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July 29, 2016

July Client Facebook Advertising Results

Client Facebook Advertising Results

July 2016

"Search for Homes Video" Facebook Campaign

The Opportunity

Vyral Client Marty Gum wanted to get more buyer leads to his newly created Real Geeks site. We invested $106.72 into Facebook for 22 days and generated 16 leads.

The Advertisement

Below is the Facebook post we optimized for website clicks, meaning Facebook targets people who are most likely to click on the ad, moving them off of Facebook to his Real Geeks website where they can search for properties. Marty then filmed a 30 second video offering people to search every home for sale on the MLS. We added captions to the video for users who don’t click the video to hear the sound on Facebook. We added a “Complete Registration” Facebook pixel to Marty’s Real Geeks site to track the amount of people that signed up through the ad.

The Audience

We targeted everyone who has visited his websites in the last 14 days to drive down costs and attract more qualified leads to the ad.

The Metrics

In 22 days we reached 1,923 people. Marty’s website visitors audience cost per click was $0.89. After investing $106.72 we brought 120 clicks to his Real Geeks website and captured 16 leads at about $6.62 a lead.

The Results 

Marty received 16 leads in 22 days and we are still waiting to hear back from Marty’s team about the follow up and the actual results generated.

July 28, 2016

EMAIL OF THE WEEK: June 2016 Market Report

We'd like to congratulate Vyral Client Christy Morrison in Truckee, CA for a having the best performing topic this week, achieving a 22% open rate and a 4% click rate. Awesome job, Christy!

Take a look back at all the emails sent for clients this past week:

Spalding Pyron - "Why Do Appraisals Matter to Colleyville Buyers and Sellers?"

Matt Fettick - "Should I Wait to Sell My Home?"

Denise Zirker - "Stay Cool This Summer"

Brett Kelly - "How to Price Your Home Accurately"

Dan Rochon - "We Want You to Have a Night at the Movies, on Us!"

JP Pirtle - "A June & 2nd Quarter Market Recap"

Joy Daniels - "9 Ways to Improve Your Bathroom's Value"

Dale Ross - "Summer 2016 Houston Home Price Update"

Janet Gresh - "Are You near 1 of the Best Schools in the Country?"

Erin Caraway- "The Dangers of Overpricing in New Braunfels & San Antonio"

Dan Rochon - "3 Different Types of Real Estate Transactions"

Mack Humphrey - "What You Need to Know About Down Payment Assistance Grants"

Tedd Koren - "The Posture of Subluxation - A Breakthrough in Patient Care"

Greg Ismay - "How Does Inventory Factor into the Triangle Real Estate Market?"

Gillies Team - "How to Help Your Kids with the Relocation Process"

Mike Sloan - "What’s Happening in the Howard County Real Estate Market?"

Haro Setian - "Internet Marketing & Social Media Event with Lori Ballen"

Jonathan Carbutti - "Debunking Common Myths of the Home Buying Process"

Johna Walker - "2 Advantages of Property Management"

Michelle Wauro - "The Effect of Brexit on the Phoenix Housing Market"

Marc Smith - "5 Tips for Making Your Home Look Bigger When Selling"

Kathy Lamb - "10 Reasons The Kathy Lamb Team Stands Out In the Mortgage Crowd"

Dan Jones - "Pricing Errors that Cost Carolina Home Sellers Thousands"

Matt Templeton - "Talent Acquisition Tips for a Growing Business"

Doug Leugers - "Don’t Miss Out on Reflection Isles"

Brett Tanner - "Want to Double Your Business?"

Kevin Smith - "Join Us at Our Upcoming Golf Tournament"

Sean Quinn - "Importance of the Right Real Estate Attorney"

John Stevenson - "How to Attract More Buyers in Henderson"

JP Pirtle - "Property Manager Needed: Full or Part-Time"

Chris Colgan - "3 Ways to Help You Buy a House With No Money Down"

Eric Burch - "Low Interest Rates Mean More Buyers in Jonesboro"

John Fagan - "Real Estate Agents Can Help You With More Than Buying or Selling a Home"

Robert Mack - "Reevaluating Your Motivation to Sell"

Will Cook - "The 3 Types of Contingencies You Need to Know About in a Real Estate Contract"

Misty Soldwisch - "The Value of Using a REALTOR in the Central Iowa Real Estate Market"

Chris Norcross - "The First Step in the Boston Home Buying Process"

July 27, 2016

VIDEO OF THE WEEK: 3 Questions to Ask Before Buying

We'd like to congratulate Vyral Client Brett Tanner in Mesa, AZ with the best video of the week, scoring 21 out of 22 points (95.5%) on the perfect video checklist.

Ideal Videography (10 points)

Is the audio clear and strong?
Did you record 16:9 widescreen at least 720p?
Does the video and the audio sync (lips match voice)?
Are you off-center in the frame for graphics (rule of thirds)?
Are you zoomed in to fill 1/3 of the frame?
Are you looking slightly up or directly at the camera?
Did you remove all background noise?
Did you remove all background light (i.e. close the window)?
Do you have a light source shining on you (ideally outdoor)?
Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

Is your video under 3 minutes in length?
Did you introduce yourself and what you do first?
Did you state the point of the video second (and the benefit)?
Did you give a quick call to action third?
Are you enthusiastic in your presentation (show emotion/smiling)?
Are you conversational and not obviously reading a script?
Do you look at the camera the entire time?
Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

Are the video transitions smooth?
Did we include a brief animation logo introduction?
Did we include graphical text on key points?
Did we include your contact information on a lower third?

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

We're Excited to Officially Launch PropertyUp

Vyral Client
John Herman (PropertyUp)
PropertyUp’s mission is to create efficiency in the real estate market with use of technology and creative solutions. In addition to providing services for conventional buyers and sellers of real estate in Northern Illinois, PropertyUp offers services for sellers who is under water (upside down in there mortgage), seller financing, and lease to sell properties. PropertyUp may offer qualified sellers cash for their home, or they can lease the seller’s home to a qualified tenant-buyer, enabling the seller to move to a new home. PropertyUp has a network of professionals and can bring qualified contractors to repair a home or to stage and/or get the best price possible.

Vyral Coach
Maddie Huerter
John Herman is a managing broker of the PropertyUp and has been providing superior service to clients in the Chicagoland area since beginning his real estate career in 2002. He has been recognized as one of Trulia’s top 1% Realtors and has been a recipient of the Five Star Professional Top Producer Award 5 years in a row. This prestigious award is given to just 2% of the Realtor population in the greater Chicago area (approximately 700 out of the 42,000 Realtors in Illinois). This award is based on customer satisfaction from past clients.

John says “We pride ourselves on a fast response; we answer calls and e-mails 7 days a week, 12 hours a day. We have unique home marketing program that extensively markets property beyond MLS.”

John has a bachelor’s degree, a Master’s Degree, and an Accredited Home Buyer Representative Certification, along with Short Sale and Foreclosure expert. John Herman is a published author of multiple real estate books that help buyer and sellers navigate real estate market.

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

July 26, 2016

GATHERED TESTIMONIAL: How Donna Went Above & Beyond to Find Anthony a House in The Austin Market

We'd like to congratulate Vyral Client Bob Guest in Cedar Park, TX on a great customer success story we gathered for him to add to his website. Listen to this short interview we conducted over the phone with his client.

“Well, I worked with his agent Donna mostly. I thought it was a wonderful experience. Donna worked really, really hard to find me a house in the Austin area. It took a while because the market’s pretty hot and that didn’t faze us. And Donna was really, really, I mean, went above and beyond the call of duty to show me houses. You know, middle of the evening, afternoon, weekends, whatnot, so you know I was really appreciative that she was there representing me." -Anthony, Buyer

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.