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Case Study

RYAN BUTLER CASE STUDY
Ryan and his partners hired us to help them connect with more agents about their referral network.
FREE AGENT SCRIPT BOOK
We started with a Free Agent Script Book call to action campaign.
DATABASE EMAIL
We sent an email to their database to promote it.
SOCIAL MEDIA + RETARGETING
We also promoted it on social media with retargeting advertisements.  
24 AGENT HAND RAISERS
To date, 24 agents entered their information to speak with them.
HIGH-INTENT FOLLOW-UP
We sent a follow-up email to their high-intent leads to increase response.
CALLING ASSISTANT SCRIPTS
We wrote follow-up scripts for their calling assistant to book their discovery calls.
SCRIPT WRITING & CONTENT PLANNING
We also build a video content strategy. We sit down with Ryan's team to plan exactly what they are going to say.
JOURNALISTIC INTERVIEWS
Then we actually schedule time to shoot the videos with them.
TWO OPTIMIZED VIDEOS PER MONTH
We send two properly optimized videos a month to their database to maintain trust.
VIDEO EMAILS

We email the videos to their database.

SOCIAL MEDIA + VIDEO RETARGETING
We then post them on social media with retargeting ads.
VIDEO POSTCARDS
We send monthly video postcards to their most valuable contacts.
VIDEO BLOG
It all goes on their video blog, which is designed to deepen agent trust.
AI-OPTIMIZED BLOG ARTICLES
Each video includes an original blog post article for AI/SEO authority.
MONTHLY CALL-TO-ACTION CAMPAIGNS

We run monthly calls to action to generate consistent hand raisers.

VIDEO IN PROSPECT TEXTING
Ryan and his team include video links in every prospect interaction to build trust and increase response.
HARRISON'S TESTIMONIAL
"Smooth, communicative, and thorough. They helped make everything work for us," they say.

Coalition Properties Group Case Study

Coalition Properties Group recently ran a campaign offering agents their Book of Scripts, the same playbook they use in their own business. It brought in 24 producing agents to have conversations about joining their national referral network. Inside this report, you'll see every piece of that campaign, from the landing page to the follow-up scripts.

The report includes:

  • The Landing Page
  • The Promotional Email
  • The Social Media Ads
  • The Lead Report (redacted)
  • The Follow-Up Scripts

About Coalition Properties Group

Coalition Properties Group has sold nearly $1 billion in real estate and served almost 2,000 families. Founded in 2019, the team is a top 100 Keller Williams team internationally, serving the Washington, D.C. metro. Coaltion Property Group also founded Coalition Mastery Collective, a national network of trusted real estate professionals.

Download the Report