Nashville Meeting Dates
Have a question you'd like me to answer in a weekly Q&A call?
Email email@example.com or call him at 1-619-663-7415
Dear Real Estate Friends,
Are you a current client or thinking about being a current client on our core service?
Would you like to also work directly with me to get your marketing right while building friendships with the top 1% of real estate agents who discuss the latest and best ways to get more listings and recruit more agents?
This is my Private Client Group. I am your fractional Chief Marketing Officer to get your listing, recruiting or personal coach marketing in the residential real estate agent space on-point.
It's designed specifically for listing agents, team owners, coaches/trainers and brokerage owners.
This is a streamlined and less expensive way to get more personalized marketing direction without hiring a full-time Chief Marketing Officer.
It's also a place for friendships, learning, shared growth, and an expanded referral network of like-minded, learning-based professionals from around the country across all brokerage brands.
I will personally consult you to get your marketing systems rocking and rolling to make the phone ring.
I am a big believer that your ownership of a repeatable system to acquire new customers profitably - not tied to your time - is freedom.
You work directly with me. Here's what you get in my personal client group:
- Weekly Q&A Calls – Submit your question in advance and I will answer it on a group call
- Weekly Training – A live lesson with me on how to implement a marketing strategy or tactic
- 3 Meetings a Year – We meet 3x a year in Nashville next to the airport to improve your marketing
- One-on-One Calls - Request a one-on-one call with me when you need it for advice
You can bring a guest at no charge who works for you to the meetings (your marketing director, business partner, etc).
While a program like this is best for real estate agents selling $20+ million in volume or 50+ sales a year, this is open to anyone who wants to improve their marketing and contribute their insights.
Weekly Group Q&A / Training Calls
We’ll meet for 90 minutes roughly once a week. We’ll start each meeting with 45 minutes of member Q&A submitted in advance.
Please email my assistant your question 48 hours beforehand. Ask me anything – to review an email, watch a video, choose a headline, update a Facebook ad, write copy for you, review a business strategy, you name it.
This is how I'll work directly with you in a group format to keep things affordable. I firmly believe it's a better experience than pure one-on-one. This is a live discussion, not a webinar. It's a blend of both. It's the most effective.
Feel free to have your marketing director, if you have one, attend in your place on these calls. I will give them messaging and strategy directions specific to listing and agent attraction. In effect, I will train them for you and look over their shoulder.
Example questions and answers on these calls include:
- “Hey Frank, can you review my Eventbrite page for my Seller Workshop and tell me what to improve?”
- “Hey Frank, what’s the best Facebook ad I should set up to get listings right now from my database?”
- “Hey Frank, what changes should I make to this email to get a better response rate?”
- “Hey Frank, take a look at my agent training video, how can I make it better to get more views on YouTube?"
- “Hey Frank, what letter should I send out to agents in my market to recruit them?”
- “Hey Frank, what should my calling assistant say when they are calling the people who click the links to watch my videos?”
Then, when Q&A time is over, I’ll teach a lesson for roughly 30-45 minutes to help you get more listings and attract real estate agents with the goal of selling an additional 50 homes a year.
A lot of the material below we can implement for you as a Vyral Marketing client, but I will cover material outside of the scope of our done-for-you 36-touch marketing service, like using direct mail for "haven't met" lead generation.
This is my master “work from anywhere” listing and agent attraction marketing plan to grow your business with one listing agent, 3 VAs, and a laptop/internet connection without a single cold call, pestering friends for referrals or risking unreasonable amounts of money on ads by zero costing as much as possible with co-advertising sponsors or paying referral fees.
It's exactly what I would put in place if I were in your shoes.
January - General agent attraction
How to attract agent referrals or join your downline or brokerage for commission share.
- Free business plan calls
- Free business plan workshops
- Free business plan Q&A videos
- Agent success stories
February - Seller Workshops
Teaching webinars to downsizers to explain all their latest options to sell their home.
- Planning the niche curriculum
- Writing the niche promotion
- HOAs and FB community access
- Niche direct mail promotion
March - Guaranteed offer
Mailing “I have a buyer” letters to homeowners who are likely to sell soon
- How the iBuyer model works
- Getting an approved buyer list made
- Email lead generation message
- Direct mail lead generation letters
April - Vendor program
Co-hosting webinars with local businesses to get exposure to their email list / FB page.
- Building the best vendor list
- The vendor sales presentation
- Running Co-advertising webinars
- The Vendor page on your website
May - Tired agent referrals
Adopting the past clients/leads of tired agents in return for a referral fee at closing.
- Build the target agent list
- The “I want your leads” presentation
- The proper handoff to you
- The 36-touch co-marketing plan
June - Trade up buyers
Run ads on FB of affluent homes for sale to find homeowners who must sell to buy.
- Home search site setup
- Facebooks lead-generation ads
- Mortgage pre-qualification follow up
- Buyer workshops/cash offers
July - OFF SUMMER VACATION
August - Hiring an agent
Find an experienced agent whom you book listing appointments to handle the client relationship and negotiate for you.
- The job ad/webpage career site
- Cold emailing licensed agents
- Facebook advertisement
- The initial training boot camp
September - Appointment setting
Hiring (1) $5/hr VA to call your database to find people to want to talk to you about selling.
- Create the job training
- Running the job ad
- Interviewing for the role
- Daily management
October - Your personal brand
Make sure you stand out when people Google you and do their research on you
- Creative standards/photos
- Online profiles and reviews
- Google Page #1 results
- Seller success stories
November - Hiring virtual assistants
Hire (2) experienced and proven VAs for $8/hr for listing and transaction support
- The job training course
- Job ads and posting
- Interviewing and onboarding
- Management / Running payroll
December - 36 touch database plan
Sending out helping Q&A videos to your existing list with immediate offers for response.
- Relevant Q&A Topic selection
- Shooting and sending out videos
- A monthly lead gen email message
- Regular Social media posting
The Q&A and lesson recording will be sent to you the next day with a full summary from my assistant. My promise is you’ll get a first-class marketing education with personalized answers from me every week since you submit your question in advance and I have time to prepare my response.
(3) Two-Day In-Person Meetings
I picked a convenient and affordable venue for our in-person meetings. Get in, get the information, and get home.
We meet 3 times a year in person to accelerate your implementation and discuss best practices among peers. I also want to keep you excited about growing your business and it's important to meet in person a few times a year.
This is your time to reflect, think, plan, and meet other entrepreneurial real estate clients excited about getting more listings, recruiting agents, and overall personal growth.
While discussions will vary, we mainly talk about what messages and marketing systems are working for the best response in the current market to get listings and recruit agents.
I heavily lead the meeting where it's about 50% me and 50% client insights. I want to give you full explanations of how marketing campaigns work, not just surface ideas.
Meetings are on a Thursday/Friday. We start at 1pm on Thursday with dinner served. We'll then start again the next day (Friday) at 8:30am and conclude at 5:30pm. I'll provide lunch on Friday for us in the room.
You are welcome to bring one guest at a discounted companion rate who works for you. I recommend this is your marketing director, business partner or operations/sales manager.
You are welcome to attend as a guest one time without any further commitment.
Here’s the agenda:
- 12:30pm – Doors open
- 1:00pm – Frank Keynote
- 2:00pm – Topic Deep-Dive #1
- 3:00pm – Topic Deep-Dive #2
- 4:00pm – BREAK
- 4:30pm – Topic Deep-Dive #3
- 5:30pm – Topic Deep-Dive #4
- 7:00pm – DINNER
- 8:00am – Doors Open
- 8:30am – Rapid Fire – What's Your #1 Marketing Message?
- 9:00am – Mastermind Discussion – Listings
- 10:00am – Mastermind Discussion – Recruiting
- 11:00am - BREAK
- 11:30am – Mastermind Discussion – People
- 12:00pm – Mastermind Discussion - Technology
- 12:30pm – LUNCH
- 2:00pm – 10 Minute Talk – One Thing That Made You $100k
- 2:15pm - 10 Minute Talk – One Thing That Made You $100k
- 2:30pm - 10 Minute Talk – One Thing That Made You $100k
- 2:45pm - 10 Minute Talk – One Thing That Made You $100k
- 3:00pm - 10 Minute Talk – One Thing That Made You $100k
- 3:15pm - 10 Minute Talk – One Thing That Made You $100k
- 3:30 – Client Hot Seat #1 – Ask Your Peers for Advice
- 4:00 – Client Hot Seat #2 - Ask Your Peers for Advice
- 4:30 – Wrap up / Action Steps
- *Sponsor Dinner at 7:30pm ($75 a head) - Optional
- *Saturday Sponsor Talk from 8:30am-11:30am - Optional
I record the audio of the entire event and send it out in a digestible format to everyone in my pricate client group a week afterward.
I also invite one sponsor who pays for our room and meals. They will also hold their own dinner on Friday night ($75 a head) at a nearby restaurant and lead a special Saturday morning session from 8:30am-11:30am on a topic I approve. This is completely optional.
How to sign up
You can join my private client group anytime. It’s a $15,000 commitment for the year. You may also choose to pay a 20% performance fee above your past 12 months of sales.
Your marketing director/coordinator, business partner, or operations manager is welcome to join too at no charge.
All three in-person meetings are included in your fee. You cover your hotel and airfare.
You are welcome to attend a meeting as a guest without any commitment.
Again, this is a one-time invite.
I want you to meet the people in the group, get a feel for the culture, and really know before deciding if working more closely with me is right for you. You can also join me for a weekly Q&A call and I'll answer your question. You can stay for the training if you prefer, too.
If you decide to hire me and join the group, I’ll introduce you to the entire group, invite you to the group calls, and send you all the details about the upcoming in-person events, along with my assistant’s contact information to send your questions for me to answer or to schedule a one-on-one call when you need one.
You do not need to be a current client to be in the group, but it would be very helpful for your implementation if you were.
Look forward to working more closely with you,
Who's Frank anyway?
Frank Klesitz is one of the most sought-after marketing minds in the real estate industry. His firm Vyral Marketing has implemented marketing strategies for thousands of top agents across the USA with messages that drive response from home sellers - and real estate agents for coaching or team/brokerage recruiting. See what people say about his results.
What We're Reading...
Hey Frank - I wanted to reach out to you to let you know I am super interested in the new Marketing Mastermind program that you are launching. I have already seen first hand in the recruiting course the skill you bring to creating marketing concepts, building funnels and creating messaging and ads that actually WORK. For several years I have struggled to actually get a recruiting system together that produced results at all. Implementing your recruiting system has produced really good results already and I still have some steps left to do. We have added 7 new agents in the last 100 days and have 5 more in our pipeline that are joining us in the next 4 weeks. Taking a much deeper dive on these marketing concepts and strategies is exactly what I am looking for to take my real estate sales team to the next level. Both for recruiting agents and attracting sellers this type of focus is what I need (and I know a lot of others do also). Your expertise in this field is priceless and I have seen the power of this type of Mastermind and the impact it can have on my business and I want to be included in this mastermind before it fills up!
Eric Lowry Team Leader / CEO at The Lowry Team - eXp Realty
Hey Frank - I just wanted to share my thoughts on why I would love to join the mastermind program. It's really been kind of a progression going back to when we first started working with Vyral marketing. We were introduced to Vyral through one of our real estate coaches about 8 or 9 years ago. Jana and I hadn’t done many videos in the past and we were slow to adapt but Vyral kept us accountable to make sure we got our videos completed so they could market us. It definitely kept us in front of our audience and has been a conversation starter when we talk to someone and they have watched us on social media or email. Now, fast forward to the 6-month recruiting course, which definitely became a step up for us. Not only did it give us the exact path to take in setting up the system, but made us become better leaders in the process. It will continue to make us better leaders and hold us accountable as we continue to implement the system. As for the mastermind program, I see it as being able to network with a lot of like-minded agents that are trying to accomplish very similar tasks. Not only will it help fill in the pieces as we continue to grow, but anything that we need help with Vyral has most likely already been done and will be able to help guide us in the right direction. We are excited to continue to grow and I believe Vyral will be an integral part of helping along the way.
Jason DeLong Heartland Homes Kansas City
If you are going to get to the top of the real estate business today, you have to master Copy and Direct Response Marketing. Today, consumers are more knowledgable and have more access to information than ever before, and to cut through the noise your message has to stand out. Frank Klesitz is the marketing and copy master, he knows how to get engagement and how to get current and future clients to raise their hands early. Because Frank helps with the top 1% of real estate agents constantly, he knows exactly what message is working RIGHT NOW! You owe it to yourself to get out to one of his meetings and take your business and marketing to the next level!
Brett Tanner BeWealthy.com