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Case Study

RYAN DALLAS CASE STUDY
Ryan hired us to help him start more home-selling conversations.
FREE OPINION OF VALUE
We started with a Free Opinion of Home Value call to action campaign.
DATABASE EMAIL
We sent an email to his database to promote it.
SOCIAL MEDIA + RETARGETING
We also promoted it on social media with retargeting advertisements.  
43 HOMEOWNER HAND RAISERS
To date, 43 homeowners have entered their information to speak with him.
HIGH-INTENT FOLLOW-UP
We sent a follow-up email to his high-intent leads to increase response.
$211,000 FINANCIAL OPPORTUNITY
We value these hand raisers at $211,579 in potential commission (based on 2.5% of their home value). The expected closed revenue (10% of the potential) is $21,157.
CALLING ASSISTANT SCRIPTS
We wrote follow-up scripts for his calling assistant to book his discovery calls.
ANNUAL CONTENT PLAN
We map out all 12 months of content in advance.
SCRIPT WRITING & CONTENT PLANNING
We sit down with Ryan and plan exactly what he’s going to say.
JOURNALISTIC INTERVIEWS

Then we actually schedule time to shoot the videos with Ryan.

TWO OPTIMIZED VIDEOS PER MONTH
We send two properly optimized videos a month to his database to maintain trust.
VIDEO EMAILS

We email the videos to his database.

SOCIAL MEDIA + VIDEO RETARGETING
We then post them on social media with retargeting ads.
VIDEO POSTCARDS
We send monthly video postcards to his most valuable contacts.
VIDEO BLOG
It all goes on his video blog, which is designed to deepen consumer trust.
AI-OPTIMIZED BLOG ARTICLES
Each video includes an original blog post article for AI/SEO authority.
MONTHLY CALL-TO-ACTION CAMPAIGNS
We run monthly calls to action to generate consistent hand raisers.
VIDEO IN PROSPECT TEXTING
Ryan includes video links in every prospect interaction to build trust and increase response.
RYAN’S TESTIMONIAL
"This is the best ROI marketing I've done for the money and time", he says.

Ryan Dallas Case Study

See the exact home-value campaign Ryan Dallas used to generate an estimated $21,157 in expected gross revenue.*

The report includes:

  • The Landing Page
  • The Promotional Email
  • The Social Media Ads
  • The Lead Report (redacted)
  • The Follow-Up Scripts

About Ryan

Ryan Dallas, founder of Ryan Dallas Real Estate in Champaign, Illinois, ranks #1 in his city for both sales volume and transaction sides, closing 500 transactions and almost $100 million in sales volume based on 2025 RealTrends Verified data. Nationally ranked #317 by sales volume and #12 in Illinois, Ryan has built one of the state’s highest-producing real estate businesses. 

*10% of the total financial opportunity (2.5% of the homes' Zestimate®)

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