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July 2, 2015

Vyral Marketing Client Message

Frank Klesitz, CEO Vyral Marketing

I wanted to make a formal recommendation to dramatically improve the sound quality in your videos.

When you signed up for Vyral Marketing we shipped you a HD webcam with accessories.

It did not include an external microphone, by our choice, to keep things simple.

However, as technology has advanced and more likely than not you’re using a computer powerful enough to process HD video with external audio, I now recommend an external microphone.

We recommend the CAD U1 USB Dynamic Recording Microphone. It retails $59 but you can get it on for $22.56 plus shipping.

The difference in your audio quality is astounding.

We are now including this microphone in all new client set up packages instead of the lamp, which has been marginal to improve the lighting situation in your videos.

The best lighting is outdoor light from a window that’s ideally in front of you.

Allison, who just celebrated her 4 year anniversary with us this week, recorded this short video so you can hear the difference a $23 microphone makes.

Watch the external microphone test video example.

It’s a simple USB device you plug into your computer.  When you record your video, simply select the new microphone in your settings.

There are two possible challenges we may run into using an external microphone.

1. Adjusting the gain – we’ll want to make sure your audio is set to the right “levels” as not to be too loud or soft. Your Success Coach will check these settings before you record your video. If you play a song on your computer (i.e. iTunes, Spotify, etc) and watch your video at the same time, they should have the same level of loudness.

2. Computer strength – you’ll need a strong computer to process the HD video so your sound matches your mouth when you speak. Your video may “skip frames” to keep up and that’s a problem with getting the sound to match up. You’ll watch your video with your Success Coach before you send it in to make sure the audio matches the video. You’ll want to turn off all background programs to make sure there’s plenty of memory available.

So, as you can see, adding an external microphone may complicate the process, but the sound quality is well worth it if you work with your Success Coach to make the external microphone set up simple.

I also met with Allison this morning and updated our process to optimize your videos for YouTube. I’m going to hold a client training if you’re interested in knowing the new process on July 23rd @ 8am PST. Otherwise this will all be updated and taken care of for you since you’re a client.


Again, I can’t thank you enough for being a client. If there’s anything we can do to help you get better results, please let me know. I want to make sure you’re ahead of the curve at all times.

Have a Happy 4th of July!

Frank Klesitz, CEO
Vyral Marketing

We're Excited to Launch New Client Kathy Toth

Vyral Client Kathy Toth
Kathy Toth is the Team Leader of the Toth Team Worldwide Network at Keller Williams Realty. She is passionate about serving and improving her community in the Ann Arbor Area and loves to focus on innovative marketing techniques. Her clients rely on her for financial insight and she is always working on ways to deliver, improve, and exceed her service to her clients.

Vyral Coach Tanya Gastrock
Kathy was excellent to work with during the launch process. We had everything we needed to build out her account before our first call. We were able to jump right in and get things going on right away. Kathy is dedicated to staying consistent with the program, and I’m excited to continue working with her to help her achieve results!




GATHERED TESTIMONIAL OF THE WEEK: How we helped Shelly find a house by listening to what the customer wanted

We'd like to congratulate Vyral Client Bob Guest on a great customer success story we gathered for him to add to his website. Listen to this 1 minute interview we conducted over the phone with his client after the sale to help him increase social proof and gather more online reviews.

"We told them what we wanted and they listened, so we found the house we wanted right away. They always did what we asked. He always seemed to be looking out for us when he was negotiating the price. He kept going back to the board to negotiate with the seller to try and get us the most that we could out of it. He always seemed to listen, and I liked that."

Take a look at some of the other testimonials we published for our clients this week:

Sidney Kutchuk: "How we helped Chris buy a home using our knowledge of the area"

Sidney Kutchuk: "How we helped Nadia find a home by always being available"

Link Moser: "How we helped Melissa find a home by creating a really easy process"

Link Moser: "How we helped Peter buy a home by creating an efficient process"

John Moran: "How we helped our customer with their real estate transaction by being professional"

John Moran: "How we helped Brian sell his home by handling all the drama"

Spencer Janke: "How we helped Kerry find a home by understanding what the customer wanted"

July 1, 2015

How Realtor Saul Z Put Referral Generation on Consistent Autopilot with Video Database Marketing

"Get it done. Go hire Vyral, and start doing that. If you think you're going to do it yourself, it will never happen. You might make a couple videos, but then you'll stop. When you have Vyral, they will help you produce the videos. They keep you accountable. Your coach will make you make the videos so that you can get your message out."

– Vyral Client Saul Zenkevicius

[Full transcription below]

John: What results have you seen so far using the Vyral Marketing program? 

Saul: I feel that I'm able to engage my sphere of influence and past clients. I'm getting referrals from them. I didn't have any system to follow up with my past clients, and Vyral Marketing allows me to follow up with them. I'm getting two or three referrals a month because of that. I'm getting two or three referrals more than I was before Vyral Marketing.

John: How do you measure the results in terms of ROI with Vyral? 

Saul: It's more of a guesstimate than knowing the exact numbers. I know for a fact that I'm getting more referrals. I am seeing a return though.

John: Why did you hire Vyral Marketing to begin with? 

Saul: My challenge was that I didn't have a consistent system for communicating with my sphere of influence and past clients. I wanted something that goes on autopilot and brings my message to my clients, while at the same time gets referrals. Vyral Marketing definitely put me in that mode. I am consistently producing two videos a month. I'm getting that communication with my clients, I'm asking for referrals, and I'm on autopilot right now.

John: Was there ever any thought about trying to do this yourself? 

Saul: I had thought about it, but it would cost more time, money, and energy to do it on my own. How much time would it take me to get to the level I'm at with Vyral? It just would not be cost-effective for me to do it on my own.

John: Did you have any fears before you signed up with us? 

Saul: I had a really big fear of the camera. Now I'm at the point where I'm not worried about it anymore. I don't even prepare for my video; I just have a topic picked out, and then I just freestyle on the topic.  When I started, I used to redo those videos two or three times. I was very intimidated. Now it's easy breezy for me.

John: What do you think you did to overcome those fears? 

Saul: Just doing it was the main thing. I also read a couple books, and attended a seminar called "Communicating with Power" by Mark Yegge.  That helped me to overcome the fear of speaking in front of the camera and communicating the message. The most important thing is just getting it done and practicing.

John: What would you say you like most about working with Vyral Marketing? 

Saul: You guys really care. You deliver a great service. I'm really happy with Allison. I'm really happy with Frank. I'm really happy with the operation that you always practice. If there is something that needs to be addressed, it is addressed proactively. You always come up with new ideas. You're not complacent. You're always trying to improve the service. That's very important.

John: What would you say to somebody who is on the fence about hiring Vyral Marketing? 

Saul: Get it done. Go hire Vyral, and start doing that. If you think you're going to do it yourself, it will never happen. You might make a couple videos, but then you'll stop. When you have Vyral, they will help you produce the videos. They keep you accountable. Your coach will make you make the videos so that you can get your message out.

John: What tips would you offer for someone to be successful in working with us? 

Saul: Download all the contacts that you have at your disposal. Facebook, LinkedIn, Gmail, your phone, CRM, BoomTown - whatever you have, put them all together! Don't worry about cleaning it up. Those people have met you either online or in person. Bundle them up, and start sending that message out. Don't overthink it. Just get that message out. Your database will get organized, but initially get that entire database and send it to Vyral. That will help you generate more business.

[End of transcription]





June 30, 2015

EMAIL OF THE WEEK: How Can First-Time Homebuyers Use Their Home Purchase as an Investment for the Future?

We’d like to congratulate Vyral Client Mo Choumil in Fairfax, VA for having the best performing topic this week, achieving a 23.76% open rate and a 1.09% click rate. "How Can First-Time Homebuyers Use Their Home Purchase as an Investment for the Future?"

Take a look at all the emails that we sent out for our clients this past week:

Jana & Jason DeLong - "How to Get Your Kansas City Home Ready for the Market"

Kris Lindahl - "How Our Marketing Programs Sells 400 Homes Per Year"

Andy Richardson - "How to Avoid These Five Home Buyer Mistakes"

Tim Heyl - "How Much Longer Will Interest Rates in San Antonio Be this Great?"

Daniel Beer - "This Is How We Consistently Generate Multiple Offers on Our Listings"

Angie Roberts - "How Can You Improve Your Home Inspection?"

Chip Hodgkins - "I Need to Apologize"

Erik Hatch -  "Where Is the Fargo-Moorhead Market Heading?"

Andy Griffith - "What Are the 5 Sins of Overpricing?"

Adrienn Lally - "Luxury Agent Gets Fired by Seller"

Lisa Treu - "Why Should You Join the Treu Group?"

Peterson Goff - "How Should You Handle Multiple Offers in Sioux Falls?"

David Friedman - "How Can We Generate Multiple Offers on Your Charleston Home?"

Bob Hertzog - "What's Been Happening in the Phoenix Real Estate Market?"

Sandy Eagon - "How Is the Market Performing for Buyers and Sellers?"

​Jeff Silva - "What Trends Have We Been Seeing in Philadelphia Real Estate?"

Peter MacIntyre - "What Do Current Lansing Market Conditions Mean for You?"

Jason Penrose - "What You Need to Know about the Phoenix Real Estate Market"

Joshua Stern - "Millennial Home Buyer Mistakes You Should Avoid"

Martin Millner - "What's Happening with Real Estate in Bucks County?"

Scott Himmelstein - "Can Contingencies Prevent the Sale of Your Home?"

AJ Hazzi - "How Can You Take Advantage of Kelowna Market Conditions?"

JP Pirtle - "How Has the Louisville Market Looked This Summer?"

Jason & Christina McIntosh - "Where Is the Savannah Market Heading?"

Bob Guest - "How Can You Obtain the Best Service in Austin?"

Sarah Adhton - "Are You Trying to Find Your Connecticut Home's True Value?"

Justin Udy - "How Can You Win the Home of Your Dreams in a Multiple Offer Situation?"

Mike LaFido - "What's The "New Age of Video Marketing" and How Did It Help These Luxury Owners Get An Offer So Fast?"

​John Moran - "Why Isn't Your Emerald Coast Property Selling?"

Heidi Phong - "Four Reasons Why You Need a Realtor"

Jason Daniels - "One Secret to Selling for Top Dollar in Colorado Springs"

Sarah Adhton - "Are You Trying to Find Your Connecticut Home's True Value?"

Justin Udy - "How Can You Win the Home of Your Dreams in a Multiple Offer Situation?"

Mark Callender - "Four Reasons Why You Need a Real Estate Agent to Sell Your Minneapolis Home"

Brett Tanner - "What Are 3 Common Contingencies You Need to Be Aware Of?"

Jennie Wolek - "How Does a Pre-Approval Help with Your Home Purchase"

Mario Romero - "Heritage Square, One of Phoenix's Hidden Gems"

Chris Watters - "What to Do If You Need to Move Out of a Home You Just Bought"

Joy Daniels - "Have You Taken an Inventory On Your Home?"

Dale Ross - "Your Brand New Home Needs an Inspection, Too"

Robbie Breaux - "What Do Home Warranties Cover?"

Chris Hauck - "What's the Difference Between an Appraisal and an Inspection?"

Saul Zenkevicius - "How Can HR Boost Help Your Business?"

Connie Clark - "Rightsize, Downsize or Simplify?"

House of Mufflers - "What Your Oil Indicator Isn't Telling You"

Amanda Howard - "Tips From a Shark: Keys to Entrepreneurial Success"

Monica Diaz - "Questions to Ask Your Agent"

June 29, 2015

VIDEO OF THE WEEK: In a Hot Seller's Market

We’d like to congratulate Vyral Client Sandy Eagon in Marysville, WA with the best video of the week, scoring 22 out of 22 points (100%) on the perfect video checklist. “In a Hot Seller's Market".

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

June 26, 2015

Vyral Marketing Client Message

Frank Klesitz, CEO Vyral Marketing

Would you be interested in a monthly group accountability call?

We’ve been asking you how we can get you better results. John, here in our office, calls 30 clients a week to get your feedback.

The #1 thing you’ve asked for is more accountability to build your database, shoot your videos, and call the people who watch them.

While your Success Coach will remind you – they will not necessarily hold you accountable.  Our coaching team is helpful and accommodating, not confrontational.

Nor should they be and here’s why…

If there’s one thing I’ve learned in personal development over the years, it is accountability comes horizontally from your peers in a group.

A one-on-one relationship with someone you’re paying tends to get too friendly over time and it’s easier to discuss distractions than what you need for results.

Here’s how we’ll help you get accountable, if you’re interested.

Scott Sillari is my right hand man here in our San Diego office. Many of you have spoken with him when you signed up. He also runs our mastermind. He’s smart.

He is also direct and respectfully confrontational. Your peers will be, too.

You’ll join Scott and 8 of your peers once a month for a live 30-minute group accountability call on Google Hangout.

You’ll report how many people you’ve added to your database, share the videos you’ve recorded, tell us how many people you’ve called in your email open/click report, and finally how many sales you’ve made from your database that month.

Scott will write all your numbers on a giant whiteboard in our office - live.

Then, you’ll tell the group what you’ll accomplish by your meeting next month.

And that's it.

If you actually did this you would get incredible results – a laser focus on building and working your database with direct accountability from your peers.

I’m playing with the idea of offering a 1 Year 10x ROI Guarantee if you made it all the way through 12 accountability sessions with Scott and your peers as well.

If you’re interested, just reply to this email and let me know. If we have enough interest we’ll test the idea out, determine the rules, and see how it works.

The first accountability groups will start in July.

Just one more thing we’re looking to bring you to get results – no one should start Vyral Marketing and not see a 10x ROI on their investment in a year.

I think this may be just what the doctor ordered!

Have a great weekend,

Frank Klesitz, CEO
Vyral Marketing