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Questions or access problems? Email kourtney@getvyral.com.

Live Monday @ 12pm PST / 3pm EST

SPF and DKIM Marketing Tip

"Thanks! The class was great. A lot of it is very new to me and a huge learning curve ahead. The class really helps see the value you are bringing to your clients!" - Jason F.

2021 Course Syllabus

Get the most from our marketing plan. You'll learn how to get more people calling you to buy or sell a home with marketing and advertising to complement prospecting.

2 Semesters a Year - Join Class Anytime - Attend All 24 Classes


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Module #1: Database Reconnect 

  • January 11: Export/clean your database (CRM, Gmail, etc)
  • January 18: Updating missing phone numbers and emails
  • January 25: Send out a reconnect message that's warm
  • February 1: Including team members in your marketing

Module #2: Seller Lead-Generation

  • February 8: Buying a "likely to sell" homeowner list
  • February 22: Sending them direct mail so they call you
  • March 1: Hiring a calling assistant to prospect for you
  • March 8: Facebook ads for instant offer seller leads
  • March 15: Outbound, cold email so they reply to you

Module #3 - Creating Better Videos

  • March 22: Picking the best topics people want
  • March 29: Writing an effective Q&A video script
  • April 5: Shooting video that looks and sounds great
  • April 12: Optimize your videos (SEO) to get found

Module #4 - Database Marketing Plan

  • April 19: Building a video blog that generates leads
  • April 26: Sending video email that's opened and clicked
  • May 3: How to properly retarget your video on Facebook®
  • May 10: How to mail a monthly letter to your database

Module #5 - Lead-Generation Offers

  • May 17: How to spike buyer and seller leads from your list
  • May 24: How to pack homeowners into seller workshops
  • May 31: How to find new hires and recruits in your database
  • June 7: Hiring an appointment setter to call your database

Module #6 - Zero-Cost Your Marketing

  • June 14: Building a list of business owners who pay you
  • June 21: How to properly co-advertise to get paid money
  • June 28: Chris Watters interview: How to raise your first $5k

-- Semester Repeats Starting with Module #1 July 2021 ---

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