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Database Marketing Course

A six-month course to maximize the business from your contact database

New Flagship Video, Email & Social Media Database Marketing Course Starts Jan 2020

Project-Based Group Implementation

A weekly class to implement a full database marketing plan

Get 10 years of insight on how to build, nurture, and work your database for sales.

You'll learn how to do everything to get more business from your #1 business asset - your database of past clients, sphere, and warm leads. This is our flagship course for Vyral Marketing clients who want to maximize their time with additional, guided implementation support. You'll receive the depth and detail necessary to attract business from a niche list of the right target market who values your expertise, including how to build the right database in the first place.

The course includes implementation of everything in the syllabus.

This course is wider in scope than our Official Video Marketing Plan for our core service. It's the culmination of everything that's necessary to build a profitable, long-term business that's not entirely dependent on following up with strangers (internet leads), or making interruptive cold calls (prospecting). This course is ideal for residential real estate professionals earning $250,000 to $1,000,000 GCI (about 40 to 150 deals a year) with a buyer's agent and administrative assistant in place to allow more focus on building marketing systems that bring in business. 

Watch the overview of the course:

There are six modules.
You do not need to complete the modules in order. It's okay to enroll in the course at any point. You'll start at the beginning of the next module.

Module #1 - Reconnect with Your Database (Mets)

Goal: You'll have a reengaged contact list of the people you've met ready to go

You'll learn how to organize, de-duplicate, and clean up your current database along with appending missing phone numbers and email addresses. You'll learn how to hire someone, too, to look up missing contact information so your database is complete. We'll also cover how to ask your team members to promote your videos to their respective database.

Lesson #1: Export and organize your neglected database

Mobile Phone / Gmail or Outlook / CRM / Export USPS Mailing Addresses / Contact Owner Field / Hiring Someone to Lookup LinkedIn & Facebook Friends / Appending Emails and Phone Numbers / Scrubbing Bad Emails Out / De-Duplication / Uploading to Emma / DKIM & SPF Authentication / Uploading List as Custom Audience / Email/FB Sync with Zapier / What to Do If You Already Have a List You've Been Communicating With

Lesson #2: Hiring a $4/hr VA to update missing phone/emails


Lesson #3: Send out a personal reconnect message

Verifying Call to Actions on Your Website / Looking up Latest News Stories / Google Trends / Local Newspaper / NYT/WSJ/Post Search / Writing a Reconnect Message That's Relevant / Proofreading and Testing the Email / Formatting a Print Letter / Mailing it

Lesson #4: How to include your team members

Hold a team meeting / Show them your video blog / Re-brand as a local publication / Include their images on the blog and in the emails / Export their databases(s) as in Lesson #1 / Send a modified reconnect message out from them / Add only the 'opens' to your database / Give territories to your agents to farm to build database / Add agent names to opt-in form 

Module #2 - Build Your Seller Lead Database (Haven't Mets)

Goal: You'll have a plan to reach out to homeowners to find out who wants to sell their home

You'll learn how to use export all the homeowners in your target market from county records who are likely to sell their home, and then put a plan in place to reach out to them with direct mail, phone calls, and targeted Facebook ads so they let you know if they are interested in selling their home. If so, ask for the appointment or put them into your database if they are thinking of selling in the future. 

Lesson #1: Exporting county records with phone numbers

Lesson #2: Getting inbound calls from personal direct mail

Lesson #3: Generating leads with a telemarketing assistant

Lesson #4: Getting inbound messages with FB video ads

Module #3 - How to Create Videos People Want

GOAL: You'll produce a top-notch video you're proud of that's on YouTube correctly.

You'll learn how to figure out what people are searching for and make video topics to meet that demand. We'll also cover how to write a simple outline/script for a video so it's less painful to record (and a pleasure to watch), and then what you need to know to make a video so you look and sound great without wasting money or time. Then we'll go through how to put your video on YouTube right so it gets found by your future customers who are looking for them.

Lesson #1: Picking the best topics people want

Mission of your video blog / Q&A / Listen to questions / YouTube autocomplete / Most popular videos on YouTube / Write 3 months of topics / Answer a simple, real question / Use location in headline when possible / Work keyword phrase into the title

Lesson #2: Writing an effective Q&A script

Lesson #3: Shooting a video that looks great

Lesson #4: Optimize the video to get found

Module #4 - The 36 Touch Marketing System

GOAL: A consistent system to publish two videos a month to your list with a print newsletter

You'll learn how to promote the content you create to your database. You'll learn how to put together an optimized video blog to host your videos, with proper search optimization and call to actions, along with promoting your videos to your database via email and social media. We'll also cover how to stay in touch with your database with a monthly item of direct mail, too. This is a deep dive on the core Vyral Marketing System we implement for you at our firm.

Lesson #1: Ideal design and layout for your video blog

Lesson #2: Sending out 2 video emails a month

Lesson #3: Update social media (with advertising)

Lesson #4: Monthly direct mail newsletter 

Module #5 - Direct Offer Lead-Generation Examples

GOAL: Send a direct offer to your database to spike immediate leads from your database now

You'll learn how to send out 4 direct offer messages to your database a year, on top of your two educational videos a month and monthly print newsletter, to spike immediate leads. You'll also learn how to hire someone to call the people who watch your videos to proactively work your database for new business or referrals. We also cover how to boost your videos to your database on Facebook and use YouTube ads to re-target your website visitors so you follow people online.

Lesson #1: Facebook remarketing with a video

Lesson #2: Seller lead generation to your list

Lesson #3: Buyer lead generation to your list

Lesson #4: Calling assistant for people who click links

Module #6 - How to Zero-Cost Your Marketing

Goal: You'll raise enough money to pay for 50% of your Vyral Marketing core fee.

You'll learn how to get a few complementary businesses involved in your marketing. They may be able to help you pick up part, if not all, of the expense too. They may also promote your content to their customers which is more exposure for you. It's also a great idea to interview complementary businesses in your community. You'll learn how to work with a mortgage professional, real estate investor, credit repair person, and more who may contribute financially to your marketing efforts.

Lesson #1: The best industries to get money

Lesson #2: How to get a NAICS list and approach them

Lesson #3: Interview them on your blog

Lesson #4: Asking for money (legally)


Meet Your Team

Frank Klesitz


Frank is the CEO and co-founder of Vyral marketing and has 10 years of experience helping real estate agents get results with marketing. As the writer of the course material, Frank will be your instructor for your weekly class.

John McMillan


John is a co-founder of Vyral Marketing and is in charge of overseeing the implementation of the course, along with our talented marketing staff. John is available anytime during the course for one-on-one instruction, questions, or feedback. He will also substitute teach if Frank is unable to make a class.

Add-On Project

Price: $6,000

*Paid $3,000 upfront and $500 a month for six months


Starts Monthly. The course in non-cumulative.

*We are in a test group now. Official course start date is January 6th, 2020.

You'll meet in a small group of 10 real estate agents once a week to get a database marketing system implemented in full.

You will have access to:

  • 24 One-Hour Weekly Classes
  • Weekly One-on-One Meeting
  • A Dedicated Instructor
  • Footage of Classes
  • Includes Workbook

Must be a current Vyral client for  implementation support.

Class Times:

You'll attend via a Zoom video conference. Webcam and computer headset required.

  • Monday at 12:00 P.M. PST

30-Day Money Back Guarantee - Email us  before the end of the first 30 days and receive a complete refund for any reason.