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July 31, 2015

Vyral Marketing Client Message

Frank Klesitz,
CEO Vyral Marketing

Thank you to all who applied to be in the co-marketing 3-month test group. We had 22 final applicants. We finalized the group today and we start next Monday.

I’ll write you next week with an update on all the other things we’ve been working on (Vyral Advertising, GoPro Videos, Snail Mail, etc).

As promised in my last message to you, I want to update you on our new YouTube video optimization process to stay current with all of their new features.

It’s important we stay focused on creating videos to communicate with the people you’ve met in your database – not get found online.

(Make sure you’ve read my 20 page e-book The Database Reset that outlines the core Vyral Marketing plan to get more sales from your database.)

However, we can certainly optimize your videos, so they are likely to show up when prospects search for you. It’s a secondary benefit of Vyral Marketing.

Once a month I hold a client training for 30 minutes where we pick 1 specific deliverable on our core plan and improve it.

Last week I covered how to optimize a YouTube video correctly - you can watch the replay here.

Here is the updated checklist.

I am marking what is new in BOLD. You can expect these updates to be implemented in your next videos.

______ Tell us what we’ll learn in the video right away
______ Short 3-4 second animation graphic afterward
______ Lower third to introduce who the people in the video are
______ YouTube Card with call to action after the opening animation
______ YouTube Channel branding enabled in the lower right of video
______ Endcard with annotations to subscribe, next video, and main CTAs.

______ Keyword phrase at the beginning of the video title
______ Video headline is compelling and specific
______ YouTube Channel name includes keyword phrase (only if your channel is connected to a Google+ “page”, not a “profile”)
______ Branded YouTube Chanel graphics

______ Description has the keyword phrase in the first sentence
______ Tell them what they will learn right away in the description
______ Call to action link at the end of the top part of the description
______ Description includes compelling About Us content
______ Includes edited article of the video at the bottom of description

______ Set a compelling start frame
______ Video is categorized
______ Keywords added to the video in “Basic Info” under “Info and Settings”
______ Video is added to a keyword optimized playlist
______ Video language is set to “English”
______ Update the recording date
______ Update the video location

______ Update country of the YouTube Channel
______ Disable advertisements on YouTube Channel
______ Add keywords to describe the YouTube Channel
______ Link the YouTube Channel to a main website
______ Complete the “About” tab on the YouTube Channel
______ Playlists on the Channel to organize the videos

We complete this checklist every time you create a video. I go through it step by step in the training video, if you’re interested.

So, that’s all for this week.

Scott Sillari and I are off to Las Vegas next week for Tony Robbins Business Mastery.

I’m excited to learn all I can to build this company into an even more helpful marketing firm for you.

Thank you for being a Vyral Marketing client.

Have a great weekend,

Frank Klesitz

GATHERED TESTIMONIAL OF THE WEEK: How we helped Daryl And Julie DeArman by our effective assistance and marketing

We'd like to congratulate Vyral Client Paul Vyhnalek on a great customer success story we gathered for him to add to his website. Listen to this 1 minute interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

"After living in our home for 27 years, we decided it was time to find a larger home. We chose Paul Vyhnalek’s team to help us sell our home and find a new one. Paul and his team were quite efficient throughout the purchasing process! Their strategies and assistance were effective in marketing our home. We received multiple offers and accepted one within 24 hours. Our new home turned out to be everything we wanted and more. We would definitely recommend the Paul Vyhnalek Real Estate Expert Team to our friends and family!"

Take a look at some of the other testimonials we published for our clients this week:

John Moran: "How we helped Matt with his real estate transaction by going above and beyond"

Jason Daniels: "How we helped Jim with his real estate transactions by making our customers feel at ease"

Jason Daniels: "How we helped Bill with his real estate transactions by working hard for our customers"

Greg Kime: "How we helped Joe get his house ready to sell with by being an attentive and helpful team"

How Realtor Andrew Lamb Generates Warm Inbound Leads with Video Marketing

"It's totally an inbound lead from a Vyral video on Facebook. I just got off the phone yesterday with someone who's seen every single one of my videos on YouTube, and they were so honored and surprised to be able to talk to me on the phone. They thought that I was a local celebrity, and I would have people answering the phones for me. They are first-time home buyers. They had no idea where to start out, and thanks to the videos, they were dead-set on working with me."

–Vyral Client Andrew Lamb

[Full transcription below]

John: What results have you seen on the Vyral Marketing program so far? 

Andrew: I had some Facebook friends who I kind of knew from high school, but we never really talked. Within just a couple months of the videos going up, they contacted me. The place they were renting was going to be sold, and they wanted to buy it. They had seen the videos, and they wanted to work with me because they trusted me. So, it's totally an inbound lead from a Vyral video on Facebook. I just got off the phone yesterday with someone who's seen every single one of my videos on YouTube, and they were so honored and surprised to be able to talk to me on the phone. They thought that I was a local celebrity, and I would have people answering the phones for me. They are first-time home buyers. They had no idea where to start out, and thanks to the videos, they were dead-set on working with me.

John: What are you seeing in regards to ROI? 

Andrew: I don't specifically track Vyral, because it's hard to actually place where people first saw you. I know the videos play a huge part, because after we started sending them out, I'll go to a listing appointment and people don't ask the questions that they used to. People used to ask me how long I've been doing this, but I never get those questions anymore. I go in and there's authority and confidence. They know that I know what I'm doing, and they want to work with me. The same thing happened just last week. I went out and listed a home, and I just signed the paper and started walking through the house. The videos really give me authority and credibility. I don't have to prove myself; I have the appointment now.

John: Why did you hire Vyral Marketing to begin with?

Andrew: Mostly because I did nothing previously to reach out to my sphere of influence. My past clients didn't get anything. The people closest to me knew I was in real estate, but I never talked about it in-depth. I needed a way to reach out to them without annoying them, and still have it be real estate specific. That way, I could be a resource for them if they had any questions. That's why I started with Vyral, and I think it's working out pretty well.

John: Was there any thought to trying to do video and email marketing yourself? 

Andrew: I've tried other companies, and some people liked it, but some people thought it was spam. I didn't really like it that much. It's so much easier with Vyral. We just spend 30 minutes doing some videos, and then you guys handle everything else.

John: Were there any fears before signing up with us? 

Andrew: Not really. I did my research. I talked with a bunch of people who work with Vyral. The ones who were doing the two videos a month had seen some great results. The people who didn't do the two videos a month were the ones who weren't getting results. I decided that as long as I actually do the videos - and I have been doing them - that it would be fine.

John: What would you say you like most about working with Vyral? 

Andrew: I like the fact that I don't have to come up with topics all the time. I just schedule the time with Leah, we shoot the videos, and then we're done. I really want to make sure my clients see the best side of me on video.

John: What would you say to someone that might be on the fence about hiring us? 

Andrew: I'd say go for it. I've already gotten results from it. It's only about $500 a month, and my commission is usually around $10,000, so it worked out the first sale. I know we're going to keep building equity with my database, and we're going to continue adding to our database. I can only see it compounding in the future.

John: What tips would you offer someone to be successful working with us? 

Andrew: Definitely make sure you schedule the videos. It's super simple. You guys sent me the webcam and the mic, so all I do is plug it into my laptop and shoot the videos. The equipment is super simple, and all you have to do is be a real estate agent on camera. Just talk about the questions that people usually ask you. It's not rocket science. Everything else is done for you. You just get to watch the responses come in. But then you do have to get back to those people who watch the videos. It's totally worth it to interact with the people who are interacting with your content.

[End of transcription]





July 30, 2015

We're Excited to Launch New Client Aaron Rian

Vyral Client Aaron Rian
Aaron Rian is a Real Estate agent in the greater Portland area and serves all of Oregon and Washington. Aaron's Real Estate Team, The Rian Group, offers the most exclusive Oregon Million Dollar Listings and Southwest Washington Million Dollar Listings and are your best source for all luxury properties available in the market place today.
Vyral Coach Matt Beller

Aaron was great to work with during the launch process. He provided great feedback and was always ready for the next step. I'm excited to continue working with Aaron and help him get results!




July 28, 2015

EMAIL OF THE WEEK: What's the Advantage of a Living Trust over a Will?

We’d like to congratulate Vyral Client Annie Baker in Los Gatos, CA for having the best performing topic this week, achieving a 32.61% open rate and a 18.12% click rate. "What's the Advantage of a Living Trust over a Will?"

Take a look at all the emails that we sent out for our clients this past week:

Mike Sroka - "What's the Best Way to Buy or Sell Philadelphia Real Estate?"

Tom Tischer - "How Can You Prevent Your Oahu Home from Rapidly Depreciating?"

Andrew Lamb - "How Can You Maximize the Curb Appeal of Your Northern California Home?"

Jeff Latham - "How Can You Take Advantage of Washington Real Estate?"

Danny Batsalkin - "How You Can Discover and Start Living Your ONE Thing"

Chris Watters - "Is Using a 401K for an Austin Home Purchase a Good Idea?"

Brett Tanner - "Things to Consider Before Renting Your Home Out"

Jason Daniels - "Where Should You Send Your Children to School in Colorado Springs?"

Bob Hertzog - "Use the 5 Minute Rule to Capture Internet Leads"

Kathy Toth - "What's the Secret to Getting Your Offer Accepted in Ann Arbor?"

Justin Dols - "What Is the Worst Mistake You Can Make as a Seller?"

Eric Burch - "Is Cash Truly King in Real Estate?"

Kelly Fisher - "What Makes Vero Beach a Bike-Friendly Destination?"

Chris DeMattei - "Three Ways to Escape the Summer Heat"

Alex Caragiannides - "How Can You Borrow More than the Value of Your Southern California Home?"

Andrew Lamb - "Are You Really Ready to Begin the Buying Process in Southeast Michigan?"

Paul Mychalowych - "How Can You Use Your Sphere of Influence to Grow Your Business?"

Nick McLean - "How to Buy New Construction in Wenatchee & North Central WA the Right Way!"

Andy Griffith - "What Is Happening on the North End of Canandaigua Lake?"

John Hatch - "What 5 Tips Do We Have for Home Buyers?"

Kris Lindahl - "How Your Listing Price Can Come Back to Hurt You"

Kevin Clancy - "Why Do Some Albany Homes Sell Quicker than Others?"

Josh Vernon - "What Should You Do in a Multiple Offer Situation?"

Forth Hoyt - "Your Source for What's Going on in Sacramento"

Peterson Goff - "What's the Secret to Future Success in Real Estate?"

Greg Sisson - "What Is the Purpose of a Final Walk-through?"

Saul Zenkevicius - "Where's the Chicagoland Market Heading?"

Judi Sayhay - "How Can an Expert Advisor Help You Buy a Home?"

Joey Schlager - "What Should You Expect When Purchasing Foreclosed Properties in Richmond?"

Chris Reese - "Looking for the Best Pizza in Sacramento?"

Jason Bramblett - "What Keywords Do You Use When Home Searching in the Triad Area?"

Spencer Janke - "Are You Prepared for Your Utah Property Taxes?"

Jose Morales - "Why Can't You Trust Zillow to Find the True Value of Your Ventura County Home?"

Scott Pridemore - "Why Do We Put Customer Service Above All Else?"

Justin Udy - "What Sets Our Team Apart from Other Salt Lake City Agents?"

Peter MacIntyre - "What Should You Expect When Buying a Lansing Home?"

Robbie Breaux - "Are Home Inspections Important in Lafayette?"

Bill Crespo - "Lead Follow Up Like a Pro"

Andrew Duncan - "Why Is Now the Time to Make Your Move in Tampa?"

Scott Himelstein - "How Can You Prepare for the New TRID Rule Change?"

David Vanesste - "How to Win a Multiple Offer Situation in the Twin Cities"

Danny Burks - "What Are the Best Repairs to Make on Your Tyler Home?"

Sandy Eagon - "Walking Out My Purpose: Are You Waiting for Your Prayers to Be Answered?"

Jeff Ryder - "How Can You Maximize the Value of Your Colorado Springs Home?"

Bart Vickery - "What Do You Need to Do Each Day to Live Until 100?"

Sarah Aston - "What Is the First Step in the Connecticut Home Buying Process?"

Andy Richardson - "How to Handle a Short Sale in Wilmington"

Torey Severino - "Should You Offer a Home Warranty?"

Justin Bevins - "Southwest Riverside County Real Estate Market Update"

Andy Green - "What's Keeping You From Getting to the Gym More Often?"

Black Clover Fitness - "What Are the Best Battling Rope Exercises?"

Robert Earl - "Welcome to My New Real Estate Video Blog!"

Andy Alloway - "What Makes Nebraska Realty the #1 Choice for Employees and Customers?"

Danny Morel - "Learn How to Become a Top Producer in any Marketplace"

Ryan Anderson - "How Does Our ISA Improve Our Business?"

Sajag Patel - "How Can You Make the Most of Your Home Sale?"

Jeff Adler - "Why Is Now a Perfect Time to Sell in Northern New Jersey?"

July 27, 2015

VIDEO OF THE WEEK: How to Maintain Curb Appeal in a Drought

We’d like to congratulate Vyral Client Andrew Lamb in Vacaville, CA with the best video of the week, scoring 21 out of 22 points (95.4%) on the perfect video checklist. “How to Maintain Curb Appeal in a Drought"

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio syn;c (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

July 24, 2015

Vyral Marketing Client Message

Frank Klesitz, CEO Vyral Marketing

I remember in 2009 when we started Vyral Marketing – it was just John and myself.

I would go to conferences to build our clientele while John worked on delivering the product. I was “sales” and John was operations.

As the business grew we built a coaching team, a sales team, a marketing department, and most importantly, a key list of strategic referral partners.

The relationship with our strategic partners has been a complete game changer.

We’ve been working with our Success Coaches to help them be more efficient – to free up their time – so we can help you implement more marketing to complement the core Vyral Marketing plan of sending two videos a month out to your database.

We’ve been testing out sending sequential direct mail, a monthly print newsletter, GoPro video tours of neighborhoods, and advertising on Facebook, YouTube, and the Google Display Network for you.

Right now, I want to invite you to be a part of our test co-marketing program.

Essentially, we want to build you a list of local business owners who you should partner with, send them a FEDEX on your behalf to introduce yourself, and then schedule a time for you to meet with them for lunch or coffee.

We want to “tee you up” with about 1 meeting a week.

If you’re a real estate agent, here are the professions I suggest with whom you create strategic relationships.

These people talk to homeowners in your target market.

Home Builders – they may have buyers who need to sell their home first
Interior design – they know what the homeowner wants in a home
Credit repair – now they have better credit maybe they can afford a home
Home Organizer – not enough space may mean they need to sell
Property Management – they have renters who may want to own a home
Remodeling – may be improving the home with intention to sell
Executive Recruiting – they know when new executives are moving to town
Vacation rentals – short stays may motivate a home purchase in the future
Handyman – repeat clients may mean home problems and intent to sell
Home Warranty – too many problems with a home and may consider selling
Family Law Attorney – an unfortunate divorce may force a home sale
Wedding planner – people may need to move when they get married
Funeral / Hospice – when someone passes, a home may need to be sold
Probate attorney – the executor of the estate may need your help
Bankruptcy attorney – may not be able to pay their mortgage and need to sell
Home Healthcare – clients may need a different home to accommodate care
Woman Fertility – baby on the way and may need a bigger home
Financial Planner – working with people to save for a new home
Life / Career Coaches – new life plans may require moving to a new place
RV Dealer – their customers may want to downsize after buying a RV
Travel Agency – customers who travel frequently may want to move away

Imagine if you spoke on the phone once a month at a scheduled time with someone in each industry. That relationship will send you a lot of business.

Your offer is to interview them on the phone or invite into your webcam interviews to co-create content to be cross-promoted to your respective lists.

We do this all the time with coaching companies and vendors in the real estate space with massive success – it’s super leveraged with minimal expense.

If you’re interested, let me know.

Chris Dryden in our office wants to head up our co-marketing program. He will personally build you a list of business owners in your target market who he feels would partner well with you – ones who are spending money on marketing and want to grow their businesses.

Then, we’ll send out a FEDEX on your behalf to introduce you, and then follow up to schedule an appointment so you can meet your prospective referral partner in-person.

After that – we’ll coach and guide you on how to maximize the relationship.

Right now, there’s no charge.

We only ask you cover the FEDEX costs to get the attention of your prospective referral partners. They are about $10 each. We suggest we send out 20 to get 10 appointments.

Here an example letter we’ve sent out for a client.

We want to work with 5 test clients to start. We’ll get you 10 co-marketing partners, and then we’ll do all the admin work to promote the interviews you conduct on the phone once a month with each strategic partner. We’ll get you results, and then make you an offer on how much it would cost to continue, say, about $500 a month.

I will be guiding you through this in a monthly small coaching group.

Reply back and let me know if you’re in.

Strategic relationships are key as the cost to “buy” the attention of prospects keeps going up and up. You need to get access to your target audience through the database of others – that idea is a complete game changer.

I want to help you with this, and if you’re interested in working together on building yourself a powerful co-marketing machine, we should like to be your partner.

Next week I’ll write you with my latest tips on optimizing your YouTube to get back to the core product. I just completed the training on this yesterday for our office.

Thank you for being a client – we’re working hard to stay true to what we do well, while cautiously implementing new things to stay cutting edge.

Have a great weekend,

Frank Klesitz