|Frank Klesitz, CEO|
Thank you for your excellent feedback from our first 30 minute client training on how to retarget all your leads and website visitors on Facebook.
What future client training topics do you want? My ideas include…
How to Use a GoPro to Shoot Neighborhood Video Tours
How to Retarget Website Visitors with YouTube Advertisements
How to Get Your Client to Email Their Database About You
How to Write & Mail a Monthly Print Client Newsletter
How to Promote Your Upcoming Client Appreciation Event Online
This is a great format for extra strategies – I test out an idea with a client, and if it works, I hold a live training on the topic which you can do yourself or ask your Success Coach for help based on the training video I made.
I’m working on the GoPro system now. Vyral Client Adrienne Lally is sending me footage of Hawaii and we’re systematizing the process to be seamless for you.
Here are the results so far from the Facebook advertising…
We’ve spent $231 and 7,953 leads and website visitors have seen Vyral Client Goran Forss’s Barbara Corcoran commercial an average of 5 times on Facebook @ $0.04 per view over the past 3 weeks – really, really inexpensive.
And he’s received at least 1 solid lead since I last checked:
The goal, in my opinion, of retargeting your database and website visitors on Facebook is not for lead generation, but to improve conversion when you call since they now know who you are from seeing you on Facebook.
This, of course, is harder to measure - but you’ll feel it on the phone for sure.
We don’t run Facebook ads for you at Vyral Marketing currently, but we’re happy to help you set it up one-time. Ask your Success Coach, who has watched the client training video, and who can bring me into your next call for more advice if needed.
Your marketing expenses should never exceed 10% of your revenue (10x ROI), so if you have extra room in the budget, this could be a valuable investment.
Remember, our “extra strategies” complement The Vyral Marketing Plan of asking for email addresses, sending out 2 educational Q&A videos a month people want, and calling the people who watch them to look for feedback and referrals.
Watch the core Vyral Marketing Plan training videos here. >
Do a great job with your two videos a month as your foundation, and then we can work on extra strategies to accelerate your results.
The weekly newsletter we send out covers a lot of tips; best video topics of the week, hangouts with successful clients, and more so you can get the most from the core plan.
Vyral Client Darren James Success Story
I also just want to thank you for your success stories – here’s what Darren James said about his results with Vyral marketing so far:
"The one [lead source] that has been tried and true every single month, consistent and persistent with their messages with the value-added content we're delivering to clients, has been the Vyral Marketing program. Our GCI last year was $2.8 million. I can't attribute it to one source, but I can attribute a lot of that $2.8 million GCI to the Vyral Marketing program. There was absolutely no hesitation what-so-ever in hiring you guys. It's one of the best decisions I've made in my business. "
Listen to his voicemail and see examples of his marketing here. >
I’m back to work next week after a wonderful wedding and relaxing honeymoon in Maui. If there’s anything I can help you with, or any feedback for me on how we can improve and get you better and faster results – let me know.
I have a whole checklist here to implement for you, most importantly, getting John out of a management role and Scott out of sales so they can get on the phones with you to find out more problems we can solve.
The quarterly theme is a more valuable, proactive phone communication with you.
Have a great weekend, and thank you for being a Vyral Marketing client!
Frank Klesitz, CEO