I just returned from our marketing audit workshop last week.

Everyone brought examples of their lead generation, conversion, and database nurture marketing and we made it better. A lot better.

Our next workshop is September 16th, and you’re invited to come down to join us: 

https://stayrelevantworkshop.eventbrite.com

It’s the day before Metrix Masterminds (with their permission), and if you’re looking for a mastermind group to join, I highly recommend sticking around.

The best part of the day was testing lead conversion messaging. We pulled up websites on the screen and “opted in” waiting for the texts, calls, and follow-up from their team.

Needless to say - hearts stopped, panic ensued, and there was a lot of frustration. Problems were immediately identified with a plan to fix.

I shared the 10-day seller and buyer campaigns that are generating a 97% response rate for one client from PPC and Facebook. Please let me know if you’d like a copy.

We also discussed recruiting experienced real estate agents. Emily Marchese - who works out on the Jersey Shore - put 14 experienced agents in her pipeline in the first 90 days without a single cold call with her experienced agent recruiting marketing system.

I meet with her once a month, and you’re invited to sit in on our next strategy call to see how it works.

We also covered how to use AI to write better content, which is storytelling.

I played the role of a journalist with an attendee, interviewing her to get a client success story using voice notes on my phone, following the mess/turning point/success format.

I then uploaded the transcript to AI where it wrote the full content plan ready to shoot and promote. It was painless, easy, quick, and extremely efficient. This would have cost a fortune to do before AI with a highly skilled writer - now it’s effectively free.

We do this with you now to create more relevant videos consumers want: www.getvyral.com/strategy

I invite you to come down to Phoenix in the fall to dial it all in, stepping back for a few days to sharpen the axe together. Ticket prices are very affordable, thanks to our sponsors, PLACE and Metrix.

Frank