question that people want to know. I'll be honest, if you interview 100 agents, I bet you 80 of them can't accurately explain either of those. Probably 90 of them can't explain how those affect home prices and in detail. They might know on the surface level, but most people can't explain that. So if you look at any survey that's ever done of how do people select the realtor they work with, knowledge and trust are two of the top three things in every survey that's ever done. Well, if you can actually show people that you have the knowledge, that you understand these things better than anybody else, not only do you show them that you're knowledgeable, but because you're knowledgeable, they trust you. So you knock out two birds, two of the top three birds with one stone just by flexing that you know what the hell you're talking about. So I think that's huge.
Kyle Whissel:
One more thing I want to make sure we add before we wrap is one of the things we're doing right now is whenever we shoot a video, we're also in addition doing long form copy, which Frank, I know you love long form. Frank's been a long form copy guy forever. So we're taking the exact same video we shot and we're posting those on social in long form, because right now Facebook and Instagram are loving long copy. So if you can do long copy post, just do an image that is "look at my post from yesterday about inflation," You just got to have an image that grabs attention and then these long copy posts, they're killing it. Anytime I do long copy, it absolutely crushes right now on Facebook and Insta. So I would encourage you to take your video and then do a long copy post of the same thing you talked about in your video because some people like to read, some people like to watch. So do the exact same thing. Just do both.
Frank Klesitz:
I've been doing that for 15 years, man, writing the long form article. One of the things that we're switching to is Rev.ai. So Rev.ai will do a really good transcript of your video. Then it goes to a writer and they turn that into more of a beautifully edited transcript of what you said. And we find that makes it a lot easier than having to write a full-blown article out of it. So it makes that a little more simple. And I'll show everyone, here's an example of something Kyle just sent out, or actually no, didn't send out. I did a search. Well, you did send it out in October 2021. I don't know why this pulled up so early. But the point is the same. Is our real estate market about to change? Yep. It was. So here's an example of the headline with the question. Good solid thumbnail.
Frank Klesitz:
Here's the teaser copy that goes out that's part of the script and then the call to actions here at the bottom, which works out really nice. Then you click that and it goes back to the website and people can consume the content. Then Kyle and his team work all the people that click that and engage with that to see if there's opportunities for conversations. So I know we're a bit over, but does anyone have any questions? Trista, "Thank you." Pamela, "Do you have any tips for social media titles to grab attention?" Go check out Jarvis, J-A-R-V-I-S or Copy.ai. They kind of write those for you. If it's not that, go Google "headline formulas" and just use a headline formula that are available all over the internet when you create your headlines to make them more powerful. Cool.
