1) Stay in front of your database
By staying in front of your database you are giving yourself multiple opportunities for repeat business and referrals.
Caleb states, “We were at a point where we were doing over 100 deals a year, we were high speed and super high volume and weren’t staying in touch with the client anymore. It was pretty much how do we get them in and out the door as fast as we can. Then we started seeing, one not staying in touch with the past clients, those are free deals. Any referrals from past clients are easy deals. They’re not interviewing 4-5 people, they listen to you, they trust you. So we weren’t cracking into that database as much as we should have. So, we needed some sort of tool that would stay in touch and stay in front of past clients.”