The call to action this month for our clients is to invite the people in your database to request a cash offer on their home.
You back these with offers from companies like Opendoor, Offerpad, Homeward, EasyStreet Offers, HomeLight, and even your own internal serious buyer list.
The serious buyer plan is Michael Perna's #1 seller lead-generation strategy: mailing letters to 500 homes that his retail buyers want. For those of you on Zillow FLEX, those buyers are a gold mine for listings if you market them correctly.
The key to our monthly call-to-action campaigns is that they are personal emails and personal retargeting videos that drive to your branded landing page (examples below).
For example, Jeff Tricoli sent one email to his list and generated 30 people who requested a cash offer for their home.
If you're only sending out AI emails and automated drips to your database, you're missing out on responses. The personal connection the consumer has with their real estate agent - or any professional - is where trust and reputation play a large role.
I suggest you take a discovery call with the seller, and then hand it off to your agent for a 20% fee on top of their split. These are very profitable leads if you talk to them first.
I'm excited to report that so far in June we've generated 130 high-intent, bottom-of-the-funnel cash offer leads from existing client databases. That may not sound like much, but these are extremely high-quality, branded opt-ins who requested a phone call with you about selling their home.
The call-to-action process is simple....
Set up a landing page like this
Set out an email like this
Run a retargeting video like this
And then get results like this
You'll want to run a campaign like the one above to your list once a month, along with a few helpful videos each month to strengthen the relationship.
This is what that looks like when it all comes together: www.getvyral.com/
We'll get it all done for you.
And if you have any questions about how to set up an ethical, honest cash-offer program that protects your reputation and integrity with the seller, ask me. I have deep experience there.
Frank
