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Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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Dave Friedman's Story

Frank Klesitz
By Frank Klesitz in Client Story on Sep 11, 2020

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Dave Friedman started in real estate generating buyer leads on his website. After working 14-hour days following up by phone and going on appointments, he ran out of time to call everyone.

“I didn’t have any system to stay in touch other than smiling and dialing,” he says. “I didn’t want to send junk to my database either.”

He hired us to get him on video. We did all the work to send helpful videos to his database by email, social media, and even direct mail.

Here’s Dave’s live video blog: https://davefriedmantv.com/

“I can directly track an additional 60 deals within 12 months of hiring Vyral – I didn’t spend money on anything else at the time,” he told us.

At an average commission of $10,000 in Charleston, that’s a big pay boost. “It was a 70x ROI – by far the best investment I’ve made… and I continue to make.”

Great work Dave! 

[Full Transcript]

The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business. Before I started working with Vyral Marketing, I was selling about 60 homes a year, my second year in the business. It was all pay-per-click lead generation, buyer leads, and just grinding out on the phone nonstop. I had zero systems in place to nurture those leads and keep in touch with them with any kind of automated technology or any kind of marketing schedule. The problem that Vyral solved is that I had a massive database of people that were sitting there and buying and selling with other realtors and not myself.

I simply took the scripts that they gave me, the market updates and the topics, and sat in front of a camera, that was my cell phone, and recorded those videos. It didn't take very much time at all. Sometimes when I found time between showings and between appointments, I would just pull my phone out of my pocket, hold it in front of my face walking down the sidewalk and shoot a three-minute video, and go ahead and upload it and shoot it to Vyral. They really simplified the process and made it seem like it wasn't as complicated as I thought it was and made sure that they held me accountable to doing that. Well, I saw immediate results over the next 12 months. The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business

Where my life is now is incredibly different, selling over 400 homes a year for over $4 million in revenue. I go into the office very infrequently, when I want to. It also affords me to live a life by design. Recently, I received my pilot's license and focused on that for nine months. Earlier this year, my wife and I, Haley, went on a month-long vacation and went to Galapagos and Patagonia and came back. My business had not skipped a beat.

If you're thinking about starting with Vyral Marketing, I suggest that right now is the time. And if you haven't done it yet, you're definitely missing out on a lot of business that you could be earning from your database and just simply having people call you. It's a very simple process. It doesn't matter how busy you are. It'll definitely give you a lot more freedoms in your life. Between the networking connections and all the other business strategies that I've learned through Vyral Marketing, I definitely wouldn't be here today without them.

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How to Hire a Calling Assistant to Build Your Database

Frank Klesitz
By Frank Klesitz in Classroom on Aug 26, 2020

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Making cold calls all day long is brutal, and those who hope to hire a calling assistant should be aware that it’s a role plagued by high turnover. However, that’s not to say that there isn't a smarter, more sustainable way to go about filling it. In this latest lesson, Frank breaks down the costs and benefits of hiring a full-time, dedicated assistant here in the United States or overseas, and explains how to find the right person without draining your funds or banging your head against the wall. You want a driven assistant willing to grind it out all day long on the phones and feed you legit leads that turn into appointments or fit nicely into your pipeline.

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Jennie Wolek: How I Use Vyral Marketing for My Database

Frank Klesitz
By Frank Klesitz in Interviews on Aug 26, 2020

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SUMMARY: Jennie Wolek and Frank discuss the importance of video marketing as a real estate agent in today's market. Frank explains the reason behind creating Vyral Marketing and how agents like Jennie have been successful with following the Database Marketing Plan. 

[Full Transcript]

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How to Use Direct Mail to Build Your Database with Seller Leads

Frank Klesitz
By Frank Klesitz in Classroom on Aug 19, 2020

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The most efficient way to reach a homeowner is direct mail. Let’s say you have a list of 1,000 homeowners to which you append phone numbers. You’d be lucky if there is a 50% match on those numbers. Most of those 500 numbers won’t work, and for the ones that do, you’ll be lucky to have a 5% to 10% answer rate.

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How to Hire an ISA to Call Your Database

Frank Klesitz
By Frank Klesitz in Interviews on Aug 14, 2020

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SUMMARY: Anna Krueger and Frank discuss hiring a full-time Inbound Sales Assistant (working from home or in the office) to call your database on your behalf to ask for referrals and invite them to webinars for low-cost lead generation.

You can learn more about ISAs from Anna at www.isamapscoaching.com

 

[Full Transcript]

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How The McPherson Sisters Closed 17 Homes In July With A Database Of 350 People

Frank Klesitz
By Frank Klesitz in Client Story on Aug 12, 2020

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Summary: The McPherson Sisters are a small team in Minneapolis, MN. Over their eight years of selling real estate, almost 100% of their business has come from their database which stays around 350 people. The Sisters work their database hard and utilize video marketing to stay in touch along with direct mail and a network of referral partners.

[Full Transcript]

Frank Klesitz: 

Welcome. My name is Frank Klesitz, CEO of Vyral Marketing. Thank you for being here. I have an exciting client interview for you today. We have two of our clients here, Meaghan and Jennifer, the McPherson sisters up in Minneapolis. They sold 47 homes last year at a $500,000 price point. They're following the Vyral Marketing plan. That's up on our website. If you're interested in working with us. These two are following it pretty much to a T, if not better. Let me read you just a little bit of an intro about these two. So they're a sister team of Minneapolis. Their mom just started working with them. Through their eight years they’ve closed about 300 homes. Last year they did 46 transactions for $22 million.

Frank Klesitz: 

They're at about a $500,000 price point. In July they had 17 closings, that's a lot. Good for you guys. What we're going to talk about today is that most of their business comes from their database and how they work that and how they built that. But there's a couple of, kind of cool things I want to share. One of the things in the Vyral Marketing plan that we teach you here is, you know, yeah, you want to touch people digitally, but also use direct mail. It's really been kind of pulling teeth to get our clients to send out a little personal letter and you guys have been doing that, but you taking it farther where it's not just a personal letter. You also send out a postcard, an evidence of success, a testimonial too. So I wanna hear more about that. The other thing that at Vyral, we really want to encourage our clients to do is to work with other business owners, like who are kind of the big influencers that can kind of promote you to their list as well. You guys do a good job with that. You have a term you call those individuals. Could you share that with me?

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Buying a "Likely to Sell" Homeowner List

Frank Klesitz
By Frank Klesitz in Classroom on Aug 6, 2020

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Clients watch the full replay of the lesson here

One of the lists that you need as a real estate agent or an investor is an “equity list.” This is a list of homeowners who have equity in their homes, and you want to be in front of them as much as you can afford to be. From targeted Facebook ads to monthly postcards and community events, there are many things you can do. 

Another type of list you should have is a “distressed” list. These are homeowners who are facing some type of difficulty and may need to sell. A distressed list is from all over the county, and your best distressed leads come directly from the county recorder’s office. You can go right to their office, you might be able to even go online, and look at the complaints, lawsuits, code violations, etc. for certain addresses. 

Generally what you’d do first in this situation is hire a virtual assistant to log in daily to find the core complaints, recording notices, etc. and put them all into a spreadsheet. Different counties have different regulations for sharing information and data though, so sometimes you might have to hire a runner for a little more than the VA to go down there every single week and pull the data directly.

Your best distressed leads come straight from the county recorder.

The next best source for this kind of data is Propstream. The data is a few weeks old, but that’s not a big deal. You can set up a custom search to get notified each time a distressed property matching your criteria comes on the market. You can filter by home value, years owned, and more to target exactly what you want.

It’s nice to have cheap buyer leads coming into your business. If you can set it up where you have a constant drip, you'll always have business in the pipeline.

If you have any questions about this topic, don’t hesitate to reach out via phone or email so we can chat about it. I look forward to hearing from you.

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Including Your Team Members in Your Marketing

Frank Klesitz
By Frank Klesitz in Classroom on Jul 31, 2020

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Clients watch the full replay of the lesson here

You have relationships with a diverse network of people, but so do all of your agents. How do we apply this database marketing plan to swoop up all of their contacts into your list as well to maximize your exposure? 

Here’s the shift you have to make: You have to rebrand your market to communicate your team concept and get people to buy into it. You want to include photos of your rainmakers on your blog, in your email graphics, Facebook page, and more. 

When you send out an email, there’s a graphic at the top known as a masthead, and this should have pictures of your agents on it. Likewise, your blog needs to have a graphic that showcases your whole team together, whether it’s located at the top or off to the side. 

To create a compelling team shot, take quality individual photos of everyone with a neutral background (gray is the best) and then extract them all using Photoshop; as more individual photos are added to this new group graphic, we can shuffle them around as needed to get the best aesthetic. 

That way, instead of a newsletter sent by you and solely focused on you, people will receive a newsletter from a company that’s branded to highlight its team concept. They’ll check their inbox and see an update from their top real estate company, firm, group, collective, or team. 

The next step is to export lists. All of your agents will need to pull out their cell phones and export all of their contacts onto a spreadsheet. They’ll then do the same with their Gmail, Outlook, etc. Perhaps they can even get a hold of some of their past broker files. 

Once each agent compiles their contacts onto a spreadsheet, have them print that out and put it in a designated folder. If, for example, you have three agents, then you should ultimately have one folder containing all of Agent A’s contacts, one folder for Agent B’s, and one folder for Agent C’s. 

Those of you with larger teams should be feeling pretty excited—just think about having every single agent’s respective, comprehensive list inside your myEmma account. It adds up very quickly!

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How to Write a Reconnect Email to Your Database

Frank Klesitz
By Frank Klesitz in Classroom on Jul 28, 2020

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Clients watch the full replay of the lesson here.

Once you have your Gmail, Outlook, CRM, Facebook, mobile phone and all other contacts exported, de-duplicated, scrubbed and loaded into an email marketing system (we love MyEmma.com), it's time to send them a warm reconnect email message. In our Classroom this week, Frank shares the psychology behind how to craft this email to appeal to literally everyone you know. Here are a few tips from class on how to write it, with the example message he shared in class for clients.

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Reduce Your Marketing Costs with Vendor Money

Frank Klesitz
By Frank Klesitz in Client Message on Jul 28, 2020

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Frank smile-1

 

Clients and friends,

I was working with a client this week on signing up local businesses to give them money to pay for their marketing expenses.

They specifically wanted to zero-cost their Vyral Marketing so they didn't have to worry about the fixed expense on variable commission income. 

I think we can all relate to that stress.

The initial goal was to raise just $550 a month from one local business.

You would include them in a few of your videos, provide a gift certificate to their business at closings, put an ad for them on your video blog, in your emails, and more.

Ideally, we wanted a local financial advisor who needs to get in front of affluent down-sizers cashing out equity for their approaching retirement.

This is a very big and profitable target market for the financial advisor industry.

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Watch Steve's Story

Frank Klesitz
By Frank Klesitz in Client Story on Jul 27, 2020

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Steve LaMothe

“It will cost you more money to try to replicate what they do.  I found myself going through a very difficult time back when I was transitioning from running a multi-million dollar organization to launching a brand-new business. I lost staff and resources, and my family and I were finding it hard to sleep at night. But everything changed when we decided to hire Vyral Marketing to help us get our new brand in front of consumer’s faces. They did more than just create videos and execute content; they actively worked to make all my marketing better."

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Steve LaMothe, a top selling Realtor® in Sacramento, left his previous real estate team to start his own business. He was now responsible for his own leads, marketing, and business systems with a new brand.

We put a video, email, and social media database marketing plan in place right away.

Steve, however, found the most value in connecting with our entrepreneurial clients through our masterminds and Zoom meetings we host from time to time.

For example, after hearing about the results, he sent a personal letter to the top contacts in his database; in addition to being in front of them digitally and with regular phone call follow up.

“I always thought direct mail didn’t work,” he says. “We turned a video into a letter. It was probably the most powerful piece of mail we’ve sent. We got so much positive feedback from that. It was just a little letter. I would have never done that on my own.”

We include a monthly personal direct mail letter to your top contacts on the Vyral Marketing Plan.

Steve closed 126 units at $42 million in his first year, on his own, earning just under $1 million GCI.

“Vyral Marketing is far more than just editing the video and pushing it out for you. If I were to describe Vyral Marketing in one word – it would be partnership.”

 

TRANSCRIPT

The most challenging time for our business was transitioning from running a large organization to launching a brand-new business. It wasn’t like starting from scratch—it was like taking a $40 million production team from one business to another, then rebranding and launching it all over again. I had to rehire an all-new staff—even after losing five different administrators, I still had to run my business and keep moving.

It was very difficult for me and my wife, and at the time, we had a one-month-old daughter, so I didn’t get much sleep at night. But we eventually heard about Vyral through our brokerage’s top agent masterminds. 

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Updating missing phone numbers in your database

Frank Klesitz
By Frank Klesitz in Classroom on Jul 16, 2020

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Clients watch the full replay of the lesson here.

In this segment from our client Classroom training this week, Frank covers popular people search services such as Intellius, Spokeo and Been Verified – along with FCRA regulated skip tracing sources - such as LexisNexis® Accurint®, Transunion® TLOxp, and Microbilt Enhanced People Search.

Here is the worksheet for the lesson (PDF)

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