|Vyral Client Ben Martin|
Ben: I think maybe through someone on radio or television. I don't know exactly where I heard about you.
Scott: What motivated you to get on a call with us?
Ben: I know videos can be a great way to generate more traffic and provide more value to our clients. Nobody in our area is doing anything with video marketing consistently, and I wanted another way to reach my clients.
Scott: Summarize to me where you're at with your business now, and what would your ideal business look like?
Ben: Right now, year-to-date, we've done just under $9 million in sales and we'll finish off somewhere between 12 and 13 million this year with roughly 60 or 65 transactions. As far as our ideal business, we have a 5 year goal of doing 500 transactions a year, and we are one year into that.
Scott: What would your position be at that point?
Ben: At that point, I would be mostly working on other ways to market and grow the team in other areas.
Scott: How many people do you have in your database?
Ben: Close to 4000.
Scott: How many of those people do you truly know? How many are people that you could call and ask for a referral?
Ben: Let's say 350.
Scott: What are you doing now, as far as marketing goes? What works or doesn't work?
Ben: The type of marketing we are doing right now, with our database, is all phone calls. That's pretty much it.
Scott. Why did you hire us? Why not do this yourself, in-house?
Ben: Well, the biggest reason why is that when I calculate my dollar per hour activity, it would cost me too much money to do it myself. I hired you because I liked the idea and I liked the concept of Vyral Marketing. I think it's unique. It fulfills my desire to have more of a video presence online and it gives me the ability to post my blogs on my different websites. For $550 a month, you just can't beat that.
Scott: What does success look like to you, within the Vyral Marketing plan?
Ben: You guys set a goal of a 10x ROI, but I'd like to see a 30x ROI. I don't think that's wishful thinking. I think it's something that could absolutely happen.