Adrienne Lally and Attilio Leonardi lead Team Lally, a high-producing real estate team that has closed over 100 homes a year for nearly two decades. After realizing their database was their most underutilized asset, they built a simple system to reconnect with past clients, centers of influence, and long-term leads using educational video and strategic follow-up. In this webinar, they walk through exactly how they export and clean their database, send a reconnect email that sparks real replies, publish two short videos a month, and layer in one clear offer to spike response. They also explain how they use virtual assistants to follow up and book appointments, turning video views and email clicks into real conversations with motivated buyers and sellers.

AI Summary:

Introduction and Purpose of the Webinar

• Frank Klesitz introduces himself and the purpose of the webinar, which is to teach attendees how to book more listing appointments using video and their existing database.
• Frank mentions that Adrienne Lally and Attilio Leonardi will join the webinar shortly.
• This is a specific training session, and by the end attendees will know exactly what Adrienne Lally and Team Lally have done to drive business using video.
• Frank outlines the topics to be covered, including how to export databases, reconnect with contacts, and add calls to action.

Adrienne Lally’s Background and Team Lally’s Success

• Adrienne Lally shares her background, mentioning she has been licensed since 2004 and formed a true team around 2007.
• Team Lally closes between 100 to 182 deals per year and has been featured on radio and TV.
• Adrienne highlights the different types of clients they help, including military personnel, homeowners facing foreclosure, divorcing sellers, and those interested in wealth strategies.
• Frank and Vyral Marketing have supported Team Lally with various campaigns and marketing strategies over the years.

Team Lally’s Marketing Strategy and Resources

• Frank asks Adrienne to share her website to show the resources available for clients, including a free Buyer’s Guide, career nights for recruiting, and various tools for homeowners.
• Adrienne mentions they have career nights every other month to recruit new team members.
• Frank explains the importance of educating consumers about Team Lally’s expertise and resources.
• Adrienne discusses the challenges of getting contact information from younger team members who communicate primarily through social media.

Building and Cleaning the Database

• Frank demonstrates how to use the app “Export Contacts by Covey” to export contacts from a cell phone to an Excel or CSV file.
• Frank explains the process of exporting contacts from Gmail and Outlook, including how to access “Other Contacts” in Gmail.
• Adrienne shares that Team Lally requires new team members to build a minimum of 200 contacts in their sphere of influence.
• Frank introduces the service “NeverBounce” to clean up email lists by removing bad emails.

Setting Up Email Marketing and Deliverability

• Frank recommends using an email marketing program like Emma for better deliverability.
• Frank explains the importance of setting up SPF and DKIM protocols to avoid emails being tagged as spam.
• Adrienne mentions the evolving rules around email marketing and the importance of not spamming unsubscribed contacts.
• Frank discusses the use of Google Postmaster for analytics and diagnostics of email performance.

Creating and Sending Reconnect Emails

• Frank provides a template for a reconnect email to send to the database, including information about the real estate market and Team Lally’s services.
• The email aims to separate interested contacts from those not interested, using a funnel approach.
• Frank emphasizes the importance of having a clear call to action in the email, such as booking a call or searching for homes.
• Adrienne Lally and Attilio Leonardi share their experiences with the effectiveness of reconnect emails and the importance of being ready for a high response rate.

Producing and Distributing Educational Videos

• Frank explains the process of creating educational videos, including identifying common questions from clients and using AI to assist with content creation.
• Frank demonstrates how to use ChatGPT to generate a Vyral Marketing script for a video on home prices in 2026.
• Frank emphasizes the importance of consistency in producing and distributing videos, including posting them on YouTube, social media, and the website.
• Attilio Leonardi shares the importance of not reinventing the wheel and using proven topics for videos.

Leveraging Video for Lead Generation

• Frank discusses the importance of sending out lead generation emails once a month to spike response from the database.
• Frank provides an example of a lead generation campaign offering a free home selling guide and generating 17 leads.
• Frank explains the process of creating a landing page and sending a direct response style email to capture leads.
• Frank emphasizes the importance of following up with leads and booking appointments to convert them into clients.

Using Virtual Assistants for Marketing and Sales

• Frank and Attilio Leonardi discuss the benefits of using virtual assistants to handle marketing tasks and book appointments.
• Attilio Leonardi shares his experience using virtual assistants from VA Match to support Team Lally’s marketing efforts.
• Frank provides a script for virtual assistants to use when calling leads to book appointments.
• Adrienne Lally highlights the importance of having a dedicated team to handle marketing and sales tasks, which Vyral provides for their clients.

Conclusion and Next Steps

• Frank summarizes the key points of the webinar, including the importance of building and cleaning the database, creating educational videos, and sending lead generation emails.
• Frank encourages attendees to reach out to Vyral Marketing for a free consult and to watch the replay of the webinar.
• Adrienne Lally and Attilio Leonardi share their positive experiences with Vyral Marketing and the impact it has had on their business.
• Frank thanks the attendees and concludes the webinar, reminding them to take action on the strategies discussed.