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Time Requirement: 50 - 120 minutes
Listing Agent Marketing Planning Seminar
How to Reconnect with Your Neglected Database with Video, Social Media, and Email to Book More Warm Listing Appointments
Get practicable steps you can implement to get more homeowners calling you to list their house
It's a fact your #1 most profitable lead source for new listings comes from the past clients, sphere and lead nurtures in your CRM. The challenge is - how do you stay in touch so they remember you? And, how do you do it in a way where you're the guest, not the pest - while communicating your unique value that commands a full commission? Let's solve that problem. You'll leave with a 3-step marketing plan implemented by 1,000's of North America's top-selling listing agents to (1) properly reconnect with your neglected contacts, (2) put them all on an education-based 36-touch video marketing plan, and (3) prioritize your appointment setting to those who happily respond or engage.
AGENDA:
Create Videos for People, Not Algorithms - How to think about the perfect Q&A topics and success story content specifically for your past clients, sphere, and lead nurtures by sending them what they want, not what YouTube or Facebook wants.
Export/Scrub Your Existing Contact List - You'll learn how to export your contacts from your CRM, mobile phone, and email marketing program to get them cleaned, deduplicated, and loaded optimally into an authenticated email marketing and retargeting account ready to receive your messages.
The Perfect 36-Touch Database Marketing Plan - You'll learn how to send (2) helpful Q&A or story videos a month to your database to position yourself as their trusted guide along with (1) lead generation email a month to spike response. Includes examples, topics, and step-by-step advice for implementation.
How to Set Warm Listing Appointments - Track who's watching your videos in your database along with who responds to your monthly lead-generation offers so you can prioritize your follow-up to look for a likely listing appointment or referral. Includes a script on what to say when you reach out.
INCLUDES:
- Popular Seller YouTube Videos
- Popular Seller Video Topics
- Popular Seller Lead-Generation Ads
- Popular Seller Website Examples
- Popular Seller Retargeting Ads
Audience Feedback
"...Awesome presentation. So much great information, My head is spinning but I'm looking forward to action." - Bunny Mostad
Example Promo Video