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January 25, 2012

Featured Client Video December 2011



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So I haven't written one of these in a while and Frank has the nice camera in San Diego so I decided not to shoot a video introduction for this one. The video I chose was Pam Butera's video on staging a home. I decided on this video because Pam brought in a local expert, a home stager, and let her be the star of the video. Bringing in someone else who has expertise in an area can only add to the educational value of your blog. Plus depending on your list and your reach you can charge them for this. But the great thing about this video is the home stager goes through the house and points out things that are good and not so good. We get some before and after shots of the rooms she stages and as a viewer you learn a lot about staging a home and that's what these are for, education.... oh and getting new business! ;)

-John

January 10, 2012

Sales Opportunity Pipeline - 10 Step Example for Professional Services



(Be sure to maximize to FULL SCREEN so you can see the whole diagram.)

An example sales opportunity pipeline for professional services to improve your lead conversion. You'll learn the 10 step sales process we apply to every lead we generate through our 6 lead sources. We now use Infusionsoft to manage all this.

December 31, 2011

Vyral Marketing announces NEW marketing and sales certification program

We're hiring new salespeople and marketing coaches in 2012, and I put together a POWERFUL and COMPREHENSIVE marketing and sales certification program for our new hires. It all starts with basic direct marketing education from Dan Kennedy (Magnetic Marketing), followed by Hubspot's social media marketing course (with an exam).  For module #3, you'll take my DVD training course to teach you exactly what we do for clients, followed by 9.5 hours of sales training from Tom Hopkins. Finally, you'll learn the One Card System I learned from Northwestern Mutual with the daily tasks you'll complete to build your clientele. 

I suggest you dedicate one hour a day, or 5 hours a week, to complete all the modules in your course. These comprehensive courses will pull EVERYTHING together for you so you're not reading a marketing book 'here' and watching a sales video 'there' to learn marketing and sales fundamentals. Once you complete all 5 learning modules, you'll be 'Vyral Marketing Certified' and ready to speak with clients on the phone, plus license our model to build your own clientele. When you start the certification course, you'll schedule a weekly call with me where we'll review what you learned on the course that week and how you'll apply your new knowledge for your future clients. All materials will be provided for you at no charge (you'll borrow them from our internal library). Upon competition of your certification, you'll spend a week at our offices in Omaha, NE to learn how to apply your new knowledge. If you'd like to be a part of our team, contact us at 1-800-323-9974.

Marketing & Sales Certification Program - Vyral University
Required educational course for all new Vyral Marketing salespeople & coaches.

Step #1: Magnetic Marketing by Dan Kennedy (12 Audio CD Course)
You'll learn the basics of timeless direct marketing for small business.

Step #2: Hubspot Inbound Marketing University (18 Classes w/ Exam)
You'll learn the basics of how to use social media for business.

Step #3: How to Increase Your Sales with Social Media (6 DVD Course)
You'll learn the '5 Step Vyral Marketing System' we teach our clients.

Step #4: Building Sales Champions DVD System w/ Tom Hopkins (12 DVD Course)
You'll learn the basics of personal selling so you understand the sales process.

Step #5: One Card System Essentials Course (And Read the Book)
You'll learn the daily sales system you'll implement to sign up new clients.

*All recommended supplemental reading you can find on our Amazon Vyral Recommended reading list. I recommend one book a month following your completion of this course to further your knowledge, skills, and marketing mastery.