I have some really good news for you….
We’re focused on reactivating dormant home value and cash offer request leads in your CRM database over the next few months.
Everyone’s hammering them with artificial emails, texts, and calls now. In response, I spend a good part of my day clicking “report spam” because - let's be honest - an educated consumer can tell what’s real and what’s not.
Bot messages don’t have an unsubscribe link. They can really hurt your domain/sender reputation if you're not careful (if you do it, always use a burner domain and phone number).
The way you get through all the AI filters - and earn the attention/trust of the consumer - is to say something AI can’t write, which is an honest, authentic story from personal experience.
I wrote you last week that we did a journalistic interview with a client to tell how he helped someone sell their home, and then turned it into an authentic content package.
The call to action was to request a phone call with him to obtain a legitimate Broker Price Opinion of their true home value, factoring in unique features the algorithms cannot see.
The results? He regenerated 23 requests with full names, phone numbers, and emails. If you take 2.5% of the Zestimate, that’s $227,862.50 in potential commission in his pipeline.
Here’s what that looks like with the personal contact info blurred for privacy:
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Therefore, I’m sure most of these leads will result in productive conversations. The #1 issue facing most sales teams today is lead conversion - specifically, “How can I get these people to respond and actually trust/talk to me?” Here’s how we’re doing that…
The bar has risen to prove you’re really worth talking to now with strangers. Personally, I’m skipping the texts and just leaving really long voicemails now. I just had a VIP prospect compliment me that it was a “pattern interrupt,” and he called me back. I’m having fun with it, going as long as I can until it cuts me off. When you see a transcript like that in your messages, you go “this guy has something to say, and maybe I should call them back.” In my other business, Klesitz Direct, we’ve been mailing personal letters to Expired listings asking people to just call our cell phone. We basically print the emails we write for you at Vyral and mail them. No spam filter. We booked 61 seller phone appointments for our clients since June 1. If you’re a client, talk to your Marketing Coach about recording a client story. If you’re on the fence, I invite you to request a consultation. We’ll interview you on a recorded line. It takes about 10 minutes, and then our writers will listen to it and create your content package. We’ll also shoot the video with you, optimize it, and promote it so you have a list of people who want to talk to you, too. This is what that looks like: www.getvyral.com/ Frank |
