Besides coming up with relevant, niche topics for videos, I want to share something that's been really helpful to help us write naturally authentic video scripts for you.
John Bolos runs a 45-agent real estate team in Charlotte, North Carolina. After one of his top agents left the team due to a lack of personal brand support, John realized he needed to offer more value to retain high performers. That insight led him to expand his work with us, not just for his own database marketing (he's a client), but to proactively provide done-for-you database video marketing for his top six agents with our Vyral Marketing for Teams program. Here's an interview with John on how his team model is set up for success – you'll learn how he brings in newer agents working Zillow leads (under their strict accountability) and builds them up into successful listing agents generating their own appointments. “I want my agents to build their own brand, not mine”, he says. "You guys help my experienced agents do that."
Greg Smith is the broker/owner of RE/MAX Alliance in Boulder.
He hired us to help him book more perfect-fit agent recruiting appointments by publishing helpful training videos to his warm agent list with our system.
We built him a real estate agent training video blog and interviewed him to create two helpful business coaching videos and one lead-generation message a month.
We put them on his YouTube, social media, and Apple podcast and promoted them with video emails, video postcards, and Facebook video retargeting ads.
Greg follows up with the email clicks, leads generated from his offers, and any agents who reach out to him to schedule agent business planning meetings.
Nick Berard, a solo agent in Bellingham, Washington, sold nine homes in the first half of 2024. "It was a down year for me like most in the industry. I only sold 18 homes last year." Nick decided to go all in on his database to build his 2025 pipeline. He asked us to handle his video database marketing so he could get back on the phone. At the time of this interview (June 2025), he's sold 21 homes with three pending this year. We helped him reactivate over 3,500 contacts, close deals from past clients he hadn’t spoken to in years, and speak to the niche needs of Canadian sellers at scale. Watch the interview to learn how Nick did it.
Adrienne Lally and Attilio Leonardi, Hawaii's #1 real estate agent team, partnered with a property manager about 10 years ago to initially send their rental referrals. To grow, they put four irresistible guarantees in place, focused on external agent referrals, and purchased a second Vyral Marketing account just for their property management business to get the word out. Their business now manages 1,300+ doors and is "very profitable" with the help of virtual assistants and digital marketing. Watch the interview to learn how we helped them achieve success.
We are setting up Zapier integrations for our new and current clients at no extra charge this summer.
A helpful story for you today to start your week off right...
A story today to help you improve your agent recruiting results…
I thought I would share a business story with you this morning...
You're invited to a class I'm teaching at 10:00 a.m. PST tomorrow on how to set up Facebook and Instagram video retargeting ads to improve your lead conversation and appointment conversion.
