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July 29, 2014

Success Call Excerpt: For the Week of July 29th



Vyral Client Michael Joseph
Listen to this excerpt from Vyral Success Coach Dan Schmidt as he coaches Client Michael Joseph on efficiently building an e-mail database.

Edited Transcript:


Michael: The only real thing I want to talk about today is the lists. I've added people to my database since we made that list, since we revised it and took people's names off. Some people have asked me to remove their names but they aren't able to unsubscribe. What I like the idea of doing is being able to send people the latest list - but in order to do that, I have to go through the better part of 5,000 people in my database, it's impossible. I don't know what I'm asking you but...is there any way this can be made easier?

Dan: So, you're looking for a better way to weed out people you don't want to send emails to. What do you use now to keep all of your contacts together?

Michael: Outlook

Dan: I'm thinking of creating a new list, a new spreadsheet so I can put all the new contacts you receive in there. And then taking them from Outlook and putting them in a new Excel sheet.

Michael: I think what we need is a brand new list and then going forward creating a list of any new addresses that I want to add. The way I check is when I receive the list from Tanya, I look at that list to see who opened it. If you send to me the list you are currently using for the send out, then I am going to use that as my benchmark for the new list I'm going to create. In the next month or so I will send you a new list for a send out.

Dan: I'm just glad you're still adding people to the list.

Michael: Alright beautiful. Good man.

Weekly Top 5 Topics for the Week of July 29th

http://p0.vresp.com/3CrkdF


We’d like to congratulate Vyral Client Alex Lehr in San Carlos, CA on having the best performing topic this week, achieving a 24% open rate and a 5% click rate. “Work with the Best Agents the Bay Area has to Offer” 

Here are the other 4 top performing email topics this week:

Kathy Stone (Baltimore, MD) "These Renovation Secrets Can Net You Over 80% Return on Investment"

Glenda Williamson (Decatur, IL) "What You May Not Know About Home Inspections"
Barbara Balossi (St. Louis, MO) "The Reason ANY Time of Year is a Good Time to Sell Your Home in St. Louis" 

Erik Winegarden (Minneapolis, MN) "What Can a Transaction Coordinator Do for You?"

July 28, 2014

VIDEO OF THE WEEK: Rochester Hills Real Estate Market Snapshot



We’d like to congratulate Vyral Client Brandon Mulrenin in Rochester Hills, MI with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Rochester Hills Real Estate Market Snapshot."

See the live video here

Next time, when stating the point of the video make sure to add the benefit of watching so viewers know what is in it for them. Also, you did a great job directing people to your free home value evaluation tool, and stating this call to action after introducing your video topic can help you reach an even wider audience. Also, we'd love to see more smiling and enthusiasm to go along with your great content. We can tell you are passionate about what you do, and we'd like to see even more of that passion and enthusiasm come across on camera. Overall, great job, Brandon, and we're proud to feature your video.

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(no) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides

Welcome New Client Greg McDaniel



Vyral Client Greg McDaniel
Scott: How did you find out about Vyral Marketing?

Greg: I'm part of a podcast called Super Agents Live. The host, Toby, invited me to be on a Google Hangout with him. I agreed, and I talked to Frank to get it set up. I wanted to learn more about you guys so I started picking his brain, and I started understanding what you do and it made me very interested. I haven't looked away ever since.

Scott: How big is your team?

Greg: We are currently a team of six. We're always looking to expand with the right people. My father started the business about 43 years ago and has been a broker in 3 states. Our business partner Chris Callahan has been a friend of mine for 25 years. We have a good sized team and we have a lot of fun together.

Scott: Tell me a little about where you are concerning your business goals. What are you guys trying to do through the end of this year?


Greg: Our goals are on target. I'm one of those people that's never happy with my production levels, I'm always looking for that next win when it comes to marketing and prospecting. We're probably on pace to do $70 million or so. I want to be the biggest real estate team in the Bay Area. The work ethic of our team is unmatched. The sky is the limit - after we dominate the Bay Area, I plan on going after the rest of the state.

Scott: What's the size of your database, and how many of those people do you truly know?

Greg: We have 6,442 people on our current list. We probably know about 600 of them. We look forward to cultivating and building a relationship with many more by creating a greater online presence.

Scott: Why did you hire us? What kind of results do you want to see?


Greg: The big picture is to continually feed the beast, to grow our database to 15,000-20,000. We have some lofty goals but we believe we can do it. We want to build relationships with people that are essentially cold leads right now, we want to become the trusted adviser in the real estate space in their mind. I want to educate them on the process of real estate. I'm tired of agents who don't give their clients the right information. I want to do lots of business with people we know and don't know that would refer us back because of the blog you're going to build us, along with the many other services Vyral provides that we don't have the time to do ourselves. We run 12-hour days, 6 days a week - you guys allow us to do the things we've always wanted to but don't have the time for. We're going to have a blast bringing people value, and it's because of you guys.

July 25, 2014

Vyral Marketing Client Message

Frank Klesitz
Clients,

I promised you a new and improved script to call the people watching your videos specific to real estate, but easily tailored to your industry.


It’s a simple script you can use, or you can hire someone for $10-12 an hour to make the calls for you. I’ll have more details on the new company we’re putting together to make these “customer service” phone calls for you soon. It’s modeled after what’s working for Vyral Client Jeff Cohn – email him for details.

But back to the marketing…

As you know, we get together the Vyral team every Friday morning at 7am PST for a live Google Hangout Weekly Team Training. You're invited to attend. This morning we covered how to write better emails to improve your lead conversion.


Watch the replay

“Salesmanship in print” is my passion and I deliver my very best tips for you. Here are the pre-written real estate lead conversion sequences I’ve written ready to go.

Ask your Success Coach to get them implemented, 1 sequence a month as your extra strategy. It’s just a copy and paste job – there are no videos required of you to get them working (relief!).

I’d also like to congratulate Vyral Client Scott Ashbaugh for executing The Vyral Marketing Plan flawlessly and, in return, seeing results.

“Literally, in only 1 month I have over $7,000 pending commissions (13x ROI) from my videos,” says Scott. “Every time I do a video I get phone calls - it’s been one of the most effective marketing decisions I’ve made hands-down.”

We interviewed him to get the real story behind his success with examples of all his marketing. Watch the full interview video.

 http://www.getvyral.com/2014/07/how-vyral-client-scott-ashbaugh-cashed.html

Lastly, the next “cutting edge” marketing strategy is hosting live online events, specifically Google Hangouts OnAir. RSVP for our team training next week and learn exactly what to do before, during, and after a live event to generate leads. We will help you put on live events at no extra charge starting in September as they are great for recruiting talent by sharing what’s working in your office.

It's exciting times here at Vyral - we're working on new projects that make you money.

Thanks for being a client.

Frank Klesitz

Real Estate Database Prospecting Script (Updated)

Here’s the updated script based on the recommendations of MAPS Coach Bill Crespo when calling the people who are watching your videos, clicking your call to action links, or opening your emails if you're in real estate. This is assuming you do not personally know the individual and you’re “going into the phone call blind.” The beauty in the script is the simplicity and it’s questions-based to get a conversation started – and you’re leading in with value. Here you go....

Hi – this is (your name) your local Realtor in (area) and I’m not sure if you can help me.

I see you subscribe to my video updates. My latest video was on (topic). Have my videos been helpful for you?

What topics would you like to see? Any questions I can answer?

When are you thinking of moving? (If so) Let's set a time to visit about how I can help you save money.

Anyone you know I can help buy or sell a home?

Thank you!

MARKETING TRAINING REPLAY: Copywriting 101: How to Write Emails for Lead Conversion



RSVP for Next Week's Event:
How to Promote a Live Google OnAir Hangout

In this week's Vyral Marketing Team Training, we're covering how to write emails for maximum lead conversion. You'll learn... 

(1:15) Copywriting: Salesmanship in print
(2:20) 4 pillars of salesmanship: Trust, need, help, hurry
(8:00) Identifying the right message, right market, and right media to deliver your message
(10:35) THE LEAD: 6 Proven ways to grab someone's attention:

1.  Offer/Promise – “I have this special opportunity for you and here's why…”
2.  Invitation – “I’d like to personally invite you to check out or attend this special (blank)…”
3.  Problem/Solution – “If you’re suffering from this problem, I’m going to show you how to fix it.”
4.  Secret – “I’m going to let you in on a little-known, insider secret of my industry today…”
5.  Story – “Bob’s life was a mess, and then he had this turning point and now he is a success! Here's how...”
6.  Prediction – “Where is the market headed? Stay tuned for my prediction of what's going to happen…”

(21:30) Sample writings for developing trust and nurturing a lead
(22:30) Using each sentence to "hook" the reader into reading the next one
(23:50) The cosmetic effects of using 1 or 2 sentences per line and graphical highlighting
(27:20) Area merge fields to "localize" the message and keep readers engaged
(29:10) Pattern Interrupts...break the standard
(32:00) Using "you" and "your" to keep the message personal rather than self-promotional
(34:25) Adding Benefit Statements like "so you can" so you can help readers know "what's in it for me"
(38:15) Keeping the email short to give it a spontaneous feel
(44:00) The Pain Avoidance technique
(49:45) How bolding the benefits provides a secondary reading path for anyone short on time
(52:00) Call to action is woven into the body copy, multiple hyperlinks, almost as an afterthought
(54:50) Honest, personal, authentic, and vulnerable communication styles are ALWAYS better than professional, safe, and corporate.
(58:45) Cut, cut, cut: Get rid of anything that isn't absolutely necessary
(59:50) 300 or 400px wide for iPhone formatting 

We're Excited to Launch 2 New Clients this Week!

Vyral Client Michael Perna
"Launching Michael Perna showed how smoothly a client’s build process can be when everything comes together.

Michael signed up on June 13th, but, because he was out of town, did not have his orientation call until June 25th.  Once Michael completed his orientation call, he was on a roll.

We shot 4 videos with Michael, including a Novi, Michigan real estate market update and a video on what steps you need to take on getting your home ready to sell that will be sent to his database.

In addition to shooting videos with Michael, Vyral walked him through exporting his contacts from Top Producer, allowing us to constantly keep his mailing list fresh.

Vyral Coach Jason McMillan
After the delayed start with Michael, we were able to kick his build process in to the highest gear and launched his first email on “Why most homes are selling in 3 days or less” on July 17th.

I am extremely excited to continue to work with Michael due to his intelligence and diligence and am looking forward to seeing the great results he gets with Vyral Marketing!"


(Don't see the slideshow? See the entire slideshow here.)



Vyral Client Kodi Riddle
"Kodi was exceptionally awesome as a new client. She was excited about Vyral and was responsive and timely in all of my requests for information. Her response time and attention to detail were paramount in getting her launched successfully and on time. 

Vyral Coach Chris Dryden

Kodi has a contagiously upbeat and positive personality and it comes across in her videos. She is committed to the program and that was apparent during the launch process. 

I foresee a long-term and successful business relationship with Kodi and I look forward to coaching her through it!"





(Don't see the slideshow? See the entire slideshow here.)


July 24, 2014

GATHERED TESTIMONIAL OF THE WEEK: How we helped Drew by being dedicated to sell his home

We'd like to congratulate Vyral Client Robbie Breaux on a great customer success story we gathered for him to add to his website. Listen to the 2 minute interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

Press Play to Listen:



"Originally we had our house on the market with another Realtor for about 8 months with no results. We decided to lower the price and put it on the market as for sale by owner, which was a nightmare, and still had no results. After contacting Robbie, we felt very comfortable with him and he gave us a list of things we needed to do in order to sell our home. We did everything and on the first day back on the market we had 2 offers, both for full price. He hit a grand slam so I had a great experience with Robbie!" - Happy Client

How Vyral Client Scott Ashbaugh "Cashed In" on His Contact Database in Only 1 Month for 13x ROI



“Literally, in only 1 month I have over $7,000 pending commissions (13x ROI) from my videos. Every time I do a video I get phone calls - it’s been one of the most effective marketing decisions I’ve made hands-down.” - Vyral Client Scott Ashbaugh

Vyral Client and Kalamazoo real estate agent Scott Ashbaugh is only 18 months into the business and has quickly learned how to leverage all his existing contact database for new business. Scott exported all his connections on Facebook and LinkedIn he established as a real estate investor and now educates them with 2 timely and valuable Q&A video tips a month with the help of Vyral Marketing.


EDITED TRANSCRIPT:


Frank: How is Vyral Marketing? Are you enjoying your time with us? Are you getting results?

Scott: Absolutely! It's one of the most effective marketing things that I've got going, hands down. Hands down!

Frank: Why is that? What results are you getting?

Scott: Every time we do one of my video blogs, and I mean Dan is still coaching me. Like, Scott you've got to be a little more upbeat. Scott, you've got to smile. So I'm not smooth at all at it yet. But every time you guys send it out, the very first day, they call me.

Frank: That's great.

Scott: Every time you guys have sent something out, I get phone calls. I get emails back. The very first email went out, and they just emailed out of the blue. Hey, I'd like to get together, but I can't. And I just played along. I didn't know who they were.

And I sent an email back. That would be great. I'd love to talk to you. What time can we work this out? And then as I'm doing that, tell me a little bit more about what's the information I look for. And eventually I had to say, help me fill in the blanks. What's your last name?

Frank: So these are from people you don't even know who they are, and they're responding back to you.


Scott: Correct. I mean, they're in my database, but I have no personal relationship with them. And they're reaching back to me. And the feedback is, nobody is doing this. I've never seen anything like this. Wow!

To be honest, in the last 4 days, I've listed 4 houses. And all 4 of them called me.

Frank: So you're getting really good results. Now you've only been a client for a few months. How long have you been doing this?

Scott: Probably not even a month.

Frank: If you could sum up the benefit of Vyral Marketing to you, what has Vyral Marketing done for your business?

Scott: It doesn't cost money; it makes money. If you have any amount of people to reach out to, it doesn't cost money; it makes money.

The level of credibility and professionalism that it gives you, I didn't expect. I thought I would still have to go after people, but the minute those messages go out, the email lights up. The website that I send them to lights up. I wish I could show you the spike.

Just on my home valuation website alone, I picked up 115 leads in less than 48 hours. 115 new home valuation clients. And bear in mind, on that home valuation site, I have tons of data. They didn't just enter a name. They gave me tons of data about themselves on that site. That was new - I can't buy that on Facebook for any amount of money. I can't drop $5K and get that kind of volume. I know that.

Frank: That's great. What it's like working with Dan as opposed to doing this on your own?

Scott: Oh my God! That was the whole kicker. I know some people who have got a college student locally. And I was considering that. But then I had to show him everything, and I'm not a techie guy. I had to walk him through, no-no-no. I don't want it to do that. I want it to do that.

It was all that hand-holding. And what is it that I really want. But you guys put it all together. When you send a video out that made that comment. Where else could you get this level of expertise with a proven, repeatable system that the top teams across the United States are doing, where we do this on a regular basis. It's proven, it's constantly perfected and fine-tuned, and you've got top to bottom, the logos, the print, the videos itself, the editing in the videos, and the editing in the videos.

People laugh at it, and go, how did you do that? I have no flipping idea. I didn't do it. It just really makes us look incredibly professional. My mortgage guys want to step up and get involved. My buyer's agents want to step up and get involved. They just want to be a part of it.

Frank: So how do you track ROI from all of this?


Scott: I would just say, have I gotten a closing from it yet? No, because I'm still so brand new. But have I gotten clients and listings, yeah, literally one month in. Have I gotten clients?

Frank: How much GCI do you have in the pipeline right now because of Vyral Marketing within one month?

Scott: I've got over $7K already.

Frank: Great! And we've got 11 months to go. That's pretty good.

Scott: Yeah, very happy with it.

Frank: So why didn't you do something like this sooner?


Scott: Because I was brand new cash flow. I just couldn't afford to make that step. But had I made that step sooner, I would have looked like a rock star right out of the gate.

Frank: So let me ask you this- specifically why did you hire us in the first place? Why? Why did you give us money?

Scott: I was just trying to think. I didn't realize how big my database was compared to everybody else. And obviously, I was recognized. And I'm doing very a poor job of follow up with all of them, even though I have Infusion Soft. I've got a very powerful database system. It wasn't enough. It isn't personal enough. And the feeling is video managing - if there was a way I could leverage it, and that's where I started thinking about maybe I need to reach out to a college kid.

And it was just so timely. You sent, I think it was a Brad Korn video out.

Frank: Yeah, how to reengage your database when you haven't really done much with them.

Scott: Exactly. I watched that, and it was kind of like the epiphany of that's what I need to do. But gosh, in that you made the comment work that you hire gets you a level of professionalism. And that's when everything just kind of meshed. I was already considering when I get a nice big closing or month, just set some of that money aside and hire a kid. Why would I hire a kid when I could hire you guys and get a far better product?

Frank: It's probably cheaper. Where are you going to find someone for $525 a month that could do all this? You can't pay someone $8/ hour part time for that rate.

Scott: Oh absolutely. And I'd still end up having to do it myself. Even though I may not have the tools myself. No-no-no. Do it like this. Here. Go to this website. Copy that guy.

Frank: How much time does all this take on the Vyral Marketing program? How much time are you seriously doing this?

Scott: Almost nothing. It's simply time blocking on a monthly basis the little bit of time it takes to shoot a video. Now, I'm no rock star on the videos yet, so sometimes I have to shoot it 2-3 times to get the marbles out of my mouth. But I’m enjoying the process more, getting used to it more. And actually I have a list now of other ideas I can kind of work up to shoot the extra videos. So that's - it's shooting the video and then doing the follow up. And that's what we're all here to do anyway.

Frank: So you're still new in the business. How long have you been selling real estate, Scott?

Scott: About a year and a half.

Frank: Okay, a year and a half in the business. And you have a huge database.

Scott: Yeah.

Frank: Why is that? That seems strange. Why is your database so large? Tell me the back story behind that.

Scott: Because I understood right away the value of marketing. I guess to take a bigger step back, before I was a realtor I was an investor. So I came understanding how to go to the title office. I already had RedX 5 years before I even thought of being a realtor. So I already expireds and FSBOs, probate, non-owner occupants. I already had all that stuff rolling.

When I hired my buyer's agent, when I was still coming on board, she came from commercial insurance. So she brought 1000s and 1000s of people from her database that she worked with. They knew who she was. And both of us got very active on Facebook and on LinkedIn. We loaded those in. I had Commissions Inc.

So right off the bat, before I was even a licensed Realtor I had a mortgage company willing to step up and invest in marketing with me. So I got Commissions Inc cranked up right away. So I was getting anywhere from -

Frank: You reached out to farmers and you got their databases. You got databases obviously from buyer's leads online. You've done very well at connecting with people as an investor on LinkedIn, it sounds like, as well as maybe Facebook. And you just came into Vyral Marketing with a good list, which is great.

Scott: Right. And because I always knew that marketing, reaching out to people and getting those people in - so I have a name, an address, a phone number, an email address - was going to help me leverage. And obviously, I was trying to work on and craft the message and myself and the business. But I needed people to send it to. And doggone, postage gets expensive. And there's got to be a better way of reaching out to everybody.

So I always focused on building the database. And to be honest, I've got far more leads that I can effectively manage.

Frank: Well because you now have to convert them into videos helping you do that.

Scott: Yeah, this is fantastic.

Frank: Well Scott, thank you for your kind comments.

Scott: Well you have been a huge help. Your team has been awesome to work with. But you've really helped to fine tune and guide me and show me what a lot of the other top teams across the country are doing. And I'm just trying to consume and implement.

July 22, 2014

Weekly Top 5 Topics for the Week of July 22nd


We’d like to congratulate Vyral Client Hal Sweasey in San Luis Obispo, CA on having the best performing topic this week, achieving a 23% open rate and a 6% click rate. “How Can You Find Out How Much Your Home is Worth?”
 

Here are the other 4 top performing email topics this week:

Monique Walker (Phoenix, AZ) - "How can you rebound from a short sale or foreclosure?"

 Martin Millner (Bucks County, PA) - "What You May Not Know About Home Inspections"
Michael Perna (Detroit, MI) - "Why Most Homes Are Selling in 3 Days or Less"
BevVan Phillips (Omaha, NE) - "How You Can Ease Your Transition Home from Rehab"

Success Call Examples: For the Week of July 22nd



Vyral Client Adam Briley
Listen to this call excerpt from Vyral Success Coach Chris Dryden as he coaches Client Adam Briley on how to record a video for maximum audience engagement.

Edited Transcript:

Chris: With this, make sure you don't stop filming. If you stumble keep going - we can edit out anything. Make sure you pause for a second before you start. 


Adam: Do I want to sit to the right or the left?

Chris: As long as you're only filling up a third of the screen, whatever side works best for you. Make sure the windows in the background are closed so you're not washed out.

Adam: So then I just have to introduce myself: Hey guys, it's Adam Briley. Welcome back to my blog or--what do I say there, I can't remember?

Chris: Exactly what you said there: Hey guys, it's Adam Briley. Thanks again for checking out my video blog. Before we get started I just wanted to draw your attention to two links on my blog: the free value report link - where, if you're looking to sell your home, you can get the most accurate information on the value of your home; also, if you're looking to buy a home you can click on the free home search link where you get full access to the MLS database, just like I have. 

Adam: Ok, this is stuff I'm not as good at. But we'll throw it out there and see how it turns out, right?

Chris: Definitely, if it starts going a weird way or isn't right, I'll stop you and we'll tweak it a little bit. It should be pretty straight forward though.

Adam: Perfect.

July 21, 2014

VIDEO OF THE WEEK: Check Out Our All-New Redesigned Website



We’d like to congratulate Vyral Client Jason Penrose in Scottsdale, AZ with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Check Out Our All-New Redesigned Website." 

See the live video here

Next time, we'll need to adjust your audio levels so that the volume throughout the video matches the strong audio heard during the intro. Also, right after you state the point of the video, we’d like you to state a call to action directing people to check out the website updates that you plan on covering. Overall, this was a great video that showed your passion for what you do and your appreciation for your clients' feedback, and we're proud to feature it!

Ideal Videography (10 points)

(no) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides

Welcome New Client Joy Daniels




Vyral Client Joy Daniels
Janice Santoni is the Marketing Coordinator for the Joy Daniels Real Estate Group.

Scott: How did you hear about Vyral Marketing?

Janice: Through Sean Lynam, a marketing consultant and acquaintance of Frank's.

Scott: What did he tell you about us, why did you call us?

Janice: I had a platform I was paying $1,500 a month for and I didn't have any leads coming in. Touching our database is our number one asset, we know that we are not systematic in doing that, we don't do a great job at it. We have a listing agent, Sheri, who said she had heard you guys have a good reputation. When I called to talk to you I didn't feel like I was being sold to, which was nice.

Scott: Where are you currently at in your business?

Janice: Last year we did $87 million, we've been growing every year. We would like to do around $109 million this year. We're made up of 10 buyers agents and 7 listers. We're heavy on the listing end, that's what we focus on.

Scott: What's your database like? How many contacts do you have?

Janice: There are thousands that are broken down by family, friends, and past clients organized by year. We also have the big time database, which includes online leads generated through websites, such as BoomTown - these leads aren't as high quality. One database is more based on relationships built over the last 18 years, the other is more prospective. 

Scott: How are you currently marketing to your database?

Janice: Everyone that logs on to the website is added to the database. Those people are getting a monthly newsletter. Also, a home-value email, a Christmas email - nothing systematic. It's sporadic. It's hard to get the content and be consistent with it. 

Scott: Why not do this yourself?

Janice: We are not the experts, you are. It's getting the content that is difficult, we need help with that. It's just too complicated - we don't have the expertise, resources, or the time.

Scott: What do you expect to get out of this?

Janice: I know things don't happen overnight but I think this is the best way to really see a difference in the amount of referral calls we receive in a year.

Scott: What is the best way to communicate with you moving forward?

Janice: If we need to discuss things, I definitely prefer a phone call.

Welcome New Client Mike McKee



Vyral Client Mike McKee
Scott: How did you hear about Vyral Marketing?

Mike: Jeremy Bowers and David Krieger. They both suggested this was the best way to grow our COI and get the low hanging fruit.

Scott: What motivated you to contact us?

Mike: They talked about the best way to grow the business and the new trends for gathering SEO traffic, blogging, and getting your name out there, doing the things we need to do to get to the next level.

Scott: Give me a summary of where you're at currently in your business and what your goals are for the rest of this year.


Mike: Well, our business is kind of unique in that my wife is a 3rd generation Realtor, who has been in the business for about 25 years. I'll have been in the business for 3 years next month. We've decided to form a team, I've been in sales management before. We want to continue to grow the team and build our name through the team, to all work together to have a bigger footprint and serve more people. We want a wider trust in the community.

Scott: Right now how many people are in your database? How many do you know?

Mike: Our database is probably around 1,500-1,600 people. We've had about 900 successful settlements in our career but not all of them are in our database. I would have to say about 500 people.

Scott: What are you doing with the database now?

Mike: We have an email sent out twice a month. The idea is to make people a better homeowner. Anything to better inform them about there home rather than statistics from real estate.

Scott: Is it working well? Do you get feedback from it?


Mike: The idea is to stay top of mind. I think that it might be a little much, but we get people who've seen it, we get an open-rate on it. I think it's been starting to get traction.

Scott: What are your main reasons for hiring us?

Mike: I like what your projection is for return on investment and what we can anticipate as far as growing our footprint and making us more recognizable. I think that you guys are going to help us reach more people and touch more people with our message.

Scott: Why not try to do this process yourself?


Mike: Because you trust pros who are good at what they do, and you can't be a social media business AND a real estate business. If you want something done you hire people who have a track record, have proven themselves, and come highly recommended.

Scott: What results do you want, expect to get over the next 12 months and in the future?


Mike: We have a goal, each year, of looking at a percentage of where our business came from. As time goes on, if you've done a good job for people, you want them to continue to use you and trust you with their friends, family, and people they care about. I think the combination of doing that along with what you guys are producing makes sense in every aspect.

Welcome New Client Josh Vernon



Vyral Client Josh Vernon
Scott: How did you hear about us?

Josh: Genny Williams was the first one, she's our business coach. She thought it would be a great fit with the number of leads we had. Also, I spoke with Adrienne Lally in Hawaii, a client of yours. We've heard nothing but great things about you guys.

Scott: Summarize where you're at currently with your business and what your goals are through the rest of the year.

Josh: Last year we closed 55 transactions, for about $8 million in closed sales. This year we're already at 58. We're shooting for about 120 by the end of the year, if we can make that happen we would like to hit about $20 million.

Scott: How many people do you have in your database?

Josh: Probably 3,000-4,000 people. About 1,000-1,200 solid database people we know.  

Scott: Are you doing anything with your database currently?

Josh: We are not.

Scott: What is the main reason you're hiring us?

Josh: To increase our production. The number one thing we want is to turn some of these Zillow and Trulia leads we never talk to on the phone into customers.

Scott: Why not do this yourself? 

Josh: We just won't do it. It's the accountability and how easy you guys make it. 

Scott: What results do you expect to get in the next year with the program?

Josh: I would like to get a 10% return on this investment. 

Scott: What is the best way to be communicated with you?

Josh: Definitely text. Emails and phone calls work too but I'm more likely to answer a text.