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September 16, 2014

Success Call Excerpt: For the Week of September 16th

Vyral Client Chris DeMattei
Listen to this excerpt from Vyral Success Coach Allison McMickell as she coaches Client Chris DeMattei on potential camera options for shooting an on location video.

Edited Transcript: 

Chris: Is it possible for me to do short videos to promote a local business or do we always have to come here in the office? If so, what kind of equipment do I need?

Allison: Depending on how much you're wanting to spend on getting a different camera, I do have some suggestions that I can send over to you. I can send you over just the basic flip camera that we used to send to people. That way it is portable and you can really record anywhere. The quality is pretty good too. 

Chris: When you say a basic flip camera, I used to have the handheld VCR camera. Do those work anymore?

Allison: Do you have some sort of USB that you could plug into your computer with it?

Chris: I'd have to see what we have.

Allison: Yeah, but I'll send you some cameras that you could use. Also, I do have clients that just take the webcam and they take their laptop with them. You don't need to be on Wi-Fi to use the Logitech software, so you can really record anywhere. It's just a matter of whether you want to lug around all those things. I will send you a couple different options of things that other clients are using if they're doing on location videos and then you can do a little research on your own and see which one you think would be best, but I'll send you a couple of really good cameras that I think would work.

Chris: Okay, I think that's it.

Allison: Alright, sounds good. I will talk to you next Monday and then if you have questions or anything in the meantime feel free to give me a call or shoot me an email and I can help you out.

Chris: Thank you.

Allison: Of course, thanks Chris.

Weekly Top 5 Topics for the Week of September 16th

We’d like to congratulate Vyral Client Doug Tucker in Randolph, NJ on having the best performing topic this week, achieving a 32% open rate and a 8% click rate. “Find Out Why There has Never Been a Better Time to Buy a Luxury Home!" 

Here are the other 4 top performing email topics this week:

Nick Shivers (Portland, OR) - "The Hidden Secrets of Zillow
Scott Himelstein (San Fernando Valley, CA) - "Why Is FHA Financing so Difficult in Condo Developments?"
Hal Sweasey (San Luis Obispo, CA) - "Interest Rates May Be Rising Soon- Will Your Home Value Take a Hit?"
David Robinson (Orem, UT) - "Walking you Through your Property Tax Valuation"

September 15, 2014

VIDEO OF THE WEEK: What's Going on with Interest Rates and What Does it Mean for You?

We’d like to congratulate Vyral Client Monique Walker in Phoenix, AZ with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “What's Going on with Interest Rates and What Does it Mean for You?" 

See the live video here

Great job Monique on using your preferred lender Tom Ross. You two show great enthusiasm together and really converse well over video. Your topic was helpful and informational to your viewers, while maintaining humor throughout the video. Next time, we would suggest zooming the camera in slightly more to eliminate the space over your head. Also, remember to include the benefit after stating your video topic and pointing your viewers to your call to action links on the blog for the free home value report and the full home search. Overall, great job Monique! We look forward to more great videos!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(1/2) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides? 

Welcome New Client Kat Brooks

Vyral Client Kat Brooks
Scott: Summarize where you're at with your business right now.

Kat: I have a good business. I'm close to $16 million right now for the year - my goal is to end up close to $30 million. We have some big listings coming on. We're revamping all of our marketing too.

Scott: What are your goals for this year? What are you trying to do with your business?

Kat: I'm trying to make it more streamlined so it runs properly. I want it to be autopilot instead of trying to recreate something every day. The social media you guys do should really help because we haven't really been able to do that. Me and my three assistants are always busy trying to get deals closed, so this should take a big load of pressure off of us.

Scott: How many people do you have in your database?

Kat: I have about 1,879.

Scott: How many of those people have you met?

Kat: We know about 65% of our database.

Scott: What are you doing right now to market to them?

Kat: We're doing a monthly mail-out and a generic e-blast once a month. Birthday and anniversary cards are also a part of our marketing. Additionally, we put on events for clients, like housewarming parties and baby showers.  

Scott: Which of those marketing tools is working well? 

Kat: The mail-outs were pretty good, but they weren't specific. They kept my name in front of people. I think they were too generic though - they weren't promoting me as an expert. The events worked pretty well; I get a lot of referrals from those. 

Scott: Why did you hire Vyral Marketing?

Kat: I liked the whole program when I first saw it. I felt like it would be money well spent. I feel like it will be more effective than the mail-outs.

Scott: Why not do the Vyral Marketing program in-house?

Kat: There's not enough time or staff right now to do it in-house. As much business as we're doing, I don't want to have to hire more people and have a larger team. I want to run a higher end business and do fewer deals.

Scott: What results do you expect on the program?

Kat: I would like to do 2 or 3 times my current business. I want to get people to call me and be able to run into people who are willing to refer me.

Welcome New Client Michaelann Byerly

Vyral Client Michaelann Byerly
Scott: How did you hear about Vyral Marketing?

Michaelann: I met Frank at a KW event.

Scott: What motivated you to reach out to us now?

Michaelann: Our team is not doing any type of video marketing.

Scott: So you're just ready to get that going?

Michaelann: Exactly.

Scott: Summarize where you're at with your business. What's its size? And how are you looking to build on it?

Michaelann: Sure. They've been stuck. I'm here taking over the team, leading the team, being responsible for the listing side of the business and the coaching of the team. We have been stuck at $60 million in volume for quite a while. My role is to get them back to $100 million in volume quickly.

Scott: How big is the database that we're going to be working with? How many people are actually METs?

Michaelann: There are over 2600 past clients, yet we're probably only going to be hitting up to 1000.

Scott:What are they doing right now with the database? What marketing are they doing?

Michaelann: We're doing Happy Grasshopper, a busy blast every Friday, and snail mail.

Scott: Excellent. What's working well, or what's not working well, that you need  improvement on?

Michaelann: I think our open rate and our forwarding rate when we're sending these blasts. Really, we just have to get back to contacting these people because these  people haven't been contacted for a really long time.

Scott: Why not do this in-house?

Michaelann: That is a great question. Just because we're lazy?

Scott: Why do it yourself when you can delegate it to somebody else, right?

Michaelann: Exactly. Use that.

Scott: What results do you want to see from working with us?

Michaelann: We're expecting more referrals from all these great past clients.

Scott: That's a great expectation to have. The only other question I have is who can we thank for your business? And you said: yourself. So we will do that. We will thank you. Thank you very much.