I want to tell you a story about my client Dave Zajdzinski and how I helped him write a reconnect message so specific and so personal that it sounded like he spent hours writing it himself. He didn't write a word of it.

Dave sells VA services to business leaders who want to free up time, cut costs, and run their business without being chained to it. He's built a life around doing everything virtually so he can close real estate deals from anywhere, including vacation.

When he came to me, he had a clear goal. He wanted to reach out to his Facebook friends, pull that list, and invite them to opt into his email newsletter. Simple enough in theory.

His biggest obstacle was...

You can't just export a list of Facebook friends and start emailing them cold. That's not how trust works. He needed a message that would make people actually want to opt in. Something that felt worth their time.

The easy version of that message would have been generic. A boilerplate intro that could have come from any real estate agent in the country. Dave knew that wouldn't cut it. He knows enough about AI to know that generic, low-effort messaging is everywhere right now. To stand out, it has to be relevant. Specific. Real.

So the first draft we put together? He looked at it and said no. He was right.