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December 16, 2014

VIDEO OF THE WEEK: Using The Seasons to Decrease Competition When Selling Your Home

 We'd like to congratulate Vyral Client Jeremy Larkin in St. George, UT with the best video of the week, scoring 21 out of 22 points (95.4%) on the perfect video checklist. “Using The Seasons to Decrease Competition When Selling Your Home"

See live video here

Nice work, Jeremy! Your personability always takes your videos to the next level and portrays you as "the friendly face in real estate". You're on point throughout the video with a clear call to action in both the beginning and the end. The video does run a little ways past the 3 minute mark, but your enthusiasm keeps the viewer watching. Keep up the great work, Jeremy! 

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third? 

December 12, 2014

Vyral Marketing Client Message


We’re excited to OFFICIALLY announce our first real estate mastermind event in Napa, CA March 20th-21st 2015 at Jamieson Ranch vineyards!

Get all the details on EventBrite.

We created this mastermind event for you. It’s inexpensive to attend – a 2 day event with an extended brunch on the second day. The event is small. And topics are determined based on your needs.

Our goal is to put the absolute brightest people in the room who are transparent with their strategies so you see what’s working for your peers.

Here are the confirmed attendees to date:

Beverly Herdman - Culpeper, VA
Goran & Lisa Forss - Temecula, CA
Lisa Treu - West Palm Beach, FL
Ron Cedillo - Stockton, CA
Daniel Beer - San Diego, CA
Courtney & Brad Korb - Burbank, CA
Darren James - Baton Rouge, LA
Collier Swecker - Birmingham, AL
Joy Daniels - Harrisburg, PA
Dar Walden - Anchorage, AK
Chris Tamm - Denver, CO

Cory Meyer - Redding, CA
Spring Bengtzen - Ogden, UT
Jay Day - Baltimore, MD

We’d like to hold 2-3 small mastermind events in 2015 with a cross-section of real estate professionals from different backgrounds at similar production levels.

You’ll enjoy 5 (1) hour Q&A sessions on a topic of your choice on day one lead by an attendee with knowledge of the topic at hand. This way you go really deep on what works. The following day is a casual, extended brunch for networking and conversation. 

Tickets are only $500. It’s a discounted $150 for a spouse or team member. Lunch, brunch and wine tasting are included.

No competitors are allowed.  This way you’re comfortable sharing your best strategies in confidence with the group.

Vyral Masterminds are open to clients and non-clients alike – the only barrier to entry is you share with the group openly what’s empirically working for you.

That means you speak from experience – not what you think may work.

I also want to stress this is a small mastermind event. You’ll create friendships with plenty of time to relax and get to know everyone personally.

The best conversations take place outside of the sessions during the day.

So we invite you to email if you’re interested. He’s your moderator for the event. Tell us what you can share, what you’d like to learn, and a little about your business.

We’ll review your application and seek final approval from those already committed. If accepted, you’ll receive an invitation to book your ticket, followed by an invite to our “secret” Facebook group where we’ll discuss topics for the event.

We’d love to have you a part of this very unique learning experience.

Look forward to seeing you there.

Frank Klesitz, CEO
Vyral Marketing

GATHERED TESTIMONIAL OF THE WEEK: How we helped Rich sell his condo with our patience and good advice

We'd like to congratulate Vyral Client Todd Martin on a great customer success story we gathered for him to add to his website. Listen to this 1 minute interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

See the audio testimonial here

"My condo was very difficult to sell. It had been on the market last year but we took it off and then put it back on with Todd Martin. It was shown a lot of times and it was in an older building but there was just always something wrong that the buyers objected to. It was never the same issue either. Todd and Keith were very patient and advised me to stick with one contingency deal that I originally thought wasn’t going to follow through, however the advice turned out to be good advice! I really liked the web listing and how it showed how many times someone looked at it and how many times it was shown. It was very helpful information and I don’t think I could have asked for more help!"

The DEFINITIVE Database Marketing Plan for Real Estate Professionals

by Frank Klesitz

Would you like to hear, in my opinion, the most powerful interview I’ve ever done in the real estate industry?

It’s with Tony DiCello, an incredible real estate coach, who sold his business in Boulder, CO for a handsome sum because he had a database of over 1,000 people who sent him 100 sales a year.

I would certainly pay money for an asset like that!

Of course, that was many years ago before you could use technology or video to scale your message – Tony did it the old fashioned way with letters.

I interviewed Tony about 2 years ago to get his “hands-down” best method to build a database of people who will refer you in the real estate industry, and Tony - without question - delivered.

His answers are based not only on experience, but on what he’s hearing after thousands of one-on-one coaching calls with top real estate professionals.

Here’s the full interview, and I was so impressed with it, I got it transcribed so if you’re more comfortable reading the interview you can do so. I really want you to get the content.

(Press play to listen below. I hope you enjoy the intro from my podcasting days...)

Tony covers timeless tips to get more sales from your real estate database – and if you’re NOT in real estate – I am certain you will learn something to apply in your profession as well.

So why am I re-posting an interview from nearly 2 years ago?

I would assume you’re building your 2015 game plan to grow your business right now. As you know, our philosophy is the answer usually lies within the people you know to get business, not the people you don’t.

A foundational and timeless interview like this brings you back to the foundation of your business BEFORE you implement any possible shiny objects next year.

Please make sure you have your database marketing plan fully in place before you take on any new commitments in 2015. This interview will prove why.

So enjoy the interview…it’s hosted on SoundCloud so it should be able to easily stream from your mobile device in your car, at the gym, etc.

And of course, Tony covers elements of The Vyral Marketing Plan in the interview – building a database of people, communicating with them, and then proactively working them for business.

If you would like help with that, we may be able to assist you. Contact us for a free strategy session and we’ll get an idea of the results you can reasonably expect educating your database with helpful videos in 2015. We do all the work for you.

December 11, 2014

Welcome New Client Tyler Head

John: How did you hear about us?

Tyler: At the Hoss Pratt event in Dallas.

John: What made you decide to take the call with us?

Tyler: I wasn't committed at all until I ran into Matt Johnson at the airport. We sat down together and exchanged cards. It was a no-pressure type situation, so I figured I'd at least give him a chance to chat with me.

John: Summarize where you're at with your business. What are your goals moving forward?

Tyler: I'm hovering around 75 transactions a year right now, but I want to be doing at least 100 per year.

John: How many people are in your database? How many of them do you truly know?

Tyler: A couple hundred. I'd say 80-90% know me.

John: Are you doing anything to market to your database now?

Tyler: One mailer per year.

John: How is that working for you?

Tyler: It's one mailer per year. It's a coupon for a free pumpkin at the pumpkin patch. My clients love it.

John: Did you ever think about doing this yourself? Why hire us?

Tyler: My wife has been harassing me for a year now to start video blogging. I have no interest in trying to figure it our myself.

John: What kind of results are you expecting? What does success look like for you?

Tyler: My expectations are to randomly hear from a person I wouldn't have expected to hear from and I see that as kind of a snowball effect. If I get a phone call a month that I didn't expect in the first three months, I'll know it's working. I see it as a good long-term play.