A tip today to improve the conversion of the existing home value leads in your CRM (Fello, Brivity, HomeBot, etc)....
Simply export your home value leads and we'll import them (or sync them) into a fresh, fully authenticated email marketing account. We'll then send them unique stories and retargeting ads to invite them to call you about selling their home.
Specifically, we interview you on the phone to share a recent seller success story - something AI can't write - that connects with the consumer so they can get to know, like, and trust you (and respond to you when you call them).
Most of what comes across as AI gets passed up very quickly as spam now. I'm sure you're feeling it with more people ghosting you in your follow-up. It’s the #1 problem teams have; in fact, everyone’s dealing with it. It’s your AI talking to their AI.
Hopefully, you can tell I'm writing you this personally from my keyboard.
Case in point, I met with Greg Harrelson last week, who sells thousands of homes out in South Carolina. I helped him create two personalized video topics and a custom seller lead-generation message specifically for his Fello database.
To be clear, these systems do a GREAT job, but it’s up to you to help the seller get to know you online so they take a call with you offline. Highly relevant content marketing is more important than ever now.
Greg told a great story about how he helped a homeowner sell their newly purchased home while new construction was going up all around them at a similar price point.
You can watch the replay of this strategy call here. We created all content from scratch with a journalistic interview, and then used Claude for the first draft of the scripts. You’ll see exactly how we did it.
Those emails - along with the respective retargeting ads - are going out to all those leads to generate an immediate response, both from inbound phone calls and new, fresh opt-ins to a landing page to get a more accurate home value (by Zoom or Facetime into the home to factor in unique features algorithms can’t see).
You can see examples here: www.getvyral.com/
We have permission to share Greg's results, and if you take a call with us (or talk to your marketing coach here), we'll demonstrate how the whole campaign works and how we can get that done for you with minimal time and effort on your part.
If you're looking for more listing conversations this summer, let's get a seller success story message out to your home value leads. In fact, let's keep it going all year long - that's what we've been doing for 17 years now, but now we're more focused on creating something incredibly unique and relevant in the age of AI.
Frank
