<img height="1" width="1" src="https://www.facebook.com/tr?id=139797240013274&amp;ev=PageView &amp;noscript=1">
Call 1.800.323.9974
Free Strategy Call

Recruiting Project: Writing the "We're Hiring" Email

By Elizabeth Stormberg in Recruiting Project on Aug 12, 2020

[fa icon="comment"] 0 Comments

 

We're a few weeks into the Vyral Marketing Recruiting Project. In our lesson this week, Frank covers writing the "We're Hiring" email and how to open the doors to licensed and non-licensed applicants alike.

Read More [fa icon="long-arrow-right"]

How The McPherson Sisters Closed 17 Homes In July With A Database Of 350 People

By Frank Klesitz in Client Story on Aug 12, 2020

[fa icon="comment"] 0 Comments

Summary: The McPherson Sisters are a small team in Minneapolis, MN. Over their eight years of selling real estate, almost 100% of their business has come from their database which stays around 350 people. The Sisters work their database hard and utilize video marketing to stay in touch along with direct mail and a network of referral partners.

[Full Transcript]

Frank Klesitz: 

Welcome. My name is Frank Klesitz, CEO of Vyral Marketing. Thank you for being here. I have an exciting client interview for you today. We have two of our clients here, Meaghan and Jennifer, the McPherson sisters up in Minneapolis. They sold 47 homes last year at a $500,000 price point. They're following the Vyral Marketing plan. That's up on our website. If you're interested in working with us. These two are following it pretty much to a T, if not better. Let me read you just a little bit of an intro about these two. So they're a sister team of Minneapolis. Their mom just started working with them. Through their eight years they’ve closed about 300 homes. Last year they did 46 transactions for $22 million.

Frank Klesitz: 

They're at about a $500,000 price point. In July they had 17 closings, that's a lot. Good for you guys. What we're going to talk about today is that most of their business comes from their database and how they work that and how they built that. But there's a couple of, kind of cool things I want to share. One of the things in the Vyral Marketing plan that we teach you here is, you know, yeah, you want to touch people digitally, but also use direct mail. It's really been kind of pulling teeth to get our clients to send out a little personal letter and you guys have been doing that, but you taking it farther where it's not just a personal letter. You also send out a postcard, an evidence of success, a testimonial too. So I wanna hear more about that. The other thing that at Vyral, we really want to encourage our clients to do is to work with other business owners, like who are kind of the big influencers that can kind of promote you to their list as well. You guys do a good job with that. You have a term you call those individuals. Could you share that with me?

Read More [fa icon="long-arrow-right"]

Buying a "Likely to Sell" Homeowner List

By Frank Klesitz in Classroom on Aug 6, 2020

[fa icon="comment"] 0 Comments

Clients watch the full replay of the lesson here

One of the lists that you need as a real estate agent or an investor is an “equity list.” This is a list of homeowners who have equity in their homes, and you want to be in front of them as much as you can afford to be. From targeted Facebook ads to monthly postcards and community events, there are many things you can do. 

Another type of list you should have is a “distressed” list. These are homeowners who are facing some type of difficulty and may need to sell. A distressed list is from all over the county, and your best distressed leads come directly from the county recorder’s office. You can go right to their office, you might be able to even go online, and look at the complaints, lawsuits, code violations, etc. for certain addresses. 

Generally what you’d do first in this situation is hire a virtual assistant to log in daily to find the core complaints, recording notices, etc. and put them all into a spreadsheet. Different counties have different regulations for sharing information and data though, so sometimes you might have to hire a runner for a little more than the VA to go down there every single week and pull the data directly.

Your best distressed leads come straight from the county recorder.

The next best source for this kind of data is Propstream. The data is a few weeks old, but that’s not a big deal. You can set up a custom search to get notified each time a distressed property matching your criteria comes on the market. You can filter by home value, years owned, and more to target exactly what you want.

It’s nice to have cheap buyer leads coming into your business. If you can set it up where you have a constant drip, you'll always have business in the pipeline.

If you have any questions about this topic, don’t hesitate to reach out via phone or email so we can chat about it. I look forward to hearing from you.

Read More [fa icon="long-arrow-right"]

Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Aug 3, 2020

[fa icon="comment"] 0 Comments

For the week ending July 31, 2020

Featured Client Video of the Week

"Should I Install Solar Panels or Hardscaping?"

by Vyral Client Jeff Wheatley 

In this video, Jeff starts with a short story about why he's answering questions about solar panels and hardscaping - real questions that came from his clients. Jeff demonstrates expertise beyond basic buying and selling questions, appealing to current homeowners (as well as sellers). His lighting, sound, and presentation are excellent. Well done Jeff - you made our featured client video this week!
Watch Jeff's Marketing Video

Read More [fa icon="long-arrow-right"]

Including Your Team Members in Your Marketing

By Frank Klesitz in Classroom on Jul 31, 2020

[fa icon="comment"] 0 Comments

Clients watch the full replay of the lesson here

You have relationships with a diverse network of people, but so do all of your agents. How do we apply this database marketing plan to swoop up all of their contacts into your list as well to maximize your exposure? 

Here’s the shift you have to make: You have to rebrand your market to communicate your team concept and get people to buy into it. You want to include photos of your rainmakers on your blog, in your email graphics, Facebook page, and more. 

When you send out an email, there’s a graphic at the top known as a masthead, and this should have pictures of your agents on it. Likewise, your blog needs to have a graphic that showcases your whole team together, whether it’s located at the top or off to the side. 

To create a compelling team shot, take quality individual photos of everyone with a neutral background (gray is the best) and then extract them all using Photoshop; as more individual photos are added to this new group graphic, we can shuffle them around as needed to get the best aesthetic. 

That way, instead of a newsletter sent by you and solely focused on you, people will receive a newsletter from a company that’s branded to highlight its team concept. They’ll check their inbox and see an update from their top real estate company, firm, group, collective, or team. 

The next step is to export lists. All of your agents will need to pull out their cell phones and export all of their contacts onto a spreadsheet. They’ll then do the same with their Gmail, Outlook, etc. Perhaps they can even get a hold of some of their past broker files. 

Once each agent compiles their contacts onto a spreadsheet, have them print that out and put it in a designated folder. If, for example, you have three agents, then you should ultimately have one folder containing all of Agent A’s contacts, one folder for Agent B’s, and one folder for Agent C’s. 

Those of you with larger teams should be feeling pretty excited—just think about having every single agent’s respective, comprehensive list inside your myEmma account. It adds up very quickly!

Read More [fa icon="long-arrow-right"]

How to Write a Reconnect Email to Your Database

By Frank Klesitz in Classroom on Jul 28, 2020

[fa icon="comment"] 0 Comments

Clients watch the full replay of the lesson here.

Once you have your Gmail, Outlook, CRM, Facebook, mobile phone and all other contacts exported, de-duplicated, scrubbed and loaded into an email marketing system (we love MyEmma.com), it's time to send them a warm reconnect email message. In our Classroom this week, Frank shares the psychology behind how to craft this email to appeal to literally everyone you know. Here are a few tips from class on how to write it, with the example message he shared in class for clients.

Read More [fa icon="long-arrow-right"]

Reduce Your Marketing Costs with Vendor Money

By Frank Klesitz in Client Message on Jul 28, 2020

[fa icon="comment"] 0 Comments

Frank smile-1

 

Clients and friends,

I was working with a client this week on signing up local businesses to give them money to pay for their marketing expenses.

They specifically wanted to zero-cost their Vyral Marketing so they didn't have to worry about the fixed expense on variable commission income. 

I think we can all relate to that stress.

The initial goal was to raise just $550 a month from one local business.

You would include them in a few of your videos, provide a gift certificate to their business at closings, put an ad for them on your video blog, in your emails, and more.

Ideally, we wanted a local financial advisor who needs to get in front of affluent down-sizers cashing out equity for their approaching retirement.

This is a very big and profitable target market for the financial advisor industry.

Read More [fa icon="long-arrow-right"]

Watch Steve's Story

By Frank Klesitz in Client Story on Jul 27, 2020

[fa icon="comment"] 0 Comments

Steve LaMothe

“It will cost you more money to try to replicate what they do.  I found myself going through a very difficult time back when I was transitioning from running a multi-million dollar organization to launching a brand-new business. I lost staff and resources, and my family and I were finding it hard to sleep at night. But everything changed when we decided to hire Vyral Marketing to help us get our new brand in front of consumer’s faces. They did more than just create videos and execute content; they actively worked to make all my marketing better."

Free Strategy Call
 
Steve LaMothe, a top selling Realtor® in Sacramento, left his previous real estate team to start his own business. He was now responsible for his own leads, marketing, and business systems with a new brand.

We put a video, email, and social media database marketing plan in place right away.

Steve, however, found the most value in connecting with our entrepreneurial clients through our masterminds and Zoom meetings we host from time to time.

For example, after hearing about the results, he sent a personal letter to the top contacts in his database; in addition to being in front of them digitally and with regular phone call follow up.

“I always thought direct mail didn’t work,” he says. “We turned a video into a letter. It was probably the most powerful piece of mail we’ve sent. We got so much positive feedback from that. It was just a little letter. I would have never done that on my own.”

We include a monthly personal direct mail letter to your top contacts on the Vyral Marketing Plan.

Steve closed 126 units at $42 million in his first year, on his own, earning just under $1 million GCI.

“Vyral Marketing is far more than just editing the video and pushing it out for you. If I were to describe Vyral Marketing in one word – it would be partnership.”

 

TRANSCRIPT

The most challenging time for our business was transitioning from running a large organization to launching a brand-new business. It wasn’t like starting from scratch—it was like taking a $40 million production team from one business to another, then rebranding and launching it all over again. I had to rehire an all-new staff—even after losing five different administrators, I still had to run my business and keep moving.

It was very difficult for me and my wife, and at the time, we had a one-month-old daughter, so I didn’t get much sleep at night. But we eventually heard about Vyral through our brokerage’s top agent masterminds. 

Read More [fa icon="long-arrow-right"]

Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 27, 2020

[fa icon="comment"] 0 Comments

773464_NewsletterHeaderV3_071720

For the week ending July 24, 2020

Featured Client Video of the Week

Why Are People More Willing to Buy During the Pandemic?

by Vyral Client Brandon Montemayor in Santa Clarita, CA

This is a great example of a Q&A style video. Brandon zones into one specific question and breaks it down into three points.The content is current, relevant and useful for his clients. Brandon lets his personality shine through and keeps it natural, as if he's answering this question for someone in his office. Keep it up, Brandon!

Watch his video

785539_BlogImagesCustomV1-1_072930


Read More [fa icon="long-arrow-right"]

Vyral Marketing Weekly Update

By Elizabeth Stormberg in Weekly Update on Jul 20, 2020

[fa icon="comment"] 0 Comments

773464_NewsletterHeaderV3_071720

For the week ending July 19, 2020

Featured Client Video of the Week

What Are the Pros and Cons of New Build & Resale Homes?

by Vyral Client Sam Levy in Phoenix, AZ

Sam fully explains some of the key differences between buying an existing home and buying a new build. The video is kept under three minutes, but he shares valuable information within that time frame. He's positioned over to the right of the frame and leaves room for text and graphics within the video. The content is educational and his camera presence is welcoming. Nice job, Sam!

Watch his video

Video blog-Jul-17-2020-05-13-09-43-PM


 

Read More [fa icon="long-arrow-right"]

Updating missing phone numbers in your database

By Frank Klesitz in Classroom on Jul 16, 2020

[fa icon="comment"] 0 Comments

Clients watch the full replay of the lesson here.

In this segment from our client Classroom training this week, Frank covers popular people search services such as Intellius, Spokeo and Been Verified – along with FCRA regulated skip tracing sources - such as LexisNexis® Accurint®, Transunion® TLOxp, and Microbilt Enhanced People Search.

Here is the worksheet for the lesson (PDF)

Read More [fa icon="long-arrow-right"]

Watch Jeremy's Story

By Frank Klesitz in Client Story on Jul 4, 2020

[fa icon="comment"] 2 Comments

Jeremy Larkin Story

"Last year, we sold around 150 homes. That means we served or worked with 150 families to buy or sell real estate, over $50 million in real estate. I now have a brand in my community. In our business, our database is gold. It is the gold mine, literally envisioning goldmine. I wouldn't buy leads. I wouldn't sign up for Google Ads or Zillow. I would put everyone you know in a database and call them...[while earning] credibility with them by being consistent and by communicating value."

SUMMARY: Jeremy needed a way to get people to call him to buy or sell a home. He didn't get excited about cold calling and didn't have the money to spend on direct mail or internet leads. Rather, he decided to reconnect with his contacts in his current "sphere" of friends and connections around St. George, UT where he lives. He's now a local celebrity in his community and sold 150 homes last year with the help of video marketing to get his name out there.

Free Strategy Call

 

[TRANSCRIPT]

My business started in 2005 when I started selling homes. I was what we'll call a solo real estate agent. I was selling distressed or foreclosed properties for banks, Fannie Mae and Freddie Mac. I remember one day we hit the wall with one of these big clients of ours who had given us a hundred something deals a year and they were no longer a client. The water shutoff.

I didn't know what I was going to do. I really had to retrench and I found that I had a huge database of what we call “Mets” in real estate, people I knew and knew me, right? People I liked. I guess most of them liked me. I went back and said, "Maybe these guys at Vyral have something?" What I didn't realize is that they were going to create my entire video blog, assist me in shooting the videos, format them, edit them, help make them look great with text on the screen, put an intro and outro on them, load them up to YouTube, load them up to my video blog, write an article - basically a “transcript-ish” of every single video - and then and only then, send it out to my database.

Read More [fa icon="long-arrow-right"]

Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan

Recent Posts