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February 13, 2016

EMAIL OF THE WEEK: Three Tips for Selling In Wellesley


We’d like to congratulate Vyral Client Christine Norris in Wellesley, MA for having the best performing topic this week, achieving a 27% open rate and a 10% click rate. "Three Tips For Selling in Wellesley"


Take a look at all the emails that we sent out for our clients this past week:

Jason Waugh - "Is Your Listing Presentation Serving You Well?"

Scott Sachs - "What Do You Need To Know About Washington DC Real Estate?"

April Stephens - "3 Questions Triangle Area Buyers Should Ask"

Nancy Seraphin- "How To Stay Focused On Your 2016 Goals"

Justin Bevins - "When's The Best Time To List Your Home In 2016?"

Angie Roberts - "How Interest Rate Increases Will Impact Iredell County"

David Robinson - "A Quick Tip For Utah Home Sellers"

Duke Kimhan - "Pet Deposits For Your Hawaii Rental Property"

Kevin Yoder - "What Trends Are Coming To Grand Rapids Real Estate In 2016?"

Dan Rochon - "Have You Been Doing Listing Intakes Correctly?"

Dan Rochon - "How Can You Use Leverage To Maximize Profits In Northern Virginia?"

Dan Rochon - "How Will Interest Rate Hikes Impact The Northern Virginia Marketplace?"

Don Mowery - "3 Questions Rancho Cucamonga Buyers Should Ask"

Kathy Moore - "1099's And Gross Commission Income"

DiBellos - "Amazing Opportunity For Rock Fans"

Greg Flanagan - "Why You Should List Today In Mount Pleasant"

Chad Schwedeman - "Mistakes To Avoid While Selling In Brainerd"

Bob Guest - "The Willy Wonka Effect"

Rick Bowal - "The Secret To Selling Success"
Spring Bengzten - "Win A Multiple Offer Situation"

Adrienne Lally - "Where To Turn For Your Roofing Needs In Hawaii"

Tara Limbird - "Happy Valentine's Day From The Limbird Team"

Charleston Homes - "Don't Miss Out On The Edgebrook"

John Simmonds - "Four Things To Never Say When Buying In Jupiter"

Janet Gresh - "What's The Secret To A Great First Impression When Selling In Northern Virginia?"

Epps Elson - "What Do Rising Interest Rates Mean For Your Monthly Payments?"

Spencer Hasch - "Is Your San Antonio Home Ready For The Spring Selling Season?"

Todd Hudak - "What Does A Great Consultant Look Like?"

Andy Green - "When Is The Best Time To Sell In Portland?"

Rich Johnson - "Updates To The RPA In December 2015"


GATHERED TESTIMONIAL: How Our Great Communication Helped Mrs. Berrios Find Her Home

We'd like to congratulate Vyral Client Adrienne Lally in Honolulu, HI on a great customer success story we gathered for her to add to her website! Listen to this 1 minute interview we conducted over the phone with her client.



"It was great. They were on top of everything. Our realtor Keli'i helped us with any questions we had and did everything we asked for. Keli'i even helped us with our home mortgage process!"- Mrs. Berrios, Home Buyer


We're Excited to Launch New Client William Bustos


Vyral Client
 William Bustos
The William Bustos Group is an industry leader in the Utah real estate market. Every member of the team prides themselves in providing exemplary customer service to their clients. The William Bustos Group incorporates the most current systems in technology to offer their clients competitive advantages in communication, marketing & delivery of service.

Vyral Coach
Mikaela Janecek
The team is comprised of professionals with extensive real estate experience from residential sales specialists to real estate investment strategists, who strive to carefully attend to the myriad of details involved in completing the real estate transaction. The highest standards of ethics, integrity and professionalism are maintained with every transaction.

Above all, William Bustos and his team understand that exceeding expectations is key to their client’s satisfaction and to the team’s success.

 



     


     


     

February 12, 2016

Vyral Marketing Client Message

RE: Complementary team training for your office

Frank Klesitz, CEO
Vyral Marketing

Clients,

I want to make sure you receive exceptional communication from us.

• Your Success Coach calls you on the phone weekly  - guaranteed
• We never leave a scheduled call without scheduling your next call
• I write you every week with a helpful Friday message
• We mail you a 16-page monthly print newsletter
• John our COO, speaks with 8 clients a day for your feedback
• We get back to every email within 1 business day
• We plan to meet you at as many conferences as possible this year

You can also reach out anytime to visit with me. So, last week a client replied to my message and asked “How can I get better results on the Vyral Marketing Plan?”

After scheduling a call, I shared with her the best way - provided you’re already following the core program - is to get your entire company involved in the database building plan with you.

She’s fortunate to work with a great team of administrative sales talent.

I offered to join in, via video conference, to her next team meeting using Skype or Google Hangout. We can also use a private webinar on GoToMeeting if you don’t have a conference room.

Here’s what I would cover as a guest at your next team meeting:

1. Read The Database Reset 

First, before the meeting, everyone in the office will read a copy of The Database Reset. This is the core marketing plan we implement for you. Everyone will learn how to build a database, communicate with it, and then follow up with people watching your videos for business. It’s only a 20-page quick read.

2. One Contact Management Program 

Second, after introducing myself, I would ask everyone how many people they speak with a week. I also want to know what contact management system everyone loves. Ideally, your entire company runs on one centralized contact management program. I would pull the software up on screen and show everyone exactly how to add a new contact to the database. If your office speaks with 100 people a week, I would say conservatively 30% of the people they meet will provide their email address. That’s 30 emails a week your team will add to your company database. This is your target weekly email Key Performance Indicator to display on an accountability whiteboard in your office. Your admin person will also set a monthly date for your entire database to be sent into us for updates.

3. Asking for Email Addresses 

Third, I would share how to properly ask for an email address. You team will be talking to new clients, past clients, current clients, leads and more. Everyone, even your administrative team, should say “By the way, we send out two helpful videos a month and I’d like you to receive them, what your best email address? The emails will come from __________.” at the end of every conversation. The emails will come from you or your company. We want every contact in your database to know this when they hand over their email address. This will dramatically improve your open rates since you’re building a 100% permission based email list of behalf of your company, not the individuals on your team.

4. Write Down Client Questions 

Next, I would remind your team to write down any great questions asked by their clients or prospective clients. Client questions are the best topics for your videos. I’ll share an example video on the screen so everyone knows what an educational Vyral Q&A video looks like. Ideally, your people will bring you a list of client questions to every team meeting that you can easily answer in your upcoming videos.

5. How to Follow up with Leads 

Finally, I’ll pull up an example email open/click report of all the people who watch your videos. I will then share the importance of adding phone numbers to everyone new contact record, so when the open/click email report comes back, you have phone numbers conveniently in the report. We’ll role play the follow up call script and review the language for personal emails if you don’t have a phone number.

That’s it! The whole meeting should take about 30 minutes. If you have the right culture with the full emotional and intellectual investment of your people into your mission and vision, this quick meeting will be a game changer since you’ll empower your people to help you get more results.

I’m happy to do this for you at no charge as time allows. I think this is great value add to help you scale up your results through your team. The entire meeting with be recorded for new hires to watch, too.

If you’re interested, let me know.

Have a wonderful weekend.

Frank Klesitz, CEO
Vyral Marketing

P.S. If you happen to be in New Orleans this weekend for Keller Williams Family Reunion, Lindsay Hawkins (Success Coach), Scott Sillari (VP New Business), Danielle Mount (CMO), and Chris Dryden (Success Coach) are there right now until Monday to meet with you one-on-one. Contact scott@getvyral.com to arrange a time to meet up.

February 11, 2016

VIDEO OF THE WEEK: Twelve Questions To Ask Your Agent


We’d like to congratulate Vyral Client Sue Langston-Ames in Wichita, KS with the best video of the week, scoring 21 out of 22 points (95.4%) on the perfect video checklist. “Twelve Questions To Ask Your Agent"


Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

February 10, 2016

SUCCESS STORY: How Realtor® Rene Ahmad Got 25X ROI Through Educational Videos




"I was burning out energy wise and I liked that Vyral was a) going to get in touch with my database in a professional way regularly and b) it was something to build. The first year, I did well and made money with Vyral...I had a lot of ego-based videos. When I went into the second year and became more educational, it was a different type of video and it was more interesting. As a result, the database themselves started responding better. At this point, the return is huge. I want to say we're talking like a 25X ROI."

– Vyral Client Rene Ahmed

See Rene's Live Video Blog 

[Full transcription below]

John: I'm here with Rene Ahmad. How long have you been a client Rene?

Rene: For almost a year and a half.

John: This is kind of a spur-of-the-moment type thing where your coach said you were ready to do a success story right now. What happened?

Rene: Well, what ended up happening is Mikaela was calling me and we were getting a video ready to go, and it dawned on me that my last two listings taken were from Vyral. They were people who, when I sat down at the listing table with, were ready to sign. I said "How do you know me?" The wife said, "Oh, I get all your videos. I watch all your videos." And I have never met her. I spoke with the husband once, got an email address, and took it from there.

John: Awesome. How has Vyral become a big part of your business?

Rene:Those type of calls are becoming more repeatable, and more duplicable. Every month I'm getting 2 or 3 of those types of calls, and often it's because of my emails. That's how people have found out about me.

John: In regards to your ROI with Vyral, how do you measure that? Are you able to?

Rene: At this point, the return in huge. I want to say we're talking like a 25X ROI.

John: That is awesome. Think back about a year and a half, why did you hire us to begin with?

Rene: I hired you because I wasn't getting in touch with my SOI like I should have. I was burning out energy-wise, and I liked that Vyral was a) going to get in touch with my database in a professional way regularly, and b) it was something to build. When you're in the prospecting game, we don't get to build much. Now with Vyral, I'm getting the callback from somebody who I spoke with last year.

John: It's working exactly the way it's supposed to. That's great. Was there ever any time where you said "Hey, I get what Vyral's doing. I'm just going to do this myself and not pay these guys?"

Rene:Yeah. I took about a month or two off from Vyral, and during that time I didn't get those calls. I found that I didn't do it, I didn't shoot videos myself. When nobody is holding you accountable to do it, you don't do it and your database misses out. I thought the price was too high, but the return is huge.

John: Were there any fears before signing up with Vyral?

Rene: The fear of money. I tend to do good on video, so I don't have a problem with that so I thought that would be easy enough for me to do. I think once I saw the first couple videos come out professional and polished, the value added was pretty apparent.

John: What would you say you enjoy the most about working with us?

Rene:At this stage of the game, it's the fact that you guys grow and maintain my database, and hold me accountable to that. I see my business growing with you guys, and my database is getting bigger. I'm constantly improving the videos so they are getting better content and information in both video and text form.

John: A lot of prospective clients of Vyral are going to be listening to this. What would you tell them if you're on the fence about hiring us?

Rene: Ask yourself how often you are getting in touch with your database now, and what type of content are they seeing from you? If you're not getting in touch regularly with unique, interesting, engaging content, Vyral might be the way to go if you want to keep that database engaging, growing, and referring you.

John: You've obviously had success with the program. What tips would you give to other clients to be successful working with Vyral?

] Rene:For me, what has helped is watching the weekly newsletter from Frank on educational content. The first year, I did well and made money with Vyral, but could have done a lot more. I had a lot of very ego-based videos. When I went into the second year and became more educational, it was different type of video, and it was more interesting. As a result, the database themselves starting responding better. It's tempting to get goofy and ego-based, but it's important to stay educational.

[End of Transcript]

February 9, 2016

Employee Spotlight: Ryan Konsel



John: Hey everybody, John here with another Vyral Employee Spotlight. Today we are talking to Ryan, a calling assistant on the business development side of things. Ryan, take people through what your day-to-day job duties are.

Ryan: What I do is outbound calling, reaching out to people that have expressed interest in Vyral Marketing. What I try to do is educate them about our processes and the services we provide, and send them examples of our work. Finally, I get them on a call with our senior partner, Andrew Alix.

John: Why did you first join Vyral?

Ryan: I joined Vyral because my roommate, Quinn, one of the writers here, had expressed that there was a job opening. I started as a product manager at first, and really liked that side of it. It was exciting. A few months down the road, this position was opened up and I feel like my skill set was realized a little more thoroughly. I tried it out, everything worked really well, and things are going pretty smoothly so far.

John: Describe your first impression with Vyral. What were you thinking when you came in?

Ryan: I was taken back at first, in a good way. Everything was relaxed and everyone seemed to be enjoying themselves. I had known at least three or four people here already, and they describe how relaxed it was, but you really have to see it for yourself. Everyone gets along well, everyone has a good attitude, and you can see that in the environment. I was really impressed. I enjoyed the laid-back environment.

John: Why are you still here at Vyral?

Ryan: I'm still here because I feel I'm still working on my skill set. On the project manager side, I was working on the more technical side, and learning about all the different tools we use. Now I'm even more interested in the job on the sales side, and working on a completely new skill set. Really, I'm just trying to expand upon those skills and become a more complete employee.

John: Where do you think you're headed with your career?

Ryan: I feel like the next step would be working closely with the sales team, as either more of a manger, shepherding a new person in my role, and working within the partner program and taking on some clients there.

John: You've talked a lot about developing your skill set. What major breakthroughs in your mindset have you had since you've worked here?

Ryan: The biggest thing is my confidence. I am talking to people every single day, and confident about the product. I saw how it was built and got a good understanding for that. Speaking to new people every day and trying to explain all the services we provide with confidence and a good amount of gusto. My communication skills have improved as well.

John: Where were you working before Vyral?

Ryan: I was delivering pizzas.

John: What makes Vyral different than other places you or your friends have worked?

Ryan: I feel like in the long run, we have these good plans in place but we are constantly expanding upon the product and we're not afraid of trying new avenues. One thing that is great about Vyral Marketing is that we are willing to invest in ideas, start experimenting and branch out. Even if it may not work down the road, we are willing to do this. Not only do we have trust in our employees, but we will back it up by putting the financials behind it. It's really great for the employees.

John: What can we be doing better as a company?

Ryan: Obviously, pay could be a little more improved upon. Especially as we keep growing, we want to keep most of the talent here and pay is one of the bigger things. That can be figured out by finding new revenue, but that's the only thing that sticks out to me. I can say with a great amount of confidence that people I work with I consider friends outside of work. It's a family atmosphere.

John: Talk a little more about the people here. It's a little different environment here, what do you think makes the people different and the family-type atmosphere?

Ryan : The willingness to put out a good product. We want to put something out there that we are all proud of. We can come together when we want to put our name on something and push that out there. We all give our 100%, A-effort to make the product as good as possible. We all bring our A-effort into every single day.

John: Let's talk about some of your most memorable moments while working here.

Ryan: Company parties, obviously, our video editor JR, I love when he brings his bagpipes in. I think when I realized I got this new position in the sales side it was a memorable moment because it showed that my bosses had confidence in me to do the opposite job. That was definitely a great moment.

John: Can you think of a time when you've "WOW'd" someone?

Ryan: I think when we talk about the results of our program and some of the best products. I show the beginning and end product, and that definitely wows them with the amount of effort and professionalism that goes into it.

John: People who are thinking about working at Vyral are going to be watching this, what would you tell them?

Ryan: I would say come in with an open mind and an attitude that you wanna get work done. Come in knowing that there are opportunities to find new positions like I did. You may not come in with the role you want, but if you show you can get the job done, there are opportunities for you to not only climb the ladder but create a position that takes your talents to the next level.

John: Who should not be working at Vyral?

Ryan: It's a hard question to answer, because even pizza delivery drivers should be given a chance every once in a while. I would say the only people who shouldn't apply are those that have a narrow mind, and aren't willing to come in and work hard. The more selfishly inclined individuals should probably steer clear of this, because it's very much a team environment and you're going to have to interact with a lot of people throughout the day to get the job done.