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Meeting #8 - It’s working! 3 appointments from his database in two weeks.

By Frank Klesitz in Client Journey: Beginner on Jun 22, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
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Frank's Notes: Ulises has about 300 people in his sphere and past client list – we put a lot of time into updating their contact information to start reconnecting with them earlier this Spring. By calling the people in his database who are watching his videos with Vyral, he set 3 appointments with people who are interested in buying or selling a home in the past two weeks! He is loving talking to people he knows, rather than interrupting strangers. “This is much more enjoyable,” he says. Ulises is now using the phone more, rather than 100% door knocking, to start conversations. Ulises is still working to find two sponsors to zero-cost his first upcoming Annual Ice Cream Social event for his 5,000 home owner farm this July – he’s soon putting the deposit down for an ice cream truck to give away unlimited ice cream for one hour at this event. He’s passing out flyers when he’s door knocking his farm to drive people to his website to register. Ulises says he is speaking with about 80 people a week right now about real estate (which is WAY UP from previously speaking with only 35 people a month!). His goal this week and beyond is to add 15 people a week to his “Chula Vista Real Estate Journal” video e-newsletter list to stay in better touch. Going forward, Ulises will come to our meetings with the number of attempts he made the past week to talk to someone, how many people he contacted, how many subscribers he got, how many nurtures he identified, and how many appointments he set (or is working closely to set in the next 30 days). “Calling my sphere is absolutely working!”, says UIises. We are making progress - Ulises is getting new business from his database!

His assignment this week is…

  1. Finalize the two sponsors for his upcoming July neighborhood event

  2. Remind people to go to his website to REGISTER for the event when he door knocks his farm

  3. Get an email address from 15 this week who give him permission to get his newsletter

  4. Track all his prospecting activities (attempts, contacts, subscribers, nurtures, and appointments). Bring the report to our next meeting.

  5. Put the deposit down on the ice cream truck for his upcoming event

  6. Call the “Bouncer” company to see if they will come to the park for free in return for getting exposure to homeowners in the area who may hire them for birthday parties

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Meeting #6: Jeff’s first self-video shoot didn’t go well. Time to hire a video person.

By Frank Klesitz in Client Journey: Advanced on Jun 22, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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Frank’s Notes
I got the footage and audio back from Jeff this week, and to be honest, we can’t use any of it. Jeff and his assistant Lauren learned how challenging it is to shoot quality video! I show you the raw audio and video Jeff sent in inside Abode Premiere today. I decided they need to hire a part time video person. Lauren, Jeff’s assistant, joined me about 30 minutes into the call and she agrees. She said shooting the video on-site was a good experience, but now they really see the value of someone focused on this to help them shoot a great video. “It’s harder than it looks”, she said. (This is why we start all our clients at Vyral Marketing on a simple webcam at their desk!) I put a job ad up on Indeed.com with a $50 budget for one month in Ocean City for a part time video intern for $20 an hour. We’re going to invite all the applicants to a group Zoom meeting to explain the position, and then whoever is interested will shoot one simple video with Jeff in his office for an audition. After the audition, Jeff will pick the person he wants to work with to help record and edit his weekly videos. I can’t see the need for this person to work more than 10 hours a week, so the total budget for labor will be about $800 month plus payroll tax if Jeff hires them as a W2 employee. The assignment this week is to start the process to hire a video person to help Jeff with his weekly videos. Here is the Indeed.com job ad:

Job Title - Video Production Intern

Company - The Quintin Group Real Estate

Location - Ocean City, NJ

Salary - $20.00 per hour

Job type - Part-time

Job Description - I’m a local Realtor in Ocean City, NJ and I’m looking to hire a video person who can help me once a week to shoot a short video about what’s going on in local real estate, on how our company works, and interviews with local people in the community.

I have all the content ready to go - I will be prepared for you.

You’ll meet me on-site in Ocean City where I’ll record the "A-Roll" with you and then I’ll let you gather "B-Roll" to make a more interesting video.

You’ll be responsible for recording the video with me, including editing it.

I’m happy to pay $20 an hour for your time.

Each week you’ll need an hour or two with me for recording, and another 2-3 hours in editing.

You’re welcome to use your own equipment. If you don’t have any equipment, no problem, you can use my iPhone and gimble (DJI Osmo Mobile) for stabilization.

I’ll need help with a solid audio solution.

To give you an idea of what I’m looking for, I want to interview local businesses and cover the community in Ocean City to start …we can keep it simple, here’s an example: https://www.youtube.com/watch?v=d1ghCHxbVtY.

Go ahead and apply now and you’ll get a call back within one business day.

We’ll meet and I’ll explain exactly what I’m looking for so you know if this role is for you.

This is a part time, long term position as an hourly employee (or on contract per video if you wish). Our goal is to make one video a week - you can work from home or at my office it's up to you.

I look forward to working with you - let's make some videos people in Ocean City really want to watch and enjoy!

Jeff Quintin

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Meeting #5: Planning Monday's first shoot and cleaning Jeff’s email list with his assistant

By Frank Klesitz in Client Journey: Advanced on Jun 15, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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Frank’s Notes: I spoke with Jeff Quintin’s assistant Lauren today. Jeff has a scheduled video shoot on Monday. Lauren is overseeing it. She has experience shooting video on DSLR cameras and has a video-savvy friend who is going to help out on the shoot with the local business and Jeff on Monday (very good news). We discussed how her first responsibility is to keep Jeff on his schedule to make sure the videos get done each week, and then to send the footage to us here at Vyral Marketing for editing. Then, once it’s posted to Jeff’s Facebook page by us, Lauren will call the business owner in the video and ask them (with lots of follow up) to share the post on their Facebook page and in their company e-newsletter, if they have one. We also discussed how we need Jeff’s latest email database cleaned for email marketing - she’s going to export all the people who have opened an email in the past 18 months from their Infusionsoft, Real Geeks and Constant Contact accounts, run them through NeverBounce.com and then send it all to us to load into their Emma email marketing account we run for them. Finally, we got a plan in place for her to export the latest contacts from all databases going forward. She will do this once a month for us.

The assignment this week for Lauren, Jeff Quintin’s executive assistant, is:

  1. Export all contacts from Infusionsoft, Constant Contact, and Real Geeks who have opened an email in the past 18 months
  2. Scrub that list through NeverBounce.com
  3. Send us the clean email list to load into their Emma email account we provide at Vyral
  4. Shoot Jeff’s first “professional” video for his Business Spotlight series on Monday and send the footage to us for editing

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Meeting #7 - Finalizing the promotion of the July ice cream social event

By Frank Klesitz in Client Journey: Beginner on Jun 15, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
 
 
Get Ulises video marketing plan to boost sales from his database
 
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Frank's Notes: Today with Ulises we went over his promotional plan for his July Ice Cream Social event. The Eventbrite page is set up, the flyer is drafted up, and he has one sponsor to cover $300 of the marketing for his event. He needs to get one more sponsor. We dealt with some fears and uncertainties Ulises is facing with his first upcoming event, including if anyone will attend or will he get too many attendees. You can not control the outcome only the activities leading up to the event. We pushed the event back 2 - 3 weeks, so we would have more promotional time and less stress. We also discussed building a business with a partner as opposed to doing it alone. Right now, Ulises needs to focus on getting his prospecting, marketing, and systems in place before building out a team. However, it would be good to have an accountability partner working in the office with Ulises building their own businesses in a different market and eventually come together when their markets start overlapping.

Ulises assignment this week is:
  1. Update flyer with Sponsors
  2. Update Eventbrite with Sponsors
  3. Change the ice cream truck rental date
  4. Find a second sponsor for the event
  5. Print flyers

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How Joy Daniels Went On 29 Listings Appointments in Two Hours

By Frank Klesitz in Client Interviews on Jun 12, 2018

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Watch all Real Estate Client InterviewsJoyDaniels

Key Points of the Interview

  • Joy Daniels and her marketing person Janice in Central PA did 566 units in 2017 for $125 million in volume.
  • Joy needed more listing appointments, so she decided to scale by holding seller seminars.
  • She effectively delivered a listing presentation in two hours to 29 homeowners.

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A Simple 3-Step Plan to Get More Customers

By Peter McDonald in Vyral Marketing School on Jun 12, 2018

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A Major Career Change

David Belitz was offered money to run a simple email campaign just 2 months after enrolling in Vyral Marketing School!

David was a successful metal artist for 20 years and just recently decided to make a major career change.

He wants to become a professional marketer so he enrolled in Vyral Marketing School to learn how to help businesses grow.

David works with a practice client called The House of Conundrum. It’s a local escape room company in Omaha NE and owned by David’s friend, John Comstock.

 

The House of Conundrum Needs More Customers

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Meeting #4: Jeff got his Osmo mobile! It's content calendar time

By Frank Klesitz in Client Journey: Advanced on Jun 9, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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Frank’s Notes
: Today with Jeff we opened his new DJI Osmo Mobile and discussed how he needs to delegate this work to someone in his office to shoot the video. I reviewed the footage he shot in a Google Drive to create the sizzle reel for each show introduction. I also recommend tips to get better images and video this week with his new DJI Osmo. I also recommended various audio options for his first shoot, from a shotgun microphone on his mobile phone, to lav mics, and then to expensive and professional lav mics along with the pro’s and con’s of each to get great audio while on “set”. We took a look at a few example videos of how a stabilizer works, both for a mobile phone and if he wishes to shoot on a more complicated DSLR camera, which I do not recommend. Then, near the end of the meeting, we put together a content calendar for his next 4 videos and due dates as follows:

June 29 – Business Spotlight: Bungalow Bowls in Ocean City
July 6 – Community Connection: Interview with the Ocean City Mayor
July 13 – Business Spotlight: Wonderland Pier
July 20th – Ocean City Real Estate Market Update

Jeff’s assignment this week is simple – continue to shoot the videos and images we need for the sizzle reel introduction for each of his four new shows we’re creating together. He also needs to get started with the content planning for his June 29th video.

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Meeting #6 - Planning Ulises upcoming July ice cream social event

By Frank Klesitz in Client Journey: Beginner on Jun 1, 2018

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Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent

Get Ulises video marketing plan to boost sales from his database

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Ulises set 3 appointments from his database this week! One came directly from the email we sent out to his list to reconnect with it. 

In this meeting, we continue to plan his upcoming July Ice Cream Social event in his farm by getting EventBrite set up, reviewing and improving his flyer as his leave behind when he door knocks the neighborhood (he plans to give out 1,000 flyers), we got a plan in place to secure 2 paid sponsors at $250 each to cover the cost of the event, and more.

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Meeting #3 - Jeff edits and creates his first local spotlight video

By Frank Klesitz in Client Journey: Advanced on Jun 1, 2018

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Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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FRANK’S NOTES: Today we listened to the voiceovers Jeff recorded with the scripts we wrote last week. He ordered a $30 Sennheiser PC 8 USB microphone headset to record them to his computer using built in audio recording software. They sound great. He also ordered four songs from PremiumBeat.com for about $200 total for the music. Additionally, he went out with his phone and started getting as many pictures as he could added to a Google Drive folder for the sizzle intro reel. On the meeting today, I review his voiceovers and music and we break down the four scenes for his first local business spotlight video based on what’s working for San Diego real estate agent Kyle Whissel in his East County Eats series. Jeff is going to order a pocket audio recorder and lav microphone for his audio and his DJI Osmo Mobile is arriving shortly to shoot stabilized footage.

Jeff’s assignment this week is:

  1. Shoot more pictures and stabilized footage on the DJI Osmo of people selling real estate
  2. Order the pocket audio recorder and lav mic I send him to get on Amazon
  3. Pick in his office who is going to be his camera person and bring them to the next meeting

Download and listen to Jeff's voiceover recordings:

Business Spotlight

Market Update

Community Connection

What We Do Here

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How Realtor Jose Morales Earns 6-8x ROI From His Database

By Frank Klesitz in Client Interviews on May 23, 2018

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Watch all Real Estate Client InterviewsJose Morales Success Story

You'll learn how California real estate agent Jose Morales earns $40,000 - $50,000 in commission a year from his database with video.

Key Points of the Interview

  • He received about 40 - 50 transactions from his database last year.
  • He sold 109 homes last year with the average price point of $520,000 with a GCI of $1.35 million
  • He knows he just has to get 1 transaction completed to pay for 1 year or even 2 years of Vyral Marketing.
  • He has about 5,500 people in his database consisting of business owners, past clients, buyers, sellers, friends, family, attorneys, and accountants. On his closer database he has about 536 people.

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