Did you know that we have a Global Week of Rest as part of our long-term plan to prevent and battle burnout?

Our team members take a week-long company holiday to step away, rest, and recharge.

This year our Global Week of Rest will take place during the week of July 3 – July 7.   

What Does This Mean for You? 

The week of July 3 - July 7, 2023,  we’ll be operating with a reduced staff.

Phone calls will be unavailable, but we will have a small team available by email at elizabeth.hagans@getvyral.com for urgent and time-sensitive issues. 

Your Marketing Coach and their respective team will likely be unavailable during the Global Week of Rest.

Thank you for supporting our efforts to let our employees recharge and come back to work with renewed dedication to helping you reach your goals.

I spoke with a real estate agent about signing up for our services this week. He asked, “How should I build my database to get listings once I hire you?”

I’ll share my answer…

I first asked him to pick a zip code to put his focus. With limited resources, you must attack on a narrow front.

This is usually around where you live to make it convenient. It was the case for him.

We logged into Remine and saw there are 1,700 single-family homes in his zip code that have been lived in for 10+ years that are not in a trust or LLC.

I added all the Hot Sell Scores and a few old expireds, FSBOs, and financially distressed properties too. I also added everyone in his database who lived there (old home value requests).

That’s the best list. That’s the list every big-time agent works for listings. (Key secret there)

I hope you’re having a great Sunday. I’m reflecting on my week and wanted to share this with you.

I had 3 conversations with past clients calling back to rehire us last week.

They are all done chasing top-of-funnel internet buyer leads from Facebook and Google. 

I asked them to “declare bankruptcy” on their “40,000 leads” and rebuild a list of all their actual past clients, the top 150 people in their sphere, and any warm buyer and seller potentials they’ve spoken with.

You must send these extremely valuable people a monthly personal physical written USPS letter.

We do this for you at Vyral Marketing. Just pay the postage and printing cost directly – there are zero markups from us. It’s about $1 a letter.

Here’s what it should look like and how to place the order.

UPDATE 5/9/2023: Here is a replay of the webinar which the video did not record! I'm going to have to fight with the Zoom settings to find out why that's the case. Anyway, at least you can hear the audio...

Listen to the audio recording of the Zoom meeting. (90min)

Here is the reconnect email message I wrote for Rob he's finalizing now to send out.

Here is the landing page to request a free home value to eXp's luxury creative standards.

If you'd like to talk more about working together to get messages out to your database to get people to reach out to you to buy or sell a home, take a look at our website, and when you're ready, request a free strategy call.

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You’re invited to sit in on a marketing meeting I have on Monday, May 8th, at 4 pm CST to watch me generate some listings for a real estate agent.

Rob Edwards is a luxury agent in San Francisco. His market has been hit hard – transactions are down 30%. He’s not yet a client. He wants to see the results before pulling the trigger.

Challenge accepted.

I offered to write him a free seller lead generation email to send out to his database. The email will invite everyone in his Gmail, Outlook, CRM, and mobile phone database(s) to request a real home value.

Rob will follow up with each lead to see the property to factor in unique features, and then after assessing motivation, ask for the listing.

If you’re at the RATE event right now (or if you’re in RATE), I just want to share a few resources based on the speaker's topics yesterday.

This is a lot. Consider yourself warned. :)

Most of you are on Fello. Ryan and I talk a lot about driving people in your database to your home value and cash offer forms.

Here’s the email that “broke the internet” for client Andrew Duncan last week. 200 leads. This is a monthly lead-generation style email we send out on top of your two videos a month on our marketing plan.

Hit your database with it driving back to your free home value capture page. You also want those calls to action in all your video emails and database messaging in an ongoing way.

Ryan loves us because we put sellers into his system. This is the #1 thing you can send out to get sellers right now. We'll send one out for free:

https://www.getvyral.com/fello

I just returned home from San Diego for Spring Bengtzen’s event. She and her team sold 598 homes last year in Utah, and she put on an excellent event on how to do it.

I taught a 3-hour marketing-specific workshop before the event. There were about 40 agents there, all of who wanted to grow their listing inventory and recruit productive agents. We spent the first half on listings and the other half on agent recruiting. Everyone paid an extra $50 for a ticket to attend. (Don't worry, it all went to the hotel to pay for the meeting room. These events are not cheap).

Spring pulled a list of everyone in her CRM who bought a home with her in the past so we know their current home address. We put together this letter to mail to everyone with a trackable phone number, provided by Spring. The total cost to mail this two-page letter was $1,268, or roughly $0.97 a letter, when mailed first class pre-sort with a real stamp on nice 70# paper printed in color. Spring can spend 10%-20% of the commission to get a deal, so if she gets one listing from this, it's a win all day at a $500,000 median home price (assuming a listing side commission of $15,000). We don't have any other stats to share with you - other than asking Spring how many emails and calls came in from the letter, or how many people mentioned it, to track the ROI on the investment.

We're excited to launch Spring Bengzen's new seller video blog! She wanted to communicate her real estate team has all the options to sell a home, leading with an off-market immediate buy-out cash offer backed by OpenDoor and OfferPad. She has the two most popular seller lead-generation call-to-actions on her website (1) Free Home Value and (2) Get a Cash Offer. We also added a "Join my VIP Buyer List" option as another source of off-market offers. There's also a CTA to sign up for her video e-newsletter. There are plenty of ways to generate a lead for her.

There is a clear "Why Hire Spring" section with benefits and success stories for social proof. When we promote her videos to her database, it all drives back to her video blog. Above is the video she created on why a seller should hire her and her team. It's excellent. She has an in-house video person who shot it for her.

On top of our normal video marketing, we also provide written lead-generation material for our clients. This email is one of our most popular lead-generation email options for real estate agents, and for good reason! This email had an open rate of 43.6% and a click-through rate of 5.4%. These are well over the average that we look for. But what leads were generated? Well, for The Seth Brothers Team, we generated 35 full submissions for this home value email! This email got 89 partial submissions for additional leads we can them. But why so many partials? We learned that over 50% of the people who were completing the form dropped off when asked the question "Is there anything else you would like to tell us about your home?" We are going to remove that from the form going forward.....this is why it's important to review your results!

When we send a video to a client's database, we tailor the emails to be as enticing as possible. This certainly was the case for this email by Kelly Allen from Kelly + Co. This email had an open rate of 60.9% and a click-through rate of 7.6%, generating a 9.9 mailing score! This is much higher than the averages we look to hit! Kristine Landia worked hard to craft the best subjects, headlines, and teasers possible to create plenty of traffic.

Standards We Use:

How to send a video email

Email Metrics:

Email Example:

Traditional video isn’t the only way we can promote your video. This short by Ruby Miranda (aka The Queen of Real Estate) was edited by Video Editor Madison Nelson.

She has a bunch of fun shorts: Watch all her YouTube shorts

This video by Mark Ramey represents some of the attention-grabbing fun we have here at Vyral. Marketing Coach Bill Dunn and Video Editor Ramsey Rule did an amazing job figuring out what Mark loves, and helped translate that into this mix of educational and entertaining content! This video performed outstandingly well for audience retention, which is your #1 metric of YouTube performance. Mark enjoyed a 93.5% Average Percentage Viewed Rate - most people watched his video all the way to the end! This switch in content style to make it more fun resonated with Mark's database, as his Average View Duration was up just over 1 minute more than his typical videos in the past.

Standards We Use:

How to Optimize a YouTube Video
How to Record a Helpful Video