I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.
It’s not every day you get to talk to someone selling that number of houses.
He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.
A few of his systems….
-
Mailing a farm of 30,000 14x a year
-
Mailing 500 letters to find homes for every buyer
-
Calling a handful of past clients and sphere daily
-
Hitting his database consistently with us
All of the details are in the interview. It’s very good, and the link above has all the AI notes from Zoom if you’d like to skim through it that way.
It’s interesting to note how heavy his strategy is with direct mail (I’m a huge fan) for cold strangers, and using digital marketing and phone calls for his warm relationship list. There’s deep wisdom there.
Anyway I thought you would enjoy it and get some useful insight.
Frank
