I spoke yesterday with a sharp real estate agent in Portland who’s been in the business for 4 years - and with a new team every year.

"I now understand the profit is in getting my own clients,” he told me. "That's how I keep the most money…what should I do?”

We agreed he needed to do a better job of staying in touch with all his existing contacts so they get to know him and trust him.

This is the #1 problem that must be solved to get hired…

https://www.housingwire.com/articles/real-estate-agent-trust-commissions/

Most of his business comes from open houses (holding up to 6 a day!) and from all the people he’s met over the years.

The plan is to export all his contacts from his CRM(s), Gmail, and cell phone, then send them all a few helpful videos a month about how he’s negotiating great deals for his clients in a shifting market.

This is what that looks like: www.getvyral.com/examples

We’ll also send a call to action inviting everyone to join his VIP Home Buyer List. This will identify immediate hand-raisers.

This one identified 24 warm buyer opportunities for a similar client: https://gsissonhomebuyerlist.paperform.co/

I warned him against publishing AI writing or avatar videos since it breaks consumer trust. We are going to focus on telling customer success stories, interpreting the news, and answering questions from real buyers/sellers.

We interview you like a journalist to get the content out of your head and then handle the recording, editing, optimization, and promotion from there.

I also highly recommend you start a VIP Buyer Program. Ask for a mortgage pre-qual and a light representation agreement to get on it. In return, they get your "first call” when you see a possible coming soon deal.

These are much better leads than forced registrations on your website to save their home search. Most all of them convert into an appointment.

Everyone soon will have AI bots working their database to see who needs your services. The technology works - but it does not build trust.