Weekly coaching calls
A weekly phone call to implement the plan below
$2,000 refundable retainer paid upfront
Existing customers in your pipeline are excluded
Cancel anytime; remaining retainer is refunded
Price: $500 per sale performance fee
1. Build a Permission-Based Prospect List
We'll first pick a niche target market and either buy or compile a list of your most likely cold prospects. We'll then craft a direct-response style marketing message that solves their problem with a reason to respond now. You'll then deliver it in a way they want to receive it. You'll set aside time every day to put your cold message in front of your cold target market, adding the people who respond to your Vyral Marketing Plan. Read this book on the strategy.
2. Rebuild Your Past Client & Sphere List
You'll rebuild a list of everyone who has previously paid you (past clients). You'll create a blank spreadsheet with name, address, phone, email address fields. You'll set aside time every day to rebuild it, one by one. You'll add them to your Vyral Marketing Plan. You'll also review your social media friend list, text message history, past calendar appointments, and phone call history to make a list of 150 people who would happily refer you, if asked (sphere). You'll call to verify their best contact information and ask permission to put them on your Vyral Marketing Plan. Read this book on the strategy.
3. Build a Vendor Referral List
You'll approach complementary businesses that serve your target market too. You'll invite them to your next virtual video shoot. You'll help them answer the #1 question their customers ask them. You'll send this out as the next video on your Vyral Marketing Plan, and you'll ask them to share it with their list. You'll also ask for referrals. You'll invite one complementary business owner a month to your existing virtual video shoot. Add all your vendors, and anyone who responds from your vendor sharing your co-marketing video with their list, to your Vyral Marketing Plan. Read this book on the strategy.
4. Build a Tired Colleague List
You'll make a list of peers who have been in the business for a long time. You'll offer to take over working their existing relationships in return for paying them per sale. You'll invite them to your next virtual video shoot to record a Q&A topic of their choice. You'll then upload their Gmail, CRM, and mobile phone database into a separate email account you both own. You'll send the video from their name to their list. Repeat this regularly. You'll then call all their leads and engagements, introducing yourself as their preferred colleague, to set appointments - updating your tired colleague along the way on your progress to their passive income payment. Read this book on the strategy.
5. Daily Appointment Setting
You'll write a playbook with an email, text, live call, and voicemail script to approach the best relationships in your database. You'll set aside time every day to show up as the guest, not the pest. You'll start with an item of value (free ticket to an event, free report, etc) and then ask if they have (or know anyone who has) the problem you solve. You'll set aside time every day to do this; calling only people who already know, like, and trust you on your Vyral Marketing Plan. Read this book on the strategy.
6. Hiring an Understudy / Apprentice
You'll create a job ad for two part-time understudies or apprentices as your calling assistants, appointment setters, or sales development representatives (all similar titles). They will both reach out to your warm contact list on the Vyral Marketing Plan on your behalf with a similar playbook as above. When they find someone who is interested, they pass them to you. You'll pay them either hourly or on contract a flat fee per sale. They will work first as your calling assistants and shadow you to learn the business. You'll set aside time every day to build your team this way and lead them to become productive, self-sufficient account executives or professionals. Read this book on the strategy.
