Steve LaMothe has been a client of ours for years selling north of 100 homes a year as a very strong listing agent in Sacramento.

I just interviewed him on what he’s doing to stay competitive and profitable.

As many of you know, I run another business mailing cold letters for seller lead generation.

It’s called Klesitz Direct. www.klesitzdirect.com

It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com

I spoke with a past client last week who lost touch with his database and was considering hiring us back.

“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”

I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.

Sometimes with 2 or 3 headsets!

The price is free. The cost is exhaustion.

You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.

It’s live all day on June 10th in Phoenix.

Here are the details: stayrelevant.eventbrite.com

It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.

I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.

Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.

I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.

You can watch it here.

It’s not every day you get to talk to someone selling that number of houses.

He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.

I had a lengthy call with a friend in the real estate business yesterday.

“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”

“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.

This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive. 

A client just wrote me this today...

"Not sure if Bridgette mentioned it, last week we got a 1.1M buyer under contract - on the site for a year AND a 2 year old lead under contract at 3.3. I have an associate that communicates with the leads, leaving me mostly in this marketing and behind the scenes."

She came to us a few years ago, extremely tired of the daily grind of real estate.

"Is there any way to make this easier instead of me being chained to the phone all day, or building a traditional sales team?"

"Of course", I responded. "Let's run the Vyral Marketing System."

We have two very strong lead-generation campaigns for you this month...

For those of you in real estate, you'll offer an invite to join your VIP Home Buyer List, where you'll notify in-market buyers of coming soon listings that meet their criteria.

Here's an example: https://slamothehomebuyerlist.paperform.co/

If you're recruiting real estate agents to your team or brokerage, please invite them to download your Book of Scripts with answers to all the latest objections.

Here's an example: https://gharrelsonphonescripts.paperform.co/

Well, the verdict is in for our real estate agent clients - coming soon listings and off-market lead-generation are here to stay. I'm sure you've read the news...

In April, in addition to your two helpful longer-form Q&A or story videos, I would like you to send out a lead magnet inviting people to join your VIP Home Buyer List. This way, buyers can sign up to access inventory they can't see online. This is the hottest real estate message right now.

Then, simply call and verify their intent and ability to close (this is what separates a principal buyer from a wholesaler). Now, you ethically have a list of motivated, sincere, and legitimate buyers you can use to close deals and even generate listings with an "I may have a buyer for your home" message.

Here's what the landing page looks like.....

 Matt generated 61 motivated buyer opt-ins from this very lead magnet. This likely resulted in 18 appointments and 6 closed deals. 

We have the email, social media post, and the 1-minute video retargeting ad script ready to go. Talk to your coach here to get it out, or request a free lead magnet if you're not a client - either way, we take full responsibility to get it out without much work from you.

This is also an excellent message for your lender to send out if you have a strong relationship with them - "Hey, I have this agent who has access to off-market listings before you see them online, make sure you're not missing out - go get on their VIP list and call me when you need financing to buy".

If you're not in a mortgage JV or your lender isn't participating financially in your Vyral Marketing expense, let me know. I have guidance for you.

It's even a great message for your agents to post on their social media and just ask for a DM. Bring them to your next video shoot. We'll help them record their video and edit it: www.getvyral.com/teams

And I know you know this. Now, more than ever, profitability is about staying in touch with your existing database of past clients, sphere, and lead nurtures while using non-AI "slop" to better convert the leads coming in from PPC (or whatever lead source you're using). I'm in too many masterminds where team owners danced with the devil on third-party referrals and realized - after all the costs - it's not profitable.

We're going to talk all about this on June 10th at my Stay Relevant Marketing Audit Workshop: https://StayRelevant.EventBrite.com. If you're interested in coming down and would like a free ticket code, email me. Metrix Masterminds is the very next day, and I may be able to get you a guest ticket to that, too (I'll be there). 

What consumers want from their real estate agent (or any professional service provider) is changing, and I'll make sure you're on the razor's edge of communicating it more effectively than your competitors.

Have a great week,

If you'd like more guidance on your marketing to make it more effective, I invite you to come down to Scottsdale on June 10th to spend a day with me.

It’s an “audit day”. Bring your email drips, landing pages, Facebook ads, letters, and more. I'll throw them up on the screen, compare them to what's working now, and improve them.

Here are the details: https://stayrelevant.eventbrite.com

You can use the code “metrix” for a free ticket.

You’re invited to stick around for their mastermind the next day. They have given us complementary space, so the cost is minimal; therefore, it is free.

We have room for about 40 people.

I’ll show you what's working for our clients, too. Listing lead generation, agent attraction, new coaching sales, property management door building, and even off-market investment deals.

We'll cover lead generation in the morning and then lead conversion/database nurturing (Vyral Marketing) in the afternoon. I'm reaching out to my network too to invite some of the best marketers I know to join us. You'll see them on the guest speaker list.

So come on down and let’s really dial in your marketing efforts. It's been 16 years now in the real estate space. I know how to make it better, modeling what’s working behind the scenes for clients. And it's free - clients and non-clients are welcome. 

I'm going to leave the masterminds this year up to Metrix (they do a great job) while I want to do what I'm good at - helping you with your marketing systems and messaging so you consistently put more appointments on your calendar.

Cheers to 3-year low interest rates and the Spring selling season! Let's cut to the chase today to make sure you get your unfair share of it all.

Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.