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The Last Vyral Marketing Show

By Frank Klesitz in Client Message on Apr 19, 2018

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Clients and friends,

This will be my last Vyral Marketing Show. It’s on the most important thing I can share and that’s on how to build a permission-based email list.

You’ll learn how to build a permission-based list of email addresses. This is the #1 asset in any business – a list of people who want to hear from you and will buy anything you sell. It’s been argued you only need 1,000 true fans to make a spectacular living. That’s true for professional services – the happiest professionals have 1,000 happy people who call them when they have a problem and actively refer, it’s the most stable business you can enjoy. Your database is the foundation your inbound and outbound marketing is built on. The days of sending unsolicited email are coming to an end in 2018 – email servers are stricter than ever with regard to what gets to your inbox. It’s time you double down on your strategy to pick a target market, hold events to meet people in it, and make sure you’re asking permission to stay in touch from everyone you talk to. In this video, you’ll learn my best tips to grow your email list of the right people so they call you when they have a problem that needs solved.

We will now publish a monthly newsletter that’s more comprehensive in a format you want.

It will be bullet points, that get to the “point”, so to speak.

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Client Journeys: Ulises Vera - Meeting #3

By Frank Klesitz in Client Journeys on Apr 14, 2018

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FRANK'S NOTES: It's our third meeting with a one week break since our last meeting since Frank was sick. Ulises had 2 weeks to work on his homework, and most of it was not done. That's okay. It takes time to break habits. In this third meeting we talk about why it's so hard to build his list of 150 past clients and update the 100 or so people in his true center of influence. Ulises commits to work 1-2 hours a night "on" his business, since the morning is his personal time and we don't want him to stop door knocking to get his "now" business. We also discuss the planning for his first event in his 3,000 target homeowner farm for July, which will be an ice cream social event for families ideally paid for by local businesses. This is how he will meet homeowners by leading with a "secondary" offer to attend his community event, rather than interrupting everyone to ask if they want to sell their home.

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Phone Calls Live: Jason Huerkamp - Dials (24) Contacts (4) Leads (1)

By Frank Klesitz in Phone Calls Live on Apr 11, 2018

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Watch Scott Sillari make live calls to Jason Huerkamp's database!

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Ep. 35 - How to Build a Permission-Based Email List

By Frank Klesitz in #VyralMarketingShow on Apr 10, 2018

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You’ll learn how to build a permission-based list of email addresses. This is the #1 asset in any business – a list of people who want to hear from you and will buy anything you sell. It’s been argued you only need 1,000 true fans to make a spectacular living. That’s true for professional services – the happiest professionals have 1,000 happy people who call them when they have a problem and actively refer, it’s the most stable business you can enjoy. Your database is the foundation your inbound and outbound marketing is built on. The days of sending unsolicited email are coming to an end in 2018 – email servers are stricter than ever with regard to what gets to your inbox. It’s time you double down on your strategy to pick a target market, hold events to meet people in it, and make sure you’re asking permission to stay in touch from everyone you talk to. In this video, you’ll learn my best tips to grow your email list of the right people so they call you when they have a problem that needs solved

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Raise money to zero-cost your marketing

By Frank Klesitz in Client Message on Apr 9, 2018

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Real estate clients and friends,

We have quite a few clients who use Vyral Marketing to get a lot of sponsor money.

Vyral Client Chris Watters in Austin, TX, gets $25,000 a month in sponsor money from local businesses who want access to his database of buyers and sellers.

I'm convinced we can help even a brand new agent raise $5,000 a month to zero-cost their marketing expenses.

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How Two Students Used Photoshop to Improve Their Marketing

By Peter McDonald in Vyral Marketing School on Apr 9, 2018

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Vyral Marketing School Blog - Photoshop

Vyral Marketing School started this week. There are 3 classes of 9 students and they spent the week studying and practicing Adobe Photoshop.

All of the students are marketers that want to have a long and prosperous career generating leads and sales for their employers and/or clients. They come from all different backgrounds and have varying experience with Photoshop.

They watched Photoshop training videos at night to learn how to use the application and met in class the next day to collaborate and talk about what they learned.

At Vyral Marketing we realized some time ago that the inability to create and manipulate graphics was one of the biggest bottlenecks to the marketing we do for our clients.

It is very difficult to create engaging landing pages, ads, mailers, and other marketing materials without the ability to craft compelling images.

Students study Photoshop during the first week of school to learn how to create compelling images and to avoid the struggles we’ve experienced at Vyral Marketing.

This week, two students who had never used Photoshop before created compelling graphics to improve their marketing.

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Phone Calls Live: Michael Gillies - Dials (40) Contacts (4) Leads (1)

By Frank Klesitz in Phone Calls Live on Apr 5, 2018

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Watch Scott Sillari make live calls to Michael Gillies' database!

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Client Journeys: Ulises Vera - Meeting #2

By Frank Klesitz in Client Journeys on Apr 3, 2018

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Frank's Notes: I opened the call with a brief review of his situation and remembered his goal was to get "more time". I immediately referenced the previous call and the homework. We followed up on him making a list of all the people he knows, building a full contact list of past clients, and then getting the contact information of the people in his 3,000 homeowner farm. I also introduced him to the idea of hosting community events to meet the people in his farm.

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Client Journeys: Ulises Vera - Meeting #1

By Frank Klesitz in Client Journeys on Apr 3, 2018

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Ulises Vera is a real estate agent client of ours in San Diego who sells about 25 homes a year. I've been teaching our updated database marketing plan around the country in workshops (which he attended), (www.getvyral.com/events) and now it's time to make sure those who attend get the guidance necessary from us to implement.
 
Ulises has agreed to meet me in my office every Friday for a discussion on how to reconnect with, grow, communicate with, and get business from his database. It will be live streamed here on our page. He's going to target a farm of 3,000 homes in Chula Vista that has a 5% turn over rate, and raise money from local businesses to cover his expenses. 
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How Kari Kohler Earned 38% of Her $659K GCI from Her Database

By Frank Klesitz in Real Estate Examples on Mar 14, 2018

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Download Her Video Marketing Plan

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Watch all Real Estate Client Interviews

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Key Points of the Interview

  • Kari Kohler got 38% of her business from her database last year. She is in St. Charles Illinois.
  • She sold 81 homes last year with the average price point of $450,000 with a GCI of $659,000
  • She has implemented Mike Ferry's business model for 11 years
  • She has a database of just under 700 people and is comprised of people she personally knows and people who know her
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Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media
 
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