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An update from Frank

By Frank Klesitz in Client Message on May 31, 2020

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Clients and friends,

I want to give you an update on our free marketing training at Vyral Marketing.

Here’s the full 6-month syllabus and where you can sign up:

www.getvyral.com/classroom

At this point in the free training since January, you’ve accomplished the following:

  • Your database is clean, de-duplicated in one spot.
  • It’s appended with missing phone numbers and emails.
  • You’ve sent out a reconnect message to spike response.
  • You have your team member’s database in your list, too.
  • You’ve picked the best video topics people want.
  • They look and sound great when you shoot them.
  • They are optimized on YouTube to get found.
  • They are on your video blog optimized for lead-gen.
  • You have 2 Q&A videos going out by email a month.
  • They are properly promoted and advertised on social media.
  • You have a personal letter mailed monthly to your A+ contacts.
  • You’ve hosted your first seller-workshop as a webinar (popular now).
  • You have a monthly lead-generation message emailed out.

We do all this for you at Vyral Marketing with our marketing plan.

I wanted to open the training we give our clients and our employees so you can see exactly how it’s done.

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How Robert Mack Sold Over $30 Million Worth Of Real Estate With Video Marketing

By Frank Klesitz in Client Story on May 29, 2020

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Key Takeaways

  • Robert Mack has been selling Real Estate in a very competitive and high-end, Irvine, California market for over 14 years.
  • Six years ago he realized that to operate his business at a higher level he needed to hire the right people and that combined with partnering with Vyral, helped skyrocket his business. 
  • Currently, Roberts team sells 40-50 homes a year that translates into $25M-$30M in sales volume.
  • Leveraging Video Marketing has become a pillar in his business that has will help him for years to come, especially since COVID-19 has hindered business for almost all. 
  • Robert's business marketing plan includes: 2 videos a month, social media outreach, calling, client events, and direct mail.
  • His strategy of putting together a custom-made analysis for clients quarterly is a huge value add that separates his business from their competition.

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Updated Official Vyral Marketing Plan

By Frank Klesitz in Client Message on May 24, 2020

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Frank smile-1
 
Clients and friends,
 
I hope you're enjoying the Memorial Day weekend! 
 
I want to update you with a few things at Vyral Marketing. 
 
First, we updated the core Vyral Marketing plan for all our clients based on evidence of what works best - to the point of diminishing marginal returns - to get the most business from your database.
 
Here's the updated plan...
  • 2 Monthly Q&A Video Emails
  • Monthly Personal Letter
  • Monthly Lead Generation Email
  • Daily Facebook Advertising
  • Co-Advertise to Zero Cost
This is all included for our clients now
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How to Pack Homeowners into Seller Workshops

By Frank Klesitz in Classroom on May 16, 2020

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I'm going to cover in class live this Monday, May 18th @ 12pm PST / 3pm EST “How to Pack Homeowners into Seller Workshops".

You can register here for class.

You can do it virtually with a webinar now on Zoom. The homeowners are showing up, and it's very effective!

Previously, you would hold these at libraries and market them to 'downsizers' living within a mile or so. Not anymore with COVID.

Download the worksheet to complement class here (PDF).

It's just a matter of driving people to your Eventbrite page where you get registrations (and the respective seller lead). You can sell online events on Eventbrite now for webinars - for free!

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How to Mail a Monthly Letter to Your Database

By Frank Klesitz in Client Message on May 9, 2020

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Friends and subscribers –

I'm going to cover in class live this Monday, May 11th @ 12pm PST / 3pm EST “How to Mail a Monthly Letter to Your Database".

You can register here for class.

You’ll be lucky to reach 30% of your database by email (I’ll show you the typical email open rate numbers).

You need to reach the rest of your database by Facebook®, phone calls – and my personal favorite – physical mail!

Download the worksheet to complement class here (PDF).

I’ve been very fortunate to be trained by the best in direct mail.

We’re going to wrap up Module #4 on Monday, the 36-touch system to get the most from your database, which is:

  • 2 videos a month by email
  • Promoted on social media
  • Monthly personal letter
  • Call the people who watch your videos
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How clients are adapting their business

By Frank Klesitz in Client Message on Mar 29, 2020

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Clients and friends,

I’ve been speaking with our clients all week to stay on top of what's going on in the industry.

Here's what clients are doing to make a living - safely - with the growing pandemic. 

1. Remind people real estate is still selling

Clients are posting on their Facebook business page daily with how many homes came on the market, how many went pending, and how many sold. You want to remind people real estate is still moving. We can put these stats in your emails to your database. This is the #1 thing people need to hear to reassure their house will sell, or their offer will get considered, if they want to buy.

2. Real estate can be bought or sold safely

Let everyone know you can meet by video conference, show homes virtually, put hand-washing stations outside of the home for showings, and more. People still need to move. Remind people now (just like Uber Eats lets you know they can leave the food at the door) it’s possible to sell real estate with minimal human contact (6 feet apart). Explain exactly how you’ll do that; get on video and communicate from your webcam as much as you can. If the late night show hosts are doing it, you can too. We’ll help you.

3. You provide free guidance about buying or selling

Let people know you’re there to talk about buying or selling real estate. Tell stories in your communications about questions people are asking with your answers. Hot questions right now are, “Will home prices drop?” and “What if I can’t pay my rent or mortgage?”. You can read my last post about how to pick the best topics for your videos (or any message you want to send to your list).

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How to pick the best video topic customers want

By Frank Klesitz in Classroom on Mar 19, 2020

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Clients and friends,

As we all do our best to slow this pandemic - while keeping our businesses afloat - I'm here to guide you to cost effectively stay in better touch with your database for low-cost opportunities as we all shift

I wrote you last week I believe our role as professionals is to be the calming voice; guiding people with helpful, on-point advice.

With that in mind, let's talk about this week how to create videos customers want to watch.

There are 5 ways...

1. Local commentary on national news

Screen Shot 2020-03-19 at 10.09.15 AM

Go to Google News and search for the topic “Real Estate”. You’ll see top news stories across all media outlets you can pass along to your database. Make sure you pick an authoritative news source, by the way, and not “The Onion”. Make a quick video on how that national story is relevant to your local market or audience. For example, “The national news just released a story on how home prices are being affected nationally, but that’s not what we’re seeing here. Here’s what you need to know…” Include a link to the main story in your email/video/blog, too.

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A client asked us to write this email for her

By Frank Klesitz in Client Message on Mar 16, 2020

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Real estate clients,

A real estate client asked me to write an email to send to her database addressing Coronavirus.

I thought I would share it with you. You can send it out, too. 

Customize it as you see fit. Here you go...

FROM: Your Name
SUBJECT: I’m here to help

Clients and friends,

I just want you to know I’m here to help…

My phone number is xxx-xxx-xxxx.

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IMPORTANT: Coronavirus messaging guidance

By Frank Klesitz in Client Message on Mar 12, 2020

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Clients and friends,

I write you today with messaging direction for the Coronavirus…

You’ll want to adjust your messaging today to address this with your database.

It’s clear that humanity is facing a crisis as the disease spreads. It’s important we listen to our scientists on the front lines and do our part to slow the progression.

Today, we made the decision to let our 60+ employees work from home.

We are very fortunate to be able to do this easily given the nature of our work. We will be communicating internally via regular video conference to get the job done for you.

We will help you provide timely, accurate communication to your database.

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Generating seller leads with cold outbound email marketing

By Frank Klesitz in Classroom on Mar 10, 2020

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Real estate clients and friends,

I wrote you this week on how to adjust your communication with your database due to the Coronavirus outbreak. I highly suggest you read it.

I'm of the opinion all your communication with your database for the next few months will be entirely Coronavirus related (home prices, staying safe at showings, reassuring people, providing local real estate facts, being the calming voice, etc).

With that, as we all try to figure out what's going to happen with this disease, people still need to buy and sell homes. It's my goal you still get that business.

With your permission, I'd like to give you a great marketing tip this week you can use to find people who want to sell their home with cold, outbound email.

We just wrapped up the module on “How to Build Your Seller Lead Database” in my Masterclass this week.

I covered in this module how to get seller leads into your database in the first place, in addition to staying in better touch with your past clients and sphere (of course).

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Video Lead Generation Postcard Example

By Frank Klesitz in Client Message on Mar 8, 2020

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Clients,

I have an important marketing reminder for you...

I want you to know that it's important to direct mail your database once a month, too. This is in addition to sending out two helpful Q&A videos to your database by email and social media in our plan.

This is included as a part of our done-for-you database marketing plan with video.

We recommend either an 8x5x11 newsletter to your best contacts, or a 4x6 postcard to all your contacts (past clients, sphere, leads, etc).

You're only going to reach, at best, 30-40% of your database with email and social media.

You have to use direct mail. It can't be taken away from you. I just heard of a colleague who had to lay-off 20 employees since Facebook locked him out of his account. Too much of his business was dependent on that one media. But I digress....make sure direct mail is a part of your strategy.

(One client of ours has 142 seller appointments currently scheduled through her expansion network in 8 cities, all from direct mail alone).

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Why you need a property management video blog

By Frank Klesitz in Classroom on Mar 2, 2020

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Real estate clients and friends,

I figure it’s a good time to talk about new revenue sources to smooth out inconsistent real estate commissions on the heels of the US stock market dropping 10% last week.

Have you ever thought of a joint-venture with a local property management company?

I think this is a “must-do” as a real estate agent. Everywhere else around the world brokerages provide this to smooth out revenue, but not here in America!

How many times do you get the objection “I want to rent it instead of sell it”?

It’s also no secret home-ownership is down in America. We’re becoming a nation of renters.

Our clients, Adrienne and Attilio in Hawaii, partnered with a local property manager and helped him with this property management blog

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan

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