The Haro Group is getting really nice traction with their Facebook and Instagram retargeting ads. They've had a video running on "Where are Greenville home prices really headed?" running to their CRM database, page engagements, and all their website visitors.
They have a massive database, so we needed to increase the advertising spend to $5 day, above the recommended $1 a day where you start. This roughly $140 over the past 30 days brought them 118 clicks to watch their video blog, reaching 2,222 people about 4 times over those 30 days. The video got 305 views past 15 seconds, too! When we see the cost per click below $1 we're happy.
*We also noticed this video has been performing well for months, and hasn't thus been updated in a while, so we turned it off to update it with a new market update video for the spring 2023 selling season.
The standards we use to create retargeting ads:
Here are the ad results over a 30-day period: