Well, the verdict is in for our real estate agent clients - coming soon listings and off-market lead-generation are here to stay. I'm sure you've read the news...

In April, in addition to your two helpful longer-form Q&A or story videos, I would like you to send out a lead magnet inviting people to join your VIP Home Buyer List. This way, buyers can sign up to access inventory they can't see online. This is the hottest real estate message right now.

Then, simply call and verify their intent and ability to close (this is what separates a principal buyer from a wholesaler). Now, you ethically have a list of motivated, sincere, and legitimate buyers you can use to close deals and even generate listings with an "I may have a buyer for your home" message.

Here's what the landing page looks like.....

 Matt generated 61 motivated buyer opt-ins from this very lead magnet. This likely resulted in 18 appointments and 6 closed deals. 

We have the email, social media post, and the 1-minute video retargeting ad script ready to go. Talk to your coach here to get it out, or request a free lead magnet if you're not a client - either way, we take full responsibility to get it out without much work from you.

This is also an excellent message for your lender to send out if you have a strong relationship with them - "Hey, I have this agent who has access to off-market listings before you see them online, make sure you're not missing out - go get on their VIP list and call me when you need financing to buy".

If you're not in a mortgage JV or your lender isn't participating financially in your Vyral Marketing expense, let me know. I have guidance for you.

It's even a great message for your agents to post on their social media and just ask for a DM. Bring them to your next video shoot. We'll help them record their video and edit it: www.getvyral.com/teams

And I know you know this. Now, more than ever, profitability is about staying in touch with your existing database of past clients, sphere, and lead nurtures while using non-AI "slop" to better convert the leads coming in from PPC (or whatever lead source you're using). I'm in too many masterminds where team owners danced with the devil on third-party referrals and realized - after all the costs - it's not profitable.

We're going to talk all about this on June 10th at my Stay Relevant Marketing Audit Workshop: https://StayRelevant.EventBrite.com. If you're interested in coming down and would like a free ticket code, email me. Metrix Masterminds is the very next day, and I may be able to get you a guest ticket to that, too (I'll be there). 

What consumers want from their real estate agent (or any professional service provider) is changing, and I'll make sure you're on the razor's edge of communicating it more effectively than your competitors.

Have a great week,

Frank