SUMMARY

Chris Heller and Frank Klesitz discussed strategies for leveraging databases to generate real estate listings. Frank emphasized the importance of a 36-touch plan, involving personalized emails, videos, and social media posts to engage past clients and leads. He recommended using tools like Riverside.fm for video recording and ChatGPT for script generation. Frank highlighted the need to scrub and de-duplicate contacts from Gmail, Outlook, and CRMs, and to use services like NeverBounce to ensure email deliverability. He also suggested boosting posts on Facebook and LinkedIn to reach a wider audience. The goal is to build trust and position oneself as a competent expert, ultimately leading to more listing appointments.

Action Items

• [ ] Rebuild and consolidate one's database from Gmail/Outlook contacts, cell phone contacts, and CRM.
• [ ] Create an initial reconnect email to send to the consolidated database.
• [ ] Develop a 36-touch content plan of 2 educational videos and 1 offer per month to send to the database.
• [ ] Leverage the content and database to book more listing appointments by calling and inviting them to events.

Outline

Introduction and Welcome

• Chris Heller welcomes everyone to the master class, mentioning the rapid growth in attendance from 0 to 81 people (323 total in attendance)
• Participants share their locations, including Lancaster, Pennsylvania, Austin, Texas, and Tempe, Arizona.
• Chris introduces Frank Klesitz, CEO and founder of Vyral Marketing, highlighting his expertise in marketing.
• Frank Klesitz expresses his excitement for the session and outlines the goal of providing a marketing plan to get more listings from databases.

Frank Klesitz's Marketing Plan Overview

• Frank discusses the importance of leveraging the database of known contacts to generate business.
• He references "The Millionaire Real Estate Agent" book and its lead generation model, explaining the categories of "haven't met," "met," and "wants to hire you."
• Frank emphasizes the need for a 36-touch plan to make agents relatable and articulate their competence.
• Chris Heller adds that providing value and personal touches are crucial for staying top of mind with database contacts.

Building the Database and Initial Reconnect Message

• Frank outlines the process of reconnecting with the database by exporting contacts from Gmail, Outlook, and CRM systems.
• He explains the importance of scrubbing and de-duplicating the contacts to ensure deliverability.
• Frank introduces the concept of using a professional email marketing program to manage the contacts and send out a reconnect message.
• He shares an example of an initial reconnect email, emphasizing personalization and value.

Creating a 36-Touch Campaign

• Frank explains the structure of a 36-touch campaign, including two educational videos and one offer for immediate response per month.
• He discusses the importance of addressing common questions from buyers and sellers in the market.
• Frank demonstrates how to use AI tools like ChatGPT to generate scripts and topics for videos.
• He provides tips on recording high-quality videos using tools like Riverside.fm and emphasizes the importance of looking directly at the camera.

Promoting and Distributing Content

• Frank outlines the process of promoting the content across various platforms, including YouTube, blog posts, email marketing, and social media.
• He explains the importance of using a consistent editorial process to ensure content is published regularly.
• Frank shares examples of well-executed 36-touch campaigns and how they position agents as trusted experts.
• He emphasizes the goal of generating leads and appointments through consistent content distribution and branding.

Q&A and Closing Remarks

• Participants ask questions about specific tools and techniques, including using AI for script generation and video recording tips.
• Frank and Chris provide additional insights and resources, including the use of Otter.ai for transcripts and Vyral Marketing's services.
• Chris thanks Frank for his time and expertise, encouraging participants to put the knowledge into action.
• The session concludes with a reminder to access the recording and resources for further reference.