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Free Strategy Call

Initial Onboarding

We'll get you launched fast

(5) On-Boarding Calls

Let's Get This Done Quickly

We'll schedule 5 phone calls right away to successfully launch everything in 30 days.

Clear Messaging Plan

We'll make sure prospects respond

We'll figure out what to say on your video blog, video emails, video postcards, and social media so the problem you solve is clear and prospects know how to respond to you.

Brand Guidelines Kit

Maintain a consistent look and feel

We'll put all your lifestyle photos, brand colors, video background music, role model examples you like, and official your fonts in one place so designs come back the way you like and remain consistent.

1 Year of Video Topics

Know what to say upfront

We'll front-load the work and write out a one-year content plan. We suggest 24 commonly asked customer questions with one monthly direct response marketing offer to a landing page.

CRM Export & Clean Up

Reconnect tactfully with your neglected contacts

We'll help you export all the contacts from your CRM - and (if appropriate) your Gmail/Outlook and mobile phone - to be properly cleaned and de-duplicated in your email marketing account ready to receive an initial reconnect email message.


Q&A Video Blog Website

We drive them here to watch

We'll create a direct-response video blog to complement your current website that better communicates the problem you solve. We send people here to watch your videos. We can link to existing pages on your website.

Website Examples

2 Lead Capture Pages

Irresistible offers to generate leads

We'll create two lead capture pages with a popular industry lead magnet. We'll advertise these on your Q&A video blog website and video emails. These are also known as marketing funnels.


Email Marketing Account

A separate email account for deliverability

We set up your own SPF/DKIM/DMARC authenticated Emma Essentials account to send branded blast video emails and lead campaigns to your list. The emails come from you with your reply address and not through your email servers. Ask about a Zapier integration to sync your CRM to your email account.

Michael Perna Video-Email

Optimized YouTube Channel

A great complement to your brand

We'll update your YouTube channel with better branding, layout, tags, playlists, and keywords so prospects can easily find you.


Retargeting Set Up

Show Up Consistently On Their Feed

We'll make sure all your website visitors, fans, and people in your CRM email list see your videos when properly retargeted with paid ads on Facebook and Instagram. Ask about a Zapier integration to sync your CRM to your custom retargeting audiences. We can also provide display (banner ad) and YouTube retargeting upon request.


Sponsor Discovery Call

Ask a sponsor to pay your monthly fee

We'll hold a 3-way phone call with a business colleague or vendor you know who would benefit from exposure to your customer list. We'll help you sell an endorsement in your videos at any price you like. The advertising agreement is between you and your sponsor who will pay you directly at your chosen price and terms.