How do I determine the best topics for my videos? (Question & Answer)

It's not difficult coming up with great ideas for your educational videos. Here's how to do it.  Instead determining a topic YOU think would be great to send out - rather - answer questions your hear from target customers all the time. That way, your message correctly matches the market (watch the video to learn the marketing triangle). You see, when you try to come up with great messages YOU think people who spend money with you want, you may be wrong. But, when you answer the most common questions you receive from your best customers, you're always 100% right on target. Plus, it's much easier to answer a question you receive all the time (especially on video), rather than coming up with "difficult" topics ideas on your own. So, for your next few educational videos, just answer 2-3 of the most common questions you receive from clients or customers. You'll save time, your video blog topics will be right on target so you attract your target customer, you'll get more views, and it's just easier answering questions rather than coming up with topics yourself!

How to save time documenting and outsourcing administrative tasks with video

How can you use video to document your administrative tasks, systems, and processes to save time? I recommend you pull out a video camera, explain exactly how to do the task, then save it as an internal video for future staff training. This way when that same task must be done again, you can shoot an email or forward the customer request , with your video, to someone else who will quickly and correctly do the work (either in your office or a virtual assistant). This is a GREAT way to buy back your time so you can invest more of your efforts encouraging referrals and repeat sales from your database (customers, past clients, centers of influence, etc), which is the third step of our proven ACE system to increase your referrals, boost repeat sales, and improve customer retention with social media and video marketing. For more information, or to download your FREE Executive Briefing on our proven 3 step marketing system and how it works, visit www.getvyral.com or call 1-800-323-9974 to speak with a Marketing Coach.

Vyral Marketing Handout - 1 Page Flyer

Here's a quick 1 page rundown of the features and benefits of Vyral Marketing.
Vyral Marketing 1 Page Sales Letter (Front & Back)

What's the best way to add more emails to my database? - Vyral Marketing FAQ

Need to build your email list? If you're in professional services here's by far the BEST way to do it. Thank about how many conversations you have in a typical week. At the end of your conversation, simply ask "May I stay in touch?". Tell them you make 2 videos a month educating your audience on a problem you solve and you'd like their best email address so they get your videos. We recommend you add 3 people a day, or 60 a month, or 720 a year (M-F work days) to your database. It's step #1 of our A-C-E system to increase your referral and repeat business. For more information on our PROVEN system to grow your business with video and social media marketing, click here to instantly download your free 16 page executive briefing.

Recruiting Salespeople with Social Media & Video Marketing

Vyral Client Aaron Rian asked me the other day for ideas on how to use his video blogging program to recruit salespeople to his office. I copied Vyral Client Jon Carbutti who I’ve been helping grow his brokerage with various strategies asking him to share what we are doing together. Below is his email response, which is POWERFUL and I’d like to share with you. If you’re interested in making educational videos to stay in touch with your contacts, both for sales or recruiting, contact us.

By Vyral Client John Carbutti (Real Estate Broker in CT) – “I just wanted to reach out to you to share some of the things that I have been doing for recruitment. One of the best things that I have done is create an agent training and coaching blog through Vyral Marketing. You can check it out at www.realestatecareersinnewhaven.com . Basically, what I am doing is I have a list of 500 area real estate agents in a database and I am calling these agents up and asking them about their business and asking for permission to help them grow their business. I also ask their “permission” to send them bi-weekly business building tips and information through my video blog. As Frank has continually drilled into my head, “I want to be the invited guest and not the annoying pest.”  It’s very important to ask their permission before putting them into my email database or you run the risk of turning them off.  If they feel like they are being pursued they will run. I’ve been operating from a place of abundance over the last few months and the premise that there really are no secrets out there. If these agents truly want to find this information and what the latest technology or strategy their competitors are using then they can find it. So, I just share everything with them and what I am finding is that I’m giving them more “value” in the 1st meeting than their own Broker has given them all year.  I have been able to recruit 6 agents in the last 30 days using some of these techniques including the top agent from the largest corporate office (86 agent office) from one of my competitors. I actually just recruited a brand new agent on last Friday and she signed her independent contractor agreement with me yesterday morning at 10:00am in my office and is officially starting today.

Without getting too much into it at the moment we are also offering some very innovative agent Commission Structures that none of my competitors are offering so we really have an advantage. But it’s interesting because when I originally rolled out the commission structures I thought that the agents would basically jump over the table and say “where do I sign?”, but it hasn’t been like that. I’m finding out it’s really not about the money with many of these agents. They are looking for leadership and mentoring which they clearly are not getting with their brokers. I also created a mobile agent website for my agents at www.carbuttiagentcare.com and we use a Paperless Pipeline at www.paperlesspipeline.com to make them much more mobile.  When these other brokerages keep cutting the services and technology I just keep adding more and more services and the agents love it. They are craving it right now.  Frank has been instrumental in pushing me in the “right” direction and keeping me on track with my recruitment ideas. He is constantly coming up with terrific marketing ideas and strategies that we continually test. One idea which I love is that he had me create my list of 500 agents and then had me write a 1 page newsletter and mail it out to the whole database I am trying to recruit. Now I have a reason to call these agents, ask if they received my newsletter, and then create a dialogue and rapport. It’s genius. Attached is a copy of my newsletter that went out last month.

The big thing is that you have to just pick up the phone and call. That’s really what I have been doing is making my calls and asking for appointments so that I can learn more about their business and how I can help them grow their business. I’ve been averaging 2-3 appointments a week which doesn’t sound like a lot but it’s huge because I’m converting most of them. If I can keep up this pace I feel that I’ll reach my recruitment goals by July 30th.  Just to put our company in perspective when I purchased the company from my Father last year on May 11, 2011 we had 8 agents. As of today we have 26 agents (1099’s) and 1 W-2 employee. By July 30th our recruitment goal is to have 50 agents and 3 W-2 employees for admin and support. Now I know that sounds ambitious but with the expert advice and guidance I’ve gotten from Frank and his company there is no doubt in my mind I can reach those numbers. These guys are the real deal and I know that they will never steer me wrong!

Listen if you have any questions at all or want to know more about what we are doing just let me know. You can email me or call my cell phone at 203-980-6886 and I would be happy to speak with you. Good luck with everything!”

April 2012 Newsletter - How to Use Facebook for Business

In this month's client newsletter, I cover the 3 ways to actually make money on Facebook. The advice is specific for salespeople and small business owners who understand they are in the business of selling their services. It's contradictory to a lot of the get rich quick Facebook advice you find online, and what you'll learn in this newsletter works very well - as it's practiced DAILY by me! I've embedded the newsletter for you below, or if you're having trouble seeing it, click here to read your newsletter directly on Scribd.

Vyral Marketing Client Newsletter - April 2012 (How to Use Facebook for Business)

College Entrepreneurship Speaker Demo Video (Josh Cunningham)

Watch Vyral Coach Josh Cunningham speak to a group of young entrepreneurial college students at the University of Nebraska at Omaha on how to be an entrepreneur when you're not the founder of the company. To hire Josh for your next college speaking or college event, please call 1-800-323-9974. Josh is also your marketing coach, who will provide you with feedback and personalized coaching during your monthly pre-scheduled success call when you're a Vyral Marketing client. You'll get personalized video topic recommendations, improvement tips on your videos, and ideas to grow your database and reach out to it so you monetize your video blogging marketing strategy. Josh and I met just under a year ago at a sales event....and the video above tells the story...