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Meeting #13: Jeff's plan to raise $3,000 a month from local businesses

By Frank Klesitz in Client Journey: Advanced on Sep 14, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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FRANK’S NOTES: Today on our meeting we discuss Jeff's plan to reach out to all his vendors and invite them to a monthly mastermind breakfast meeting. After that point, he will interview them for his video blog, and then ask them to contribute $250-$1,000 a month each to his marketing budget to stay in the mastermind and for access to his database of buyers, sellers, and homeowners. We review the sponsorship agreement and the target list of vendors. Jeff needs $550 a month for our core service, an extra $275 a month to pay us since he's sending out 4 videos a month (not two), $1200 a month to pay his video person to help shoot his professional videos, and then about $1000 a month budget in Facebook advertising to get the videos to show up in the news feed of his database and target market. Jeff's marketer, Paul here at Vyral, will be guiding Jeff to implement this going forward to raise the money based on what we teach in our Business Sponsor Add On Special Project to our core service. Stay tuned - once Jeff raises the money, we can get to work on doing even more advanced marketing, but we need the capital to get it done. This is our plan to do it. Jeff's assignment this week is to make a list of all the people he does business with to invite them to his first local Ocean City Business Owner Mastermind breakfast.

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

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Meeting #14 - Planning Ulises's Six Annual Client Building Community Events

By Frank Klesitz in Client Journey: Beginner on Sep 1, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
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Frank's Notes: Frank met with Ulises today to plan out his six annual client and community appreciation events to meet more people (ideally homeowners!) and add them to his database.

Here are the tentative events we planned today:

  1. January - Annual Movie Night
  2. March - Annual Home & Wine Tour
  3. May - Annual Free Food Night
  4. July - Annual Ice Cream Social
  5. October - Annual Pumpkin Pick 
  6. December - Annual Santa Claus Event

Ulises's assignment this week is to pick the dates he will hold these events every year, in addition to working with Laura in our office to complete the design (and mailing addresses uploaded to Emma) for his monthly postcard to his database. I also want him to read Dave Ramsey's Total Money Makeover book since we'll start discussing establishing a marketing budget to be in front of his target market. Great work today Ulises!

To learn more about how Ulises is now attracting, and not chasing business (after 10 years of cold door knocking), watch his full client journey from start to finish here: https://www.getvyral.com/blog/topic/client-journey-beginner

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Meeting #12 - How Jeff Will Raise Sponsor Money to Pay for His Advertising

By Frank Klesitz in Client Journey: Advanced on Aug 31, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

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FRANK’S NOTES: On the meeting today with Jeff we're at the point where it's time to start writing checks, and the bills are adding up. Jeff has to pay a professional video person to make a weekly video, a marketing person to do all the work, and then in order to get meaningful exposure beyond just email and organic reach, Jeff needs an advertising/media budget. Today on the meeting with Jeff, we talk about how to zero-cost Jeff's marketing expenses by raising money from three sources. (1) We plan on selling a Real Estate Jump Start Kit on his website for $10 - (2) we plan on charging local businesses $200-$300 to make a video about their business to be promoted by Jeff to his list and online -and (3) - by starting a local mastermind of business owners and including them in Jeff's marketing overall. There just isn't a safe (low risk) way to scale up all the fixed marketing labor, media, and sales management expense Jeff needs on the variable revenue of home sale commissions. Starting on this meeting, we made the decision to start working on raising the money necessary for Jeff to hire a sales manager so he's not in meetings all day with the money to pay for the marketing labor and media budget. How will Jeff manage the risk of taking on all these fixed expenses to scale up? Watch to find out!

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

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How Aaron Hendon Gets the Phone to Ring with Video Marketing

By Frank Klesitz in Client Interviews on Aug 29, 2018

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Download His Video Marketing Plan

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Watch all Real Estate Client InterviewsAaron Hendon

Key Points of the Interview

  • 63% of his business comes from his database.
  • He sold 27 homes last year with the average price point at $550,000 for his area with a GCI of about $430k.
  • Aaron's long term vision is to write a book and have a speaking career; he loves to educate.
  • "I got a phone call from someone who was searching for Airbnb rentals and he came across my videos. Then he watched my other videos and then he called me. Now I'm shopping for an $800,000 condo for him to buy as an Airbnb."

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“I found a real estate recruiting plan that matched my values”

By Frank Klesitz in Recruiting Course on Aug 27, 2018

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Patrick enrolled in our six-month real estate agent recruiting project as an “add-on” to our core service to recruit more agents to his team. He sells about 40 homes a year in Phoenix and he knows he needs more talent to grow.

He didn’t like all the spam “how great our brokerage is” messages and the cold, hard-sell recruiting calls brokers make. He wanted a way to attract agents to him authentically. At his first agent training event, he kept it small with only a few guests to test his material.

“Two of those guests will likely be hires”, he says. Patrick has 20 agents already confirmed to attend his next 3 Hour Business Planning Clinic. He is seeking to hire agents in Phoenix who sell about 2-5 homes a month.

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How Michael Kaim Added 10 Real Estate Agents to His Team

By Frank Klesitz in Recruiting Course on Aug 27, 2018

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 Michael Kaim is one the top 5 selling real estate agents in Ohio. He and his business partner Tina enrolled in our real estate recruiting "add-on" special project to our core service. They sell over 400 homes a year consistently and needed a way to take it to the next level.

From the recruiting (i.e. agent training) marketing we put in place, they already recruited 4 productive agents and 6 new agents without experience. Each agent, if they hit their goal, is worth about $30,000 a year to them in commissions after agent splits (gross margin).

"It's a consistent and repeatable system we can turn on and off as we like."

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Meeting #13 - Planning Ulises Next October Event at a Restaurant with Free Food

By Frank Klesitz in Client Journey: Beginner on Aug 24, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
Get Ulises video marketing plan to boost sales from his database
 
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Frank's Notes: Ulises spoke with 35 people, mostly on the phone, these past two weeks and added 10 people to his database as subscribers to stay in touch. His goal for this week is to get his contact rate up by calling more people and adding 15 people to his database. Ulises is going to contact his person at Vyral Marketing (Laura) to get access to his Emma email marketing account so he can download the Emma Metric app to track his open and click rate of his emails in real time. (https://myemma.com/email-marketing-features/metric-for-ios-and-android). He's also going to send me the artwork that our office put together for his monthly video postcard to mail to his database, in addition to his two videos a month that go out by social media and email. He says he loves the new way of working - the 35 contacts he made "are such better conversations" he says than talking to only strangers. He's going to approach Miguels and the Crab Shack next to his target market of homes this week to see if they will offer free food (buffet style) so he can hold his next event there. We're planning on holding his next event in October at a restaurant as a way to break further into his "farm" of people he does not know so he can meet them and add them to his database. Great work this week Ulises!

To watch his whole journey to attracting business, instead of chasing it, go to: http://www.getvyral.com/blog/topic/client-journey-beginner
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Meeting #11 - Jeff's first video has 8,300 views and 73 shares already!

By Frank Klesitz in Client Journey: Advanced on Aug 24, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

Download Video Marketing Plan

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FRANK’S NOTES: Jeff's first video was shared by the business he featured on their page and was shared 73 times as of this post with over 8,300 views. That's without any paid advertising promotion yet! We discuss today how to track his email results with the Emma app on his phone from the email promotion to his list, along with that what we'll be doing for Facebook and YouTube advertising this week to get more people in his target zip codes to see it. Jeff also asks me how to track results from this when it comes to selling more homes, and I give my "answer." We also include Lauren in the meeting and go over her responsibilities of getting us Jeff's latest email list once a month so we can put it into Emma, preparing the businesses that Jeff is going to cover before Jeff shows up, asking the businesses to share the video on their Facebook page once it's posted on Jeff's business page, and then building a PR list of contacts who can write about what Jeff is doing to connect the community. The content is now done! We have the organic (free) promotion to Jeff's list and social media reach for his first video done too, and now it's time for Facebook and YouTube advertising! Our goal this week is to get all that running for the video we feature here. Jeff will now start publishing 1 video a week every Friday as planned our first meeting. It's happening!

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

View Jeff's Facebook Post for the Business Spotlight video:

Jeff Quintin Business Spotlight video

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How Dave Friedman Doubled His Agent Recruiting without Cold Calling

By Frank Klesitz in Recruiting Course on Aug 21, 2018

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You’ll learn how Charleston real estate agent Dave Friedman doubled the offers he makes to existing, productive agents in his MLS to join his team without any outbound prospecting to recruit new agents. 
He implemented our 6-month agent recruiting project add-on course with the help of his newly hired Director of Talent.

“This is a proven and repeatable system,” he says. “It’s helping us on-board 3 new agents a month – they contact us.” He has already held six Business Planning Clinics around his market in Charleston. Agents come to his free training events from seeing his agent training videos on Facebook and from email invites.

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How to Zero-Cost Your Marketing with Local Business Masterminds & Video Interviews

By Frank Klesitz in Client Message on Aug 21, 2018

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Business Sponsor Special Project

NEW 16-Week “Add-On” Special Project - Starts Sept. 24th, 2018

Email me frank@getvyral.com to learn more.

Get All The Details On Our
Business Sponsor Special Project

FROM THE DESK OF FRANK KLESITZ, CEO

Clients and friends,

Frank Klesitz

I want to invite you to our upcoming Business Sponsor Project as an “add-on” to our core service we’re starting September 24th.

We'll help you raise money from local businesses to zero-cost your marketing.

Email me back if you are interested. My email is frank@getvyral.com. You can just reply to this email. It goes to me.

I have space for 16 people (two one-hour classes a week of 8 clients).

I’ll mail you a free copy of Vyral Client Chris Watters’s book The Million Dollar Real Estate Team, too, on how Chris went from zero to earning - after expenses - $1 million in three years. He will earn $9 million GCI selling 1,200 homes this year in Austin. 

HINT: He raised money from local businesses to help pay for his lead-generation to grow faster. I have a giant stack here in my office ready to mail you. You’ll learn how he did it. We modeled his approach.

You'll Start a Local Business Mastermind Group

Here’s how our Business Sponsor “add-on” special project works…

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