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Louis Gordon Cancelled His Internet Leads and Will Double His Income

By Frank Klesitz in Client Success on Aug 22, 2025

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Louis Gordon represents very educated clients who live in greater Boston (Cambridge, Harvard grads, MIT, etc). When his internet lead volume dropped off in 2023, he decided to hire us to generate new business from his database. It's worked very well. "I will almost certainly double my income this year at a much lower cost than before", says Louis. He started with general Q&A content and is now publishing entertaining, hyper-local topics that come up when he's talking to buyers and sellers on the phone. "I want to focus on $1000 an hour work of putting deals together. You take the lower-cost work off my plate with the accountability I need." Watch the full interview to learn how Louis made the switch from chasing internet leads to working his existing relationships with education-based video marketing to set more meaningful appointments with buyers and sellers.

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Josh Cunningham: Running a fully remote American call center

By Frank Klesitz on Aug 22, 2025

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Josh Cunningham Mastermind

Listen to his mastermind group introduction:

Josh Cunningham: Running a fully remote American call center
17:44
 
I’d like to introduce you to Josh Cunningham, who’s coming down to our mastermind Oct 2-3 in San Diego. 

Josh and I met at a Mike Ferry event in 2010, and he became our very first coach when I first started the company. I owe a lot to Josh.

We traveled all over the country for years together, attending mastermind events, conferences, and more. Just trying to figure it all out like the rest of us.

Since he’s from College Station, TX (Home of Texas A&M), and online lead generation of buyer leads was taking off around this time, he decided to start Rokrbox and hire college talent to help with the lead follow-up.

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Steve Depa: Brokerage owner to high six figure passive income investor

By Frank Klesitz on Aug 21, 2025

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Steve D

Listen to his mastermind group introduction:

Steve Depa: Brokerage owner to high six figure passive income investor
29:24


I'd
like to introduce you to Steven Depa, who's coming down to San Diego Oct 2-3 for the mastermind meeting.

Steve and I connected at the Mike Ferry Superstar Retreat in Vegas this summer, where we both attended as alumni. 
 
Steve is a partner of a 45-person investment group that owns 2,000 units. For the past 30 years, he's been buying "things that people don't want and turning them into things people want" with the goal of 6% return on equity.
 
He earns a passive income in the high six figures from his efforts today.
 
Steve, without question, will be our commercial real estate investment expert in the room. He's happy to show you how to source deals and how to review them properly. He also ran a RE/Max office in Chino, CA for years, and still represents buyers and sellers with their home sale.
 
He needs help with hiring virtual assistants, utilizing AI, and would appreciate anyone's insight on repurposing retail stores for their highest and best use (fulfillment centers, last-mile distribution, etc). Please help him with that if you can.
 
Overall, his goal is to maximize the returns on his investments while simplifying his life so he isn't involved in the day-to-day grind of listing and selling homes (but can still navigate the transaction part, which he enjoys)
 
I shared in this interview that I would love to sign up for www.DepasDeals.com to teach me commercial real estate and to get on his VIP Buyer list to get the first call when a potential opportunity comes up. Encourage him to start that.
 
I'll be your first subscriber, Steve! :) See you in San Diego.
 

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10-step buyer conversion campaign

By Frank Klesitz in Frank's Diary on Aug 21, 2025

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A client last week asked me to write a 10-step buyer lead drip campaign to help him book more strategy Zoom calls with his buyer internet leads.

It's done - you can read it here.

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Featured Work: Joshua Holt

By Frank Klesitz in Client Examples on Aug 16, 2025

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Look what we built for Joshua >

Joshua Holt, a real estate agent in Madison, Wisconsin, needed a better way to stay in touch with all his past clients, sphere, and lead nurtures in his CRM database.

He didn't have time to make one-to-one phone calls to everyone, so he decided to communicate one-to-many to leverage his time better.

He decided that sending out helpful videos was the best way to do that.

Specifically, he wanted a 36-touch database marketing plan properly executed with minimal effort on his part, so he hired us to help him.

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How Gail DeMarco Rebuilt Her Real Estate Business from Scratch

By Frank Klesitz in Client Success on Aug 8, 2025

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Gail DeMarco is a top-producing agent who relocated from California to Florida just over a year ago and has already earned $498,000 GCI year-to-date as of June 2025. “I had to start from scratch in a brand-new market,” Gail says. You'll learn how she chose a target market, built vendor referral relationships, and took video marketing very seriously. Gail is a client and does a phenomenal job of turning attention into business profitably. Watch this interview to learn what she's doing to earn consistent commission income by building and working a database of buyers and sellers.

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Oct 2-3 mastermind in San Diego

By Frank Klesitz in Frank's Diary on Aug 6, 2025

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Our fall mastermind is coming up in San Diego on Oct 2-3.

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How we're using AI at Vyral

By Frank Klesitz in Frank's Diary on Aug 1, 2025

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Besides coming up with relevant, niche topics for videos, I want to share something that's been really helpful to help us write naturally authentic video scripts for you.

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How John Bolos Helps His Agents Generate Listings From Their Database

By Frank Klesitz in Client Success on Jul 31, 2025

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John Bolos runs a 45-agent real estate team in Charlotte, North Carolina. After one of his top agents left the team due to a lack of personal brand support, John realized he needed to offer more value to retain high performers. That insight led him to expand his work with us, not just for his own database marketing (he's a client), but to proactively provide done-for-you database video marketing for his top six agents with our Vyral Marketing for Teams program. Here's an interview with John on how his team model is set up for success – you'll learn how he brings in newer agents working Zillow leads (under their strict accountability) and builds them up into successful listing agents generating their own appointments. “I want my agents to build their own brand, not mine”, he says. "You guys help my experienced agents do that."

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Featured Work: Greg Smith

By Frank Klesitz in Client Examples on Jun 17, 2025

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Look what we built for Greg >

Greg Smith is the broker/owner of RE/MAX Alliance in Boulder.

He hired us to help him book more perfect-fit agent recruiting appointments by publishing helpful training videos to his warm agent list with our system.

We built him a real estate agent training video blog and interviewed him to create two helpful business coaching videos and one lead-generation message a month.

We put them on his YouTube, social media, and Apple podcast and promoted them with video emails, video postcards, and Facebook video retargeting ads.

Greg follows up with the email clicks, leads generated from his offers, and any agents who reach out to him to schedule agent business planning meetings.

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How Solo Agent Nick Berard Doubled His Business

By Frank Klesitz in Client Success on Jun 11, 2025

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Nick Berard, a solo agent in Bellingham, Washington, sold nine homes in the first half of 2024. "It was a down year for me like most in the industry. I only sold 18 homes last year." Nick decided to go all in on his database to build his 2025 pipeline. He asked us to handle his video database marketing so he could get back on the phone. At the time of this interview (June 2025), he's sold 21 homes with three pending this year. We helped him reactivate over 3,500 contacts, close deals from past clients he hadn’t spoken to in years, and speak to the niche needs of Canadian sellers at scale. Watch the interview to learn how Nick did it.

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How Team Lally Grew to 1,300+ Property Management Doors

By Frank Klesitz in Client Success on Jun 6, 2025

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Adrienne Lally and Attilio Leonardi, Hawaii's #1 real estate agent team, partnered with a property manager about 10 years ago to initially send their rental referrals. To grow, they put four irresistible guarantees in place, focused on external agent referrals, and purchased a second Vyral Marketing account just for their property management business to get the word out. Their business now manages 1,300+ doors and is "very profitable" with the help of virtual assistants and digital marketing. Watch the interview to learn how we helped them achieve success.

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