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Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

Recent Posts

Spring Bengtzen's Look Over My Shoulder Program

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Jan 28, 2023

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HubSpot Video

www.LookOverSpringsShoulder.com

Spring sold 600+ homes last year in Utah. You're invited to sit in on all her 2023 marketing meetings for only $100 flat.

I’ve always wanted to bring in successful clients to coach you on our 36-touch database marketing plan.

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Brand New Property Manager Adding 8 Doors a Month

Frank Klesitz
By Frank Klesitz in Property Manager on Jan 14, 2023

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Pierce Fryga is a new property manager in Charleston who partnered with a local real estate agent (a client of ours - Matt O'Neill). He's growing his property management business by 8 doors a month with video, email, and social media marketing to his database of new and tired landlords. Hear his story and what makes his property management business unique (his 7.9% fee and $500 referrals from local agents in the tri-county area). Get the marketing plan they are implementing to build landlord trust and ultimately more doors at https://www.getvyral.com/plan

Tide Property Management Video Blog: https://tidepm.com/

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Free Real Estate Agent Business Strategy Call Email

Frank Klesitz
By Frank Klesitz in Real Estate Recruiter on Jan 1, 2023

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I hope you had a great Christmas / New Year's Eve!

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Vyral Marketing for Teams

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Dec 27, 2022

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I started Vyral Marketing in 2009 out of my own need for a 36 touch with my database. 

We’ve focused on helping rainmakers generate business from their own list. 

However, with the rise of agent teams and the need for brokerages to remain competitive by helping their agents get business, I’ve been asked “How can you implement a 36 touch for my agents, too?”

For perspective, this is in addition to - or in replacement of - spending money on various media at the team or brokerage level to generate leads or set appointments for your agents from the general public (cold calling, Facebook, Google Ads, radio, TV, direct mail, 3rd party referrals, etc).

It didn’t make sense to hire us at retail for each agent on your brokerage or team. Rather, it’s best you build your own in-house marketing department specific for 36-touch implementation.

You also need a way to break even on that marketing department, and if all goes to plan, use it as a profit center to make money. 

But let's be honest - it's ultimately about recruiting more agents. Specifically, the profitable 12-25 sales a year demographic. To reach and retain them, you need the following email lists ready to go:

  • All the agents in your office
  • All the agents who worked in your office previously whom left
  • All the agents in your recruiting pipeline
  • All the agents in your MLS who sell 12-24 homes a year

To book more appointments for your recruiter, you'll start teaching webinars on how agents in your office work their database and what messages they send out to get the best response.

The key is sharing the videos, emails and social media posts your office is helping your agents get out that's specific to your market and the message of the moment.

Just send all the people who register to your recruiter to talk about how to grow their business.

When it comes to helping your agents implement getting messages to their database, I recommend hiring a dedicated marketing manager and a marketing assistant.

The marketing manager’s job is to write the content, communicate with the agents, project manage the work, oversee the strategy, and hold results accountable. (i.e. Director of Lead Generation)

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Video Blog Website Template Checklist

Frank Klesitz
By Frank Klesitz in Client Training on Dec 23, 2022

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We build you a personalized video blog as a client. This is designed to complement your current website. You’ll want to send this to every prospect before meeting them, make sure it shows up when people Google your personal name or company name, and drive all your traffic here (social media posts, emails, etc). The goal is to clearly communicate the problem you solve, showcase your expertise, provide social proof of results, and get the visitor to take action with you. You’ll put a “Video Blog” link on your current website that links to ours. Here’s the checklist we use to make sure you have an effective video blog.

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Retargeting Facebook Ads Strategy

Frank Klesitz
By Frank Klesitz in Client Training on Dec 23, 2022

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We recommend you spend $1 a day ($30 a month) retargeting your videos on Facebook and Instagram to the people who visit your website, in your email database, and who interact with your FB/IG page. For many of you, this is plenty of money to reach your warmest audiences 4-6x times a month (frequency). If your frequency is lower over 30 days, increase your budget accordingly. This is the checklist we use to retarget client videos on Facebook/Instagram which stops after 30 days. We check your ads monthly on your strategy call, turn them back on, or decide to increase the budget. The way you know retargeting works is people see they see your ads and ideally recognize you when you call them. We run two ads – one is a video ad to it's respective blog post and the other is an offer to generate leads to a web form.

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How to Export Your Contact Database (Gmail, CRM, Mobile Phone, etc)

Frank Klesitz
By Frank Klesitz in Client Training on Dec 20, 2022

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Are you looking to export your email list for marketing? Here's a client training video to make sure we have all your email addresses from your Gmail, Outlook, mobile phone, and more exported and in your email marketing program and your Facebook custom audiences to maximize your reach. 👊

Chapters / Key Points:

🔸 0:00-0:45 - Intro

🔸 0:45-2:10 - Export contacts from Gmail

🔸 2:10-3:00 - Export contacts from your CRM

🔸 3:00-4:25 - Zapier integration

🔸 4:25-5:28 - Export contacts from your phone

🔸 5:45-6:45 - How we scrub your email list

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How to Make a Marketing Video

Frank Klesitz
By Frank Klesitz in Client Training on Dec 20, 2022

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You'll learn how to record a marketing video at your desk, webcam, or on your mobile phone to generate business. You'll learn how to pick a video topic, how to write/structure the script, the best video equipment to use, and tips for shooting a good video. This is what we do with you as a client. If you're a business professional and you want to use video to bring in new business (specifically by promoting the video to your existing database of customers, past clients, and lead nurtures), this is how to do it right up to the point of diminishing returns on your time and energy.

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Free Home Buying or Selling Phone Consultation Email

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Dec 17, 2022

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Frank at breakfast

I wanted to give you an early Christmas present this year. I wrote this over breakfast this morning while in the holiday mood.

What better present than to get people to book calls with you who want to buy or sell a home right on your calendar?

Send this email to your entire database to invite people to do just that.

Simply hyperlink the call to action links in the email to your Calendly or other appointment booking software.

I'll also have another message like this to you shortly to send out to real estate agents offering them a free coaching call for recruiting purposes.

If you want help getting this specific message out to your list, or putting a 36-touch marketing plan in place for 2023, let's talk.

I guarantee your marketing messages will work to put new business in your pipeline or we give you all your money back.

Clients - just ask your Marketing Coach to get this ready for you to send out.

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Christina Griffin: How To Find Motivated Seller Leads Now

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Dec 15, 2022

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Here is the email she sent out to promote this webinar

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You're invited to a live webinar on how to find off-market motivated seller leads given the dramatic shift in our real estate market.

Here are the motivated seller prospecting lists you want to have ready to go with their phone number, email and mailing address.

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Haro Setian: Haro's 2023 Real Estate Team Marketing Plan

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email he sent out to promote this webinar

eb48be1b-7bee-46a6-b6a4-f6d4c8d855f1


I want to invite you to a webinar on what I'm doing to adjust my real estate business given the shift in the market.


If you're in the same boat as me, money is tight. I sat down a few weeks back and re-wrote our marketing plan for 2023. I wanted to share it with you. I needed to get back to some fundamentals for sure.

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Monica Reynolds: When and How to Hire Your Second Real Estate Assistant

Frank Klesitz
By Frank Klesitz in Real Estate Agent on Dec 14, 2022

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Here is the email she sent out to promote this webinar

 

99a46a08-10fc-46ad-a064-89e9600cc3c0

 

We covered last week how to hire your first real estate assistant.

You're invited to my next training on when and how to hire your SECOND real estate assistant (once your first assistant is maxed out). This is the order you should make your hires.

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