As many of you know, the housing bill is working its way through Congress - going back and forth with the president - as I write this.
This is a great topic for those of you in real estate to share with your database, and how it will impact them.
I met with our team and wrote a full content plan for you that's about 90% complete. We just need to know more about your specific market, adjust it to your voice, and personalize what you want to say. It takes a few minutes on the phone. We'll do that with you.
Then, we'll shoot it with you on Riverside.com and handle all the editing, optimization, and promotion to start more organic conversions.
Just request "View" access and I'll give it to you - it's a Google Document. I gave you a specific client's first draft so you can see how it's personalized for a specific market.
Touchy topics like politics and affordability get some of the highest engagement rates and, when handled tactfully, can be very helpful in starting meaningful conversations for you.
There's a lot that goes into a plan like this. We write all this for you before your monthly video shoot, so it's smooth sailing from then on. Here's the outline of a custom content plan you'll need (and we create for you) for every video.
Long Form Video Script
Hook
Chapter Title
B-Roll / Overlay Idea
Story
Chapter Title
B-Roll / Overlay Idea
Key Point #1
Chapter Title
B-Roll / Overlay Idea
Key Point #2
Chapter Title
B-Roll / Overlay Idea
Key Point #3
Chapter Title
B-Roll / Overlay Idea
Short Video Script
- Title
- Hook
- The Problem
- The Turn
- Lesson + CTA
Complementary Article
- Pull Quote
- References
Marketing Messaging
- Target Search Engine Phrase
- Blog Headline
- Blog Subheadline
- Blog Open Graph Description
- 3 YouTube Video Titles (A/B/C)
- YouTube Description
- Thumbnail Creative Brief
- 3 YouTube Hashtags
- 5 YouTube Video Tags (Separated by Commas)
- First YouTube Comment
- 3 Email Subject Lines (A/B/C Test)
- Email Preheader Text
- Email Teaser/Hook
- Facebook Post
- LinkedIn Post
- Google Business Post
- Instagram Post
- TikTok Post
Have a great weekend,
Frank
