Educate Your Contacts. Make Sales.

We help you market your passion and expertise with web video to grow your business.

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July 22, 2014

Weekly Top 5 Topics for the Week of July 22nd


We’d like to congratulate Vyral Client Hal Sweasey in San Luis Obispo, CA on having the best performing topic this week, achieving a 23% open rate and a 6% click rate. “How Can You Find Out How Much Your Home is Worth?”
 

Here are the other 4 top performing email topics this week:

Monique Walker (Phoenix, AZ) - "How can you rebound from a short sale or foreclosure?"

 Martin Millner (Bucks County, PA) - "What You May Not Know About Home Inspections"
Michael Perna (Detroit, MI) - "Why Most Homes Are Selling in 3 Days or Less"
BevVan Phillips (Omaha, NE) - "How You Can Ease Your Transition Home from Rehab"

Success Call Examples: For the Week of July 22nd



Vyral Client Adam Briley
Listen to this call excerpt from Vyral Success Coach Chris Dryden as he coaches Client Adam Briley on how to record a video for maximum audience engagement.

Edited Transcript:

Chris: With this, make sure you don't stop filming. If you stumble keep going - we can edit out anything. Make sure you pause for a second before you start. 


Adam: Do I want to sit to the right or the left?

Chris: As long as you're only filling up a third of the screen, whatever side works best for you. Make sure the windows in the background are closed so you're not washed out.

Adam: So then I just have to introduce myself: Hey guys, it's Adam Briley. Welcome back to my blog or--what do I say there, I can't remember?

Chris: Exactly what you said there: Hey guys, it's Adam Briley. Thanks again for checking out my video blog. Before we get started I just wanted to draw your attention to two links on my blog: the free value report link - where, if you're looking to sell your home, you can get the most accurate information on the value of your home; also, if you're looking to buy a home you can click on the free home search link where you get full access to the MLS database, just like I have. 

Adam: Ok, this is stuff I'm not as good at. But we'll throw it out there and see how it turns out, right?

Chris: Definitely, if it starts going a weird way or isn't right, I'll stop you and we'll tweak it a little bit. It should be pretty straight forward though.

Adam: Perfect.

July 21, 2014

VIDEO OF THE WEEK: Check Out Our All-New Redesigned Website



We’d like to congratulate Vyral Client Jason Penrose in Scottsdale, AZ with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Check Out Our All-New Redesigned Website." 

See the live video here

Next time, we'll need to adjust your audio levels so that the volume throughout the video matches the strong audio heard during the intro. Also, right after you state the point of the video, we’d like you to state a call to action directing people to check out the website updates that you plan on covering. Overall, this was a great video that showed your passion for what you do and your appreciation for your clients' feedback, and we're proud to feature it!

Ideal Videography (10 points)

(no) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides

Welcome New Client Joy Daniels




Vyral Client Joy Daniels
Janice Santoni is the Marketing Coordinator for the Joy Daniels Real Estate Group.

Scott: How did you hear about Vyral Marketing?

Janice: Through Sean Lynam, a marketing consultant and acquaintance of Frank's.

Scott: What did he tell you about us, why did you call us?

Janice: I had a platform I was paying $1,500 a month for and I didn't have any leads coming in. Touching our database is our number one asset, we know that we are not systematic in doing that, we don't do a great job at it. We have a listing agent, Sheri, who said she had heard you guys have a good reputation. When I called to talk to you I didn't feel like I was being sold to, which was nice.

Scott: Where are you currently at in your business?

Janice: Last year we did $87 million, we've been growing every year. We would like to do around $109 million this year. We're made up of 10 buyers agents and 7 listers. We're heavy on the listing end, that's what we focus on.

Scott: What's your database like? How many contacts do you have?

Janice: There are thousands that are broken down by family, friends, and past clients organized by year. We also have the big time database, which includes online leads generated through websites, such as BoomTown - these leads aren't as high quality. One database is more based on relationships built over the last 18 years, the other is more prospective. 

Scott: How are you currently marketing to your database?

Janice: Everyone that logs on to the website is added to the database. Those people are getting a monthly newsletter. Also, a home-value email, a Christmas email - nothing systematic. It's sporadic. It's hard to get the content and be consistent with it. 

Scott: Why not do this yourself?

Janice: We are not the experts, you are. It's getting the content that is difficult, we need help with that. It's just too complicated - we don't have the expertise, resources, or the time.

Scott: What do you expect to get out of this?

Janice: I know things don't happen overnight but I think this is the best way to really see a difference in the amount of referral calls we receive in a year.

Scott: What is the best way to communicate with you moving forward?

Janice: If we need to discuss things, I definitely prefer a phone call.

Welcome New Client Mike McKee



Vyral Client Mike McKee
Scott: How did you hear about Vyral Marketing?

Mike: Jeremy Bowers and David Krieger. They both suggested this was the best way to grow our COI and get the low hanging fruit.

Scott: What motivated you to contact us?

Mike: They talked about the best way to grow the business and the new trends for gathering SEO traffic, blogging, and getting your name out there, doing the things we need to do to get to the next level.

Scott: Give me a summary of where you're at currently in your business and what your goals are for the rest of this year.


Mike: Well, our business is kind of unique in that my wife is a 3rd generation Realtor, who has been in the business for about 25 years. I'll have been in the business for 3 years next month. We've decided to form a team, I've been in sales management before. We want to continue to grow the team and build our name through the team, to all work together to have a bigger footprint and serve more people. We want a wider trust in the community.

Scott: Right now how many people are in your database? How many do you know?

Mike: Our database is probably around 1,500-1,600 people. We've had about 900 successful settlements in our career but not all of them are in our database. I would have to say about 500 people.

Scott: What are you doing with the database now?

Mike: We have an email sent out twice a month. The idea is to make people a better homeowner. Anything to better inform them about there home rather than statistics from real estate.

Scott: Is it working well? Do you get feedback from it?


Mike: The idea is to stay top of mind. I think that it might be a little much, but we get people who've seen it, we get an open-rate on it. I think it's been starting to get traction.

Scott: What are your main reasons for hiring us?

Mike: I like what your projection is for return on investment and what we can anticipate as far as growing our footprint and making us more recognizable. I think that you guys are going to help us reach more people and touch more people with our message.

Scott: Why not try to do this process yourself?


Mike: Because you trust pros who are good at what they do, and you can't be a social media business AND a real estate business. If you want something done you hire people who have a track record, have proven themselves, and come highly recommended.

Scott: What results do you want, expect to get over the next 12 months and in the future?


Mike: We have a goal, each year, of looking at a percentage of where our business came from. As time goes on, if you've done a good job for people, you want them to continue to use you and trust you with their friends, family, and people they care about. I think the combination of doing that along with what you guys are producing makes sense in every aspect.

Welcome New Client Josh Vernon



Vyral Client Josh Vernon
Scott: How did you hear about us?

Josh: Genny Williams was the first one, she's our business coach. She thought it would be a great fit with the number of leads we had. Also, I spoke with Adrienne Lally in Hawaii, a client of yours. We've heard nothing but great things about you guys.

Scott: Summarize where you're at currently with your business and what your goals are through the rest of the year.

Josh: Last year we closed 55 transactions, for about $8 million in closed sales. This year we're already at 58. We're shooting for about 120 by the end of the year, if we can make that happen we would like to hit about $20 million.

Scott: How many people do you have in your database?

Josh: Probably 3,000-4,000 people. About 1,000-1,200 solid database people we know.  

Scott: Are you doing anything with your database currently?

Josh: We are not.

Scott: What is the main reason you're hiring us?

Josh: To increase our production. The number one thing we want is to turn some of these Zillow and Trulia leads we never talk to on the phone into customers.

Scott: Why not do this yourself? 

Josh: We just won't do it. It's the accountability and how easy you guys make it. 

Scott: What results do you expect to get in the next year with the program?

Josh: I would like to get a 10% return on this investment. 

Scott: What is the best way to be communicated with you?

Josh: Definitely text. Emails and phone calls work too but I'm more likely to answer a text.

Welcome New Client Marc Bustamante

Vyral Client Marc Bustamante
How did you hear about us? What motivated you to call us?

Marc saw us at a National Real Estate Training Event and was very intrigued by the concept of database marketing with video. Marc knows Monica Diaz and saw what she was able to do with her branding and videos. He knows that video marketing works he was just waiting  to build his business. Marc wants to take his business to the next level and brand himself online. He knows how important becoming visible and staying top of mind is and he needs help to do that in order to increase his business.

Summarize where you're at with your business....

Marc has been in real estate for 3 years and has conquered the fundamentals by learning sales techniques at a national real estate training event. He knows how important prospecting and lead follow up are and he has been building his business from the ground up by working with buyers. He has closed 12 deals this year so far with a goal of 24 at a median price point of $500,000. Marc knows to take the next step and elevate his business he needs to start nurturing his database and work with Sellers to generate more listing deals.

What are your business goals?


Marc's #1 goal is to build a team and build a true business so that he is not wearing all the hats. He wants to continue to double his business and leverage himself.

How many people are in your database? How many of those people do you truly know? What are you doing to market to your database now?

Marc has a database of about 150-200 contacts and is continuing to grow it by prospecting and talking to people everyday. Of those 200 about 50 are true METS that he could generate a referral or repeat business from. He has not been doing anything with his database or his branding up to this point, and that is why he wants to take the next step.

Why did you hire us?

Marc is hiring Vyral Marketing for our database marketing plan and our expert video marketing to generate more repeat and referral business from the relationships he has already built. He wants us to help him brand himself properly online.

July 20, 2014

Webinar Jam Review for Google Hangouts OnAir

Every Friday we get our team together for a weekly training. We've been hosting these with Google Hangouts OnAir with plenty of success, but it's been difficult to build an email list, track who watched, etc. So we signed up for WebinarJam which is a front-end marketing "machine" for Google Hangouts. We've heard good things about it from our partners.

The topic of our weekly training for August 1st is "How to Promote a LIVE OnAir Google Hangout" so we thought it would be interesting to run this registration promotion through WebinarJam. Here's the registration link if you're interested in attending. This way you can see how WebinarJam works from the user experience. 

Our only concern going forward is the forced embedded viral "WebinarJam" promotion once you sign up - it's too heavy, taking away from your brand experience. For example, you have to send out a WebinarJam hosted URL, when someone shares your event on Facebook it's a WebinarJam link and share image, etc. We have a support ticket in with the creators to see how we can remove this promotion for you. 

So, we'll give our friends at WebinarJam a shot and see how it enhances the experience for the audience and the presenters. If we like it, we'll offer it for our partners and clients to help them grow their database, better educate their contacts, and grow their business with LIVE online events.


RSVP For Weekly Marketing Training
Friday, August 1st @ 7:00am PST
(powered by WebinarJam)


WebinarJam Review Registration Page




July 18, 2014

Vyral Marketing Client Message

Frank Klesitz
Clients,

We just updated your open and click reports....

You get a list of the people who watched your videos for lead follow up a few days after each email broadcast.

Here are 3 example “Open and Click” reports.


And this stuff works….

“My new ISA started yesterday,” says Vyral Client Lisa Treu a few weeks back. “I started her calling my month old open and click reports and she has found 8 solid leads out of 80 calls.”

“Gentlemen,” says Vyral Client Jeff Cohn. “We finally decided to take your advice and call everyone that has clicked on our video. My VA generated 12 new leads to us today in less than 8 hours. It works.”


If you have a success story about calling those watching your videos, email me and I'll send you a gift.

You’ll receive these reports BOTH as a spreadsheet and a PDF formatted as a calling/accountability sheet to print.

We added 4 more columns:

Attempt #1 
Attempt #2 
Attempt #3 
Lead <Y/N>

This way it's easy for you or a calling assistant to work the list manually, attempting to reach each lead up to 3 times to make contact so you can ask for an appointment or a referral.

Let your Success Coach know who in your office is assigned to make these calls, or if you’re making them yourself.

We’ll hold whoever is responsible accountable to send in a picture of this calling sheet to make sure these important lead follow up calls get made.

Ask for the "Accountability Program."

I'll have the new recommended and updated phone script to you next week in my message.

This morning in team training we covered how we're improving your video editing.


Watch the replay

Next week we're covering how to write better emails to improve lead conversion. 

You can RSVP to join us here.

Have a great weekend!

Frank Klesitz

MARKETING TRAINING REPLAY: Advanced Video Editing Techniques Part I



In this week's Vyral Marketing Team Training, we're going to cover advanced video editing techniques. You'll learn...

(2:00) A rundown of basic editing techniques used at Vyral
(9:30) Improving sound gain for leveled audio
(11:00) Adding a filter for "cosmetic" effects
(14:25) Color and lighting correction
(17:25) Text animations and pan & zoom effects
(24:35) Pros and cons of several different audio sources
(34:16) Lighting for green screen and chroma key effects
(37:42) Adding B-roll to highlight calls-to-action
(50:10) Kinetic typography and advanced text animation
(54:00) A review of the Vyral Marketing perfect video checklist

July 17, 2014

GATHERED TESTIMONIAL OF THE WEEK: How we went out of our way to help Farida with her real estate needs

We'd like to congratulate Vyral Client Steve Hawkins on a great customer success story we gathered for him to add to his website. Listen to the 60 second interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

Press Play to Listen:

 
"Steve was a genuine gentleman. He worked very hard for us and we got what we were looking for. When we wanted to see a property, he would pick us up to drive us to the showing and let us make our own decision when we got there. He wouldn't lead us into anything we didn't want and was always willing to go out of his way. " - Happy Client



July 15, 2014

EMAIL OF THE WEEK: FREE RiverDogs Tickets - A Big Thanks to all Our Awesome Clients

View the email


We’d like to congratulate Vyral Client Jeff Cook in Charleston, SC on having the best performing topic this week, achieving a 30% open rate and a 14% click rate. “FREE RiverDogs Tickets - A Big Thanks to all Our Awesome Clients.” Giveaways are a great way to keep readers engaged while showing your appreciation for your clients.

Welcome New Client AJ Mida

Vyral Client AJ Mida
How did you hear about us?

AJ has known Frank for a year and half and started in Real Estate about 2 years ago. They met at a national real estate conference and Frank and AJ knew that it was a matter of time before they worked together. AJ needed to build his database and his sales foundation first.

What motivated you to call us?

AJ felt that with the 1,000 contacts him and his wife have built that they were ready to add this fundamental piece to their business.

Summarize where you're at with your business...


They are in their second full year of doing Real Estate and have closed 13 sides and have 12 more pending. They are aiming to close 40 sides this year. Right now it's just AJ and his wife running their team.

What are your business goals?

AJ wants to continue to double his business year-in and year-out and get his GCI up to 200K and build a team along the way.

How many people are in your database? How many of those people do you truly know?


AJ has built a strong database of 1,000 contacts with strong prospecting skills. About 50-100 are true Mets or past clients.

What are you doing to market to your database now? What's working well? What's not working well?

AJ is not sending anything out to his database because he does not want to alienate it with bad  emails. He has seen what  other agents have done and chose to hold off until he could deliver true educational value to his database.

Why did you hire us?


AJ hired us because he knows how important the 33 touch to your database is and he needs a company like Vyral to help put this marketing plan in place so he can add value to the lives of his contacts and not spam them with bad emails.

Why not do this yourself?

He knows that Vyral can create  quality video touches that would take him too long to put together and like most agents it is not the best use of his time. He needs professionals handling this for him so he can leverage his time.

What results do you expect?

He is expecting a 10x ROI over the first year which would really help him grow his business and achieve his goals for next year.

Welcome New Client Tara Limbird

Vyral Client Tara Limbird
How did you hear about us?

Tara has been seeing us everywhere and recently spoke with us at the RATE event in Dallas. She has been waiting for the right time to get our Vyral Marketing Plan implemented.

What motivated you to call us?

Tara heard about our calling program and that really piqued her interest. She has been wanting to get a plan in place to start staying in better touch with her database.

Summarize where you're at with your business....

Tara and her husband are partners in their business. They have a team of 5 agents that work with both buyers and sellers. They also have a marketing assistant, listing coordinator, and a transaction coordinator. Last year they closed 212 sales and are they are on pace to close 350 sales this year.

How many people are in your database?

They have 7,000-8,000 contacts which they have accumulated over time that they need to stay in touch with and send valuable information to. Tara has roughly 400 true mets in her database which should help get the Limbird Team great results on the Vyral Marketing Plan.

What are you doing to market to your database now?

Right now they are sending out a monthly newsletter, using some canned drip campaigns and a Thanksgiving pie give-away. They also do selective pop-by's to give gifts to certain clients. The team likes their methods, but have trouble tracking the results and they need to do more.

Why did you hire us? Why not do this yourself? What results do you expect?


Tara hired us for multiple reasons. For one, their team needs to stay in better touch with their database. Secondly, they needed to systematize their process to stay top-of-mind and generate more repeat and referral business. They decided to utilize our service as opposed to doing it themselves because Vyral has the systems in place and does specific marketing at the highest level with the best results. Since Tara only needs to spend 30 minutes a month with us on the phone she can really leverage her time. The Limbird team is expecting to get at least a 10x ROI and I expect even more results based on the type of system and team they have.

Welcome New Client Lance Woodley

Vyral Client Lance Woodley
How did you hear about us?

I met Scott at the RATE Mastermind event in Temecula last week with some other top agents and Matt Wagner. Scott and I chatted about the results they are getting for other top RATE agents and the Duncan Duo said some great things about what Vyral has done for them in the first 30 days on the program.

What motivated you to call us?

I took the call with Scott because the concept is something we are missing in our business and frankly we are not touching our database enough to get results and take our business to the next level.

Summarize where you're at with your business....

I am the Broker/Owner of my business and we are really looking to grow over the next 5 years. I have 4 agents that do both listings and work with buyers. I am in the process of hiring another agent as well. I also have two amazing admin staff members and everyone on my team  is full time. Last year we did 100 transactions and we are really looking to grow.

What are your business goals?

 
Our goals as a company are to hit 150 transactions this year and 200 next year. I will bring on 1-2 more agents and really focus on systematizing our phone call fall up. Whether that means implementing round robin calling for our agents or hiring an ISA. Our long term goals are to have 3 offices systematized and having 10% of the market share and closing 1,000 transactions per year and I am aiming to achieve this within 5 years.

How many people are in your database?

We have roughly 2,000 people that we could be touching but we never had a strategy to implement the right touch.

What are you doing to market to your database now?
 

Right now we send out a monthly newsletter to our database and we send a day timer/Pen with our Company information on it around Christmas time to 300 of our past clients. We also send out small gifts for clients that send us referrals. This clearly is not enough and we are really looking to adding custom educational value to our database.

Why did you hire us?


I hired Vyral Marketing to grow my business. I needed to engage in social media and with video. They are experts at allowing me to put in minimal time and get custom video emails out to my database to stay top of mind so that I can really nurture my database and help more people buy or sell.

Why not do this yourself?

I do not have the time or the systems in place to pull this off at the level Vyral will be able to do it for us.

What results do you expect?

I expect to get at a minimum 10x ROI on my investment which would be on the low side based on the lack of attention my database has been getting.

What's your personality type? How do you like to be communicated with?

I like to communicate with people in a real way and I prefer text or a phone call. It is a much more personal touch than an email.

July 14, 2014

VIDEO OF THE WEEK: How the Heck Does a Southern Girl Stay Cool Around Here?



We’d like to congratulate Vyral Client Amanda Howard in Huntsville, AL with the best video of the week, scoring 21 out of 22 points (95.5%%) on the perfect video checklist. “How the Heck Does a Southern Girl Stay Cool Around Here?”

See the live video here

This educational video does a great job of providing relevant and topical information to the audience. Next time, state the topic right after introducing yourself, so the viewers know exactly what the point of the video is from the beginning. When doing this, it can also be helpful to add the benefit of sticking around and watching, because people may be asking "What's in it for me?" Finally, you give a great call-to-action towards the end of the video, and stating that closer to the beginning will help you reach an even wider audience. Overall, the entire presentation was really impressive, and we're proud to feature your video!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(no) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(yes) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides