I spoke with a past client last week who lost touch with his database and was considering hiring us back.

“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”

I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.

Sometimes with 2 or 3 headsets!

The price is free. The cost is exhaustion.

It’s so much easier to do business when people call you (or a junior books your appointments for you). The price is higher, but the return is time, stability, and consistency.

Those benefits are hard to measure in profit.

Would you rather earn $500k a year with peace of mind, or make $1 million a year where it’s all you driving the revenue?

I’ve chosen the former - and with enough luck and a well run business with a strong moat - you may get through the messy middle and end up making way more than the $1 million with all that.

Business is so much easier when people know who you are and are excited to talk to you.

You do that by building a permission-based database, staying in really good touch with relevant, problem-solving content and stories, and then following up regularly to see if anyone wants to talk.

I’ve always found that the #1 metric for financial peace in my life is how long people spend with me….the longer that time is (videos, webinars, articles, seminars), the stronger the relationship, ease of sale, the joy of doing business, and the more appointments set/met.

The point is, it’s hard to track the ROI of paying someone to take responsibility to get your marketing done so people can spend time with you one to many, instead of one to one. The scripting, production, editing, promotion, etc. Will you know exactly how many new clients come from it

Maybe. If you interview every new client on how they came to their decision to hire you.

Rather - ask yourself this question. “Will this decision move me toward peace of mind?”

That’s the filter I use. I spend a considerable amount of money on staff to make sure I’m always showing up using all available media to our database. They remind me to create, I send it to them, and they get it out. Appointments are set every day. I sleep soundly every night.

I asked the past client to hire us back again. The plan is to send a reconnect email to his database and send out 2 educational videos a month and 1 monthly call to action. It will take him 1-2 hours a month, then we’ll handle the rest of the work.

A junior agent will then call his database under his brand on his behalf to schedule his seller and buyer appointments for him, and then work with the client to get the transaction done after he signs them up.

“What’s the ROI of that?” I asked him.

“My son will see me at his baseball games again,” he said.

Frank