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Case Study

EMILY MARCHESE CASE STUDY
Emily hired us to help her start more agent conversations.
FREE LISTING PRESENTATION
We started with a Free Listing Presentation call to action campaign.
DATABASE EMAIL
We sent an email to her database to promote it.
SOCIAL MEDIA + RETARGETING
We also promoted it on social media with retargeting advertisements.  
25 AGENT HAND RAISERS
To date, 25 agents entered their information to speak with her.
HIGH-INTENT FOLLOW-UP
We sent a follow-up email to her high-intent leads to increase response.
$1,515,375 FINANCIAL OPPORTUNITY
We value these leads at $1,515,375 in potential commission. (*After agent commissions/splits, but before the team’s operating expenses). If 10% of that opportunity join her team, her expected gross profit is $151,537.
CALLING ASSISTANT SCRIPTS
We wrote follow-up scripts for her calling assistant to book her discovery calls.
SCRIPT WRITING & CONTENT PLANNING
We sit down with Emily and plan exactly what she’s going to say.
JOURNALISTIC INTERVIEWS
Then we actually schedule time to shoot the videos with Emily.
TWO OPTIMIZED VIDEOS PER MONTH
We send two properly optimized videos a month to her database to maintain trust.
VIDEO EMAILS

We email the videos to her database.

SOCIAL MEDIA + VIDEO RETARGETING
We then post them on social media with retargeting ads.
VIDEO POSTCARDS
We send monthly video postcards to her most valuable contacts.
VIDEO BLOG
It all goes on her video blog, which is designed to deepen consumer trust.
AI-OPTIMIZED BLOG ARTICLES
Each video includes an original blog post article for AI/SEO authority.
MONTHLY CALL-TO-ACTION CAMPAIGNS

We run monthly calls to action to generate consistent hand raisers.

VIDEO IN PROSPECT TEXTING
Emily includes video links in every prospect interaction to build trust and increase response.
EMILY'S TESTIMONIAL
"Vyral is a marketing machine. You won't be disappointed", she says.

Marchese Real Estate Case Study

Emily Marchese recently ran a campaign offering agents her complete 2026 Listing Presentation, the same pre-listing package she uses to win listings before a seller ever sits down with another agent. It brought in 25 experienced agents who wanted to learn from her. Inside this report, you'll see every piece of that campaign, from the landing page to the follow-up scripts.

The report includes:

  • The Landing Page
  • The Promotional Email
  • The Social Media Ads
  • The Lead Report (redacted)
  • The Follow-Up Scripts

About Emily

Emily Marchese is the CEO and Founder of Marchese Real Estate, powered by PLACE. With more than 20 years in the business, Emily's team has sold over 2,000 homes and earned some of the industry's highest honors, including America's Top 100 Agents and New Jersey's Circle of Excellence Platinum Award. 


*The expected gross profit is after a 50/50  agent commission split, assuming a 2.5% commission volume.

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