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An experienced agent recruiting example

By Vyral Marketing in Frank's Diary on Oct 27, 2026

 

Emily Marchese-1

We helped real estate team leader Emily Marchese recruit 10 productive agents this year from her ideal prospect list.

Instead of relying on job boards that primarily attract newer agents, Emily wanted to connect with experienced agents who would be a great fit for her team.

She went to work building a database of 550 agent prospects that gave her permission to stay in touch. She hired us to help her create educational videos to nurture relationships and establish trust with that list.

Then, we put together a landing page inviting her audience to download her listing presentation. We sent this out through email and promoted it across her social media platforms.

That campaign generated 25 submissions from agents willing to have a conversation.

This is just one of the 12 monthly call to action campaigns we ran for her.

To save Emily’s time further, her calling assistant handles booking the appointments, so she can focus on the most important conversations.

You can see exactly how she did it.

We're sharing the full campaign, including the landing page, emails, videos, and follow-up strategy, so you can model it for your own agent attraction strategy.

If you're looking to recruit more productive agents, this is a campaign worth modeling.

Click below to download the complete case study for free.

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Topics: Frank's Diary

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