Get More Clients From Your Database

We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work for you. Request a FREE Strategy Session.

FREE Video Marketing Plan eBook

November 27, 2015

Vyral Marketing Client Message

Re: Black Friday November 2015 Special Offer

Frank Klesitz, CEO
Vyral Marketing

Two things this week with the Thanksgiving holiday…

Black Friday Special: Buy-One Get-One Premium Hours

First, I want to offer you a Black Friday Special – Buy One Get One Premium Hours. We have a very talented team of writers, designers, web coders, and video editors here who have extra time to work on special marketing projects you’d like completed in your business.

A few examples of recent work we’ve completed:

  1. A brand new logo for a client - $500
  2. Writing an e-book from a 6 hour recorded workshop - $550
  3. Detailed video animation package - $375
  4. Designing a custom landing page - $350
  5. Editing internal training videos - $225

The menu of creative services we can help you with is limitless. If you have a marketing problem, we’d like to write you a proposal to solve it. Personally, my favorite is writing an e-book based on a recording of a recent presentation, workshop, or conversation to capture leads behind registration on your website. It’s also a great item to send before a new client appointment.

We bill $125 an hour for work outside the scope of the core Vyral Marketing program.

Reply to this email by Dec 5th and you can buy up to 5 hours of work and get up to 5 hours free to be used by 12/31/2016. I’ll forward your request to Allison in our office who will get you on a call to discuss your project and set up milestones for the work.

That’s $625 for 10 hours of creative or web work - a huge discount. We’ll only offer this once a year if we have the available time. Please ask us first if you need extra marketing work done. We can do it better and in many cases cheaper than what you’ll pay professional freelance creative people.

If you don’t need the hours now, you can use them for any project you like in 2016. Take us up on the Black Friday offer and you can buy up to 5 hours of work, getting a free hour for each hour you buy before December 5th.

Winter/Spring Magical Seller Lead Generation Email Update

Second, for those of you in real estate, the Fed meets on December 15-16th to discuss raising interest rates. It’s likely they will finally raise them after years of keeping them at or near zero. The media is going to be all over this story. No matter what the decision is, it will be on the front page of all the major newspapers and lead all the national news stories at that time.

I am writing the Winter/Spring 2016 Magical Seller Lead Generation Email now.

This is by far the most effective message we can send to your entire database to generate seller leads for your business. It’s a plain text email I write to capitalize on what’s top of mind in America. We drive people directly to request a free home value report on your website. We can only send a message like this 2-3 times a year on the foundation of your educational videos.

Vyral Client Damon Gettier made $100k from this one email:

I have two versions of this message – one if they raise rates, and the other if they don’t. Depending on the outcome, we want to get the correct message out to your database without any delay.

Please mark your calendar. On December 17th we want to send this email to your real estate database to benefit from all the media coverage. Your Success Coach will send you a proof.  You’ll need to quickly reply back and approve with any necessary changes (not too many changes, please). This will be the most powerful message you send your database all year.

It’s a core part of our Vyral Marketing service to send two direct offer messages to your database a year. If you’re not in real estate, we’re happy to write a direct offer email to drive opt-ins or registrations on your website.

I’m flying down to the Bahamas today to prepare for our December Elite Real Estate Mastermind. Next week, I’ll write you about what we discussed. You’re invited to join us for our next real estate mastermind in Park City, UT March 17-18th 2016. It’s reserved for 25 real estate professionals open to sharing what’s working for them in their business. Contact for more information about the upcoming mastermind if you’re interested in attending.

Watch the videos from our past masterminds in Napa, CA and Chicago, IL.

With that, have a wonderful holiday weekend and thank you for being a client!

Frank Klesitz, CEO
Vyral Marketing

November 20, 2015

Vyral Marketing Client Message

RE: The Four Step Perfect Video Introduction


Frank Klesitz,
CEO Vyral Marketing
Let’s visit this Friday on the four things to say at the start of your educational videos.  This is the most important thing, second to building a permission-based email list of your ideal clients. As you know, I cover our full marketing plan we’re implementing for you in my 20 page eBook The Database Reset.

I see too many videos with weak introductions, low energy, a way too long animation package, a poor video topic, and more. This almost always happens when videos are recorded on your own in the middle of a hectic workday.

It’s important to work with your Success Coach to interview you on a HD webcam instead of shooting the videos on your own. We can coach you through the structure of your video while paying attention to your lighting, sound, and position so you look great.  We’re your director to make you the best!

Here are the four most important points to cover at the start of your video.
  1. Introduce yourself and what you do
  2. Tell the viewer what they will learn
  3. Introduce your guests (if any)
  4. Give a short call to action
Example: “Hi it’s Frank Klesitz with ABC Service where we’ve helped 400 people over the past 5 years here in great San Diego solve this specific problem. In this video I’ll answer the question “What steps should I take to prevent theft during an open house?” I’ve invited Bob with XYZ Security Service who has over 100 five star reviews on Yelp! to get his insight on theft prevention. And remember to leave a comment below with a question you’d like me to answer in an upcoming video – you can also request a free consultation with me to learn more.”

Let’s breakdown each section and why it’s important to your results.

1. Introduce yourself and what you do

Example: “Hi it’s Frank Klesitz with ABC Service where we’ve helped 400 people over the past 5 years here in great San Diego solve this specific problem.”

You want to immediately introduce who you are and what you do right at the start of your video. This is your chance to establish credibility and authority for what you’re going to say. If you say it with emotion, it will grab the attention of the viewer so you can hook them into watching the rest of your video.

2. Tell the viewer what they will learn

Example: “In this video I’ll answer the question “What steps should I take to prevent theft during an open house?”

Now that you have their attention and established credibility, it’s time to hook your viewer. Tell them what’s in it for them. This can be accomplished by simply re-stating the headline of your video. Remember, the headline of your video is paramount to results.

Before you record work with your Success Coach to write the best headline for your video, email, blog post, social updates, and more. Always write the headline BEFORE you record your video, never afterward. The best headlines are questions, “How To” instructions, or lists such as “Top 3 Mistakes”.

Matt Cutts does an excellent job answering questions on the Google Webmaster blog.

He looks directly into the webcam to answer questions from the community. This is exactly how your videos should look (except I would like him slightly more to the left or right of the video frame so we can insert graphics). Pay attention to the look and feel of Matt’s conversational video style. He is a great role model for success.

3. Introduce your guests (if any)

Example: I’ve invited Bob with XYZ Security Service who has over 100 five star reviews on Yelp! to get his insight on theft prevention.

Next, if you have a guest in your video introduce them and share why they are qualified to be your guest. Talk the person up – share something unique about them. The better you do with their introduction the more likely your guest will be to share your video with their database. If you don’t have a guest, you can skip this part.

4. Give a short call to action

Example: “And remember to leave a comment below with a question you’d like me to answer in an upcoming video – you can also request a free consultation with me to learn more.”

Finally give a short call to action asking your viewer to take the next step.  You have their maximum attention right at this point in the video. I recommend a soft call to action, such as “Leave a comment below with your question and I’ll answer it in an upcoming video” or “Leave a comment to be entered into a drawing for a free item of value”.  You can also certainly offer a free consultation if they want to learn more, or other CTA’s on your website. Just please remember keep this part short – no more than one or two sentences. You’re helping in your video, not selling.

That’s it! You now have a powerful video to educate people with your message. You can use this opening by the way for any presentation, seminar, webinar, teleconference, meeting – it’s just a great four step introduction to know.

We’ll now insert a short motion graphic introduction no longer than five seconds to add professionalism. Remember, we do not want to start your videos with your motion graphic. This is especially true on social media sites like Facebook. I want to see you passionately capture my attention right away with the four step introduction, then we’ll cut to your animation package.

Next Friday I’ll write you on “Black Friday.” We’re working on a one time offer we’ll extend to our clients over next week. If you’ve made it this far in this week’s message, reply back with what you think that special offer should be over next weekend. What’s holding you back from getting the marketing done you need completed? Is it price? Is it time? Let me know – I would appreciate knowing what you want from our very first Black Friday special offer.

Have a wonderful weekend. Thank you for being a client – we appreciate you!

Frank Klesitz, CEO
Vyral Marketing

GATHERED TESTIMONIAL OF THE WEEK: How We Helped Ronald Manage Several Real Estate Transactions

We'd like to congratulate Vyral Client John Hatch on a great customer success story we gathered for him to add to his website. Listen to this 1 minute interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

"Well we had a couple of different transactions with them, our son bought a house two or three years ago, and John Hatch handled that for him. He did a really good job there. Then a few months ago sold a house that they handled that transaction for, and that one went extremely well. We got a full price, or got an offer, for way more than what we were asking, 10 grand more, and we had a number of offers on it. John said that this is what we'll want to go with, he knew the finance or the loan arranger for them and looked at all the offers and felt that was the best and steered us that way and there were no problems at all. They just did a great job for us. I was just really pleased they were on top of everything and we had no problems whatsoever, they were just a step ahead of everything. I was really pleased with the job that they did for us and the next transaction, I'm sure, will be with them again."

See the live testimonial here

Take a look at some of the other testimonials we published for our clients this week:

We're Excited to Launch New Client Matt Barker

Vyral Client Matt Barker
Matt is co-founder of the Barker & Hedges Team and has been selling Real Estate in the Twin Cities area for nearly 10 years. He graduated with a Marketing degree from the University of Wisconsin - LaCrosse and his creative influences are critical to the Team. Matt's passion and dedication for Real Estate is apparent and contagious.
Vyral Coach Elizabeth

It has been a pleasure working with Matt Barker his team. They are eager and always have a great attitude. I am excited to start this process with them.




We're Excited to Launch New Client Clint Stitser

Vyral Client Clint Stitser
Licensed since 2008, Clint and his team successfully serve buyers and sellers throughout Northern Nevada.  Prior to being a full-time real estate practitioner, Clint was an NFL placekicker competing on the sport’s biggest stage in one of its most high-pressure positions.  Prior to the NFL, he was acknowledged as the top graduate of Fresno State’s Craig School of Business, and a top 5 graduate from the Craig School’s MBA program. A Reno resident since birth, Clint is an ambassador of the Reno lifestyle and spends his free time with his wife and three young kids.
Vyral Coach Elizabeth

Working with Clint during the launch process has been great. He is motivated, driven and was always prepared every step of the way. I am looking forward to helping Clint achieve his goals.



November 19, 2015

How Nate Randleman Generated a 4x ROI in 5 months using Vyral Marketing

"I think I have got five transactions either pending or closed that have come directly from these videos. I just closed one last week and the commission was about 1.5x what I pay for the entire year for Vyral. I didn't know signing up how many things outside of video producing Vyral does.....I have been much more aware of all the other opportunities out there and what other agents are are by far looking to meet and exceed expectations......I have already referred three or four agents your way." 

–Vyral Client Nate Randleman

[Full transcription below]

John: Nate, it's been four or five months since you've been using the service and you're already starting to see results?

Nate: Oh yeah, I think I've got five transactions that are either pending or closed that have come directly from these videos. As soon as the videos starting popping up, I was getting really good feedback and one or two repeat clients that popped out of nowhere, as well as three referrals.

John: In terms of your ROI, have you been able to measure that?

Nate: Yeah, I just closed one last week and the commission was about 1.5x what I pay for the year for Vyral. I would say already the return has been 4x. It can be whatever you want it to be, and it's a very scalable model we have to work off of.

John: Why did you hire Vyral Marketing to begin with?

Nate: I hired Vyral because I knew that if I left it up to myself to learn how to produce videos at an equal quality and do it consistently, I knew it would not be done consistently. I know my strengths and weaknesses and it made more sense to partner with a company that knows how to do it already.

John: You mentioned that it's turned out to be a whole lot more than you thought it would be. Can you expand on that?

Nate: Yeah, I signed up because I thought that the quality of the videos that I could produce through Vyral were significantly better than a competitor company. It didn't take me long to figure out if the videos worked out well, it wouldn't be an expense, it would be an investment. I didn't know signing up how many things outside of video producing Vyral does and what Frank leads the charge with. I read every one of Frank's weekly newsletters, which are filled with really good hands-on, applicable information. Ever since I signed up for Vyral, I've been much more aware of all the other opportunities out there and what other agents are doing.

John: Were there any fears before signing up with us?

Nate: Yes. My fear was that I had no place being on video. That thought was super uncomfortable, but you just got to do it. Frank put it like this: What are you afraid of? The moment you meet someone they are going to see you, it's not like shooting a video is a false representation of yourself. It's you. Don't pretend to be someone you're not, be yourself. That fear was proven to be very wrong, and I have tons of room to improve. The other fear was this is a lot of money. If you look at the cost, yes it's high, but if you look at it non-emotionally and say "Would I spend one dollar to get six dollars back?" That's not an expense, that's an investment. After seeing all the agents that used Vyral Marketing, I figured they had to be using them for a reason. At this point, I have no fears.

John: That's great. What would you say you enjoy most about working with us?

Nate: At this point, the quality of the product is huge. What I enjoy even more is that you guys are absolutely not content with where you are as a company and the knowledge that is shared among all the clients is really hard to find elsewhere. Frank and all the other coaches I have talked to have been great. Outside what I thought I was getting, I have been so pleased with the consistent sharing of knowledge. In no way does it feel like you guys are just out for my money and put out a product that makes me somewhat happy, you are by far looking to meet and exceed expectations.

John: I'm glad you've picked up on that. That's been Frank and I's mission since the beginning. What would you say to someone that might be on the fence about hiring Vyral Marketing?

Nate: Give me a call. Feel free to reach out. There are a lot of companies that preach about how they have a great product and raving clients, but it doesn't always turn out to be the case. It is so easy to find out who Vyral clients are, I would recommend calling a few of them and ask them what they think. If anyone has an experience like me, they are going to say what I'm saying. I'm eleven years into my real estate career now, and couldn't be more of a fan. I think I've already referred three or four agents your way.

John: It's taken you such a short time to become successful using the program, what advice would you give people that are just starting out to be successful working with us?

Nate: Stay consistent and don't become a sales person on your videos. Take the same approach Vyral does, which is educating your database, coming from an attitude of "I want to share my knowledge" as opposed to "I want to tell you something that's going to make you call me to sell your house". People can see right through that. Consistently doing your part, which is creating the two videos per month. As long as you do that consistently, the rest will be taken care of.

[End of transcription]




November 17, 2015

Welcome New Client Brett Sikora

Allison: How did you hear about us and what motivated you to call us?

Brett: Well, Matthew Ferry is my coach and I know he did a recent interview on Real Geeks with you guys. I had a couple of buddies too in the business that are using your service to get in front of people, so I wanted to try it.

Allison: Summarize where you're at with your business right now, and what are your business goals for 2016?

Brett: In 2015, I have 35 closed sales and am looking to double it. A big part of that doubling is that I am going to start working from my home town, which is about an hour west of me. Where I see Vyral Marketing coming into play is to hit the people that I know and make them aware that I am selling out that way now.

Allison: How many people are in your database right now, and how many of those people do you truly know?

Brett: Right now, I have 3,800 emails. Of that, I know maybe 1,000 or so. I have about 2,500 friends on Facebook as well, and I've met them all at one point.

Allison: What are you doing right now to market to your database? What's working well or not working well?

Brett: I don’t do anything other than call them. No drip campaigns or actual system in place. I send some follow-up emails, but that's about it.

Allison: Why hire us? Why not do this yourself?

Brett: I've tried doing it myself. I need to set it and forget it. I work for Keller Williams and we have a million drip campaigns on our website, and I've never even set one of those up.

Allison: Last question. What results do you expect? What does success look like to you with the Vyral Marketing program?

Brett: I expect to double my business this year. I want to do 70 transactions in 2016 and I'm figuring that 10-15 will come from this product alone.