From W-2 to Independent Agent: Building a Real Estate Career My Way
By Frank Klesitz in Client Success on Sep 14, 2025
Danae Aballi has worked in the real estate industry for 20+ years as a W2 employee, and just in the past 7 months, she resigned and went out on her own as a 100% commission real estate agent in hyper-competitive Orange County, CA. She only wanted to talk to people who already knew her. "I have no interest in calling strangers anymore", she said. She hired us to create and promote very niche, bespoke videos answering questions her buyers and sellers ask. We send them out to her 3.200 person contact list, and via video postcard to a more valuable, hand-selected list of 329 people. "I'm already making more money than before, and it's all attraction-based; I'm not chasing. It's just a better way of doing business, it's who I am, and it's more profitable than buying cold leads here." Watch the interview to learn how Danae got her "new agent" business up to speed quickly by attracting new clients from her existing database.
Louis Gordon Cancelled His Internet Leads and Will Double His Income
By Frank Klesitz in Client Success on Aug 22, 2025
Louis Gordon represents very educated clients who live in greater Boston (Cambridge, Harvard grads, MIT, etc). When his internet lead volume dropped off in 2023, he decided to hire us to generate new business from his database. It's worked very well. "I will almost certainly double my income this year at a much lower cost than before", says Louis. He started with general Q&A content and is now publishing entertaining, hyper-local topics that come up when he's talking to buyers and sellers on the phone. "I want to focus on $1000 an hour work of putting deals together. You take the lower-cost work off my plate with the accountability I need." Watch the full interview to learn how Louis made the switch from chasing internet leads to working his existing relationships with education-based video marketing to set more meaningful appointments with buyers and sellers.
How Gail DeMarco Rebuilt Her Real Estate Business from Scratch
By Frank Klesitz in Client Success on Aug 8, 2025
Gail DeMarco is a top-producing agent who relocated from California to Florida just over a year ago and has already earned $498,000 GCI year-to-date as of June 2025. “I had to start from scratch in a brand-new market,” Gail says. You'll learn how she chose a target market, built vendor referral relationships, and took video marketing very seriously. Gail is a client and does a phenomenal job of turning attention into business profitably. Watch this interview to learn what she's doing to earn consistent commission income by building and working a database of buyers and sellers.
How John Bolos Helps His Agents Generate Listings From Their Database
By Frank Klesitz in Client Success on Jul 31, 2025
John Bolos runs a 45-agent real estate team in Charlotte, North Carolina. After one of his top agents left the team due to a lack of personal brand support, John realized he needed to offer more value to retain high performers. That insight led him to expand his work with us, not just for his own database marketing (he's a client), but to proactively provide done-for-you database video marketing for his top six agents with our Vyral Marketing for Teams program. Here's an interview with John on how his team model is set up for success – you'll learn how he brings in newer agents working Zillow leads (under their strict accountability) and builds them up into successful listing agents generating their own appointments. “I want my agents to build their own brand, not mine”, he says. "You guys help my experienced agents do that."
How Solo Agent Nick Berard Doubled His Business
By Frank Klesitz in Client Success on Jun 11, 2025
Nick Berard, a solo agent in Bellingham, Washington, sold nine homes in the first half of 2024. "It was a down year for me like most in the industry. I only sold 18 homes last year." Nick decided to go all in on his database to build his 2025 pipeline. He asked us to handle his video database marketing so he could get back on the phone. At the time of this interview (June 2025), he's sold 21 homes with three pending this year. We helped him reactivate over 3,500 contacts, close deals from past clients he hadn’t spoken to in years, and speak to the niche needs of Canadian sellers at scale. Watch the interview to learn how Nick did it.
How Team Lally Grew to 1,300+ Property Management Doors
By Frank Klesitz in Client Success on Jun 6, 2025
Adrienne Lally and Attilio Leonardi, Hawaii's #1 real estate agent team, partnered with a property manager about 10 years ago to initially send their rental referrals. To grow, they put four irresistible guarantees in place, focused on external agent referrals, and purchased a second Vyral Marketing account just for their property management business to get the word out. Their business now manages 1,300+ doors and is "very profitable" with the help of virtual assistants and digital marketing. Watch the interview to learn how we helped them achieve success.
How Desi Williams Quickly Grew from 24 to 120 Deals in a Small Market
By Frank Klesitz in Client Success on Mar 20, 2025
Desi works in a small market in Idaho and grew her business quickly from 24 to 120 deals. You'll learn her story of how she did it. It's a blend of home builder relationships, cold homeowner reachouts, and building a strong sphere of influence. She's also a client and uses education-based video, email, and social media to stay in touch with her database and build her brand. Desi manages all this with five children (the key being leverage). Watch the full client interview to hear her story and see how you can model her approach to achieve similar results.
Why Gregg Tepper Hired Us Back for 2025
By Frank Klesitz in Client Success on Dec 23, 2024
After a year of working with us to stay in better touch with his database using video, Gregg (a top selling agent in Southern Louisiana) fired us and took the work in-house to save money. Sixty days later, he hired us back. "It was too hard to pull all this off as smoothly as you do," he said. "I had people in my database calling me; then it stopped." Gregg will end this year with about 120 homes sold, about half coming from his database of 19 years in the business. In this interview, we discuss the pros and cons of building an in-house editorial process to publish consistent videos. This is a great interview to watch if you're considering building a team to help you publish videos in 2025.
Tamara Lamore's Real Estate Agent Recruiting Strategy in a Down Market
By Frank Klesitz in Client Success on Nov 6, 2024
Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.
How Taj Richardson's New Brokerage Closed $40+ Million in Volume With a 36-Touch Plan
By Frank Klesitz in Client Success on Oct 11, 2024
Taj Richardson opened his independent brokerage in Oregon last year. He had two problems to solve: (1) communicate his vision about how to meet modern buyer and seller needs and (2) consistently articulate his expertise to his existing contact list. We put his past clients, sphere, and lead nurtures in his previous CRM on our Vyral Marketing Plan - all under his new brand - of two helpful videos and one lead generation email a month. "You helped me sell just over $40 million in volume in my first year," he says. "This created more high-quality listing appointment opportunities. They already knew me from the videos." Learn how Taj launched his brokerage with education-based videos to get the word out in this new client interview.
How James Goodman is Taking More Listings to Transition from a Buyer-Heavy Team
By Frank Klesitz in Client Success on Sep 10, 2024
James Goodman, a real estate team leader out of Phoenix, has made a strategic shift from running a buyer-heavy team to focusing more on listings—a move that's critical with the compression of commissions.
To make this transition, he’s running home-selling workshops designed to secure listings and leveraging Vyral Marketing to deliver consistent, engaging video content to position him as the go-to expert in his community.
With his focus now on listings, James is ramping up agent recruitment too. He’s launching a second Vyral account specifically for attracting and onboarding talent.
This shift from buyers to listings is helping James grow his business and thrive in a challenging market. Thank you, James, for being a client!
How John Salkowski Converts Long-Term Lead Nurtures in His Database
By Frank Klesitz in Client Success on Sep 3, 2024
John Salkowski - a real estate broker in Collegeville, PA, and Naples, FL - has two accounts with us. One is for real estate agent recruiting, and one is for consumers (listings and buyers). He needed a better way to stay in touch.
Since hiring us in 2017, he consistently gets homeowners in his long-term nurture database reaching out to sell.
For example, during the interview, he said two listing leads "called me today" to sell their home. "This is after thousands of days in my database," he clarified. He also sends coaching and training videos to real estate agents to attract them to his brokerage.
"I have 10 pending and 10 listings right now from all this work," he shared. "Most all of it comes from Google Ads (free home value requests and searching for homes) and working my database."
In this interview, you'll learn how John maintains a consistent pipeline of listings and agent recruits by marketing his database through video, email, and social media.
Thank you for being a client for all these years John, and sharing your insights today!