1. If AI can write it, don’t publish it - we’ve transitioned away from evergreen, Q&A-style content to journalistic interviews to publish success stories on fully custom content plans. Here's a client example.

2. Social media is not lead-gen - you absolutely want a social media presence, but it’s a credibility tool for prospects researching you. The real business comes from your database - $200 in video postcards to your existing contacts will always outperform $200 in FB spend.

3. Prove you're not an AI avatar - record a real conversation with a friend and forget the lens in there. The more human, authentic, and real you are - the more consumers trust you. This is why podcasts are so hot now - people relax, and you see their humanity.

We do all this for you as a client. More authentic writing in your voice, interviews on Riverside with us, cleaner YouTube thumbnails, extremely relevant video editing - our north star is trust, competence, and authenticity. Not theatrics.

Here’s what that looks like: www.getvyral.com/examples

A client told me they saw a 50% increase in their lead conversion rate to an appointment when they included a link to their Vyral Marketing video blog in their follow-up texts. The consumer clearly went to their website, watched a few videos, and decided to respond to them.

Here’s an AI spam text from the other day. Wrong name, clearly a business number, no trust.