YouTube is extremely competitive, and I generally discourage trying to generate seller leads cold through the YouTube algorithm. This is what you're up against: Agent YouTube Video Ideas
Instead, our focus at Vyral Marketing is generating and nurturing leads from your existing database....people who already know you or have some connection to you. Here’s how we approach it today.
1. Start with your existing database.
We begin by gathering everyone in your CRM, cell phone, Gmail, Outlook, and other contact lists. We clean up and organize those contacts, then load them into a high-quality, authenticated email marketing program and Facebook retargeting audiences.
Rather than trying to attract strangers through the YouTube algorithm, we focus on staying in touch with people who have already given permission to stay in touch.
2. Publish videos that build trust.
We help you publish a couple of videos every month. We’ve found that three types of content work especially well:
- Buyer success stories from your personal experience.
- Seller success stories from your personal experience.
- Your interpretation and commentary on current real estate news.
We interview you like a journalist to get the knowledge and stories out of your head. Then we write the scripts, headlines, email subject lines, articles, and social media posts for you.
The key is publishing authentic content from your personal experience.....content AI cannot simply manufacture.
We distribute those videos through email, social media, retargeting ads, and even direct mail postcards with QR codes linking to your videos.
The objective is simple: stay in touch and build trust. Trust is the most important ingredient in getting someone to hire you.
Here are examples: www.getvyral.com/examples
3. Generate leads with strong calls to action.
Once you’ve built an engaged audience, we put specific offers in front of those people, such as:
- Request a cash offer on your home.
- Get a free opinion of your home’s value.
- Join your VIP buyer list.
- Download your free home-selling guide.
These campaigns generate measurable leads from people who already know and trust you. They come in familiar with your brand rather than as complete strangers.
Here are the results of those campaigns that lead to new business: https://www.getvyral.com/real-
4. Follow up and book appointments for you.
This is another important improvement to our service. We now help follow up with those leads through a human calling assistant who reaches out on your behalf and works to schedule phone discovery calls with interested buyers and sellers.
So we’re not just publishing videos and hoping something happens. We’re focused on generating actual conversations and appointments.
That’s how Vyral Marketing works today.
Over the past 17 years, we’ve deliberately stayed away from trying to reach the masses through the YouTube algorithm. It’s expensive, time-consuming, and highly competitive. The agents doing it successfully are often treating content creation like a full-time job, producing high-quality videos every week. We have evidence that there’s a much more practical opportunity in the relationships you’ve already built.
Our biggest improvements have been stronger lead-generation campaigns, more authentic journalistic interviews to create better content, and human follow-up to help turn those leads into appointments.
And rather than filling your videos with generic AI-written information, we want to publish your actual knowledge, opinions, and experiences. That’s what makes your content valuable and differentiates you from everyone else.
We also offer a 90-day money-back guarantee. If we don’t measurably increase your business by starting meaningful conversations with buyers and sellers within 90 days, we’ll refund your money.
There’s my honest answer. We can help you write a full plan around this concept to stay relevant and turn your online content into real appointments.
You can request a call here to write your personal marketing plan: www.getvyral.com/strategy
Frank
