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Meeting #10 - Jeff's first business spotlight video is done!

By Frank Klesitz in Client Journey: Advanced on Aug 6, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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FRANK’S NOTESOn our advanced client journey meeting with Jeff Quintin today you'll see his first business spotlight video! We also cover the plan to build his new video blog, advertising it all on Facebook, out to his database, and getting coverage in the local media about the stories he's putting out.

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

Watch Jeff's Finalized Business Spotlight video:

Business Spotlight - Bungalow Bowls from Aerial Media Productions on Vimeo.

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Meeting #12 - 60 People Showed Up! Next steps to success...

By Frank Klesitz in Client Journey: Beginner on Aug 6, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
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Frank's Notes: Ulises Vera, on our beginner client journey this week, just held his first event - an Ice Cream Social in his farm. He made 60-80 contacts at the event! We talk about his event strategy going forward to host events to break into his target market, along with asking for permission to stay in touch to add more people to his "Chula Vista Real Estate Journal" video blog. Now that the basics of the Vyral Marketing Plan are mastered, we'll move onward to establishing a marketing budget (10% of GCI), zero-costing his marketing with sponsors, and planning his next series of annual events to make more contacts in less time (going from one-to-one communication to one-to-many communication). Great work Ulises!

To watch his whole journey to attracting business, instead of chasing it, go to: http://www.getvyral.com/blog/topic/client-journey-beginner
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Our August Real Estate Newsletter is Live!

By Frank Klesitz in Monthly Newsletter on Aug 2, 2018

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August Monthly Newsletter

August 2018 Real Estate Newsletter [PDF]

You’ll learn:

  • How an agent sold 45 homes his first year
  • Top 5 latest video topics that are working
  • How Misty put 100 people into trainings for recruiting
  • How Matt raised $10,000 a month in sponsor money
  • Upcoming industry events we’ll be attending
  • Real estate training / recruiting blog example

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How Brad Cohen Gets Listings From His Database Without Cold Calls

By Frank Klesitz in Client Interviews on Jul 31, 2018

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Download His Video Marketing Plan

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Watch all Real Estate Client InterviewsBrad Cohen

Key Points of the Interview

  • 1/3 of his business comes from his database
  • He sold 27 homes last year with the average price point of $189,000 for his area with a GCI of $107,000.
  • The long term vision for his business is slow and steady growth.
  • "I can't quantify the number of people that come up to me almost after a day the video was shot." He has people come to him out of the blue - immediate response is really powerful on his personal brand and that has been a large part to my quick success with real estate.

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Meeting #11 - 80 people registered for his event tomorrow! Will they show up?

By Frank Klesitz in Client Journey: Beginner on Jul 30, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
Get Ulises video marketing plan to boost sales from his database
 
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Frank's Notes: Ulises has 50 people (maybe even entire families?) registered on EventBrite for his first upcoming event – an Ice Cream Social at a park in his farm! It’s 2 hours of free ice cream from a truck. The local Boy Scout troop he partnered with covered the cost of the event, and they also told everyone in their database about it, too. He hasn’t even sent an email out it to his database to promote it yet. He is leaving a flyer promoting the event behind when he door knocks and – get this - people are going to his website to register! He also completed all his Vyral Marketing Daily Report cards this week (we introduced those cards last week). He added 10 new people to his database this week just by getting permission to add them with their email to his video e-newsletter. And it gets better, he added many more people to his database who registered to attend his event! I am so proud about this part of the progress so far - this is a very amazing statistic. Since Ulises has been focusing on calling his database, he contacted (i.e. had a conversation with) 40 people after only 50 attempts! That ratio is incredible. When you cold call or door knock you’ll be lucky if 5% of the people you get in front of will talk to you happily. Ulises had 40 conversations about real estate last week, generated from only from 50 attempts. This is because he is talking to people in his database and following up with people who watch his videos. Things are going great, perfectly according to plan. He is beginning to experience how much better it is to talk to people you know for business, rather than people you do not know. And the benefits of marketing complementing your prospecting.

Ulises Vera, who is the star of our Beginner Client Journey series, has his first event tomorrow with 80 people registered in EventBrite! These are all likely homeowners in his target market he will meet in a one-to-many setting. Join us to see how we're preparing for an effective event. It's meeting #11 on his client journey to build and talk to his database so, over time, more people call him to list their home. You can follow his journey from cold knocking on doors for 10 years, to getting people in his database to call him, here: http://www.getvyral.com/blog/topic/client-journey-beginner
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Real Estate Business Sponsor Project Review: Matt O'Neill

By Frank Klesitz in Business Sponsor Project on Jul 30, 2018

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See How You Can Raise Money to Zero-Cost Your Marketing

You'll learn how Charleston real estate agent Matt O'Neill started a monthly business owner lunch / mastermind meeting with the help of our "add-on" business sponsor project guidance over four months.

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San Antonio Realtor Raises $10,000 a Month From Local Small Businesses

By Frank Klesitz in Business Sponsor Project on Jul 25, 2018

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chadbrady

Listen to the Call

Frank: Chad, you have an incredible story that I want to be the journalist of and get out from you. Where are you at right now with your production level in your second year?

Chad: This year, we’re on track to double our production from last year. I believe we have closed $22.8 million worth of real estate so far this year.

Frank: How many homes is that in your market in San Antonio?

Chad: I’d have to double check, but I’d say probably in the ballpark of 75.

Frank: In your second year? That’s incredible. No one does that.

Chad: Thank you.

Frank: I wanted to tell this story because as you know, many people struggle when starting out in real estate. They get caught up in things that don’t work or get distracted by shiny objects. Let me get this straight. Two years ago, you were a farmer in Kansas, is that correct?

Chad: Actually, I grew up on a small farm in Kansas. I went to college, met my wife there, and then we moved to Lubbock, Texas and I got into real estate there. I sold 20 homes my first year, 20 homes my second year, then I met up with Chris Watters and he had me come down to San Antonio and start the branch with just myself two years ago.

Frank: So you had a little bit of experience first?

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Meeting #9 - The Future Plan of Jeff’s Facebook, YouTube and Display Advertising

By Frank Klesitz in Client Journey: Advanced on Jul 20, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

Download Video Marketing Plan

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FRANK’S NOTES: Today in the meeting we finally move on from discussing professional video production and to marketing the videos, which we are better at. We reviewed the Facebook pages of the businesses Jeff will be interviewing to see their social reach. I also wanted to see if they are running any special offers - since when Jeff posts the video about the business on his own Facebook, blog and in his emails - he wants to include a special offer to their business. This way he can track how much business he is sending to them. It’s also something cool to send to his database- who doesn’t want a special and exclusive offer? I suggested he asks every business he interviews to offer a one-time “Buy One, Get One” Quintin Group special offer with an expiration date. That way there isn’t a discount. This is called, rather, a “premium” offer. For most businesses, this is a great offer, especially restaurants. Paul, Jeff’s Vyral Marketing Specialist, was on the call and I share where I want that offer placed in his emails, Facebook update, and blog post. To claim the offer, people can just print off the email and bring it into the business. They can also just mention Jeff’s name when they ask for the offer. I also share with Jeff how I want someone to call the business owner after the video is posted to his Facebook to guide them to share it to their audience. That way Jeff gets exposure to their database/audience. Finally, we went over a few things I wanted to update on Jeff’s Facebook page. For example, a better logo and to include the word “Real Estate” in his page title so it’s easier for people to know he’s in the real estate business when they see “The Quintin Group” for the first time.

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Meeting #10 - Ulises’s NEW Vyral Marketing Daily Report Card

By Frank Klesitz in Client Journey: Beginner on Jul 15, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
Get Ulises video marketing plan to boost sales from his database
 
Download Video Marketing Plan
 
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Frank's Notes: Ulises secured $200 from the Boy Scouts of America today to sponsor his upcoming ice cream social event. It’s coming up soon in two weeks! We cover in this meeting his mindset change from 100% cold door knocking to now calling and working his database of relationships. He loves it. Most importantly, we spoke on the last meeting how I wanted to create a business card with his marketing plan on it. So, this week, I’m excited to announce the new Vyral Marketing Daily Report Card. On the front is the full Vyral Marketing Plan to stay in touch with your database (two helpful videos a month and one monthly direct mail item) along with calling the people who engage with your videos. I also added a strategy to break into a new target market (people you “Have Not Met”) by inviting people to events and to subscribe to your video e-newsletter, which at that point you would make them a “met” in your database. On this meeting today, we talk all about the New Vyral Marketing Daily Report Card and how we will be using this tool going forward to do more of what’s working. Ulises will work 5 days this next week, so I gave him 5 cards. He will complete one each day. It tracks his attempts, contacts, subscribers, and appointments set daily. The most important thing I want him to pay attention to is now “Subscribers” (how many people he adds to his database by getting permission from people in his target market to stay in touch with his two videos a month). Previously, he was focused only on “attempts”, and erroneously and felt bad when it was lower than normal – even when his contact rate was better and higher from his database! It’s time for Ulises to tie his emotional highs to contacts and subscribers, and no longer just attempts, since he is not purely cold door knocking anymore - which really is a numbers game. It’s now a relationship game, which is more of an art than a science, and he loves it.
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Meeting #8 - We prepare Jeff’s Facebook page for advanced marketing

By Frank Klesitz in Client Journey: Advanced on Jul 15, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

Download Video Marketing Plan

Want to start your own marketing journey?

Free Strategy Call

FRANK’S NOTESToday in the meeting we finally move on from discussing professional video production and to marketing the videos, which we are better at. We reviewed the Facebook pages of the businesses Jeff will be interviewing to see their social reach. I also wanted to see if they are running any special offers - since when Jeff posts the video about the business on his own Facebook, blog and in his emails - he wants to include a special offer to their business. This way he can track how much business he is sending to them. It’s also something cool to send to his database- who doesn’t want a special and exclusive offer? I suggested he asks every business he interviews to offer a one-time “Buy One, Get One” Quintin Group special offer with an expiration date. That way there isn’t a discount. This is called, rather, a “premium” offer. For most businesses, this is a great offer, especially restaurants. Paul, Jeff’s Vyral Marketing Specialist, was on the call and I share where I want that offer placed in his emails, Facebook update, and blog post. To claim the offer, people can just print off the email and bring it into the business. They can also just mention Jeff’s name when they ask for the offer. I also share with Jeff how I want someone to call the business owner after the video is posted to his Facebook to guide them to share it to their audience. That way Jeff gets exposure to their database/audience. Finally, we went over a few things I wanted to update on Jeff’s Facebook page. For example, a better logo and to include the word “Real Estate” in his page title so it’s easier for people to know he’s in the real estate business when they see “The Quintin Group” for the first time.


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