In the spirit of Labor Day weekend, here’s a helpful tip to help you set more appointments faster, easier, and with less risk when you come back from vacation.
Recent Posts
David Pannell – Generating consistent B2B attorney probate referrals
Listen to his mastermind group introduction:
I’d like to introduce you to David Pannell, who will be with us at the Fall Mastermind.
He started in the Marine Corps, then law enforcement, then as a buyer’s agent, listing agent, and now he works in the probate niche, mostly by referral.
He’s getting business from YouTube, where consumers are going as the first point of entry when they need help, and get this, he’s the one to refer business to the attorney!
If you’re interested in learning the probate niche, David will share his insights with you.
Make sure to connect with Laurel Starks, who specializes in the divorce attorney niche – the two are very similar. Lots of B2B attorney referrals. She was at our Spring mastermind.
David wants help with scaling his staff to reduce the business’s dependency on him. He’s very interested in hiring virtual assistants (seems to be a common theme!). If you have insight on that, please talk to him.
Thanks for coming David – see you soon!
Frank
Buddy Blake: Rebuilding after selling 500-600/yr with 5 brokerage locations
Listen to his mastermind group introduction:
I just got off the phone with Buddy Blake, who was one of our first clients back in the early 2010s. He's joining us at our Oct 2-3 mastermind in San Diego.
He just signed back up as a client to reconnect with his database, which won't be hard, since he has such a strong brand in his market.
Let me tell you a little bit about Buddy....
The man built a massive real estate team in Wilmington, NC and proceeded to open 5 real estate offices as a franchise broker, but in hindsight realized profitability wasn't as expected.
Raymond Fernandez - Getting daily calls from his YouTube channel
Listen to his mastermind group introduction:
I just interviewed Raymond Fernandez - a client who’s doing a really good job with his YouTube Channel, separate from Vyral Marketing for his database.
He’s been shooting one video a week for about 5 years now about living in Palm Beach, since many of his buyers are relocating to the area.
Check it out:
https://www.youtube.com/@
He shoots them all selfie style, and then uploads all the raw footage to an editor - who he pays a per-video editing fee.
He keeps four videos in the hopper since they release at the same time every week. You’ll see in the description that the CTA is just to book a call with him.
“I get people reaching out to me every day”, he says.
He’s sold $25 million in real estate to date with the help of deep builder relationships as well.
You’ll meet him at our mastermind in San Diego in October with plenty of one-on-one time (especially on the yacht) to ask him how it works.
He is happy to share all his insights. That’s why everyone is coming.
If you know how to scale your business with virtual assistants, he wants to get better at that. Please offer your insights and strategies that work for you. He’s taking notes.
Raymond wants to work from the Hamptons outside New York to consult buyers over Zoom using a showing agent model someday.
I interviewed him to introduce him if you’re coming or planning on joining us. He was referred to us by client Dave Zajdzinski, who runs a leverage agent model.
Thank you, Raymond. See you in San Diego.
Louis Gordon Cancelled His Internet Leads and Will Double His Income
Louis Gordon represents very educated clients who live in greater Boston (Cambridge, Harvard grads, MIT, etc). When his internet lead volume dropped off in 2023, he decided to hire us to generate new business from his database. It's worked very well. "I will almost certainly double my income this year at a much lower cost than before", says Louis. He started with general Q&A content and is now publishing entertaining, hyper-local topics that come up when he's talking to buyers and sellers on the phone. "I want to focus on $1000 an hour work of putting deals together. You take the lower-cost work off my plate with the accountability I need." Watch the full interview to learn how Louis made the switch from chasing internet leads to working his existing relationships with education-based video marketing to set more meaningful appointments with buyers and sellers.
Josh Cunningham: Running a fully remote American call center
Listen to his mastermind group introduction:
I’d like to introduce you to Josh Cunningham, who’s coming down to our mastermind Oct 2-3 in San Diego.
Josh and I met at a Mike Ferry event in 2010, and he became our very first coach when I first started the company. I owe a lot to Josh.
We traveled all over the country for years together, attending mastermind events, conferences, and more. Just trying to figure it all out like the rest of us.
Since he’s from College Station, TX (Home of Texas A&M), and online lead generation of buyer leads was taking off around this time, he decided to start Rokrbox and hire college talent to help with the lead follow-up.
Steve Depa: Brokerage owner to high six figure passive income investor
Listen to his mastermind group introduction:
I'd like to introduce you to Steven Depa, who's coming down to San Diego Oct 2-3 for the mastermind meeting.
Steve and I connected at the Mike Ferry Superstar Retreat in Vegas this summer, where we both attended as alumni.
Steve is a partner of a 45-person investment group that owns 2,000 units. For the past 30 years, he's been buying "things that people don't want and turning them into things people want" with the goal of 6% return on equity.
He earns a passive income in the high six figures from his efforts today.
Steve, without question, will be our commercial real estate investment expert in the room. He's happy to show you how to source deals and how to review them properly. He also ran a RE/Max office in Chino, CA for years, and still represents buyers and sellers with their home sale.
He needs help with hiring virtual assistants, utilizing AI, and would appreciate anyone's insight on repurposing retail stores for their highest and best use (fulfillment centers, last-mile distribution, etc). Please help him with that if you can.
Overall, his goal is to maximize the returns on his investments while simplifying his life so he isn't involved in the day-to-day grind of listing and selling homes (but can still navigate the transaction part, which he enjoys)
I shared in this interview that I would love to sign up for www.DepasDeals.com to teach me commercial real estate and to get on his VIP Buyer list to get the first call when a potential opportunity comes up. Encourage him to start that.
I'll be your first subscriber, Steve! :) See you in San Diego.
A client last week asked me to write a 10-step buyer lead drip campaign to help him book more strategy Zoom calls with his buyer internet leads.
It's done - you can read it here.
Look what we built for Joshua >
Joshua Holt, a real estate agent in Madison, Wisconsin, needed a better way to stay in touch with all his past clients, sphere, and lead nurtures in his CRM database.
He didn't have time to make one-to-one phone calls to everyone, so he decided to communicate one-to-many to leverage his time better.
He decided that sending out helpful videos was the best way to do that.
Specifically, he wanted a 36-touch database marketing plan properly executed with minimal effort on his part, so he hired us to help him.
How Gail DeMarco Rebuilt Her Real Estate Business from Scratch
Gail DeMarco is a top-producing agent who relocated from California to Florida just over a year ago and has already earned $498,000 GCI year-to-date as of June 2025. “I had to start from scratch in a brand-new market,” Gail says. You'll learn how she chose a target market, built vendor referral relationships, and took video marketing very seriously. Gail is a client and does a phenomenal job of turning attention into business profitably. Watch this interview to learn what she's doing to earn consistent commission income by building and working a database of buyers and sellers.
Our fall mastermind is coming up in San Diego on Oct 2-3.
Besides coming up with relevant, niche topics for videos, I want to share something that's been really helpful to help us write naturally authentic video scripts for you.
