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Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

Recent Posts

Upcoming Webinar: How to Prepare for the Uncertain 2019 Real Estate Market

Frank Klesitz
By Frank Klesitz in Client Message on Nov 27, 2018

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Upcoming Webinar

"How to Prepare for the Uncertain 2019 Real Estate Market " 

LIVE Friday, November 30th @ 9am Pacific | 12pm Eastern
 
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Attend the YouTube live stream (on the day of the event).

Clients and friends,
 
I'm hosting a webinar with Vyral Client Greg Harrelson who sells 3,000 homes a year in Myrtle Beach, SC on how to set yourself up for success in 2019.
 
This is in partnership with Jeff Manson, the CEO of Real Geeks, who I've co-hosted the www.KeepingitReal.com series since 2014.
 
(The agent interviews on there are incredible you should watch them).
 
Greg is a client of Vyral Marketing and has an incredible database building and touch system in place - including publishing agent training videos for recruiting.
 
I thought I would bring this webinar to you since you can learn a lot from someone who sells 3,000 homes a year as you plan your 2019 strategy with all the uncertainty in the marketplace.
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New Client Project Groups Start January 2019

Frank Klesitz
By Frank Klesitz in Client Message on Nov 20, 2018

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I’m leading two project groups to help you
recruit new agents and zero-cost your marketing

We start January 2019. Limit 32 students. Class of eight over Zoom. Email me frank@getvyral.com if you’re interested. We’ll talk more about it.

Clients and friends,

I invite you to check out the two projects I’m implementing with clients starting in January 2019.

These projects are “add-ons” to our core done-for-you service to help you stay in better touch with your database, I personally teach. You can learn more about our main service at www.getvyral.com.

We have space for 32 people. Email me at frank@getvyral.com if you’re interested.

We meet weekly in a small group of 8 real estate agents on a Zoom for 1 hour, along with weekly implementation call with my business partner and Vyral Marketing co-founder John McMillan.

There’s a solid track record of client success. It’s very likely you’ll get results with the way I have this structured. That means you’ll attract more right fit agents or get vendor money to pay for marketing.

Let’s go over these two “add-on” projects quickly…

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How Joe Polyak Attracts Clients with Video in High-End San Francisco

Frank Klesitz
By Frank Klesitz in Client Interviews on Nov 14, 2018

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Download His Video Marketing Plan

Download Video Marketing Plan

Watch all Real Estate Client InterviewsAAEAAQAAAAAAAAkgAAAAJDRiYjIwMGZhLTNkYWMtNDRkZi1hYzdiLWE4NDg2YTExNWE5Ng

Key Takeaways

  • Save time by answering client's questions you get everyday repeatedly with a video
  • Win the listing with potential clients by offering to take professional photos of their property
  • Remove the awkwardness of talking to people by sending out video emails and calling the people who clicked on your video to have a conversation on the video topic
  • Shoot videos about what is happening in your community; those are the top video topics people want to watch
  • At the end of any call or conversation ask for permission to add them to your newsletter subscription to keep them updated with educational information in the real estate market
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How Mikki Ramey Does 30 Deals a Year From Doctor Referrals with Video

Frank Klesitz
By Frank Klesitz in Client Interviews on Oct 13, 2018

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Download Her Video Marketing Plan

Download Video Marketing Plan

Watch all Real Estate Client InterviewsMikki Ramey

Key Points of the Interview

  • 30% of her business comes from her database.
  • She sold 100 homes last year with the average price point at $325,000 for her area.
  • Before real estate, she was a middle school teacher and a high school counselor.
  • "I've been doing Vyral for close to a year now and I had other top agents that were not in my area encourage me to get into video. They said "Mikki video is the way to go and if you're not doing videos you're not going to be a powerful force in the real estate market." I actually had a listing appointment two weeks ago and I hadn't seen those clients in years and they said: "Oh, we feel like we see you all the time, we watch your videos and we feel connected to you." So, that was really powerful to me the fact that I don't see people or hang out with them for years and they feel like we start right where we left. They feel like they are connected with me through video."
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October 2018 Real Estate Client Newsletter [PDF]

Frank Klesitz
By Frank Klesitz in Monthly Newsletter on Oct 12, 2018

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October Newsletter

Here is our October 2018 real estate client newsletter [PDF]:

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How Darren James Sells 166 Homes a Year From His Database with Video

Frank Klesitz
By Frank Klesitz in Client Interviews on Oct 2, 2018

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Download His Video Marketing Plan

Download Video Marketing Plan

Watch all Real Estate Client InterviewsScreen-Shot-2016-10-25-at-7.09.09-AM

Key Points of the Interview

  • 38% of his business comes from his database.
  • He sold 438 homes last year with the average price point at $167,000 for his area with a GCI of about $2.3 million.
  • Darren's long-term career plan is to grow other people and get them to have a life they didn’t think was possible.
  • "In real estate, everything has to do with systems and duplicating those systems and that's one of the things Vyral has done for me and in my business. You have me following a systematic plan to continuously touch my database consistently and persistently every single month and that's something a lot of other things don't do. On top of that what Vyral has done is to continually evolve the process."

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Meeting #13: Jeff's plan to raise $3,000 a month from local businesses

Frank Klesitz
By Frank Klesitz in Client Journey: Advanced on Sep 14, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

Download Video Marketing Plan

Want to start your own marketing journey?

Free Strategy Call

FRANK’S NOTES: Today on our meeting we discuss Jeff's plan to reach out to all his vendors and invite them to a monthly mastermind breakfast meeting. After that point, he will interview them for his video blog, and then ask them to contribute $250-$1,000 a month each to his marketing budget to stay in the mastermind and for access to his database of buyers, sellers, and homeowners. We review the sponsorship agreement and the target list of vendors. Jeff needs $550 a month for our core service, an extra $275 a month to pay us since he's sending out 4 videos a month (not two), $1200 a month to pay his video person to help shoot his professional videos, and then about $1000 a month budget in Facebook advertising to get the videos to show up in the news feed of his database and target market. Jeff's marketer, Paul here at Vyral, will be guiding Jeff to implement this going forward to raise the money based on what we teach in our Business Sponsor Add On Special Project to our core service. Stay tuned - once Jeff raises the money, we can get to work on doing even more advanced marketing, but we need the capital to get it done. This is our plan to do it. Jeff's assignment this week is to make a list of all the people he does business with to invite them to his first local Ocean City Business Owner Mastermind breakfast.

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

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September 2018 Real Estate Client Newsletter [PDF]

Frank Klesitz
By Frank Klesitz in Monthly Newsletter on Sep 7, 2018

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Screen Shot 2018-10-15 at 4.45.26 PM

Here is our September 2018 real estate client newsletter [PDF]:

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Meeting #14 - Planning Ulises's Six Annual Client Building Community Events

Frank Klesitz
By Frank Klesitz in Client Journey: Beginner on Sep 1, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
Get Ulises video marketing plan to boost sales from his database
 
Download Video Marketing Plan
 
Want to start your own marketing journey?
 
Free Strategy Call
 
Frank's Notes: Frank met with Ulises today to plan out his six annual client and community appreciation events to meet more people (ideally homeowners!) and add them to his database.

Here are the tentative events we planned today:

  1. January - Annual Movie Night
  2. March - Annual Home & Wine Tour
  3. May - Annual Free Food Night
  4. July - Annual Ice Cream Social
  5. October - Annual Pumpkin Pick 
  6. December - Annual Santa Claus Event

Ulises's assignment this week is to pick the dates he will hold these events every year, in addition to working with Laura in our office to complete the design (and mailing addresses uploaded to Emma) for his monthly postcard to his database. I also want him to read Dave Ramsey's Total Money Makeover book since we'll start discussing establishing a marketing budget to be in front of his target market. Great work today Ulises!

To learn more about how Ulises is now attracting, and not chasing business (after 10 years of cold door knocking), watch his full client journey from start to finish here: https://www.getvyral.com/blog/topic/client-journey-beginner

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Meeting #12 - How Jeff Will Raise Sponsor Money to Pay for His Advertising

Frank Klesitz
By Frank Klesitz in Client Journey: Advanced on Aug 31, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

Get Jeff's video marketing plan to boost sales from his database

Download Video Marketing Plan

Want to start your own marketing journey?

Free Strategy Call

FRANK’S NOTES: On the meeting today with Jeff we're at the point where it's time to start writing checks, and the bills are adding up. Jeff has to pay a professional video person to make a weekly video, a marketing person to do all the work, and then in order to get meaningful exposure beyond just email and organic reach, Jeff needs an advertising/media budget. Today on the meeting with Jeff, we talk about how to zero-cost Jeff's marketing expenses by raising money from three sources. (1) We plan on selling a Real Estate Jump Start Kit on his website for $10 - (2) we plan on charging local businesses $200-$300 to make a video about their business to be promoted by Jeff to his list and online -and (3) - by starting a local mastermind of business owners and including them in Jeff's marketing overall. There just isn't a safe (low risk) way to scale up all the fixed marketing labor, media, and sales management expense Jeff needs on the variable revenue of home sale commissions. Starting on this meeting, we made the decision to start working on raising the money necessary for Jeff to hire a sales manager so he's not in meetings all day with the money to pay for the marketing labor and media budget. How will Jeff manage the risk of taking on all these fixed expenses to scale up? Watch to find out!

Watch every weekly meeting with Jeff so far to see his full journey: http://www.getvyral.com/blog/topic/client-journey-advanced

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How Aaron Hendon Gets the Phone to Ring with Video Marketing

Frank Klesitz
By Frank Klesitz in Client Interviews on Aug 29, 2018

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Download His Video Marketing Plan

Download Video Marketing Plan

Watch all Real Estate Client InterviewsAaron Hendon

Key Points of the Interview

  • 63% of his business comes from his database.
  • He sold 27 homes last year with the average price point at $550,000 for his area with a GCI of about $430k.
  • Aaron's long term vision is to write a book and have a speaking career; he loves to educate.
  • "I got a phone call from someone who was searching for Airbnb rentals and he came across my videos. Then he watched my other videos and then he called me. Now I'm shopping for an $800,000 condo for him to buy as an Airbnb."

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“I found a real estate recruiting plan that matched my values”

Frank Klesitz
By Frank Klesitz in Recruiting Course on Aug 27, 2018

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Patrick enrolled in our six-month real estate agent recruiting project as an “add-on” to our core service to recruit more agents to his team. He sells about 40 homes a year in Phoenix and he knows he needs more talent to grow.

He didn’t like all the spam “how great our brokerage is” messages and the cold, hard-sell recruiting calls brokers make. He wanted a way to attract agents to him authentically. At his first agent training event, he kept it small with only a few guests to test his material.

“Two of those guests will likely be hires”, he says. Patrick has 20 agents already confirmed to attend his next 3 Hour Business Planning Clinic. He is seeking to hire agents in Phoenix who sell about 2-5 homes a month.

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 
Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 
Download Video Marketing Plan
 

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