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Mike LaFido's 2024 Marketing Plan to Set Luxury Listing Appointments

By Frank Klesitz in Webinars on Jun 1, 2024

You'll learn the 3 things I do to consistently schedule listing appointments with affluent homeowners about selling their home

Register Here

I’ve made my entire living listing luxury real estate in Chicago. The reality is it takes about the same amount of work to get a luxury client, but the commission earned for your work is so much greater.

The key is getting those luxury listing appointments in the first place. It’s about picking an upscale target market, proper luxury positioning, having a luxury plan of action, and deep market competence of what’s listed for sale. It’s all about demonstrating your knowledge to an affluent and educated seller. I want to show you how I do it so you can model my approach that works.

Here is my 3 step luxury listing marketing plan:

  1. I build a permission-based list of luxury homeowners who want me to stay in touch with them about possibly selling at some point in the future

  2. I send them helpful videos and call to actions about what’s going on in luxury real estate and make sure I answer commonly asked questions

  3. I call the people who are engaging with my videos and emails to see if they want to talk about selling their home and arrive with a strong luxury listing presentation

I'm going to show you exactly how to do these three things in this training webinar. It’s 100% educational. I’ll also show you how to get copies of all the luxury real estate video emails I sent out to my list so you can model what’s working for me.

My intent is to build a relationship with you for referrals in Chicago where I work, and I’m also available for luxury real estate sales training. I’ve also invited Frank Klesitz with Vyral Marketing as my guest who implements all this marketing for me to my luxury homeowner database.

If you can’t make it please register - there will be a replay sent to you. My goal is to give you a clear marketing plan so you can earn more money selling luxury homes without having to sell so many homes at traditional price points. I’ll show you how to do it.

See you there!

Michael LaFido

Topics: Webinars

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

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