Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
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Frank's Notes: Ulises secured $200 from the Boy Scouts of America today to sponsor his upcoming ice cream social event. It’s coming up soon in two weeks! We cover in this meeting his mindset change from 100% cold door knocking to now calling and working his database of relationships. He loves it. Most importantly, we spoke on the last meeting how I wanted to create a business card with his marketing plan on it. So, this week, I’m excited to announce the new Vyral Marketing Daily Report Card. On the front is the full Vyral Marketing Plan to stay in touch with your database (two helpful videos a month and one monthly direct mail item) along with calling the people who engage with your videos. I also added a strategy to break into a new target market (people you “Have Not Met”) by inviting people to events and to subscribe to your video e-newsletter, which at that point you would make them a “met” in your database. On this meeting today, we talk all about the New Vyral Marketing Daily Report Card and how we will be using this tool going forward to do more of what’s working. Ulises will work 5 days this next week, so I gave him 5 cards. He will complete one each day. It tracks his attempts, contacts, subscribers, and appointments set daily. The most important thing I want him to pay attention to is now “Subscribers” (how many people he adds to his database by getting permission from people in his target market to stay in touch with his two videos a month). Previously, he was focused only on “attempts”, and erroneously and felt bad when it was lower than normal – even when his contact rate was better and higher from his database! It’s time for Ulises to tie his emotional highs to contacts and subscribers, and no longer just attempts, since he is not purely cold door knocking anymore - which really is a numbers game. It’s now a relationship game, which is more of an art than a science, and he loves it.