As many of you know, I run another business mailing cold letters for seller lead generation.

It’s called Klesitz Direct. www.klesitzdirect.com

It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com

The idea is you have a buyer - a legitimate one - and you mail a list of homeowners who have the house they want to see if they would entertain a direct offer from them for a reduced commission and avoiding the hassle of a traditional sale.

This is called “reverse prospecting.” You can Google that strategy or ask AI and you’ll learn the whole approach. It’s the #1 seller lead generation message, in my experience.

Here’s a client who had arguably 95 people call him to talk about selling this past week doing just this. He mailed 10,000 letters. It’s about $.65 a letter mailed standard rate with a real stamp.

It all starts with actually having a buyer, so I highly recommend you send out an invite to your database to join your VIP Buyer List right now for this specific reason. 

Once you verify their intent and ability to close, now you can market your buyer to sellers just like this to start listing conversations.

Here’s an example VIP Home Buyer List landing page we made for a client.

https://bayareavipbuyerlist.paperform.co/

We’re making these for all our real estate clients this month to complement their two videos to nurture their list with the respective invite email and social media targeting video ad.

I want to show you how to actually use a VIP Buyer once you have them. If you watch the Michael Perna client interview I sent you last week, this is one of his top listing strategies and he explains it in detail….

So if you’re looking to build your listing pipeline once you have taken your database as far as it can go, round up a list of a few legitimate buyers and use them in your seller approach messaging.

Your new agents will love this by the way. It’s less about impressing people with what you will do or what you know, rather now it’s “look what I’ve already done for you - I have a possible buyer - want an offer?” They can get behind this message much easier to make their calls everyday.

Frank