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May 2, 2016
Leah Johnson shares her top 3 recommended YouTube advertising audiences to promote your videos. YouTube advertising, while not the best for lead generation, is a great way to build trust and authority with your prospects and customers. You’re only charged if someone watches more than 30 seconds of your video in-stream. You want advertise to your existing email database first, followed by the people who view your YouTube videos, and finally to all your website visitors with remarketing for the best results. We now offer Facebook and YouTube advertising with a 30 day money back results guarantee. Contact us to learn more.
We'd like to congratulate Vyral Client Vergis Eiland in Flossmoor, IL on a great customer success story we gathered for him to add to his website. Listen to this 1 minute interview we conducted over the phone with his client.
“Our property sold, and that was the outcome we desired. There were a couple things that I particularly liked about the way he worked. He is one of the most disciplined persons I’ve ever met. He has a method of operation where he tells you what he is going to do and when he is going to do it. For example, every Thursday afternoon he would give us a call and update us on what was happening, even if nothing was happening. I always knew and never felt like I had previously with some previous agents and brokers where you never knew what they were doing. He always had suggestions and was always interested and working as hard as he could to sell the property." -Eugene, Seller
April 29, 2016
RE: Better Video and Audio Tips
|Frank Klesitz, CEO|
How To Get Better VideoWhen you sign up for Vyral Marketing, we ship you the Logitech c615 HD 720p webcam. It’s about $45 on Amazon.com. This is an excellent webcam that works on all computers. The Logitech c615 webcam is the fastest and simplest way to get videos to your database.
However, I personally use the upgraded Logitech c920 webcam. It records at 1080p and has more features, so the video looks better.
Here's example footage from the Logitech c920:
We originally did not ship you this upgraded webcam since your computer needs to be a bit stronger to run it. If your computer isn’t powerful enough, the Logitech c920 webcam will “skip frames” and your audio won’t match what you’re saying. You’ll look like an old ‘kung-fu’ movie if that’s the case.
We feel this isn’t a problem anymore with the advancement in computer technology.
All new clients running Windows who sign up starting Monday next week will receive the upgraded Logitech c920 webcam. It runs about $80 on Amazon.com. We’ll cover this cost for you in your build fee.
If you’re on an Apple computer, unfortunately, the Logitech software we need to record your videos with this webcam will not work. If you’re using an Apple computer, we’ll still ship you the original Logitech c615 camera.
If you want to improve your video quality (and your computer is relatively new), I recommend you pick up the Logitech c920 on Amazon.com. You’ll still have your Logitech c615 as a backup if your computer has difficulty with the upgraded webcam.
How to Get Better AudioYour webcam records audio through an onboard microphone. That’s just fine if you’re close to the webcam without much background noise.
However, if you want better audio, we recommend you upgrade to the Yeti USB microphone. It’s about $110 on Amazon.com. You’ll plug this into a USB slot on your computer (Apple or Windows) and select it as your microphone device when you record your videos.
I’m using the Yeti USB microphone in the video example above. I have it on a boom arm but you can just set it on your desk. You’ll hear loud, strong and clear audio. (A boom arm keeps the microphone closer to your mouth and prevents the microphone from picking up sounds on your desk). We do not include this microphone in the build fee since it complicates the process a bit to get your videos out. It’s “one more thing” to plug in and adjust before you record.
Here’s another video example of our strategic partner Josh Cunningham at Rokrbox. He’s using the Logitech c920 webcam with the Yeti microphone:
If you want upgraded audio, the Yeti is what I recommend. You can also use a simple USB headset. This is what we use in our office and it sounds great. There’s no problem wearing a headset when you record your videos. I’m wearing one all the time in my Google Hangouts.
SummaryIf you’re looking for better quality videos I recommend you upgrade your webcam and microphone. It will only cost about $200 for both (the Logitech c920 and the Yeti microphone). This way we’ll still be able to interview you for your videos. I strongly do not recommend setting up a video studio with expensive equipment. It’s very complicated to get the light, sound, and video right – plus we won’t be there to direct you.
If you have any questions about this, let me know. I’m happy to guide you for your specific situation.
Thank you for being a client and have a wonderful weekend!
Frank Klesitz, CEO
PS: We just launched our first Entrepreneurial Professional Podcasts in the chiropractic, talent recruiter, wealth manager, and mortgage professions today! Click the link to listen to them.
Prior to entering the Real Estate profession, she worked with a local law firm in the development of mediation services. It was an excellent way to learn the process of conflict resolution and prepared her well for the process of negotiation. Jennifer then moved into the career of stay-at-home mom for the next seven years. This was an important step in her family’s growth and the further development of Austin roots which are now 20 years deep.
Jennifer recently returned as a Vyral Client, and we are very excited to be working with her again. Jennifer brings a strong desire to provide her clients with the highest level of service. Using the latest technologies, market research and business strategies Jennifer meets, and exceeds, her client's expectations.
Located in Greenwood Village, Colorado, Mack has been in the mortgage business since 1998. He is a family oriented guy who loves to be active in his community. He enjoys working with people from all walks of life, such as: professional athletes, doctors, lawyers and schoolteachers! You can learn more about Mack here.
Vyral: How did you hear about us and what motivated you to call us?
Mack: I was listening to one of my webinars from Agent Mastermind.
Vyral: Awesome. About how many people are in your database right now, and how many of those people do you truly know?
Mack: Facebook database is probably about 1,400. My CRM database is about 1,000. My emails, I’m not definitely sure, but out of those, I know 90% for sure I connect with.
Vyral: Alrightly. Summarize where your business is right now and what your business goals are for 2016.
Mack: Where I am with business right now, I’m actually in pretty good place. I wanted to just develop more consistency and communication with my clients so I can get in touch with them more often. When you start getting those bigger numbers, you know, the database is pretty much impossible to reach out on the phone to 2,400 people. But I think I needed to reach out by video and e-mail and things like that. Doing about ten loans a month, I want to go towards 20 loans a month here. I see that potential. I want to help 20 people a month.
Vyral: What are you doing now to market to your database, if anything? What is working well and what is not?
Mack: I think currently right now I do more Facebook marketing. It’s more or less quick, little videos and positive sayings -- stuff like that. I also have a CRM system that I’ll run for drip campaigns. That’s been working well, but there’s no static number that will come back off that.
Vyral: Why hire us? Why not do this yourself?
Mack: Because once I know I pay someone to do something, and they tell me to be somewhere at a certain time, I will do that. When I get busy and I’m doing it on my own, it’s easier to put it off. It looks like you guys are doing a really good job with it.
Vyral: What results do you expect? What does success look like to you with the Vyral Marketing program?
Mack: I’m expecting, again, consistency and professionalism, which I’ve seen so far. Success to me would be people starting to reach out to me saying they saw the video, wanting more information about what I talked about, and they want to speak to some of the real estate agents I work with due to the fact we talked about some things they’d be interested in.
"We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor."
-Vyral Client Dan Holt
[Full Transcript Below]
John: I'm here with Emily Baker. Emily, describe your role within the team you work on.
Emily: I am in charge of our lead generation department and all of our marketing, and Dan Holt is our mega agent.
John: You guys just got started with us at the end of 2015, right?
Emily: Yep. That's right.
John: Can you tell me a little bit about the results you've seen on the Vyral Marketing system so far?
Emily: Part of the reason why we decided to get Vyral Marketing was because, in our lead generation, we are all about using our systems to get new business. We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. We got the click report and then my team contacts those people who clicked on my links and watched my video. From that, we got a few appointments. The biggest result we've had is with our repeat and referral business. Our sphere, this year, is one of our biggest sources of business - where last year it was one of our least. I definitely think whenever we get calls and hear that people clicked on our video, it's great for them to feel communicated with by Dan, even though it's only an hour of his time a month.
John: Yeah, that's great. Are there any specific stories that come to mind where you realize that Vyral is working?
Emily: Yeah, every time we go back to one of the click reports and see that they were sent by referrals. Another thing I'll say is that we have so many friends on Facebook and all of our social sites that Vyral was able to pull, and we are getting referrals from people we've never even done business with at all. We get friend requests, people who watch our videos, and they know we're real estate professionals because of these videos.
John: You were lacking in repeat and referral business. Were there any other reasons why you decided to hire us?
Emily: We just needed to re-focus our efforts. I run our entire lead-gen department, and when you're doing almost 300 transactions at a high level, sometimes it's easy for big teams to neglect repeat and referral business. Our goal this year is to increase that, and we are on track to already. Two years ago, we never thought we could get there, and here we are.
John: Was there ever any thought of trying to do this yourself?
Emily: Yeah, we looked at options as far as doing videos and the car, but the biggest thing is accountability. Everybody thinks they can do things themselves, but when you have a larger team, you have to be accountable. That's why Maddie is so awesome. He's busy running our team, but she keeps him accountable for these videos. It's great you guys do it all for us. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor.
John: Did you have any fears before signing up?
Emily: Cost was one thing. We follow the Keller Williams budget model, and we follow it to at, so I have my lead generation budget and it is what it is. At the end of the year, first quarter, is when we started to look towards return on investment. I did drop some stuff to do Vyral, and so far, the return on investment is much greater than it ever was with what I had my dollars going to. I would definitely say the quality on return of investment was worth it.
John: What would you say you enjoy most about working with us?
Emily: It's a new approach. I think that videos, YouTube, and face-to-face interaction is so huge. What we like the most is that it's a small time investment on our end, to get such a great return. It makes people think that we care about them. We are excited to use things like expired drip campaigns. It just makes it personal and makes us stand out. We are not doing the same old things everyone else is doing, we feel that with you guys we are one step ahead.
John: A lot of people who are listening to this are on the fence about hiring Vyral. What would you say to them?
Emily: You have to take a risk to get a return. Most people probably have the same concerns as us as far as the return on investment, but I would say that if you're doing what you need to be doing on your end, you're doing what you need to be doing on your end, you're automatically going ot see the results in return on investment.
John: You guys have had success with us in a short period of time. What advice would you give to clients or potential clients to achieve success working with us?
Emily: I would just say accountability is the number one thing. You have to go through those open and click reports and reach out to those people. If you're not doing that, you're throwing away your money. There are people that we have helped purchase a home three years ago who, all of a sudden, will click on "View Properties," and when we reach out, they tell us they are ready to move again. But would they have called off a sign? Or Zillow or Trulia?
April 28, 2016
We'd like to congratulate Vyral Client Graeme McInnis in Calgary, Alberta, Canada with the best video of the week, scoring 21 out of 22 points (95.5%) on the perfect video checklist.
Ideal Videography (10 points)
Is the audio clear and strong?
Did you record 16:9 widescreen at least 720p?
Does the video and the audio sync (lips match voice)?
Are you off-center in the frame for graphics (rule of thirds)?
Are you zoomed in to fill 1/3 of the frame?
Are you looking slightly up or directly at the camera?
Did you remove all background noise?
Did you remove all background light (i.e. close the window)?
Do you have a light source shining on you (ideally outdoor)?
Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
Is your video under 3 minutes in length?
Did you introduce yourself and what you do first?
Did you state the point of the video second (and the benefit)?
Did you give a quick call to action third?
Are you enthusiastic in your presentation (show emotion/smiling)?
Are you conversational and not obviously reading a script?
Do you look at the camera the entire time?
Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
Are the video transitions smooth?
Did we include a brief animation logo introduction?
Did we include graphical text on key points?
Did we include your contact information on a lower third?