Here's an email I received from a client not seeing the results they want. They hired a full-time video person.
Clients and friends,
Here is the email he sent out to promote this webinar
Here is the email he sent out to promote this webinar
Spring sold 600+ homes last year in Utah. You're invited to sit in on all her 2023 marketing meetings for only $100 flat.
I’ve always wanted to bring in successful clients to coach you on our 36-touch database marketing plan.
Pierce Fryga is a new property manager in Charleston who partnered with a local real estate agent (a client of ours - Matt O'Neill). He's growing his property management business by 8 doors a month with video, email, and social media marketing to his database of new and tired landlords. Hear his story and what makes his property management business unique (his 7.9% fee and $500 referrals from local agents in the tri-county area). Get the marketing plan they are implementing to build landlord trust and ultimately more doors at https://www.getvyral.com/plan
Tide Property Management Video Blog: https://tidepm.com/
I hope you had a great Christmas / New Year's Eve!
I started Vyral Marketing in 2009 because I needed a 36 touch for my database.
We’ve focused on helping rainmakers generate business from their own lists.
However, with the rise of agent teams and the need for brokerages to remain competitive by
helping their agents get business, I’ve been asked, “How can you implement a 36 touch for my agents, too?”
For perspective, this is in addition to—or replacement of—spending money on various media at the team or brokerage level to generate leads or set appointments for your agents with the general public (cold calling, Facebook, Google Ads, radio, TV, direct mail, third-party referrals, etc).
It doesn’t make sense to hire us at retail for each agent on your brokerage or team. Rather, it’s best
that you build your own in-house marketing department specific for 36-touch implementation.
You also need a way to break even on that marketing department, and if all goes to plan, use it as a profit center to make money.
But let's be honest: It's ultimately about recruiting more agents. Specifically, the profitable 12-to-25-sales-a-year demographic. To reach and retain them, you need the following email lists ready to go:
- All the agents in your office
- All of the agents who worked in your office who have left
- All of the agents in your recruiting pipeline
- All of the agents in your MLS who sell 12 to 24 homes a year
To book more appointments for your recruiter, you'll start teaching webinars on how agents in
your office work their databases and what messages they send out to get the best response.
The key is to share the videos, emails, and social media posts that your office is helping your
agents get out that are specific to your market and the message of the moment.
Just send all the people who register to your recruiter to talk about how to grow their business.
When it comes to helping your agents implement getting messages to their databases, I
recommend hiring a dedicated marketing manager and a marketing assistant.
The marketing manager’s job is to communicate with the agents, project-manage the work, oversee the strategy, and hold the appropriate party (i.e., your director of lead generation) accountable for results.
We build you a personalized video blog as a client. This is designed to complement your current website. You’ll want to send this to every prospect before meeting them, make sure it shows up when people Google your personal name or company name, and drive all your traffic here (social media posts, emails, etc). The goal is to clearly communicate the problem you solve, showcase your expertise, provide social proof of results, and get the visitor to take action with you. You’ll put a “Video Blog” link on your current website that links to ours. Here’s the checklist we use to make sure you have an effective video blog.
We recommend you spend $1 a day ($30 a month) retargeting your videos on Facebook and Instagram to the people who visit your website, in your email database, and who interact with your FB/IG page. For many of you, this is plenty of money to reach your warmest audiences about 4x times a month (frequency). If your frequency is lower over 30 days, increase your budget accordingly. This is the checklist we use to retarget client videos on Facebook/Instagram which stops after 30 days. We check your ads monthly on your strategy call, turn them back on, or decide to increase the budget. The way you know retargeting works is people see they see your ads and ideally recognize you when you call them.
Are you looking to export your email list for marketing? Here's a client training video to make sure we have all your email addresses from your Gmail, Outlook, mobile phone, and more exported and in your email marketing program and your Facebook custom audiences to maximize your reach. 👊
Chapters / Key Points:
🔸 0:00-0:45 - Intro
🔸 0:45-2:10 - Export contacts from Gmail
🔸 2:10-3:00 - Export contacts from your CRM
🔸 3:00-4:25 - Zapier integration
🔸 4:25-5:28 - Export contacts from your phone
🔸 5:45-6:45 - How we scrub your email list
You'll learn how to record a marketing video at your desk, webcam, or on your mobile phone to generate business. You'll learn how to pick a video topic, how to write/structure the script, the best video equipment to use, and tips for shooting a good video. This is what we do with you as a client. If you're a business professional and you want to use video to bring in new business (specifically by promoting the video to your existing database of customers, past clients, and lead nurtures), this is how to do it right up to the point of diminishing returns on your time and energy.