It's easier to make a video when you record a conversational interview. You'll schedule a monthly appointment to answer two commonly asked customer questions on video with us. This takes about 30 minutes. Your topics and script are prepared in advance so you know what to say (and it's a high-demand customer topic). We interview you on Riverside for studio-quality footage on your webcam, microphone, and light we ship you.
Once your monthly video shoot is done, we watch your raw footage and edit it down to the best parts so your message is clear. Next, we adjust lighting, composition, and sound - and then add a logo introduction, lower third, and any supportive images or text to strengthen your message. We edit your videos in Adobe Premiere - just like the movie studios. We upload your final video (3-5 min) properly optimized to your YouTube channel.
We direct you to make clear points in every YouTube video. We'll pull a less than 1-minute clip as a YouTube Short. You can also use the clip for an Instagram Video, Facebook Reel, or TikTok Video. We'll include captions and your logo briefly at the end. We can shoot it separately as it's own video or pull it from your existing footrage with AI.
We post the YouTube video to your video blog with a human-edited transcript. We upload your YouTube video to Rev.ai to get a raw transcript written. Then, a writer on our staff makes it readable for your customers. It's helpful to provide a written option so prospects and customers can read what you say (instead of watching), and it gives your website a strong boost in search rankings. Overall, it just looks more professional when there's an article to complement a video on your website. It shows your video is important.
We'll write a personalized video email with three powerful subject lines (split-tested), a compelling headline, a paragraph of teaser copy, and two calls to action for lead generation. We use AI to help us write the best headlines. We'll send the email to you for approval first, and then publish it from your email address via our professional email software to your contacts. We manage all your "bounces" and unsubscribes. The emails come from you with your reply address. We set up SPF and DKIM authentication to make sure your emails go into the inbox. You get 20,000 emails a month included in your fee.
We track who's opening and clicking the links in your email messages. These are the most engaged people on your email list. You'll get a report with who they are within 3 business days of a video e-newsletter going to your database. You can also see your results in real-time within MyEmma. Chances are a call to these people will start a conversation that leads to new business.
We'll post your two YouTube videos on all your major social media accounts every month. We update your Facebook page, Instagram page, LinkedIn page, and your Google My Business profile. We suggest you share these posts to your personal page - and in any relevent communities/groups you belong. The goal is to get people off social media and back to your video blog so they take action to do business with you. We also recommend you boost your videos for $1 day to your retargeting audiences (email list, website visitors, and page engagements). We'll handle that for you, too.
You'll want to use direct mail to reach your best contacts. Not everyone will see your email or social media promotions. We recommend you provide the USPS mailing addresses of your top contacts. We'll take care of the writing, printing, and mailing for you. This is optional. A letter runs about $1 each to mail.
We interview you on your mobile device to educate your customer database with video to grow sales - we do all the work for you. We edit your videos, write your blog posts, send your email, update your social media, and generate leads from it all. It takes two hours a month.
