I want to tell you a story about my client Dave Zajdzinski and how I helped him write a reconnect message so specific and so personal that it sounded like he spent hours writing it himself. He didn't write a word of it.

Dave sells VA services to business leaders who want to free up time, cut costs, and run their business without being chained to it. He's built a life around doing everything virtually so he can close real estate deals from anywhere, including vacation.

When he came to me, he had a clear goal. He wanted to reach out to his Facebook friends, pull that list, and invite them to opt into his email newsletter. Simple enough in theory.

His biggest obstacle was...

You can't just export a list of Facebook friends and start emailing them cold. That's not how trust works. He needed a message that would make people actually want to opt in. Something that felt worth their time.

The easy version of that message would have been generic. A boilerplate intro that could have come from any real estate agent in the country. Dave knew that wouldn't cut it. He knows enough about AI to know that generic, low-effort messaging is everywhere right now. To stand out, it has to be relevant. Specific. Real.

So the first draft we put together? He looked at it and said no. He was right.

My solution to the obstacle was...

Instead of guessing, I did research first.

I used a program called NotebookLM and fed it everything I could find about Dave. Podcasts he'd been on. His bio. Books he'd written. Everything he'd ever put out publicly. I wanted to understand his origin story, why he started his business, what problems he was solving, and what made his approach different.

Then I used that to write a reconnect message that told his story. Not a summary. Not a highlight reel. A real narrative about how he got here and why he was reaching out.

The goal was simple. Make it so specific that only Dave could have written it, even though he didn't have to.

The Outcome for My Client Was…

He was ecstatic.

He read it and said it felt like he had sat down for hours and written it himself. Every detail was right. The voice was right. The story was his.

That's the difference between relevant and generic. Generic gets ignored. Relevant gets responses.

Here's the reconnect message: https://t.e2ma.net/message/n5ei2l/f3fr9et

What Dave Z says about working with me...

"Thank you for not just pressing send on something easy. You slowed down, did the work, and wrote something I'm actually proud to put my name on."

What to Do Next…

If you're already a client of mine, let's talk about this on your next strategy call. We can download your YouTube videos, pull everything you've ever written or recorded, and train AI to write in your voice. Not close to your voice. Your voice. The kind of ghost writing that sounds like you on your best day.

We're also working on more relevant lead magnets and drip campaigns built around your specific story and audience.  Book a call, and let's get into it.

If you're not a client yet, this is what working with us looks like. We'll also send a free lead magnet to your database so you can see firsthand how we shake the trees and find the low-hanging fruit before you commit to anything.

Book a strategy call and let's see if we're a good fit.