"I learned the money is in getting the client, not necessarily serving the client," he told me. "That's how I keep the most money... and that's why I'm calling you."
We decided that his first call-to-action campaign will be an invite to join his VIP Home Buyer List to shake the trees from all his current buyer leads generated over the years.
It's an offer to get notified of possible homes for sale before they hit the MLS/Zillow/etc.
This specific campaign generated 24 warm buyer opportunities for a similar client. You can see the landing page we used here: https://gsissonhomebuyerlist.paperform.co/
We run one call to action for you like this every month to generate hand-raisers from your existing list, nurtured long-term with trust-building videos.
He builds his database mostly through open houses and is committed to doing a better job of getting their contact information and adding them to his CRM for our nurture plan.
His video topics will be stories about how he's helping buyers negotiate better deals as the market turns in their favor. They will go out automatically to all his new buyer leads (and the rest of his database) like clockwork going forward. I warned him against publishing AI writing since it breaks consumer trust.
As more homes sit on the market, consider starting a VIP Buyer Program. Ask for a mortgage pre-qual and a light representation agreement to get on the list. In return, they get your "first call". You can also use that list to back your "I may have a buyer for your home" seller lead-generation messaging since you have documented buyers with the intent and ability to close.
Frank
