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Interviews Make Video Easy

Monthly HD Webcam Interview

It's easier to make a video when you record a conversational interview. You'll schedule a monthly appointment to answer two commonly asked customer questions on video with us. Your topics and script are prepared in advance so you know exactly what to say (and it's a high-demand customer topic). We interview you on Riverside for studio-quality footage on your HD webcam, microphone, and light we ship you.

Proactive Implementation

Weekly Feedback & Accountability

We proactively stay on top of your marketing plan. You'll get an update from us every week with the status of your videos, social media ads, video e-newsletters, personal letters, lead-generation emails, and more. Whether you prefer phone, email, or text we'll communicate how you like best. We'll also give you tips to improve a little bit next time, with full strategy reviews of your marketing presence from time to time.

Make Videos People Watch

(2) Professional YouTube Videos

Once your guided interview is complete, we watch your raw footage and edit it down to the best parts so your message is clear and on-point. Next, we adjust lighting, composition, and sound - and then add a logo introduction, lower third, and any supportive images or text to strengthen your message. We edit your videos in Adobe Premiere and Adobe After Effects - just like the movie studios - so you look and sound great. You are welcome to pick your own supportive music, images, and footage from Shutterstock - we're enterprise clients.

Social Media Presence

(2) 15-Second Social Media Spots

You'll also record a 15-second advertisement for your full video during your interview. This is perfect for social media. We'll post your 15-second spot on your Facebook page, Google My Business, Twitter, and LinkedIn with a link to your YouTube video that's embedded on a blog post, with a written article and call to action, on your professional video blog. We will tell you exactly what to say for your 15-second advertisement.

Writing Done-for-You

(2) Custom Written Blog Articles

We write search-optimized articles to complement your videos. We watch your fully edited video and write an article to complement it. It's helpful to provide a written option so prospects and customers can read what you say (instead of watching), and it gives your website a strong boost in search rankings. We create a blog post with your article and embedded YouTube video on your professional video blog. Overall, it just looks more professional when there's an article to complement a video on your website. It shows your video is important. 

Get In Their Email Inbox

(2) Video Email Newsletters

We are proud partners with Emma Email. Your email software is worth $159 a month. It's included. 

We'll write a personalized video email with a powerful subject line, headline, teaser copy, and call to action to send to your email database. We'll send it to you for approval and send it from your email address via our professional email software to your contacts. We manage all your "bounces" and unsubscribes for you. The emails come from you with your reply address.

 

Know Who to Call

(2) Warm Follow Up Lead Lists

We track who's opening and clicking the links in your email messages. These are the most engaged people on your email list. You'll get a report with who they are within 3 business days of a video e-newsletter going to your database. You can also see your results in real-time within Emma. We suggest you call them to ask if they need any help or advice. What's great is they will likely already know you. Chances are very strong you'll spark a conversation that may lead to business. Remember, they took time out of their day to watch your videos (or even click your call to action links) - they are interested in you! Go ahead, start a conversation with them.

Spike Lead Generation

(1) Monthly Lead Generation Email

It's important to offer items of value to your database in return for contact information from time to time. This is how you generate leads. We'll help you run giveaways, promote e-books, free consultations, the free use of tools or calculators on your website, and more. We simply send an email with an invitation to get a free item of value on your website in return for their contact information. These leads go to you for follow-up. We recommend one "lead-generation" email sent to your database every month - we will craft these and get them out. 

Get Discovered Online

YouTube Search Optimization

We'll make sure your video shows up in YouTube search results. When we pre-plan your video script, we'll determine the best keyword phrase for your video. We'll use that phrase in the title, description, and keywords. We'll also create a strong thumbnail (100% custom) and upload it with your video to your YouTube Channel that's also properly optimized to get found. If you wish to have your video captioned, it can be done for $1.25 a minute

Follow Them Everywhere

Facebook® / Instagram® Retargeting

We'll make sure everyone in your current database, or the people who have been to your website, see you on Facebook and Instagram. This is called retargeting. Your CRM will sync with Facebook, along with the visitors to all your websites. With a recommended budget of $50 a month, we will promote your 15-second video spots, or your full videos with just a share image, to all the people who are most engaged with you. These are your "warm" retargeting audiences, and we'll make sure they see you all the time on social media.

Zero-Cost Your Fee

Sponsor Advertising (optional)

We'll include a sponsor in all your videos (optional). You likely know someone who would benefit from getting in front of your customers. This can be a quick shout-out at the start of your videos, all the way to including them as a guest. We'll include a call to action to hire or buy from them in your video e-newsletter emails, on your video blog, and in your personal letters. We'll also send them the people who engage with your content so they can follow up, too. Ask them to pay for part or all of your fee for the exposure.

Guarantee They See You

(1) Monthly Personal Letter

We'll interview you and write a monthly personal letter to your A+ database contacts. It's important to stay in touch with your database by mail, too - not everyone will see your email or social media promotions. We recommend you provide the USPS mailing addresses of your top 150 contacts. We'll take care of the writing, printing, and mailing for you. A letter runs about $1 each to mail, depending on volume. You'll want to personally mail your very best customers and people who will happily refer you - don't depend on digital to reach everyone.