I want to tell you about my client Chris Schmalz, a real estate agent serving Southeast Idaho, and how we've been working together to make his content more authentic, more relatable, and genuinely him.

In a world where so much content is generated by AI, it's becoming more important than ever for real estate agents to put out something a reader can't find through a quick Google search. The goal was never just to hand people information. It's to share real experiences, real stories, and real expertise that help clients understand why they can trust Chris as their real estate resource.

His biggest obstacle was...

Chris, like a lot of the clients I work with, wanted to create better content without it becoming another huge demand on his time. He wanted his videos and emails to feel authentic and original, not canned, generic, or AI-generated. 

More than that, he wanted his content to draw from his own experiences and expertise, so people could see him as someone they could genuinely turn to when they had a real estate question or problem.

The challenge was creating that kind of meaningful content consistently. Chris couldn't spend hours figuring out what to say, how to structure his stories, and how to turn his experience into something worth publishing.

My solution to the obstacle was...

That's where I come in as Chris's coach, along with the Vyral team.

We started scheduling monthly strategy calls that also work as journalistic-style interviews. Instead of just asking Chris what content he wants to create, I get him talking about what he's actually lived. He comes into our calls with a story or a situation in mind, and I ask the follow-up questions that uncover the details that make it interesting and valuable. I help him find the problem, the turning point, the lesson, and the outcome, and then we turn that conversation into content.

This approach lets us capture Chris's real voice, experiences, and expertise, instead of creating something that could have been written for any real estate agent.

The outcome for my client was...

The result is content that Chris can actually feel proud to put his name behind.

He's able to share real stories and experiences that are relevant to his current and future clients, especially the people who may be facing the same questions, concerns, or situations he's already helped someone work through. Most importantly, the content is genuinely his. It reflects his experience as a professional with 24 years behind him, rather than repeating something anyone could find online.

That's the kind of content that builds credibility. It gives people a reason to remember you, trust you, and eventually reach out when they need help.

What my client says about working with me...

Chris is the kind of client who genuinely wants to keep improving, not only for himself but for his clients. He wants to make better videos, share better stories, and provide more value to the people he serves. That makes our coaching process incredibly rewarding, because we're working toward the same goal: helping him become a more credible, relatable, and trusted real estate resource through the content he puts into the world.

What to do next...

If you're a real estate agent who wants to create content that feels more authentic, relatable, and true to who you are, let's talk. You don't need to spend hours figuring out what to say, how to structure your stories, or how to turn your experience into content. That's exactly what I do with my clients.

If you're already a client and your content doesn't feel like it's capturing your real voice and experience yet, reach out to your coach. Sometimes the fix is just getting more intentional about the stories you're telling and who you're telling them to.

If you're not a client yet, book a strategy call and let's see if we're a good fit.