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Relax - We do it for you

Get a team of people working for you

Video Made Easy

(1) Monthly Video Shoot

It's easier to make a video when you record a conversational interview. You'll schedule a monthly appointment to answer two commonly asked customer questions on video with us. This takes about 30 minutes. Your topics and script are prepared in advance so you know what to say (and it's a high-demand customer topic). We interview you on Riverside for studio-quality footage on your webcam, microphone, and light we ship you.

HubSpot Video

Personalized Guidance

(1) Monthly Strategy Call

You'll get direct feedback on your marketing performance. Your report card will include links to all your published creative, along with the results (i.e. leads/clicks) of the work. This is a summary of everything your marketing accomplished for the month. You'll also receive advice on what you did well and where you can improve. You'll discuss this report card once a month on a marketing strategy call with your Digital Marketing Coach. This is usually an hour-long phone call. View an example report card.

Videos People Watch

(2) Full Length YouTube Videos

Once your monthly video shoot is done, we watch your raw footage and edit it down to the best parts so your message is clear. Next, we adjust lighting, composition, and sound - and then add a logo introduction, lower third, and any supportive images or text to strengthen your message. We edit your videos in Adobe Premiere - just like the movie studios. We upload your final video (3-5 min) properly optimized to your YouTube channel.

HubSpot Video



Social Media Video

1-Minute YouTube Short

We direct you to make clear points in every YouTube video. We'll pull a less than 1-minute clip as a YouTube Short. You can also use the clip for an Instagram Video,  Facebook Reel, or TikTok Video. We'll include captions and your logo briefly at the end. We can shoot it separately as it's own video or pull it from your existing footrage with AI.

Writing Done For You

(2) Beautifully Edited Video Transcripts

We post the YouTube video to your video blog with a human-edited transcript. We upload your YouTube video to Rev.ai to get a raw transcript written. Then, a writer on our staff makes it readable for your customers. It's helpful to provide a written option so prospects and customers can read what you say (instead of watching), and it gives your website a strong boost in search rankings. Overall, it just looks more professional when there's an article to complement a video on your website. It shows your video is important.

Custom Written Blog Articles

Email That Stands Out

(2) Video Email Newsletters

We'll write a personalized video email with three powerful subject lines (split-tested), a compelling headline, a paragraph of teaser copy, and two calls to action for lead generation. We use AI to help us write the best headlines. We'll send the email to you for approval first, and then publish it from your email address via our professional email software to your contacts. We manage all your "bounces" and unsubscribes. The emails come from you with your reply address. We set up SPF and DKIM authentication to make sure your emails go into the inbox. You get 20,000 emails a month included in your fee.


Set More Appointments

(2) Warm Lead Follow Up Lists

We track who's opening and clicking the links in your email messages. These are the most engaged people on your email list. You'll get a report with who they are within 3 business days of a video e-newsletter going to your database. You can also see your results in real-time within MyEmma. Chances are a call to these people will start a conversation that leads to new business.


Spike Lead-Generation

(1) Monthly Lead-Generation Email

We'll write a lead-generation message with an offer for an immediate response to send out to your database once a month. These include free reports, webinar invites, items of value, or access to tools or calculators on your website. We'll put the item of value behind a web form (i.e. landing page) so people must provide their contact information to get it. The lead is sent immediately to you or your appointment setter for speedy follow-up.

Follow Them Everywhere

Social Media Updates & Retargeting

We'll post your two YouTube videos on all your major social media accounts every month. We update your Facebook page, Instagram page, LinkedIn page, and your Google My Business profile. We suggest you share these posts to your personal page - and in any relevent communities/groups you belong. The goal is to get people off social media and back to your video blog so they take action to do business with you. We also recommend you boost your videos for $1 day to your retargeting audiences (email list, website visitors, and page engagements). We'll handle that for you, too.


Stay Focused and consistent

Weekly Feedback & Accountability

We'll proactively call you every week with an update on what's happening with your marketing. Answer our call if you want to talk to us, otherwise, we'll leave a message with all the details you need to stay in the know. We'll also send you an email with the same update. You will never need to call us to know what's going on.

YouTube Metrics

Know It's Working

Real-Time Performance Insights

We can track the YouTube performance of all your videos. The most important metric we measure is viewer retention. This means prospects watch your videos and spend time with you online, which is the #1 leading indicator of generating a lead and setting an appointment. We don't track views. They money is in the right people watching your videos, not how many people watch them.

Get Found on YouTube

Full Search and Algorithm Optimization

We'll make sure your videos are properly optimized to get found on YouTube. It starts with a keyword phrase placed in a catchy title, along with a complete description, trending tags, an outstanding thumbnail, playlist addition, a call-to-action card, an end screen, chapter markers, and  a video that's worth watching.

Reach The UnReachable

(1) Monthly Personal Letter

You'll want to use direct mail to reach your best contacts. Not everyone will see your email or social media promotions. We recommend you provide the USPS mailing addresses of your top contacts. We'll take care of the writing, printing, and mailing for you. This is optional. A letter runs about $1 each to mail.

Monthly Personal Letter Example