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October 30, 2014

GATHERED TESTIMONIAL OF THE WEEK: How we helped John sell his home in 7 days by keeping him informed

We'd like to congratulate Vyral Client Diane Donnelly on a great customer success story we gathered for her to add to her website. Listen to this 1 minute interview we conducted over the phone with her client after the sale to help her increase social proof and gather more online reviews.

"The Donnelly Group was aces from beginning to end! We were referred to her because our previous agent wasn’t performing up to her abilities. Everything was great from beginning to end and she sold our house pretty quickly! It sold in about 7 days when the other agent had it for 3-4 months. Dianne would give her advice but we didn’t have to follow it and she always kept us informed of exactly what was going on."

See the audio testimonial here

Take a look at all the testimonials we published for our clients this week:

Scott Ashbaugh: "How we helped Alice with her real estate needs by helping her with what she needed"

Lorie Gould: "How we helped Dustin sell his home with our phenomenal service"

Diane Donnelly: "How we helped Nadine with her real estate needs by being responsive"

Josh Stern: "How we helped Alex sell his home by working around their schedule"

Josh Stern: "How we helped Bruce with his real estate needs by keeping him posted about what was going on"

Joshua Stern: "How we helped Michael with his real estate needs with our great negotiation skills"

Rene Ahmad: "How we helped Joanne sell her home quickly and get more than her asking price"

Alexis Weigand "How we helped Ashlie sell her home with our timeliness and efficiency"

David Robinson: "How we helped Wendy sell her home by keeping her in the loop"

Nelson Diaz: "How we helped Sandra buy a home by providing a lot of resources for her"

Shawn Culhane: "How we helped Corin buy a home by going above and beyond"

Robbie Breaux: "How we helped Ricky sell his home by being proactive"

Martin Millner: "How we helped Stan sell his home by constantly going above and beyond"

John Simmonds: "How we helped Lori buy a home by being responsive"

Michael Perna: "How we helped Joella sell her home making the process go smoothly"

Torey Severino: "How we helped Charles with his real estate needs with our great communication skills"

McDaniel Callahan: "How we helped Chris with his real estate needs by ensuring paperwork was completed"

McDaniel Callahan: "How we helped Todd buy his dream home by responding quickly to his needs"

Frank Del Rio: "How we helped David sell his home by going above and beyond with our research"

Grant Freer: "We helped Steve with his short sale transaction by going above and beyond to get the deal moving forward"

October 29, 2014

How Vyral Marketing Has Helped Adam Briley Nurture His Past Clients

Press play to listen to the full interview:
(Scroll down for transcript)

"Reaching our past clients is huge for us right now. The program is an extra touch and a great way to stay in contact with past clients. It's a great way to build relationships with people without having to call every single one of them. I fought it for a while but in the end it just makes sense."

John McMillan, COO
Vyral client and Omaha real estate agent Adam Briley left Vyral around 2012 when he decided he wanted to cut all expenses and go back to the basics. Now that his company is going strong, he has teamed up with Vyral once again. Since he's built up a large list of past clients, Vyral Marketing has played an integral role in helping him keep in touch with them and get referrals. His videos are well received and only take about 20 minutes to shoot. The accountability the program affords is invaluable, so he's glad to be back!




Search Engine Optimization

John: You were a client before, but decided to give us another shot. Can you describe the difference between the experience you had the first time around and the experience you're having now?

Adam: There is a night and day difference regarding how organized you guys are. Before, there wasn't a strict plan of action. This time around, you guys have done a much better job of setting expectations. I need someone like you guys to be around and keep me accountable - I would sometimes push off making videos, but you guys are now more strict about getting me to shoot them. You guys are coaching me through topics and helping me make effective videos - we have time scheduled, I know what to expect, and there are no surprises.

John: What results have you seen?

Adam: We're getting out there in front of people. We get a lot of people calling, emailing, and text us saying, "Hey, I saw your videos! They're very informational and we love it!" We just sold a house because we had kept in touch with the sellers through the emails. People will reach out to us now. 

John: Are you doing anything to measure your results and calculate your ROI?

Adam: I'm not, but I look at Vyral like radio. I could probably tell you by the end of the year, but right now I just don't know. I'm a believer in it because, like radio, it's touching people. It's one of a bunch of different touches that add up to a sale. I'm not looking at just one thing that is going to be a huge money maker for us - it's a mix of many things that get us results. Not even looking at it as something that gives immediate results, although it does in some cases, but as something that works out well with the other marketing strategies we're employing. 

John: Any other specific stories about the video blog working to generate leads?

Adam: I'm meeting with an investor tomorrow who has a $650,000 house to sell. He also buys homes, but he doesn't do small flips - he does $300,000-plus flips. He reached out to me a couple months ago and said, "I've been getting your video emails and they're great. They're informational and not too long or dorky." It's resulted in us meeting up to discuss his options further. 

John: Why did you come back? Why did you rehire us?

Adam: I always knew I needed to do something. It was either I do it myself or through some kind of system. I have someone who will get on me and keep me accountable. I can say I'm going to do it all day long, but unless I have someone pushing me, I'm going to put stuff like that on the back burner. I'm always trying to focus on current clients and prospecting for the future. For the fee you guys charge it's a no-brainer. The reason I stopped before was because I decided to cut every expense I had to just restart and go back to basics. I've built up again and I knew coming back was something that needed to be done. We don't want to focus on lead gens as much anymore because we have built up a large enough book of business. Now it's about working on the relationships we already have. 

John: Did you have any fears when signing up with us?

Adam: I didn't really have any fears. Even though it's a really small fee compared to other things people spend money on, people may not be too enthusiastic about having to do videos. It's just different. You may not be completely thrilled about doing it, but deep down you know you need to.

John: What do you like most about working with us?

Adam: The coolest thing is you guys are really good at connecting with other agents. You guys are always sharing ideas and think that's pretty cool. It's a huge part of why I love you guys. I honestly look at you as a business consultant as much as simply as a means to stay in touch with past clients. 

John: Anything you would say to someone who is on the fence about hiring us?

Adam: You might be fighting against getting on it because it's such a big change. For us, reaching our past clients is huge for us right now. The program is an extra touch and great way to stay in contact with past clients. It's a great way to build relationships with people without having to call every single one of them or sending them personalized emails. I fought it for a while but in the end it just makes sense. 

John: Do you have any tips for someone who wants to find success with the program?

Adam: Be consistent with it. Make sure you're getting your videos in and sent off to your database. Listen to your accountability coach and stay on schedule.

John: How much time do you put into the videos?

Adam: I wing it. It's my knowledge, so I don't make anything up. The videos take 20 minutes max. I don't over think it, I state information that I believe in and that's what we record. It's rare to rerecord a video. Chris is a great coach, so we usually get it done quick and it looks good.

October 28, 2014

Weekly Top 5 Topics for the Week of October 28th

See live email here

We’d like to congratulate Vyral Client Debbie Banducci in Bakersfield, CA on having the best performing topic this week, achieving a 28% open rate and a 4% click rate. “We Reward You for Earning Your Business!"

Here are the other 4 top performing email topics this week:

Jaymes Willoughby (Austin, TX) - "Come to our Halloween Extravaganza!"
Hal Sweasey (San Luis Obispo, CA) - "What Are Your Best Borrowing Options in this Tough Market?"
Rene Ahmad (Toronto, ON) - "11 Reasons to List During the Holidays (Part 1)"
Glenda Williamson (Decatur, IL) - "The Importance of a Pre-Inspection on Your Home"

October 27, 2014

VIDEO OF THE WEEK: Walk the Plank at these Great Halloween Events!

We’d like to congratulate Vyral Client Zen Ziejewski in Orange County, CA with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Walk the Plank at these Great Halloween Events!"

See live video here

Great job, Zen! The enthusiasm and creativity you brought to this video is unrivaled. The screenshot alone made the video irresistible to click on and watch. The video did run a little long, because it had multiple topics you were trying to cover (the real estate market and the local Halloween events). It would have been best to focus in on a single topic instead. Fantastic job, I look forward to seeing more videos that encompass this level of creativity. Keep up the great work!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(no) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

October 24, 2014

Vyral Marketing Client Message


I just want to say how excited I am to put more time into improving the marketing for you. 

Our sales and marketing team here is taking care of the lead-generation and sales work, so I can focus entirely on you.

Our FIRST 100% custom-written homebuyer lead conversion sequence will be done by the end of the month, as promised, and I can’t wait to share it with you.

Next week I am working with the Success Coaches to improve headlines in your emails…the BEST headlines I have found are either questions or “pain avoidance”.

For example…

Instead of “2014 Fall Real Estate Market Update”, you may get better results with “Where is the value of your home headed this fall?”

Or, instead of “3 Ways to Save Money on Your Taxes”, you may get better results with “3 Costly Mistakes You’re Making When Paying Taxes.”

So, this week we’re going to split test a few client emails. Half will have a traditional headline, and the other half will use a question or a “pain-avoidance” headline.

I’ll send the results to you – we’ll see which one did better.

Also this week I want to thank our great client Jon Carbutti in Connecticut for his kind words about the results he’s seeing following The Vyral Marketing Plan.

Listen to this interview about his success (there’s a full transcript, too).

Finally, several of you I know have been fortunate to attend some powerful conferences recently and have a list of ideas to implement. That’s great!

If you want to talk about them and they are not a part of the program (at least as of yet), call me at 402.515.5438 or ask your Success Coach to bring me into your next call. This is what I love.

Instead of finding customers for our service, I want to create services for our customers!

Have a wonderful weekend, and please don’t hesitate to reach out if we can be of value.

Thank you for being a client.

Talk to you next week.