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By Frank Klesitz in Frank's Diary on Feb 27, 2025

We'll put an audit on your account and spend 3-4 hours getting the answers to the following questions below. It takes about 2 weeks. This will help us find areas for improvement. We'll discuss the findings of your audit on a call. We also want your feedback on our service.

Results Audit

  1. Do they get a helpful weekly call with an update or what to improve?
  2. Do they meet once a month with us for a strategy call to write scripts upfront?
  3. Do they meet once a month with us to shoot their videos well on Riverside?
  4. Do their video scripts follow the recommended 6-step YouTube structure?
  5. Is there a complementary YouTube Short for each long-form video?
  6. Are their videos great and are people watching them? (50%+ audience retention rate)?
  7. Is their database getting updated at least once a month? Ideally, with Zapier?
  8. Is their email-sending domain healthy per Google Postmaster?
  9. Is their email account fully authenticated?
  10. Have we suppressed anyone who hasn’t opened an email in 6 months?
  11. Have all their two videos a month been sent out with healthy click-through rates?
  12. Have all their monthly lead generation message gone out and generated leads?
  13. Did the client get those leads and click-throughs to call for appointments?
  14. Did all their social media get updated for every video to date?
  15. Is there a retargeting ad running to their warm audiences under $1 a click?
  16. Do we send a video postcard to their top 150+ contacts every month?
  17. Are their video emails optimized to the proper template?
  18. Is their video blog where we put their videos optimized for lead-generation?
  19. Is their YouTube Channel optimized to get found by prospects?
  20. Is their messaging clear to the problem they solve and what they are selling?

 

Topics: Frank's Diary

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

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