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Case Study

TINA CAUL CASE STUDY
Tina hired us to help her start more agent conversations.
REAL ESTATE E-NEWSLETTERS
We started with a Free Real Estate E-Newsletters call to action campaign.
DATABASE EMAIL
We sent an email to her database to promote it.
SOCIAL MEDIA + RETARGETING
We also promoted it on social media with retargeting advertisements.  
41 AGENT HAND RAISERS
To date, 41 agents entered their information to speak with her.
HIGH-INTENT FOLLOW-UP
We sent a follow-up email to her high-intent leads to increase response.
$1,738,250 FINANCIAL OPPORTUNITY
We value these leads at $1,738,250 in potential commission. The expected gross profit is $173,825 (*After agent commissions/splits, but before the team’s operating expenses).
CALLING ASSISTANT SCRIPTS
We wrote follow-up scripts for her calling assistant to book her discovery calls.
SCRIPT WRITING & CONTENT PLANNING
We sit down with Tina and plan exactly what she’s going to say.
JOURNALISTIC INTERVIEWS
Then we actually schedule time to shoot the videos with Tina.
TWO OPTIMIZED VIDEOS PER MONTH
We send two properly optimized videos a month to her database to maintain trust.
VIDEO EMAILS

We email the videos to her database.

SOCIAL MEDIA + VIDEO RETARGETING
We then post them on social media with retargeting ads.
VIDEO POSTCARDS
We send monthly video postcards to her most valuable contacts.
VIDEO BLOG
It all goes on her video blog, which is designed to deepen consumer trust.
AI-OPTIMIZED BLOG ARTICLES
Each video includes an original blog post article for AI/SEO authority.
MONTHLY CALL-TO-ACTION CAMPAIGNS

We run monthly calls to action to generate consistent hand raisers.

VIDEO IN PROSPECT TEXTING
Tina includes video links in every prospect interaction to build trust and increase response.
TINA'S TESTIMONIAL
"It’s rare to find a marketing partner this dependable and dialed in.", she says.

Caul Group Residential Case Study

Tina Caul recently ran a campaign offering 12 months of her best-performing e-newsletters. The campaign brought in 41 experienced agents, each one opening the door to a conversation with Tina. Inside this report, you'll see every piece of that campaign, from the landing page to the follow-up scripts.

The report includes:

  • The Landing Page
  • The Promotional Email
  • The Social Media Ads
  • The Lead Report (redacted)
  • The Follow-Up Scripts

About Tina

Tina Caul leads Caul Group Residential, the #1 resale real estate team in the Triangle area of North Carolina. Her team has sold more than 5,000 homes and is 5-star rated across more than 1,900 reviews on Google and Zillow. Named one of Success Magazine's Most Influential Real Estate Leaders and ranked a Top 25 team nationwide across all brands.


*The expected gross profit is after a 50/50  agent commission split, assuming a 2.5% commission volume.

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