It's easier to make a video when you record a conversational interview. You'll schedule a monthly appointment to answer two commonly asked customer questions on video with us. This takes about 30 minutes. Your topics and script are prepared in advance so you know what to say (and it's a high-demand customer topic). We interview you on Riverside for studio-quality footage on your webcam, microphone, and light we ship - or now on your mobile phone to shoot on-location with wi-fi.
Watch an example interview:
You'll get direct feedback on your marketing performance. Your report card will include links to all your published creative, along with the results (i.e. leads/clicks) of the work. This is a summary of everything your marketing accomplished for the month. You'll also receive a cover letter (in an email) with advice on what you did well and where you can improve. You'll discuss this report card once a month on a marketing strategy call with your Digital Marketing Coach. This is usually an hour-long phone call. Download an example PDF report card.
Once your monthly video shoot is done, we watch your raw footage and edit it down to the best parts so your message is clear. Next, we adjust lighting, composition, and sound - and then add a logo introduction, lower third, and any supportive images or text to strengthen your message. We edit your videos in Adobe Premiere - just like the movie studios. We upload your final video properly optimized to your YouTube channel with a catchy thumbnail image, title, description, and tags so people can find it.
We direct you to make three key points in every 3-5 minute YouTube Q&A video. We'll export a snippet of each key point as a vertical social media clip for an Instagram Video, YouTube Short, Facebook Reel, or TikTok Video. We'll include captions and your logo briefly at the end of the clip. You'll receive three clips for each YouTube video which you can post on social media. *TIP: Preschedule the posts according to your content calendar using Meta Business Suite.
We post the YouTube video to your video blog with a human-edited transcript. We upload your YouTube video to Rev.ai to get a raw transcript written. Then, a writer on our staff makes it readable for your customers. It's helpful to provide a written option so prospects and customers can read what you say (instead of watching), and it gives your website a strong boost in search rankings. Overall, it just looks more professional when there's an article to complement a video on your website. It shows your video is important.
We are proud partners with MyEmma. Your email software is worth $159 a month. It's included.
We'll write a personalized video email with three powerful subject lines (split-tested), a compelling headline, a paragraph of teaser copy, and two calls to action for lead generation. We use AI to help us write the best headlines. We'll send the email to you for approval first, and then publish it from your email address via our professional email software to your contacts. We manage all your "bounces" and unsubscribes. The emails come from you with your reply address. We set up SPF and DKIM authentication to make sure your emails go into the inbox. You get 20,000 emails a month included in your fee, any additional emails are charged at cost.
We track who's opening and clicking the links in your email messages. These are the most engaged people on your email list. You'll get a report with who they are within 3 business days of a video e-newsletter going to your database. You can also see your results in real time within Emma. We suggest you hire an appointment setter to offer a phone conversation with you. What's great is these people already know you. Chances are very strong that a conversation will lead to business. Remember, they took time out of their day to watch your videos (or even click your call to action links) - they are interested in you!
SCRIPT #1 "Bob asked me to call to ask if you have any questions he could answer for you about (video topic). Would you like to speak with him now?"
SCRIPT #2: "Bob asked me to call and invite you to an event coming up about (video topic), would you like a free ticket?"
We interview you on an HD webcam to educate your customer database with video to grow sales - we do all the work for you. We edit your videos, write your blog posts, send your email, update your social media and generate leads from it all. It takes two hours a month.
