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Here are your suggested lead-generation messages for March (we also call these lead magnets).
Real Estate - Download My Spring 2026 Home Selling Guide
Recruiting - Download My 2026 Seller Listing Presentation
Property Management - Free Move-In Inspection Checklist
Commercial - Join My VIP Investor Buyer List
You can see them all here: https://www.getvyral.com/topics
I’m glad you liked the seller lead magnet example last week!
You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.
We prefer the latter.
That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.
Then, “spike” the response by offering an item of value in return for contact information.
Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter
Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.
Look at what we built for him >
In 2023, Greg Smith and his real estate team in Boulder, Colorado, signed up with us after a strong growth phase that had started to level off. They wanted to bring more consistency to their marketing and use video in a more intentional way.
With about 3,400 people in their sphere and more than 61,000 website registrations, they had built a sizable audience. We chose to focus on the smaller list where they already had real relationships, rather than marketing to colder online leads.
We launched a team-branded video newsletter and built it into a structured 36-touch marketing plan. They were already making calls, sending notes, and staying in touch. This added a consistent layer of communication that keeps them visible and relevant while they focus on appointments, listings, and leading the team.
A story for you this week about how we generated 34 warm seller leads for a client.
We're running home seller webinars for our real estate agents this month. Here's the suggested plan: https://www.getvyral.com/real-estate-agent
Kevin Langan loved this idea and wanted to do it well.
I spoke with a client last month who wanted to grow his real estate team considerably this year. “I need 10 experienced listing agents,” he said.
I figured he would need 30 appointments to make that happen. A typical ratio is 3 appointments to 1 sale when working a nurtured, permission-based list.
“What’s the plan, Frank?” he asked. "I want this to happen."
Adrienne Lally and Attilio Leonardi lead Team Lally, a high-producing real estate team that has closed over 100 homes a year for nearly two decades. After realizing their database was their most underutilized asset, they built a simple system to reconnect with past clients, centers of influence, and long-term leads using educational video and strategic follow-up. In this webinar, they walk through exactly how they export and clean their database, send a reconnect email that sparks real replies, publish two short videos a month, and layer in one clear offer to spike response. They also explain how they use virtual assistants to follow up and book appointments, turning video views and email clicks into real conversations with motivated buyers and sellers.
Look at what we built for her >
Shelby Campbell was already working with us for her mortgage business when she shifted her focus and needed us to help her market her property management company instead. After 20+ years in the business and personally owning over 100 rental properties, she knew what landlords and investors actually needed. She just needed a system to stay in front of them.
We rewrote her messaging and refocused her video blog around answering the real questions property owners ask. Video gave her a way to show up consistently, share what she knows from experience, and stay connected with people who already trusted her.
Now, each month we produce two educational videos for her, write the blog posts, send the emails, and update her social media as part of her 36-touch marketing plan. Landlords can request a rental property valuation or book a call to talk through their options. It keeps the conversation going while Shelby focuses on managing properties and serving clients.
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I have exciting news if you want to recruit and retain experienced sales talent.
You are now welcome to invite your salespeople to your existing video shoots with your Marketing Coach. We’ll help them consistently make a weekly social media video.
Here are the details: www.getvyral.com/teams
Our clients who run sales teams asked us to create a frictionless and inexpensive way to help their salespeople proactively build their own brand on their own social media.
Here’s an example real estate agent recruiting letter with this value proposition.
The cost is $100 per agent. Month to month.
We’ll send you (4) four peer-inspired social media video scripts a month; simply forward them to your salespeople.
Here's an example:
Then, invite your salespeople to your next video shoot with us on riverside.com. We’ll shoot (4) one-minute videos for each person in a 20-minute dedicated block. We can help up to 6 agents per two-hour video shoot max.
They can log in to record using their webcam or mobile phone from anywhere. It’s also optional for them to attend the whole shoot; the 20-minute slots are pre-arranged.
You don’t need to attend the whole shoot, but it does create safety and camaraderie for your people when you do. It’s a good leadership activity and improves retention.
Your people are also welcome to record on their own and upload their footage to us at any time. Please direct them to the “Upload Video” link on our website's homepage.
We’ll have all four videos professionally edited for everyone within a week. We'll send them to you, and then you'll send them to your salespeople to post on their social media.
We suggest you make posting a high-quality weekly video a part of your key sales behavior metrics to generate inbound, personally branded leads. Play your salespeople's videos at your next team meetings and publicly praise the best ones. Help them get better each week.
Videos are cut specifically for social media (around 1 minute long) with an hour of editing included for each. Additional editing time is offered at $25 an hour.
The goal is this will help you hire and retain experienced salespeople who want leverage. Give the scripts to your key recruits and invite them to your next shoot to record a free video with you. “Follow me”, we suggest you say. “I’ll show you exactly what to do by example.”
We ask that you make sure all your people are prepared to shoot a great video.
Here are some role models in the real estate industry:
Ken Pozek: https://www.youtube.com/@kenpozek/videos
Living in Dallas Texas: https://www.youtube.com/@LIVINGINDALLAS
Living In Houston Texas: https://www.youtube.com/@livinginhtx/videos
Sell Your Home with Kati Spaniak: https://www.youtube.com/@KatiSpaniak
Selling Greater Boston: https://www.youtube.com/@kimberleemeserve
Linda Welsh just had her best year ever in Austin, even though prices dropped nearly twenty percent and the market corrected hard. She finally did what she avoided for years - she rebuilt her entire database, sent a simple reconnect email, and started sending short educational videos twice a month. “Once I got consistent, everything changed,” Linda says. Her open rates jumped, past clients resurfaced, and she landed more high-end listings than ever before, including people she met on the other side of old transactions. In this interview, Linda walks through how she organized her list, the calls-to-action that drive real responses, and how her database became the most profitable part of her business.
AI Summary:
Linda Welsh has been in real estate for 28 years. She started in Dallas, moved to Austin in 1999, and ran her own company from 2004 to 2024 before joining Compass.
This past year was her biggest year ever. Not many people can say that in this market, especially in Central Texas where prices have dropped about 20% post-pandemic.
Linda credits one key shift: incorporating video newsletters and staying in touch with her database consistently.
The Problem She Solved
A few years ago, Linda kept hearing about long-form video from people in the industry. But knowing herself and her clients, she realized she didn't have the time to watch long-form video, and neither did most people.
She also knew that most realtors are ADD and don't have the systems in place or the discipline to time block and meet with a coach regularly without accountability.
What She Did
Linda started working with Vyral Marketing to publish consistent video newsletters to her database. She has a set appointment with her account rep who does all the behind-the-scenes work: editing the videos, putting together the newsletters, and giving her script ideas.
"One of the things that really helped was honing in on our call to action," Linda explains. "Having several different calls to action and then monitoring the opens and click rates has been really eye opening."
She sends out two videos per month to her buyers and sellers, plus occasional direct response offers. Each video typically runs 3 to 10 minutes. She sets aside about a half hour every other week to record with a tripod in her living room with natural light.
The Process
First, Linda rounded up her entire database. She exported contacts from her phone (over 22,000 people), her email contacts, and her CRM. She scrubbed and deduped them all, then loaded them into an email marketing program.
She sent out an initial reconnect message letting everyone know she'd be staying in touch with helpful video updates. "It's permission-based," Linda says. "They know why they're getting it because they've had some interaction with me over the years."
Then she started her 36-touch nurture program: two educational videos per month plus one monthly lead generation message (like a free home selling guide or home valuation offer).
The Results
"We've had very, very few unsubscribes and we have terrific open rates," Linda shares. "We have found that people we never did business with before have now called on us to help them sell their properties."
The results speak for themselves: Linda sold more high-end luxury properties this past year than ever before. Many of those clients were people on the other side of transactions in years past who she'd added to her database.
"A lot of times they're not always reaching out right away. They just continue to watch. But when they are ready, I feel that more often than not, we're the ones that they get in touch with."
Her Advice
"People need to establish a relationship," Linda explains. "If you have people clicking through and asking for information, the call to action makes a huge difference because you're actually giving them options and an opportunity to reach out with something that's relevant to them."
She emphasizes that this approach is very database-focused, not about chasing algorithms to get found by strangers. "People get a ton of email right now, so unless they recognize the name, there's a good chance they may not click through. But it's not a one and done. You need to nurture it regularly."
Linda records once every other week, typically on Monday afternoons when she doesn't have client appointments. She uses a tripod in her living room and keeps it simple and authentic. "You can't wait to be perfect. If you waited to be perfect, it wouldn't get done. Jump in the pool and you'll learn how to swim."
The biggest shift? Looking inward to her warm database instead of outward to cold prospects. And in a market where prices dropped 20%, that made all the difference.
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I just returned from Jeff Glover’s Live Unreal event in Phoenix, which was exceptional.
I took notes specifically on what was shared to improve your video and database results. Much of this we implement for you as a client. If anything here piques your interest, let’s talk.
1. The Strategic Shift: Spoken Word vs. Written Word
4. AI Integration with Video
1. Identify a Topic: Use AI to find what locals are searching for (Bike trails in Cleveland).
2. Create the Magnet: Have ChatGPT write a guide (The Top 5 Bike Trails).
3. Create the Video: Record a video (yourself or an avatar) promoting the guide.
4. Capture the Lead: Use an AI automation tool (like ManyChat) to send the guide to anyone who comments on the video, capturing their data.
5. The ROI of Your Existing Database
I hope your year is off to a good start!
We have your entire 36-touch database nurture campaign ready to go for the year.
It’s 2 educational videos a month answering a commonly asked question (or telling a story), and 1 lead-generation campaign designed to spike response.
The whole goal is to help you book an extra 3 very high-quality appointments a month from your database that lead to an extra sale. If you don’t see this in 90 days, we refund all your money.
These topics work extremely well. There’s very little need to change them; however, we can create custom scripts for you anytime (we model videos working well for your competitors)
Here are our most popular annual content plans (with client examples):
When you record a video with us, we’ll make sure it goes on your YouTube (with a short), your blog, sent by email to your database, posted on all your social media, retargeted to your email list and website visitors, and sent via postcard with a QR code to your most valuable contacts.
Make sure to call the people watching it - we’ll send you the list.
When it comes to your monthly lead-generation campaign, just call the people who put their information into the web form we create for you to request your item of value.
For example, this month for our real estate clients, we have a very strong, relevant message going out for you to invite people to find out what their home is worth. This is one of the most popular lead-generation offers in residential real estate.
All the monthly direct response marketing offers are pre-written for you on the topics pages above.
We just need two meetings a month to get this done. The first is your strategy call to make sure all this is making money and to plan your messaging so it’s extremely relevant.
Then, just show up on riverside.com to shoot your videos with us from your webcam or phone. We’ll handle everything for you after that. Invite a sponsor into your videos to pay 50% the monthly fee and clients get the expense of all this down to about $363 a month.
If you’re looking for a consistently repeatable, low-cost way to build your pipeline with people who know, like, and trust you, looking inward to your database in 2026 is where you should start, whether you hire us to execute this for you or not.
I invite you to book a call with us if you’re on the sidelines or watching us from afar. We’ll show you what’s working and even shoot a video with you for free so you can get comfortable with the process. You can grab a consultation here at www.getvyral.com/consultation
And if you’re a client, you know what to do. Just make sure you have a call scheduled with your Marketing Coach, and if you don’t, I promise you they are working to get it on the calendar with you. A few things you’ll see improved this year:
Book a call with me here to talk about anything above: book.frankklesitz.com
With that, you’re all set to have a profitable, productive, and prosperous year. Thanks for reading my emails all these years, and I’ll continue to keep you updated from time to time on what’s working for everyone.
All the best,
Look at what we built for them >
Derek and Mariana Wagner run a real estate team in Colorado Springs and recently returned to us as clients after a period of transition in their business. As part of that transition, they joined PLACE and were focused on rebuilding their team and reconnecting with the people who already knew and trusted them.
Their goal was to create marketing that felt relevant, authentic, and personal to their database. Video became a natural way to show up consistently and provide real value. Each month, we help them create meaningful content and execute their 36-touch marketing plan so they stay connected with their past clients, sphere of influence, and active nurtures while focusing on serving clients and growing their business.
We help you stay in better touch with your existing past clients, sphere and lead nurtures with video. We interview you on your mobile device and then edit your videos, write your blog posts, send your email, update your social media, and generate leads from it all. It takes two hours a month.
We'll promote a proven lead magnet to your existing contact database at no charge.
