Free Home Value

Generate seller interest with personal advice

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STARTING POINT
Starting Point:
We started with a Free Opinion of Home Value call to action campaign. We sent an email to his database and promoted it on social media with retargeting advertisements, all driving back to a branded landing page.
RESULTS
The Result?
To date, 43 homeowners have entered their information to speak with him. We value these hand raisers at $211,579 in potential commission (based on 2.5% of their home value). The expected closed revenue (10% of the potential) is $21,157.
FOLLOW UP
The Follow-up:
To increase his opt-ins, we sent a follow-up email specifically to his high-intent leads. We wrote scripts for his calling assistant to book appointments on his calendar.
CONTENT STRATEGY

The Content Strategy:
To warm up Ryan's audience, we plan Ryan's video strategy. Every month we meet with Ryan to film two helpful and authentic videos. 

VIDEO CONTENT
Video Content:
The videos are fully optimized and published to YouTube. We also send them as video newsletters directly to his database.
SOCIAL MEDIA AND POSTCARDS
Social Media and Postcards:
We then post them on social media and run retargeting ads. We also mail monthly video postcards to his most valuable contacts. 
VIDEO BLOG
The Video Blog:
All videos go on his custom video blog, which is designed to deepen his brand. Each video includes an original blog post article for AI/SEO authority.
MONTHLY CALL-TO-ACTION CAMPAIGNS
Monthly Call-to-Actions:
We run monthly calls to action with several effective offers to generate consistent hand raisers.
VIDEO IN PROSPECT TEXTING
Prospecting:
Ryan includes video links in every prospect interaction to build trust and increase response. 
RYAN’S TESTIMONIAL
"This is the best ROI marketing I've done for the money and time", he says.

VIP Home Buyer List

Start conversations with high-intent buyers

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STARTING POINT
Starting Point:
We started with a VIP Home Buyer List call to action campaign. We sent an email to his database and promoted it on social media with retargeting advertisements, all driving back to a branded landing page.
RESULTS
The Result?
To date, 24 homebuyers have entered their information to speak with him. We value these hand raisers at $186,922 in potential commission (based on 2.5% of the median target price). The expected closed revenue (10% of the potential) is $18,692.
FOLLOW UP
The Follow-up:
We wrote follow-up scripts for his calling assistant to book discovery calls and sent a follow-up email to his high-intent leads to increase response.
CONTENT STRATEGY
 The Content Strategy:
To build trust with her audience, we interview Greg and map out helpful video scripts. Then we actually schedule time to shoot the videos with him. 
VIDEO CONTENT
Video Content:
We publish two properly optimized videos a month and email them directly to the people in his database. 
SOCIAL MEDIA AND POSTCARDS
Social Media and Postcards:
We then post them on social media and run retargeting ads. We also mail monthly video postcards to his most valuable contacts.
MONTHLY CALL-TO-ACTION CAMPAIGNS
Monthly Call-to-Actions:
We run monthly calls to action to generate consistent hand raisers. 

Request a Cash Offer

Idenfity hand-raisers willing to sell

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STARTING POINT
Starting Point:
We started with a Free Cash Offer call to action campaign. We sent an email to his database and promoted it on social media with retargeting advertisements.
RESULTS
The Result?
To date, 31 homeowners have entered their information to speak with him. We value these hand raisers at $276,665 in potential commission (based on 2.5% of their home value). The expected closed revenue (10% of the potential) is $27,666.
FOLLOW UP
The Follow-up:
We wrote follow-up scripts for his calling assistant to book his discovery calls and sent a follow-up email to his high-intent leads to increase response.
CONTENT STRATEGY
The Content Strategy:
We sit down with Jeff and map out all 12 months of authentic content in advance. Then we actually schedule time to shoot the videos with him.
VIDEO CONTENT
Video Content:
We publish two properly optimized videos a month to maintain trust. We email the videos directly to his database.
SOCIAL MEDIA AND POSTCARDS
Social Media and Postcards:
We then post them on social media and run retargeting ads. We also send a monthly video postcard to his most valuable contacts.
MONTHLY CALL-TO-ACTION CAMPAIGNS
Monthly Call-to-Actions:
We run monthly calls to action to generate consistent hand raisers.