Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

You’ll want to set up a landing page for your offer, then send an email to your database, post it on social media, and record a 60-second advertisement for warm retargeting to your website visitors, CRM contacts, and people who interact with your page.

For every 10 leads from your existing database that come in from these offers, it’s very reasonable to expect 3 appointments and one sale.

If you’re a client, we’re already doing all this for you.

Your two videos a month complement your lead generation campaign to build trust, authority, and help people to know and like you. They support your lead magnet.

I was at a conference, and they said, “For every $1,000 you’re asking from someone, they need to spend an hour of time with you.” I’m not sure how true that is, but I like the premise. It’s why 2-3 day events are required for career changes and high-ticket coaching/masterminds. When someone just calls you up and pays right away, ask them, "How well do you know me/us?" I think you'll be shocked by the answer.

I interviewed a client last week who’s generating well over $2 million a year in commission with his real estate team, and is done with paying punishing lead costs and steep referral commissions.

Here’s what David is putting in place instead…

• 10-day video drip for his PPC seller leads
• 10-day video drip for his PPC buyer leads
• Regular buyer, seller and investor webinars
• Helping his agents make weekly social media videos
• More events, calls and database communication

I would also suggest taking over a retiring agent's contact list and paying them a phased-out 3-year referral fee of 30%, 20%, and 10%. Here’s a webinar with my friend Nick Krautter, who wrote The Golden Handoff, on that strategy. It's still a referral fee, but you control the lead - not them - and it's modest by today's standards.

Here’s what’s working when the focus is on your brand and profitability: www.getvyral.com/results

For our clients, I ask you to step up your lead magnet this month by shooting a 60-second ad for it on our next video shoot, beyond just an email and social media post with an image. This is included in your fee. We have the script ready to go; it's about 130 words.

If you’re not a client yet, we offer free lead magnet implementation to shake the trees from your database for you without risk. You can see some of the recent wins on there. In my opinion, the market is now Zoomed/coached to death with too much tech, and just needs help from someone taking responsibility to get it done. AI can't do that. We got you.

I have an incredible listing presentation for you to share (ask me) if you don’t by the way, and you can get a free home buying and selling guide from Keeping Current Matters (they offer a free trial). You'll need those two things for the suggested lead magnets in March.

And we’ll handle everything from there.

Have a great week.

Frank