I want to tell you a story about my client, Matt Stark, and how I helped him customize his email template to better match his brand and get content out faster.

Matt is based in Washington, and he works with a lot of sellers in the Greater Northwest market. Greater Northwest Washington's real estate market is expensive, and Matt sells high-end properties. He's a wonderful client, always willing to learn and super flexible when I'm coaching him.

His biggest obstacle was...

Matt wanted to update his email template to match the branding he was going for. He wasn't completely happy with the base template we were using, and it was taking a little longer to get emails approved because something wasn't quite right.

He had specific ideas about what he wanted: his professional headshots as video thumbnails instead of screenshots from the videos, links to his Google reviews, buttons for recently sold homes, and new homes on the market. He wanted people to see that information right away because it was relevant to his seller audience.

The challenge was figuring out how to customize the template without creating extra work or delaying content from getting out.