This month I spoke with Mark Ramey, a client of ours from Orlando, Florida. He sold 80 homes last year with 4,175 permission-based emails he put on this video marketing plan: www.getvyral.com/plan. From this, he earned $678,797 GCI in 2020 with one buyer’s agent and two support staff to help him. 48% came from this email database and the rest from working expired listings, probates, and agent referrals.
In this interview, hosted by Frank Klesitz (our CEO) and Matt Wagner with RATE, Misty discusses how she got to where she is now. From her years in Washington, D.C. to her move to Des Moines, she goes in depth on how she went from selling 125 homes a year to now doing $3 a year in commissions.
You're Invited to 2 Events Coming Up
Clients and friends,
I have a couple of events coming up I'd love for you to attend...
Vyral Marketing Classroom Invite
Clients and friends,
A reminder we start the Spring/Summer 2021 semester of our weekly marketing classroom Monday, January 11th.
You'll see the email and landing page that generated 15 cash offer requests for our client Haro Setian in Greenville this month.
How to get more agent referral business
You'll learn how Vyral Client Jennie Wolek earned $481,000 GCI directly from agent referrals in her Tulsa market this year.
Monte took our 6 month recruiting course (www.getvyral.com/recruiting) and since graduating a year ago, he has fully implemented the material - and is reaping the rewards. We sat down to talk about what it takes to recruit real estate agents to your team or brokerage using 100% inbound techniques (cold email, Facebook ads, job boards, referrals, etc) without any cold calls (he prefers to say attracting, not chasing).
Get an email list of active agents (how to below) and send it out cold, one-by-one with automation to set recruiting appointments.
Real estate clients and friends,
I wrote you earlier to offer you a free copy of our updated 200+ page recruiting workbook. Hopefully, John in my office got around to sharing the Google Document with you if you requested it.
You can still get a free copy here. <=== This is really good.
Our group to implement what’s in the workbook starts in January.
If you’re not interested in recruiting, just skip over this post. I’ll get back to sharing how to get listings from your database with video after the start of the year.
Free 200+ Page Agent Recruiting Workbook
You’ll see the 24-lesson curriculum in our 6-Month Agent Recruiting Implementation Project that starts January 2021.
Vyral Client Joshua Holt has been fully utilizing the Vyral Marketing Plan. Josh sends out two videos a month to his database, a monthly direct offer email, and sends out direct mail to his top contacts. Hear his story of how he's growing his business after just four years in real estate.
1:13 What was the problem you were facing before hiring Vyral?
4:54 What’s the process like working with us and the team?
15:38 How would you sum up your experience with Vyral?
“Frank, By the way in the last 6 months. 31 is the Vyral sub-lead source for closed in SISU. We weren’t this organized to start and it will be interesting to see a full 12 months. One thing I failed to mention today as I think Vyral is a unique way to create and affordable way to create listing leads. We are seeing more success for listings than buyer leads which is extremely rare as you know!
Just getting warmed up! “ – Rachael Richards
0:26 Why did Rachael decide to hire Vyral Marketing?
1:32 Rachael explains her background with dedicated cold-calling and door-knocking
3:10 The point where Rachael realized she had to get serious about working her database
5:55 Why Rachael wanted to shift her team to be self-reliant on leads
7:00 Aside from Vyral, what else is Rachael doing to self-generate leads?
8:12 How does Rachael track her leads from Vyral?
12:21 How is Rachael adding emails into her database?
15:52 Rachael talks about calling investors when lease terms are expiring
18:32 What scripting does Rachael use to get email addresses?
20:03 What advice does Rachael have for shooting videos?
21:34 Rachael talks about her plans to start recruiting more agents
24:37 Rachael shares a small success story
25:32 Frank and Rachael discuss bringing in vendor money
Dave Friedman started in real estate generating buyer leads on his website. After working 14-hour days following up by phone and going on appointments, he ran out of time to call everyone.
“I didn’t have any system to stay in touch other than smiling and dialing,” he says. “I didn’t want to send junk to my database either.”
He hired us to get him on video. We did all the work to send helpful videos to his database by email, social media, and even direct mail.
Here’s Dave’s live video blog: https://davefriedmantv.com/
“I can directly track an additional 60 deals within 12 months of hiring Vyral – I didn’t spend money on anything else at the time,” he told us.
At an average commission of $10,000 in Charleston, that’s a big pay boost. “It was a 70x ROI – by far the best investment I’ve made… and I continue to make.”
Great work Dave!
The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business. Before I started working with Vyral Marketing, I was selling about 60 homes a year, my second year in the business. It was all pay-per-click lead generation, buyer leads, and just grinding out on the phone nonstop. I had zero systems in place to nurture those leads and keep in touch with them with any kind of automated technology or any kind of marketing schedule. The problem that Vyral solved is that I had a massive database of people that were sitting there and buying and selling with other realtors and not myself.
I simply took the scripts that they gave me, the market updates and the topics, and sat in front of a camera, that was my cell phone, and recorded those videos. It didn't take very much time at all. Sometimes when I found time between showings and between appointments, I would just pull my phone out of my pocket, hold it in front of my face walking down the sidewalk and shoot a three-minute video, and go ahead and upload it and shoot it to Vyral. They really simplified the process and made it seem like it wasn't as complicated as I thought it was and made sure that they held me accountable to doing that. Well, I saw immediate results over the next 12 months. The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business
Where my life is now is incredibly different, selling over 400 homes a year for over $4 million in revenue. I go into the office very infrequently, when I want to. It also affords me to live a life by design. Recently, I received my pilot's license and focused on that for nine months. Earlier this year, my wife and I, Haley, went on a month-long vacation and went to Galapagos and Patagonia and came back. My business had not skipped a beat.
If you're thinking about starting with Vyral Marketing, I suggest that right now is the time. And if you haven't done it yet, you're definitely missing out on a lot of business that you could be earning from your database and just simply having people call you. It's a very simple process. It doesn't matter how busy you are. It'll definitely give you a lot more freedoms in your life. Between the networking connections and all the other business strategies that I've learned through Vyral Marketing, I definitely wouldn't be here today without them.