You have relationships with a diverse network of people, but so do all of your agents. How do we apply this database marketing plan to swoop up all of their contacts into your list as well to maximize your exposure?
Here’s the shift you have to make: You have to rebrand your market to communicate your team concept and get people to buy into it. You want to include photos of your rainmakers on your blog, in your email graphics, Facebook page, and more.
When you send out an email, there’s a graphic at the top known as a masthead, and this should have pictures of your agents on it. Likewise, your blog needs to have a graphic that showcases your whole team together, whether it’s located at the top or off to the side.
To create a compelling team shot, take quality individual photos of everyone with a neutral background (gray is the best) and then extract them all using Photoshop; as more individual photos are added to this new group graphic, we can shuffle them around as needed to get the best aesthetic.
That way, instead of a newsletter sent by you and solely focused on you, people will receive a newsletter from a company that’s branded to highlight its team concept. They’ll check their inbox and see an update from their top real estate company, firm, group, collective, or team.
The next step is to export lists. All of your agents will need to pull out their cell phones and export all of their contacts onto a spreadsheet. They’ll then do the same with their Gmail, Outlook, etc. Perhaps they can even get a hold of some of their past broker files.
Once each agent compiles their contacts onto a spreadsheet, have them print that out and put it in a designated folder. If, for example, you have three agents, then you should ultimately have one folder containing all of Agent A’s contacts, one folder for Agent B’s, and one folder for Agent C’s.
Those of you with larger teams should be feeling pretty excited—just think about having every single agent’s respective, comprehensive list inside your myEmma account. It adds up very quickly!