Lou Gordon had the idea, the humor, and the kitten. Our team built the structure that turns a good idea into a series that keeps going.
How We Built a System Around Lou Gordon's Idea
By Frank Klesitz in Spotlight on Aug 19, 2026
Make sure you pass AI detection
By Frank Klesitz in Frank's Diary on Aug 17, 2026

Linda Welsh is a client of ours in Austin with 29 years of experience.
Scottsdale dinner invite on Sept 16
By Frank Klesitz in Frank's Diary on Aug 7, 2026

I'd like to invite you to join me for dinner in Scottsdale, AZ on September 16th from 5pm to 8pm.
Inman article worth sharing
By Frank Klesitz in Frank's Diary on Aug 4, 2026

This is a really good article they’ve published:
Chris Didn't Want Canned Content, Here's What We Did Instead
By Ysabel M. in Coaches Corner on Jul 31, 2026
I want to tell you about my client Chris Schmalz, a real estate agent serving Southeast Idaho, and how we've been working together to make his content more authentic, more relatable, and genuinely him.
In a world where so much content is generated by AI, it's becoming more important than ever for real estate agents to put out something a reader can't find through a quick Google search. The goal was never just to hand people information. It's to share real experiences, real stories, and real expertise that help clients understand why they can trust Chris as their real estate resource.
His biggest obstacle was...
The Story AI Couldn't Write
By Frank Klesitz in Spotlight on Jul 31, 2026
Bill Boswell had already lived the story. Our job was getting it out of his head and onto video, in a form his market would actually watch.
Home value lead reactivation update
By Frank Klesitz in Frank's Diary on Jul 31, 2026

I have some really good news for you….
How One Script Reached 14,000 Viewers
By Frank Klesitz in Spotlight on Jul 29, 2026
We wrote the custom script, produced the video, and got it out to her audience while the question was still live.
Better home value lead conversion
By Frank Klesitz in Frank's Diary on Jul 15, 2026

A tip today to improve the conversion of the existing home value leads in your CRM (Fello, Brivity, HomeBot, etc)....
Understanding Your Email Open and Click Reports
By Frank Klesitz in Frank's Diary on Jun 26, 2026

As part of your Vyral Marketing program, we help you stay consistently in touch with your database throughout the year. Most months, here's what you can expect to receive:
Housing bill video topic suggestion
By Frank Klesitz in Frank's Diary on Jun 26, 2026

As many of you know, the housing bill is working its way through Congress - going back and forth with the president - as I write this.
This is a great topic for those of you in real estate to share with your database, and how it will impact them.
June cash offer CTA results
By Frank Klesitz in Frank's Diary on Jun 24, 2026

The call to action this month for our clients is to invite the people in your database to request a cash offer on their home.
You back these with offers from companies like Opendoor, Offerpad, Homeward, EasyStreet Offers, HomeLight, and even your own internal serious buyer list.





